Schedule and resources
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The document outlines a schedule and resources for a project over 4 weeks. In week 1, the creator plans to design a logo on Tuesday and plan a campaign poster on Thursday. Week 2 focuses on completing the campaign poster. Week 3 involves designing a membership form. Week 4 consists of creating merchandise mockups, including mind maps, artwork, and 3 mockups to be finished by Friday. Resources include stock images from Google, potential own photographs, Photoshop, and prior plans like mood boards and mind maps.
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My evaluationghngednh
The student evaluated their photography unit project, which focused on macro photographs after being unable to capture desired landscape shots due to illness. They titled their exhibition "Big world, small life" and learned macro photography techniques from inspiration photographer Damon Clarke. The student borrowed equipment to take close-up macro shots around their school and home, editing some photos in black and white to draw attention to specific parts with selective color. Feedback on their photos was mostly positive, praising the rose bud and eye photos most, while noting room for improvement on the eye photo's fit with the wildlife theme and skin color overlap from editing.
Plan
The document outlines a plan to create various promotional materials over multiple lessons:
- In the first lesson, the plan is to brainstorm ideas and create mood boards and mind maps.
- Subsequent lessons will be used to design logos, create poster designs, and produce merchandise like t-shirts and hats.
- One lesson is dedicated to working on an original idea, and another is allotted for finishing touches and contingencies.
- One lesson will be missed due to an interview, so contingency time will be reduced.
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The document describes experiments done in Photoshop to create special effects on an image. Specifically, it details steps taken to darken the background of a photo while making a pair of glasses glow with neon color. The key steps included:
1. Adjusting brightness/contrast, hue/saturation, and levels to darken the background and make it blue-toned.
2. Masking the glasses to isolate them on their own layer.
3. Inverting the glasses layer and adjusting hue/saturation and lightness to make the glasses glow blue.
4. Adding gaussian blur to the glasses layer to enhance the glow, and changing the layer blend mode to screen.
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Thomas Moore conducted several experiments with typography and photo manipulation in Photoshop to develop styles for a 1990s Japanese car magazine. In the first experiment, he warped text to increase in size from left to right. In the second, he styled Japanese text with bevel and emboss effects to look chrome. In the third and favorite, he layered colored text of "Hellboy" and blurred the layers to create a melting effect. For photography experiments, he added glitch and distortion effects and adjusted colors to achieve 1980s feels. He reflected that he will incorporate plastic textures, typography effects, and color/filter adjustments in his final magazine product.
Evaluation Question 7
The document discusses lessons learned from completing preliminary and main tasks related to creating a college magazine. It notes that time management is important, and that drafting helps structure ideas and prevents wasting time. It also stresses the importance of choosing reliable photo models that can follow directions, and of learning to use equipment like cameras and lighting to get the best possible images.
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This document provides examples of how to use "have to", "don't have to", "must", "mustn't", "can", and "can't" in sentences. It explains that "have to" is used when something is necessary or obligatory, while "don't have to" means something is not necessary. "Must" indicates something is very important to do, and "mustn't" means something is not permitted. "Can" expresses ability or permission, and "can't" means inability or lack of permission. The document concludes with an activity providing additional examples of sentences using these phrases.
Experiments
The document describes experiments conducted by Jessica Crosland using Photoshop. In her first experiment, she used tools like the rectangle tool, warp tool, blending options tool, and eyedropper tool to transform an image of a strawberry into her own creation. She struggled with recreating the green leaves but was able to learn new techniques. Her second experiment involved similarly using tools to transform an image of a watermelon, and she traced a collection of fruits to practice with the drawing tool. Both experiments helped her gain experience with Photoshop tools and techniques in preparation for her final project of creating a fanzine.
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The document discusses the author's favorite blog posts and discussions they wrote or participated in. They enjoyed a blog post about future changes and how important it is to keep learning. They also found a discussion on copyright laws in their web design degree to be very interesting. The author discusses setting up blogs on WordPress and using various social media tools like Twitter, Flickr, YouTube, Delicious, Facebook, LinkedIn, and Pinterest. They were happy to learn about these tools and strategies for using social media, finding the online tutorials helpful.
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Plan
The document outlines a plan to create various promotional materials over multiple lessons:
- In the first lesson, the plan is to brainstorm ideas and create mood boards and mind maps.
