Andrew is a 17-year-old male student who has a part-time job on weekends. He enjoys rock music and takes fashion cues from his music heroes. He spends free time with friends attending concerts and festivals of his favorite bands. Andrew would be interested in magazine competitions offering band merchandise as prizes. He would also download a mobile app for the magazine to access exclusive artist stories and information. Andrew might subscribe to a magazine focused on bands he's passionate about that includes exclusive interviews. He uses Facebook and Twitter to follow music news and artists.

1. Reader Profile
Andrew is a 17 year old male and a full-time student. He is in the ABC1 social grading category and does have a part time job at
weekends, and when asked said he would pay around £2.50 for a magazine and only generally buys around 2 per month. As he was
growing up, his love for music grew, and in particular, the rock genre. From this Andrew developed a new style in how he dressed,
sporting hoodies with the names of his favourite artists on and taking fashion influence from his music heroes. This has given me the
idea to include competitions and as prizes, consider using band merchandise, for example t-shirts or hoodies, which when I asked,
Andrew said he would be interested in winning. He spends his time, when he’s not at college, with his friends and loves attending gigs
and festivals to see his favourite bands. Andrew also said that if there was a mobile app for my music magazine, he would download it
and would enjoy to find out exclusive information and read stories on the artists he is interested in, which has influenced my decision
to create an app for iPhone and android. He told me that he has never subscribed to a magazine before but if it was something he was
really passionate about, and it included exclusive interviews and interesting information about his favourite bands then he would
consider subscribing. Andrew also uses social networking sites, primarily Facebook and Twitter to keep in touch with his friends and
stay up to date with news from his heroes pages and said this would be a good way to keep him involved and excited about the issues.