The document evaluates whether the final pieces created are fit for their intended purpose of promoting awareness of environmental issues for Surfers Against Sewage. It summarizes the design process for logos, merchandise like t-shirts and phone cases, and posters. Various designs were explored and refined before final versions were selected that were simple, visually appealing, and professionally represented the client's needs and target youth audience. Comparisons are made to existing client materials to ensure the new designs meet the required standard.

1. Evaluation
Are the final pieces fit for purpose?
The purpose was to design a range of products to promote awareness of key
environmental issues and the organisation Surfers Against Sewage.
This was achieved in the production process, as all the pieces were part of a fresh
set of ideas that aimed to entice a much younger, enthusiastic audience.
If the purpose was to raise awareness to all the issues the client had campaigns
for then, yes it was achieved and the designs are fit for the purpose.
Evidence to support this.
In order to determine whether the pieces are of the standard set by the client it
is important to compare and contrast the existing work.
On the left is the current, existing logo by Surfers Against Sewage. On the right
hand side is the one created for the client in the production process lasting four
weeks.
The blue colour has been kept as it reflects the ocean.
The Surfers Against Sewage text was not used underneath the logo when placed
on products such as merchandise.
Instead it was used in the membership form to show professionalism through
consistency.
I first wanted to create a logo where an eye was trapped in a jar.
The tears from the eye were meant to lead to the waves surrounding it. It was
seen as something very technical and aesthetically pleasing.
However, when putting the idea into production it did not look fit for purpose or
professional enough for what the client wanted.

2. As you can see it is not visually appealing like the final piece. I feel without going
through this process of over complicating the logo design, I would not have
realised the slickness of the simplicity.
Having ‘SAS’ in teardrops and a plain font made the organisation look bland and
nothing special.
In stark contrast the final design uses a bright shade to strike a vibrant look to
Surfers Against Sewage. The eye is much improved when looking at technical
qualities. Being circular fits in with the round shape of the logo.
This work shows the thought process and development. When I consulted the
brief I realised that the logo was to be used in other products and needed to be
smaller. It needed to stand out on its own. The shape of the previous design
when made smaller did not look appealing, as you could not see the smaller
pieces.
I used brighter colours and took the negativity off the full logo.
The eye was made to a much more professional looking standard.
I created various logos during the one week I allocated myself. This below was
one I looked at without imagery. Having something basic with just text.
When comparing with all the previous creations the client had made and the
alternative I had I decided against it.
The look was something I did not feel was appropriate for the audience.

3. When exploring the possible merchandise I could create, I looked into the
popular and most common, t-shirt.
In order to know if the work was fit for purpose I had to research into existing
products from the client.
This would be a safe approach as there would be a strong chance the client
would approve. I did not want to copy previous designs as it was made clear the
organisation was in desperate need of fresh ideas and designs they could use. I
just wanted to base an idea of something already created.
Simplicity was the word looked at most in terms of the original target audience.
Using the logo on the products made it very clear and simple. It did not over
complicate the merchandise.
I explored different ways of presenting the logo, whether it was through a
campaign used in the poster creation of #WaveAwayWaste or just a clear and
lighter logo across the full t-shirt.
The shirt on the right would work in
terms of a poster to advertise the
organisation.
For a t-shirt design it does not work. It is
not attractive enough for someone to
buy. There is too much text and the
colour is off putting.
These t-shirts I feel are not at the standard I feel they should be. The audience
should have been properly researched. As well as Ripcurl, other existing surf
brands should have been explored in order to understand what the audience
would wear and what they wouldn’t.