- Subsequent lessons will be used to design logos, create poster designs, and produce merchandise like t-shirts and hats.
- One lesson is dedicated to working on an original idea, and another is allotted for finishing touches and contingencies.
- One lesson will be missed due to an interview, so contingency time will be reduced.
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The document describes experiments done in Photoshop to create special effects on an image. Specifically, it details steps taken to darken the background of a photo while making a pair of glasses glow with neon color. The key steps included:
1. Adjusting brightness/contrast, hue/saturation, and levels to darken the background and make it blue-toned.
2. Masking the glasses to isolate them on their own layer.
3. Inverting the glasses layer and adjusting hue/saturation and lightness to make the glasses glow blue.
4. Adding gaussian blur to the glasses layer to enhance the glow, and changing the layer blend mode to screen.
5. Paint
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Thomas Moore conducted several experiments with typography and photo manipulation in Photoshop to develop styles for a 1990s Japanese car magazine. In the first experiment, he warped text to increase in size from left to right. In the second, he styled Japanese text with bevel and emboss effects to look chrome. In the third and favorite, he layered colored text of "Hellboy" and blurred the layers to create a melting effect. For photography experiments, he added glitch and distortion effects and adjusted colors to achieve 1980s feels. He reflected that he will incorporate plastic textures, typography effects, and color/filter adjustments in his final magazine product.
Evaluation Question 7
The document discusses lessons learned from completing preliminary and main tasks related to creating a college magazine. It notes that time management is important, and that drafting helps structure ideas and prevents wasting time. It also stresses the importance of choosing reliable photo models that can follow directions, and of learning to use equipment like cameras and lighting to get the best possible images.
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Final major project production diary template 2014 2015
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Children's books are defined as books written by, for, or chosen by children up to age 12. They include picture books, board books, concept books, pattern books, wordless books, and traditional literature. Children's books are categorized by age from 0-5, 5-7, 7-11, and 9-12. Fonts used in children's books are typically serif fonts like Times Roman which help guide a child's eyes across the page. Graphic novels use illustrations and limited text to convey a narrative and have gained acceptance in libraries. Text in graphic novels follows conventions like speech bubbles and captions to help the story flow easily. Layouts have evolved from grid formats to more creative designs.
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The document discusses several types of audience responses to media:
1. Preferred reading is when the audience fully understands and agrees with the message of a media product. An example is understanding the intended female audience of a Cosmopolitan magazine cover.
2. Negotiated reading is when the audience accepts the preferred reading but interprets it through their own experiences. A fan of Miley Cyrus may be drawn to her appearance on a Cosmopolitan cover compared to a non-fan.
3. Oppositional reading is the opposite interpretation based on one's own values, such as criticizing unrealistic beauty standards portrayed on magazine covers.
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This document outlines the development process for an advertising campaign for an energy drink called LIV. It includes initial ideas like mind maps and mood boards. Font and color scheme options are explored, focusing on bright, bold colors and fonts that convey energy and edginess. Storyboards are created showing potential advert concepts. Multiple advert designs are presented and refined, taking inspiration from brands like Monster and Lucozade. The final advert features four extreme sport images with overlaying text in black and white, representing the drink's theme of "living on the edge." Technical and aesthetic qualities of the design are discussed.
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Poundland has used marketing and PR techniques to improve its public image, as summarized in a case study. These techniques include:
1) Generating positive publicity on social media about Poundland's chocolate coins being as good or better than rival brands like Cadbury and Harrods.
2) Conducting market research showing Poundland coins beat rivals in taste tests, which was publicized to influence shopping preferences.
3) Using targeted Facebook ads and social media campaigns to reach key demographics like women shoppers.
4) Increasing online traffic and media coverage through competitions, social media engagement, and celebrity endorsements.
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This leaflet uses different fonts and styles to target different audiences. A plain font is used for adults, while a bolder, fun font is used for children alongside illustrations. The leaflet is biased towards nature as it promotes the national trust and environmental protection. It has clear sections and organization to be easily understood by all audiences.
Task 2 working to a brief pro forma
The Vegetarian Recipe Cards brief requires the production of 8 recipe cards with a recipe and photo on both sides that adhere to a theme. The cards must use 100% recycled paper and vegetable inks and be produced as a set of 3,500 copies. While the brief provides clear guidelines, negotiating amendments may be needed regarding materials, budget, or timeline to ensure high quality within specifications. The brief also provides opportunities for skill development like designing, using new equipment, and multi-tasking to complete the project on schedule.
