The target audience for the indie music magazine would be males and females aged 16-21. This age range listens to indie music the most, and those younger or older may have different music tastes. The content and design of the magazine will appeal equally to both genders. Example target audience personas described are 17-year-old Sophie, who enjoys local indie bands and volunteers at a charity shop, and 19-year-old Scott, who works in graphic design and listens to music in his free time to avoid office boredom.

1. Who would be the audience for
your media product?
{Red text is spoken}

2. The target audience for my indie music magazine would be people aged between
16 - 21, even though this is not a wide range, I believe my magazine is only
suitable for that audience because I don’t think younger teens would listen to
indie music as much and perhaps an older audience also have different music
tastes.

3. I'd like my target audience to contain an equal percentage of male and female
readers (50-50%) due to the fact that I don’t want to isolate a certain gender with
the colours I have used or content in my magazine so both genders can read and
enjoy.

6. Sophie is a 17 year old girl, in her first year of college; the
subjects she has taken are Media Studies, Textiles and English
Language as she wants to go into fashion when she is older.
Sophie enjoys listening to indie music in her spare time and
saves up all her money for small local gigs like Swim Deep or
Crystal Fighters. She volunteers at a charity shop; this allows her
to get clothes that are unique to her as they aren’t sold at every
high street shop. Sophie lives in Warrington but she always goes
to Manchester almost every weekend because there are more
opportunities for her there and that’s where many of her
favourite bands play when they come to the North West.

10. Scott is 19 years old. He has finished his college course of BTEC
Art and Graphics and is currently working at a print work design
workshop. Scott wants to become a tattoo artist or an apprentice
and he is currently working his way up to his dream job. Scott
enjoys listening to music in all his down time as he spends a lot
of time alone in an office taking calls therefore he plays a lot of
music