4. The simple design of the logo on the shirt was not by chance, it was judged to be
the best out of many designs.
As well as the vibrant selection of
shirts I created, I wanted to
produce a selection of
merchandise.
In the planning stages I had
decided on different products
including a hat and badge
collection.
After exploring Ripcurl, a Surfing
merchandise brand I realised the
possibilities were endless.
The phone case was something I did not look at in depth
before the production process. However, after exploring
existing merchandise aimed at the Surfing community I
realised that it would be perfect for the young audience
looked upon.
Instead of badges and stickers, which offer less value to the
customer, having a much more visually pleasing piece would
entice people more.
Along with the iPod or Phone case, I printed the design
created from the logo onto a variety of merchandise.
This was to cover all bases and make sure everyone was looked into. Using
RedBubble.com to import the designs in, I was able to place them on a pillow, a
travel mug, a cup and a bag.
This covered all ages. As the merchandise was to be used on the membership
form for the ‘Perks of Membership’ it was important to include something of
value.
When looking at the merchandise created I would say that the work is all fit for
purpose. It meets the requirements set and has a slick, clean professional look to
them. They could be seen as too simple, however I feel having more simplistic
designs are better than over done.
I wanted to focus on advertising through the merchandise. It does look very
ordinary and basic, however the logo was a must and to have it large, printed on

5. products people could buy, this could prove to be a cheaper form of getting the
message out the audience.
The poster was again something I wanted to keep in tact with the client’s current
theme. I felt the beach clean series was something well thought through.
However, I felt it needed fresh ideas and a new take on the activity.
During the research process I realised that the ‘beach clean’ had been used on
several coactions.
When looking into the existing pieces I found
that they didn’t have enough information or
it was not clear enough.
I kept to the style already created and made
it more interesting.
I felt that in order to attract new members, and young ones of that, I had to
include images of what existing members had done in order to motivate them.
The previous beach clean posters did not have information and they were too
bright,
I wanted to add a small piece of negativity to the work. Using a dark green
background adds the nature and environmental theme. It makes the audience
aware of the issues. The previous beach clean was made to look too exciting and
this could be seen to gloss over the serious issues.
Using the darker fonts and having it
well structured showed the
professionalism and therefore made
it fit for purpose.
The final poster was not created in
one attempt, in there were over 10
different creations made in the one
week of poster creation.

6. During this process I explored various colours and shades as well as the
compositional features.
I experimented with shapes and the position of the logo. It was by going through
this process I got to a design I felt was suitable to both the client and audience.
The reasons I feel the poster is fit for purpose is that there is not one feature that
isn’t in something of a professional comparison.
Comparing my beach clean designs with this previous one shows a great
difference in approach.
Mine focuses on detail and putting in large amounts of information with a
colourful background. This focuses on being slick, clean and easy to read.
The sponsor has been incorporated in the final poster, the date and all the
required information are included and I have added additional features to make
it look of the standard set.
In other designs I have tried to use too many colours for the text. Looking at this
above, it keeps to clear shades. This can be much more professional.
The image covers all the areas looked at in a poster. Where it is held, what it is
and how you can help. It uses social media to connect to another poster I have
created and relates to the young audience targeted.
Before I started creating the Beach clean
posters I looked into a design and idea I came
up in the planning stages before production.
#Wave AwayWaste.
After exploring various campaigns Surfers
Against Sewage had created, in particular the
‘Break The Bag Habit’ I realised that I should at
least attempt to do something similar and use
social media to create an online poster as well
as a paper hand out for the beach clean.

7. The reason behind it was to add fresh life into the organisation. The beach clean
was something already thought through by the client and they hired me to create
something exciting and new.
I looked at the existing ‘Break The Bag
Habit’ and thought having a specific
campaign rather than an overall clean up
can appeal to the audience more
personally and give them something to
do individually rather than collectively.
WaveAwayWaste was designed to go
with the beach clean poster a set.
It can reach out to the audience on social media first. Once they have ‘followed’
you (as seen on the bottom of the poster), they can then be led to the beach
clean.
This could be in the form of a tweet or direct message (DM).
The problem the client had was that they could not reach out to the younger
audiences. They implemented family packs educational leaflets, however not
enough people were taking part.
Having something new, even as an idea shows the great deal of thought put in to
make sure the young audience is brought up to see the concerns that strike the
oceans.
The secondary poster helps support the beach clean as well as providing some
more awareness to other causes such as Marine Litter.
The poster uses the logo like all the other products and this provides its purpose
should the client use it or parts of the idea in the future.
The beach clean poster like the merchandise is fit for purpose.
Not only does it provide the content asked for from the client, it uses information
from existing pieces and adds fresh ideas and impetus to the full organisation.
The client can use it, as it is well structured and thought through. The second
poster (WaveAwayWaste) lacks a technical edge and does not provide the
elements looked at in professional pieces of work, however it was an idea that
came about when researching into the client.
The production for the poster as a finished piece failed, however in terms of an
idea, the WaveAwayWaste can prove to work through social media and should
be experimented with by the Organisation.