Social action Campaigns
The document discusses several case studies of social campaigns and their use of media:
1) The Stonewall campaign aims to change attitudes towards homosexuality through simple text-based posters with bold colors and sarcastic witty text. Evidence shows the campaign has positively impacted laws.
2) A UKIP campaign poster portrays other party leaders negatively to present Nigel Farage positively and encourage voting for him. Usage has increased support for UKIP over time.
3) An anti-child abuse campaign uses disturbing images of abused children to emotionally upset viewers and raise awareness, donations, and action against abuse. Rates of abuse have decreased in the targeted areas.
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Fashion photography aims to showcase clothing in a stylized way by setting moods and stories with models in outfits. Shoots typically take place in a studio under controlled lighting and with post-production editing.
Photojournalism captures images to tell news stories, with a focus on objectivity. Photos are often taken observationally on location with available light. Some manipulation is debated but not staged settings.
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- In week 2, the student created hashtag pages and continued improving speed and layout skills.
- In week 3, the student added interview pages and illustrations, struggling with fitting text but making progress.
- In the 4th and final week, the student completed the fanzine by adding final articles and pages, then compiling it online.
- Overall the student was pleased with completing the fanzine but noted areas for further improvement and practice.
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Emma Garthwaite encountered several problems during her production experiments project that required solutions. She lost touch with her main model, forcing her to find replacement models, many of whom were only available at her college. Financial issues arose when she left her new job, but her parents helped support some expenses. Her plans to create a clothing brand were disrupted when transfer paper failed to work on clothes, preventing her from branding merchandise as intended. Overall, she was able to overcome challenges by finding alternative models and support, and focused on successfully completing the magazine despite setbacks to other aspects.
production reflection
Tom Batty reflects on his production process for his FMP project over several weeks. In week 2, he completes his research presentation and production experiments, doing tutorials on font and image effects. In week 3, he finishes 4 experiments and his proposal. He enjoys this week the most as it involves production. In week 4, he creates pre-production materials like fonts, colors, and layout plans. He finds this week enjoyable as well. In the following weeks, he makes progress on his magazine front cover, website, and merchandise. He learns new skills from tutorials and finds taking photos in the studio helpful. While he still has work left, he is confident and enjoying the hands-on production process.
Schedual and resources
The document outlines a 4-week schedule and lists resources needed to create a marketing campaign. In week 1, the schedule details plans to design a logo by experimenting with shapes, developing characters, and refining a final design. Week 2 involves creating a poster through mind mapping, mood boarding, rough designs, and finishing a chosen design. Week 3 focuses on designing merchandise through mind mapping, creating artwork concepts, and finishing a design. Week 4 has plans to design a membership form by experimenting with layouts and creating the final professional form. The resources section lists a computer, design software, paper/pencils, scanner, camera, transport, and fonts needed for the different tasks.
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This document contains a student's weekly production diary for their BTEC Extended Diploma in Creative Media Production final major project. Over several months, the student planned and created a celebrity, beauty, and fashion magazine for older teenage females. In each weekly update, the student summarized their progress, outlined what they planned to accomplish the following week, and included contingency plans in case of issues.
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This production log documents Cameron Hignett's work on his final major project for a BTEC in Creative Media Production. Over several weeks, he conducted research, set up a blog to document his process, developed game ideas, and created pre-production materials like a storyboard and budget. He then focused on 3D modeling, learning skills like using bones and patching surfaces. He created a full character model with a head, boots, pants, and uniform top. While the work took longer than planned, he was able to complete the 3D assets for his animated game character.
Fmp development diary
This document summarizes Tom Batty's development diary for his first 6 weeks of work on a graphic design FMP (Final Major Project). Some key details:
- In week 1, Tom researched graphic designers and created a proposal and PowerPoint on his research.
- In week 2, Tom analyzed existing graphic design products like magazine covers and spreads.
- In week 3, Tom continued analyzing products and began production research through tutorials.
- In week 4, Tom created a problem-solving mind map and practiced Photoshop techniques.
