This document analyzes a website created to promote a new band. It discusses: 1) The website was produced to establish brand awareness and promote other products like a music video and album in a consistent style. 2) The website conforms to conventions of the pop genre through similar font, color schemes, and aesthetics across products. 3) The goal was to entertain and engage teenagers and young adults, the target audience, and establish the band in the dance music genre.

1. Website Analysis
By
Charlie Henson & Cameron Sardinha

2. Overview of the Website
• One of the ancillary products that needed to be produces was a website.
• This website was produced to further establish a sense of brand awareness due
to the similar house styles it presented to the Digipak and the main music video
product.
• The website not only acts as a way of establishing brand awareness to the target
audience, but it also acts as a marketing scheme to sell the brand and the other
products due to the fact they can be seen on the website and be interacted
with.
• The website conforms to the conventions of pop genre, further establishing a
house style amongst all three products due to similar font and colour schemes.
• Overall, it was produced for the target audience of teenagers and young adult’s,
in order to entertain and please them, but to also establish the brand as a new
band in the dance genre, as a new band it was important to establish brand
awareness so that the audience can link all three of our products together (The
music video, the digipak and the website).

3. Cameron
Sardinha

4. Cameron
Sardinha

5. We have tried to make the ‘About
Us’ page as user friendly as possible
in order to encourage the target
audience to use the website in a
positive way. In order to make it
user friendly we had to ensure that
it was aesthetically pleasing and
easy for the audience to
use, otherwise they would be less
likely to look through it
thoroughly, we made the website
look appealing to the audience by
adding a lot of images on each page
to go with the text, this could mean
that when the audience is flicking
through the pages of the website
they would be more likely to stay
on a page having been drawn in by
the interesting pictures.
As our products belong to the
dance genre, it is important that
we include the typical conventions
of the dance genre in our
product, on this page of the
website we have ensured that we
have developed a good use of
colour, as one of the conventions
is that a dance genre video
typically has bright and vibrant
colours in order to attract the
audience and make the setting
look more appealing. We have
used a wide range of colours but
the most predominant colours
that we have tried to use mostly
on the page are purple and yellow.
I think we have used images well on this page, especially in the respect of informing the audience of who
we are. Firstly, we have the individual images of ourselves in the background with the different colours
over the top (again, conforming to the conventions of the genre in relation to bright colours), then we have
the picture that is split into four photos of us which is on the main body of the page. The text that
accompanies the pictures is relevant and explains our journey as a group having come from being four solo
artists. The other image was taken at one of the house party locations, we added this in order to show the
audience the type of reaction other people are feeling because of our work – which is satisfaction and
enjoyment. The images on the front of the digipak (right column of website) are the same as the colourful
background image but with a different colour effect over the faces.
We have used this page and the
other pages of the website to
advertise our upcoming album that
is soon to be released, this is
effective because people will visit
our website to find out more about
us and then see that we have an
album coming out soon and would
be keen to want to listen to it. On
the left hand column of the page we
have a weekly competition that we
have created, this is where the
person on the page can
choose/guess an answer. This all
contributes to engaging the audience
into the website, however, most
importantly it helps them engage
with us in a way that they are able to
find out more about each individual
band member.
Charlie Henson
Towards the bottom of the page we have the grey section, included
in this section is more options to explore the website, they are
some of the same tabs that are at the top of the page but they have
a picture and an enticing sentence of information with them. By
having ‘Read More’ under these tabs we are encouraging the
audience to click it and read on more about it. The 7 small tabs at
the top of the page have been made so that they are the same
shape as the big outer shape containing the band name.
‘About us’ page

6. The ‘NEWS’ tab at the top of the
page is coloured in grey and the
text is highlighted in yellow. This is
to remind the performer of which
page they are currently on. This
happens on each of the different
pages should the audience want
to view another page. If you hover
the cursor on your cursor on your
webpage over another tab it will
turn the text green and the box
grey, this is to make viewing
purposes more easier and
convenient. The needs of our
target audience (teenagers and
young adults) is that they
stereotypically, are more attracted
to things with bright colours. This
is good for us as our website
conforms to this need.
There are two hyperlink buttons
on the ‘News’ page, the first
button is to find out more
information about upcoming your
dates, clicking this button will take
you to the tour dates page, we
have done this so that we can
persuade the audience to visit as
many pages as possible.
The second hyperlink button is
related to the twitter question and
answer session, we want people
to view and follow our twitter
page and by having a link that
goes directly to our twitter page is
a good way of promoting the band
to the target audience.
The main body of the page is split into three sections as there are three different news articles. Firstly, is
the announcement of tour dates, the second is the release of the new music video, and lastly is the
upcoming twitter question and answer session. We have included images to go with the relevant news
articles in order to entice the audience into reading the text. For the first article we have an image of a
character listening to music through the headphones, and listening to music is associated with going on
tour and visiting your favourite bands. The image associated with the release of the new music video is a
photo that was taken at one of the party locations during the filming process, this is appropriate because
the performs are having a good time, which is the message we want to portray to the audience. Finally, the
twitter icon is the image we have put next to the Q&A information as it is commonly recognised.
We have ensured that we have stuck
to the colour scheme throughout
this page, we have used
predominantly yellow and purple
colours for the text, this is the same
as the other pages on the website
and conforms to continuity. As our
product needs to fit into the dance
genre, it is important that we
consider the use of colour because it
is a vital convention in being able to
please our target audience. The
‘Latest News!’ text at the top of this
page has purposely been written in
yellow so it stands our more to the
audience. If we have text that stands
out more to the audience, they are
likely to read it and become more
intrigued to read on and recommend
our band/site to their friends.
Charlie Henson
Similarly to the other pages on the website, there is the grey bar
along the bottom that shows some of the other pages on the site.
Where this part of the page is a different colour it is distinctive
compared to the rest of the page, therefore more noticeable. The
colourful main background that we have contrasts to the black
background of the page, making the text on the black background
a lot more easy on the eye. Overall, I think the colours that we
have used will benefit us in attracting our target audience.
‘News’ page