8. The beach clean poster I felt was one of the few successful pieces in the
production process, it had a clean look to it which some of the merchandise and
other posters did not have.
I feel the same in relation to the Membership form.
Out of the four pieces, I feel this is the least strongest but still holds value when
looking at how and if it could be used.
The reason behind being uncertain over the fitness for purpose is that I changed
the audience before the creation.
I wanted to create something for a younger audience than what it looks like,
however I decided that images would take away from the text and I wanted
something much structured.
To make it readable I wanted add colour to the text, this I felt would replace the
small images. This is in fact fit for purpose but for an older audience than first
thought.
The front page has a hint of negativity to it like the poster. The use of the levels to
make the image a darker shade provided this look.

9. The front and back pages are well thought through and based on the work
already created by the client.
When it came to the production
side of the work, I researched,
explored and attempted to
reproduce the existing work.
I tried to add something new and
exciting they have missed in
order to attract a different
section of the demographic.
The membership form may look bland and perhaps too simplistic but I did
experiment with large amounts of content and it took away from the serious
issues explained in the points.
From this membership form used by Surfers Against Sewage, I wanted to use the
highlighting of the sections to replace any imagery.
The imagery that was to be used I placed on the background to make the dark
text stand out that much more.
After various flat plans and research, I decided that the size above was the
correct one for the facts and figures and information. A 4-sided piece would have
enough room for detail, but not over doing it to scare away the audience.
To have it clear, concise and organised would make it readable and easier for the
audience to understand.
I believe they are good in terms of colour and how much thought was put into
them but overall if I were honest, the client would not use this membership form
and is not fit for purpose.
In order to put that right I would spend more time looking into the layout.
Perhaps fewer colours and more imagery would make it more visually appealing.
The information is all correct and detailed; however the audience has to pick it
up to see that. If it does not look good then they will not read it.

10. As I was working for a client, in professional practice, their message is my
message. In the brief, they wanted something modern, fresh and relevant to its
audience and the wider world.
The audience was a younger, more energetic person that wants to add new ideas
to the organisation. They all add new life and content. They are all colourful and
keep to the intentions decided upon.
The client can use them as they fill the criteria they were after. The message
before these products were created was to raise awareness to the issues, now I
have produced this work; it raises awareness but starts to educate people at a
young age.
This new message of education to the younger audience can reduce some of the
concerns raised.
The target audience is a young age range of 15-21. The use of social media,
negative colours and a change in merchandise suggested that the age range was
getting older throughout the production process.
I feel even though the target audience may have risen higher, the work produced
is still suitable for them.
All of the pieces have some technical aspects to them, some more than others
and the planning provides that stability in the structure of the work.
I feel the merchandise may look very
simplistic, however it did have a great deal
of effort put into it.
In the ‘Task 8’ PowerPoint it becomes clear
the amount of time spent on the shirt
creation.
The gradient, magic eraser, shapes tool,
opacity and Rotoscope were the initial
pieces to the creation of the t-shirt.
Adding effects on later such as the different coloured stroke or the inner glow
made it look something wearable.
As the message was to reach out to a younger audience, I feel this has been
achieved. The target audience was thought about throughout the production
process, with each design created it was looked upon as if it would appeal to the
audience.