- In week 5, Tom finished his problem-solving presentation and practiced more Photoshop tutorials.
- Tom felt he was managing his
Planning .pptx
The document outlines Freddie Butler's pre-production schedule and plans for a photography project capturing images around Liverpool FC's Anfield stadium. It includes a weekly schedule spanning 6 weeks from mid-April to mid-May, with the first two weeks focused on photography and the following weeks dedicated to post-production including creating a magazine cover and sample pages in Photoshop. Locations, equipment, facilities, personnel, and contingency plans are considered, along with style guides, product layouts, and risk assessments to prepare for potential issues.
6. Production Reflection
Mel created a website and magazine for a cosplay convention called Cosplay HQ. In week 1, Mel brainstormed ideas and researched existing magazines. Mel conducted surveys and interviews to understand audience interests. In weeks 2-3, Mel continued research and experimented with editing techniques. Week 4 involved proposal planning and designing website layouts. In weeks 5-6, Mel built out the website and edited photos. Week 7 involved more photo shoots and edits. Week 8 was spent improving existing work due to missed class time. In week 9, Mel finished the website and magazine cover and began the evaluation.
Schedule Document
Zakary Winsall completed their Foundation Portfolio in Media Studies at St. Andrew's Catholic School. Over the course of several months, Zakary worked on creating a music magazine, including preliminary tasks, main tasks, and evaluations. They designed pages for the magazine such as the front cover, contents page, editorial, and double page spread interview. Zakary learned skills in Photoshop and conducted research and surveys to inform their magazine design. They received feedback from their teacher and made corrections to improve their work before the deadline.
Reflective Diary.pptx
Elinor created a clothing brand and promotional materials for her final major project. In her reflective diary, she discusses her initial plans, research process, production experiments, challenges faced, and final outcomes. Some highlights included enjoying creating her mood board and analyzing inspiration brands. Her disposable camera photos did not turn out as hoped, so she used iPhone photos instead. Feedback led to changes in her magazine poster design. Overall, she found the project enjoyable and a good introduction to her future career interests.
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The document compares and contrasts advertising strategies between luxury and mass market brands. Luxury brands like Dolce & Gabbana and Tom Ford focus on crafting an image of quality and sophistication through minimalist ads with subtle colors and no prices shown. In contrast, mass brands like Miss Guided, Aldi, and Barry M attract customers with a focus on price, using bright colors and large text to prominently display cheap prices. While luxury brands sell an aspirational lifestyle, mass brands aim to show affordability and value for money to their target audiences.
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The objective of this marketing and PR campaign is to promote the band The Gilded Six Bits and their new album "neat, plausible and wrong". The target audience is 16-30 year olds who like alternative indie rock. Social media platforms like Instagram, Facebook, Twitter, and YouTube will be heavily utilized to engage fans and promote events and new releases. Unique merchandise like t-shirts and accessories will also help promote the band's message of empowerment and positivity. Small, intimate gigs and appearances at music festivals are part of the promotional events planned. Hyperbolic words like "outstanding" and "refreshing" will be used to make the band seem exceptional to appeal to their target demographic.
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The document contains ideas for creating promotional materials for the organization Surfers Against Sewage. It includes four initial ideas for a campaign poster, with the first idea being selected to develop further. It also includes draft designs for a membership form and merchandise items like t-shirts, mugs, and surfing accessories, with an emphasis on using the organization's color scheme and logo. The merchandise ideas range from inexpensive stickers to more expensive items like surfboards to appeal to different member levels.
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The magazine layout document discusses the formatting and design of magazine pages. Key elements include placing the title and images attractively, using columns to structure the text flow, and considering how elements like ads are integrated. The overall goal is to effectively convey information to readers in an aesthetically pleasing manner.
Magazine layout
The magazine layout document discusses the formatting and design of magazine pages. Key elements include placing the title and images attractively, using columns to structure the text flow, and considering how elements like ads are integrated. Overall the goal is to effectively convey information to readers in an aesthetically pleasing manner.
Magazine layout
The magazine layout document discusses the formatting and design of magazine pages. Key elements include placing the title and images attractively, using columns to structure the text flow, and considering how elements like ads are integrated. Overall the goal is to effectively convey information to readers in an aesthetically pleasing manner.