11. Here is a poster aimed at preventing drinking and
taking drugs whilst driving.
It is not the same topic as the poster and
membership form, but has the same purpose and
techniques in order to grab the reader’s attention
and educate.
The campaign poster uses images of the topic to go
with the title or text.
Here it is the same; this uses a person at the wheel
with facts and figures supporting the image.
The facts and figures are used in the membership
form. This is to educate the younger reader. If you can shock them into
something they had been unaware of, it is one step closer to preventing them
from doing or stopping it.
Here, the poster is clear and concise and makes it easily readable for the young
audience. When educating them it is important to not have too much detail in the
work as they can lose
concentration very quickly.
When exploring media
campaigns aimed at the same
age range, you can see and
understand how appropriate the
work you have created is.
When looking at the poster I
created, it has the target
audience actually in the piece.
This is the first indication given to the reader about who it is aimed towards.
Here it has the teenagers in the image walking away
from the rubbish, whereas the second image from the
left on the poster I created for the client has a ‘typical’
member of the demographic aimed towards.
The original intension of the work was to create
something educational and fun for a younger age range
to enjoy.
Merchandise was meant to be of the interactive nature.
Having stickers or badges such as here on the left would
be a way to incorporate the merchandise and the
membership form.

12. The membership was to have areas to place the stickers, concerning each topic
such as a sticker of an industry to go next to the piece about waste pumped into
the oceans.
This was not created as I felt the audience had to be older in order to include
much more text. Also, targeting children would mean that you are relying on the
parents or guardians to pay for the membership or merchandise.
Having a slightly older audience would allow to use both the educational theme
and use merchandise but to a more professional manner.
The hat was something I based the mind map and planning stages on.
It was seen as a necessity. Surfers need hats and it is beachwear. However, I felt
if the products were made they must appeal to all ages.
Having a t-shirt can be suitable to the specific audience, which is important, but
also can branch out to the mass market. This will allow development for the
client.
This product for example, did not
appeal to the audience I wanted to
aim towards. It was very child like
and not professional enough.
I later incorporated the logo idea
thanks to this process of trial and
error.
My original intention for merchandise changed and as did the poster. I wanted to
have some very negative imagery in order to shock the young reader. This would
educate them and perhaps entice them to sign up to the organisation.

13. Something like this image already created
by Surfers Against Sewage.
I decided against it and stuck to negative
colours rather than imagery.
I wanted to contrast the images with the
theme. Having
negative images
can often put the
young audience
off.
Using pictures of
people the same
age helping the
organisation was a
tool to attract
them.
My original idea of using existing images to attract the audience was not used as I
felt it was too similar. Instead I chose a font that would do the same but keep it
unique.
The membership form was the same, however instead of a dark theme it was
meant to be something very simple. With the use of images to help digest the text
it was to be aimed at a young audience to be signed up to the family membership
package.
This on the left was the first idea for the
membership form, something exciting
and for a young age range.
I decided against it as it was restricting
the possible market.
Without any text or anything about
what the client is and what they do, it is
missing the point and instead looking at
what the audience wants to see, such as colours and images.
I wanted to produce something that helped the client expand and attract a much
large audience. Having just text was the way I saw this. It can be suitable to a
young audience, with the use of different fonts and background imagery, but it is
acceptable for mass-market use also.

14. The colour alterations through levels and hue saturation added to the quality of
the work and gave a professional look to the pieces.
Having a good mixture of light and dark shades made the work intriguing to look
at and gave it a unique edge.
The client stated in the brief that they wanted something fresh. I could have
created the generic merchandise and bright, colourful posters with images in
membership forms, however I wanted to go above and beyond and look to a
different audience.
I was more concerned with education over appearance. To add the content of
what the organisation does rather than pretty colours or images.
I feel that when someone is going to pay money for a membership, they will want
to know what they get from it and what the organisation does. That is exactly
what the membership form does.
In a technical point of view the tools used have been minimalistic, however the
main concern was the content. People wan to know what they are spending
money on.
This is why the audience was raised slightly higher than first thought. The client
would benefit more from an informative piece of text.
I feel when looking at the creativity in the work and technical skills, I could have
used much more and there is room for improvement. However, with the work I
did create the tools were effective enough to make it correspondent with the
target audience.
When looking at one product of the 4 that
had the most technical techniques used it
would have to be the logo.

15. Various different types were created, using the Rotoscope tool to its full effect.
Once I had decided on the final logo and how it was to be created I had to look at
the waves. It was more complex to create than it looks, making it surround the
eye was important and to have other shades of colour inside needed more
Rotoscoping and developing of layers.
The techniques for the eye were to use the shape tool. The star and circular
shapes made it look much better than the first design.
The techniques for the poster were also a tricky process.
The levels tool to choose the correct background colour
had to be correct. The use of the green was something
planned in the early production stages.
I would consider the layout of the text across the page as
a technique that required a rather lot of planning and
other creations. To get the size and colour right was hard.
This has been effective as it contains fewer colours and is
more attractive than the
design’s made earlier.
The merchandise required techniques such as the
Rotoscope as well. The opacity was also
manipulated
The design need intricate cutting out. Further
techniques were to add gradient on the shirts.
After experimenting without it was vital
something was added to the work.
I would consider the content to be effective as it appeals to the audience and a
large mass market. It has all the information required, perhaps it goes above
what is needed, however it also has a good balance between content and visual
clarity. The products have a much more professional look to them. They are
simple yet effective.
This reflects the content throughout. It does not have anything over the top; it
keeps the boundaries set with the chosen target market.
The impact my advertising campaign will have will be minimal. The Beach clean
will be as successful as the previous ones and will attract previous members,
perhaps persuade them to join but in terms of impact to the oceans and the
issues such as marine litter, there will be little change.
The large industries will keep doing what they are doing. The poster
WaveAwayWaste and this beach clean will educate people at a younger age and

16. perhaps in the long term, the waste in the sea will be less, but in the short term
the sad reality is more people will need to be involved and voices from high
places will need to be contacted.
Surfers Against Sewage, the client have had petitions before where they have
reached out to members of the government, however with the issues here being
of industry and general littering, there is little the government can do to help in
the short term.
Like mentioned before, the best way to get through and make a change is to start
at a young age (which is why I chose a young audience for the products).
Starting at a young age can raise awareness to them of the problems polluting
can do.
The public overall will not change as dramatically as hoped but the targeted
audience on the social media sites that are given the chance to read the hashtag
or status by Surfers Against Sewage would perhaps stop before littering in
future.
The technical qualities of my work would be the products being made to a good
standard on Photoshop, using tools and adjustments to manipulate an image I
wanted to create from the planning stages.
They look fit for purpose and keep to the target audience.
The bright colours are similar to that of previous logos by the client and
therefore show consistency in the products and research to look in to the
background of Surfers Against Sewage.
The colours on the logo represent those commonly seen near the ocean or beach.
This can visually support what is being said in the work produced.
The overall look of the poster and membership has a good use of different fonts
and sizes, a good respect for the composition and layout of the piece as well as
looking into the colours that would best reflect the audience and the client’s
organisation.
The ways in how I could improve my work would be to look into the target
market much more. I should take part in further research into what they would
wear and then perhaps recreate the merchandise.
The merchandise I feel could be taken to a higher level. With the client paying
money for the service, as slick as the designs are, something more complex could
be better to raise the standard.
It has been created well but in terms of high technical
quality it is limited.

17. I feel looking back; more time could be spent looking at the target audience
closer.
The aesthetical qualities of
the merchandise on the
right are the way they look
as something you would
purchase from the client.
The difference in size and
orientation such as with the
bag and iPhone case shows
how flexible the design is.
It is bright, clean and
professional. It does not
over complicate the
merchandise creation
process, however there are elements of detail, which suggest effort through the
right software.
When looking into work that could be improved. I feel the inside of the
membership form brings the professional level of the work down. I did not
allocate myself enough time to plan and create the form. I did not realise the
efforts needed. If the contingency time given was longer I could have been able to
create something stronger.
The problems that lie with the piece are that it
does not correspond with the front cover
created. The colours do not reflect each other.
It lacks the professional edge that the front has.
The use of the heavy colour indicates a
different age range to that of the reverse side.
I feel the membership form should be the most attractive piece of production
created. This is what will stand between the successes of the organisation.
People need to join in order to make a difference. I feel this piece does not entice
the reader. It includes everything I needs to; it adds information that could grab
attention, however it does not look visually appealing.