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The document outlines ideas for a campaign poster to raise awareness about beach litter. It discusses using dull colors to represent polluted beaches and including shocking images of marine animals trapped in litter. Key elements to include are facts about the scale of beach litter, references to other similar campaigns, and celebrity endorsements to encourage support and action. The goal is to use emotional imagery and messages to motivate the audience to reduce beach waste.
Aims and considerations sheet
The document discusses considerations for researching social action issues and creating campaign materials for an organization like Surfers Against Sewage (SAS). It notes that researching sensitive social issues requires being respectful of different groups. While physically researching SAS may be difficult due to distance from the coast, this can be overcome through online research, emails, and social media. Finished campaign materials should have wide distribution in cities, online, and media to involve more than just local beachgoers. SAS may face funding issues because the public sees it as only for surfers, rather than the broader goal of clean beaches for all.
Product research
This document contains summaries of several posters, logos, and marketing materials for the organization Surfers Against Sewage.
The first poster uses dark colors and imagery of surfboards in sand to depict the negative impact of sewage on beaches in a haunting way. Another poster takes a more humorous approach, showing a surfer covered in sewage to disgust viewers and raise awareness in a memorable way.
Logos for SAS include a simple, plain logo aimed at adults and an more image-heavy logo using whales and sea creatures to appeal to children. Merchandise like t-shirts promote the brand and raise awareness when worn.
Leaflets are used to both recruit new members and renew existing members.
Sas factfile
Surfers Against Sewage (SAS) is an environmental charity established in 1990 by surfers in the UK to improve water quality. They campaign on issues like marine litter, sewage pollution, climate change, and coastal development through community action, volunteering, and research. SAS is funded through donations and works to protect beaches, oceans, and surfing in the UK. Some of their successful campaigns have reduced marine litter like plastic pellets on beaches. They continue to campaign for issues like reducing UK beach litter by 50% by 2020 and better legal protection of surf breaks from threats like pollution and development.
Sas factfile client
Surfers Against Sewage is an environmental charity established in 1990 by surfers in Cornwall to improve water quality. They campaign on issues like marine litter, sewage pollution, toxic chemicals, and coastal development through community action, volunteering, education, and research. SAS is funded through donations and run by voluntary trustees. They have successfully campaigned against issues like plastic pellets called "Mermaid's Tears" on beaches and helped implement solutions through partnerships with plastic manufacturers. Their ongoing goals include further reducing marine pollution and protecting coastal environments.
Proforma
The document contains ideas for campaign materials for the organization Surfers Against Sewage. It includes four initial ideas for a campaign poster, with the first idea being selected to develop further. It also includes draft designs for a membership form and merchandise items like t-shirts, mugs, and surfing accessories, with an emphasis on using the organization's color scheme and logo. The merchandise ideas range from inexpensive stickers to more expensive items like surfboards to appeal to different member levels.
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This document discusses various marketing and public relations techniques. It defines key terms like marketing, audience profiling, the marketing mix, advertising, sponsorship, endorsements, events, merchandising, and press releases. Examples are provided for many of these terms. The document also explains tools for understanding markets and clients, such as SWOT analysis, focus groups, questionnaires, and social media.
Proforma
The document contains ideas for creating promotional materials for the organization Surfers Against Sewage. It includes four initial ideas for a campaign poster, with the first idea of a split beach being selected to develop further. Other concepts include logo designs, membership forms, merchandise ideas like t-shirts and mugs, and inspiration for clothing items displaying the campaign message. Sketches and mockups are provided of potential poster designs, membership booklets, and merchandise displaying the organization's logo and colors.
Image evaluation
The document discusses the design process for a logo for Surfers Against Sewage. The designer got inspiration from an existing surf shop logo using a back-to-front S design. They tried different designs but ultimately settled on using just the initials "SAS" with an X behind to represent "against". The S was technically challenging to design but became the focal point of the logo. The designer also created a membership form, getting inspiration from SAS's existing form, and included pictures and information about the charity's campaigns and goals. Merchandise was created for both male and female audiences, including surfing-specific items like a wetsuit and surfboard fin to promote the charity within the surfing community.
Evaluation
- The products created by the student are fit for their intended purpose of promoting the campaign of Surfers Against Sewage. This includes a poster, logo, merchandise, and membership form.