18. Are the final pieces fit for purpose?
The logo: This is of a professional standard. It meets the requirements and
compares to the existing logo. It is bright, vibrant and stands out. The colours
used reflect the organisation. It is fit for purpose and I could see it being used by
the client. Like many good logo’s it can be split up and separate pieces used. The
font from the name, the name by itself, the eye as seen on the merchandise
phones case or just the image.
The merchandise: It looks simplistic and basic however it is art, and with art as
long as you can explain the reasoning and the background to why it was created,
then it must be accepted. The designs only use the logo, however this was the
idea. In order to entice the young audience, it was important to not over do the
imagery. Having plain white text made the logo stand out that much more than it
would with circles or shapes surrounding it.
I can see the client using the work; therefore I could consider it fit for purpose. I
feel it I am not just giving them the few merchandise products created there. I
want to give them the idea. Before the Surfers Against Sewage logo as plain, dull
and lacked life. It was printed on several t-shirts, however it did not have any
colour. I wanted to advertise whilst making money through selling the products.
Seeing someone wearing a logo can be much more affective than a piece of text.
In my t-shirt designs I kept to a simple yet clean style. They look like something
the audience would consider wearing. Being made in a variety of colours allows
the mass market to be reached. I feel the merchandise is fit for purpose.
Poster: The poster was one of the products I felt needed the most time to spend
on. Previous production tasks explained to me that I lacked the detail when
creating the type of media. In the planning stages I gave myself enough time to
create several designs and work my way to one design that is suitable for the
client. It is suitable due to the colours used (They link to the naturalistic theme
and saving the environment), the content (All the information needed is on the
piece), the typography (a consistent text is kept in the membership form and
poster) and the layout.

19. Feedback given from previous projects allowed me to produce something of
much more quality this time around. I feel this is fit for purpose. I can see the
client using this instead of the plain posters they have now.
This looked exciting to look at but is that what is needed? The audience needs to
be shocked into looking at the issues surrounding waste in the UK’s beaches.
The poster explains when it is and how the sponsors are but it fails to give
motivation to come. This was of the reason why the client wanted someone to
come in and bring new life to the organisation.
This is exactly was in needed in a poster. It provides a
reason to come, it provides information on how to come,
it provides previous work to convince them and it
explains what it is.
When looking at the poster above, not in one area does it
have contact information. There is no text sending the
reader to a website or phone number.
This piece adds much more professionalism to the work
and takes the audience into account much more.
The poster, like the merchandise and logo are fit for purpose.
The membership form: When asking for feedback, it was clear this was the piece
that lacked the least technical qualities. It was basic and did the minimum in
relation to the brief given by the client.

20. Like many projects, the deadline can be very tight. This was exactly the case with
this project. Schedules and contingency plans are given for this reason, and I did
create both.
I underestimated how long the membership form creation would take, and did
not realise the content that needed to be thought about in detail.
The last piece I created was the inside of the membership form. This is the
weakest piece. There is a reason for this. I ran out of time. I produced too many
experimental pieces instead of focusing on one.
I ate in the contingency time given at the end of the last week and managed to
achieve something I feel is adequate. Some aspects from the pieces can be
incorporated by the client in future creation, however I feel I could have created
something much more appealing.
I thought about images and large amounts of colour in the planning stages. This
was to aim towards a much younger audience. I felt that when it came to adding
content to the work, the images were taking too much space up.
The information included is explaining about Surfers Against Sewage, it is
explaining about what they do and what they campaign for.
As a membership form asking for payment, I felt that having information on what
you are paying for is much more important than pretty images or colour.
Now looking back I feel that perhaps more colours were needed to entice the
reader. They cannot absorb the information if they do not pick it up.
When taking part in further research, I realised that you can have all the best
content in the world, if the reader does not feel like they want to pick it up, and
then the membership form does not work.
This is why the inside of the membership form is not fit for purpose. It fails to
grab the reader’s attention. I used different coloured text with larger headings in
order to make it easier to read and digest for the audience, however it lacks a
technical edge.
The work is too basic and lacks the ‘fresh ideas’ that the client was after.
The cover of the membership form was the polar opposite. This oozed in
enthusiasm and grabbed the reader’s attention. It included technical aspects
such as the Levels tool and the Saturation
to manipulate the colour of the back and
front.
The direct debit and content on the
reverse side had the exact information
needed for the audience to pick it up and

21. know what to do if they were interested. It was clear and concise and used the
organisation and inside to speak for itself.
Placing an extra layer over the existing one and reducing the opacity created the
white shade on the back.
This was created in order to make all the text stand out. This piece is fit for
purpose as it includes content and is visually appealing.
It uses the same typography and uses size to grab the reader’s attention. The
‘JOIN’ being larger makes it impossible not to recognise what the form is about.
This is supported by the inclusion of the logo and the name of the organisation. If
the reader then still wasn’t sure about what or who the organisation was, there
is a clear image covering the full page.
Having the surfboards makes it that much more clear. This piece instantly tells
you what it is. A membership form aimed to attract new members to the
organisation.
My original intensions are reflected by the inside of the membership form.
First, I wanted to make four pieces of work that aimed to attract new, young
people to the organisation and educate them to the issues. Starting from a young
age can tackle these problems long term.
I realised that in order to make the work more suitable for the client I had to
produce pieces that worked for mass market.
Such as, develop merchandise that everyone can use. A pillow, a phone case,
travel mugs and a bag. All of which cover the areas surrounding each age group.
In the planning stages I wanted to develop headwear, a necessity all surfers can
get. This one type of product started to limit the market. Having products that
may not be worn by the surfer themselves but people wanting to look after the
coastal environment was a better way to go.
Having the basic logo on t-shirts I what I took from the images of previous
Surfers Against Sewage beach cleans.
This is something I wanted to look at
in my shirt creation, a type of design
that every age group can wear.
After looking through more research
I realised that focusing on a young
market however slightly older
would be a better approach.

22. When exploring the techniques I have used I feel they were effective, but there
was room for further use of more advanced tools.
Here you can see the detail put in to make the wave-like object. The eye was
more complex than the wave. This required research concerning how to make it
more realistic and a clear eyeball when seen from far away or made smaller on
posters for example.
I looked at previous ways of creation and I felt that having different shapes
would make it much more detailed.
The circular and custom shape tool was used to develop the inner circles and the
star shape inside the pupil.
Colours had to be selected right. Sticking to a blue would keep the house style
intact and not make it stand out as much.
The Rotoscoping had to be created well in order for the wave to look realistic. To
cut away from a blue background and develop this was much harder than it
looks.

23. The wave creation was something I wanted
to experiment with. This was seen in the
possible merchandise.
This includes a large amount of technical
detail to produce something so wave-like.
The different colours were something I
wanted to look. This helped me find the
correct t-shirts.
The techniques I used did not work too well
and this confirmed the ‘over doing’ of the
work which I covered before.
Simplicity was key.
In terms of looking at the poster and the technical qualities, the background
imagery I felt was effective. It made it look much more as if it was underwater.
The Rotoscoping of the Turtle and hand were good but they could have a lot
more work done to them.
My original intensions were to have a red and green to symbolise well and bad.
The bad being the marine litter and the hand being the person who follows
surfers against sewage and offering a ‘helping hand’. This relates to ‘Wave’ in the
title.