- The products clearly communicate the student's message through visuals on the poster of a dirty vs. clean beach, and repetition of the slogan "Life's a beach not a bin" across different products.
- The products are appropriate for the target audience of 17-60+ year olds interested in beaches and the environment, through inclusion of beach-themed imagery and colors, and products suitable for both males and females.
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Schedule and resources
- 1. Schedule and Resources Week1- Tuesday 10th February. 1.10pm-4.20pm Start designing the logo. Start looking at the logo on Monday 9th if finished work. I am going to start and hopefully finish the logo in this afternoon. I already have what I want from my mood board. I just need to see what works. I am aiming to finish the logo this afternoon. Thursday 12th February. 9.00am-12.20pm From 9.00am until 9.30am I am going to leave this as contingency time if needed to finish the logo. If not I am going to start to plan the campaign poster. From 9.30am or 9.00am I am going to start doing my mind map which should take me about half an hour. I am going to brainstorm my ideas. It should be pretty simple as I already have a lot of ideas already. When I am finished after an hour an hour I am going to go for a break and come back at 10.50am. I then will outline my final idea. This is going to take me round about half ah hour/ forty-five minutes to do this. I may go back to my mind map and see if I can add anything else but this should take most of the lesson to create my final campaign poster idea. Week2 Monday 23rd February. 10.50am-4.20pm. For the whole of these three lessons on Monday I am going to get on with my campaign poster. I have all what I need from the last lesson. I am going to get straight on and design the campaign poster. Tuesday 24th February 1.10pm-4.20pm I am going to carry on with my campaign poster. I am going to give myself these two lessons to finish the campaign poster. Making sure everything is as good as I can get it. Thursday 26th February 9.00am-12.20pm Start my membership form. I am going to give myself half an hour of this time for contingency time for my campaign poster. I shouldn’t have to use it. I am going to put down my initial ideas. Then start creating annotated flat plans. Monday Tuesday Wednesday Thursday Friday 9.00am- 10.30am 10.50am- 12.20pm 1.10pm- 2.35pm 2.35pm- 4.20
- 2. Friday 27th February 1.10pm-4.20pm Carry on flat plans for half an hour-1 hour. Make sure I have annotated them and then pick which one I think is the best and want to use. Week3 Monday 2nd March 10.50am-4.20pm Complete membership form. Design and make it using the chosen flat plan. Shouldn’t take to long as I will be following a plan. Tuesday 3rd March 1.10pm-4.20pm Carry on with the member ship form. Thursday 5th February 9.00am-12.20pm Finish the membership form. Make sure everything is how I want it. Make sure everything is as good as I can get it. Friday 6th February 1.10pm-4.20pm Start the Merchandise. Start the mind map about the initial ideas. Do mood board and mind maps about original ideas. Week4 Monday 9th March 10.50am-4.20pm Carry on the annotation of the mood board for half of the lesson. Start designing the completion of the artwork. Tuesday 10th March 1.10pm-4.20pm Carry on with the artwork and complete it by 1.40pm. Then go on to making the three mock-ups. This should be easy as I will already of have the plans from the annotation and the planning I did before which I can use in this. Thursday 12th February 9.00am-12.20pm Carry on creating the three mock-ups from Tuesday. Complete the three pieces and have them finished to a high standard and have hem finished to how I want them. Friday 13th February 1.10pm-4.20pm I have left Friday as contingency time mostly. I am going to use one lesson for contingency time for the three-merchandise mock ups. If I don’t finish this on Thursday I will finish it the first lesson on this Friday. Then I am going to use the next lesson to make sure that I have completed everything. I will go back on
- 3. anything that I think needs a bit more work on. I may use the two lessons for this or use the one. It depends on whether or not I get the merch finished on the Thursday to what happens on the Friday. But overall I am finishing this project on this Friday. Resources. The resourcesthat I am going to use are images. I may take my own photographsat the beach inmy owntime. I haven’t included this in the plan because I am not 100% sure yet that I am going to take my ownimagesor not. If I don’t thenI shall get stock imagesoff the Internet and use the likes of Google imagesto collect my photos. I may take my own imagesand if I do I will do this not in the planning and not in schedule time whenI will not be in class doing the work. I am going to use photoshop asa resource. Thisis going to be important because for whenI amcreating most of my products. Plansthat I have created previously like mood boards, mind maps, flat plans.