24. The rulers, which are found by pressing
Command and ‘R’, allowed me to make all the
work in line and professional looking.
The rulers allowed me to make the text in line
and make it more appealing to the audience.
I feel the majority of my work is effective in enticing a new audience. It has been
created through large amounts of trial and error and done to a professional
standard.
All the content had to include information about the organisation in one-way or
another, if it is text, logo or through merchandise.
The poster and merchandise are effective enough in terms of explanation to join
the organisation. The logo explains what they are concerned about and what
they do.
The logo is effective as you can clearly see that the waves and eye represent what
they cover and how they go about it (They are in place to watch out for those
who litter and destroy the beaches)
The logo must be effective as it contains
similarities to the existing one.
From all of what the organisation has
achieved since its creation of the design,

25. this must mean that the new one created for the client, is of the same standard.
Is the poster effective? In this poster used by the
client in the past, it explored shocking the reader
into making a change.
This approach was used in the membership form,
however it was in the shape of factoids.
Having useful facts and figures to replace the
imagery was my intension.
In my poster, I wanted to keep the dark element
that surrounded the client’s posters as this was a
very successful theme and still is.
The dark background was kept, however the content was
different to every single one of client’s previous posters.
They focused on letting the imagery do the talking. In my
beach clean poster I understood and respected that,
however it is important that of the audience is to be on
board, they must have information.
Information about where it is happening and why but
also what they can do to help. This is why the poster’s
content is effective.
It includes reasons for joining, something which other posters do not offer. They
assume that people will join after being shocked through imagery.
Here it gives clear instructions on what to do and how you can help the
organisation.

26. In terms of textual content this work is effective as it does similar to the existing
membership form. However, it lacks the imagery. Images can be just as effective
in persuading the audience and this previous membership form recognises it.
In order for mine to be more effective in terms of content and how it can appeal
to the audience looked upon, there needs to be much more imagery as well
thought concerning the layout.
Having the text vertically in columns could work better in making it clear for the
reader. As well as this it could be easier to split the text up by having sections in
smaller sentences.
The advertising campaign’s of previous years by the client have lacked detail and
replaced them with imagery. As the brief stated they wanted new, fresh ideas I
did exactly this and it will have a positive impact to towards the public.
The social media aspect is something covered earlier, however it is a vital part in
the media now. The inclusion of hashtags or adding a person as a friend can
allow you to see and interact with the audience.
Incorporating this into the poster was important to make it better known.
Surfers Against Sewage does marvelous work across several beaches across the
UK, however with the use of Twitter, the market can be stretched globally.
The use of social media has been growing and the client has started to explore
into further by creating Facebook and Twitter sites.
It is from this that they can share images of what people have done for the
organisation.
In terms of what impact social media can have, it can be huge. One simple
hashtag can get worldwide support. It is important to not underestimate the
power online support can receive.
By incorporating this onto a poster makes it suitable for print and online use.

27. Technical qualities have been discussed throughout however I feel it is
important to touch upon the detail put into the merchandise that might get
overlooked through its simple design.
The logo was created through large
amounts of trial and error. Once it was
decided it was then time to place it onto
the merchandise.
I did experiment having the logo in a
variety of positions.
I felt that covering the full merchandise
would be more beneficial.
This did not blend in with what I wanted to create.
The logo is the focal point of the organisation and
needs to be seen.
Having it in the corner and small suggests its
importance is less significant.
I imported the logo onto the t-shirt template from a previous topic. I then used
the warp tool to adjust it in a suitable position across the product.
Once it was in a position I liked, I then selected the layer
and chose the grain to blend it within the surroundings.
The Rotoscope tool was again used to remove the
unwanted part of the logo that spread across the t-shirt.
The opacity tool was used to make it easier to know
where to cut.
The aesthetical aspects concerning the merchandise are that they look suitable
for the audience. They look professional through the simplicity and the clean-cut
design.
The phone cover is very visually pleasing as it looks in more detail to the eye.
The eye can relate to the ‘looking’ aspect.
The designs on the travel mugs and cups surround the full product, which offers
significant value.