The target reader of "Just Pop!" magazine is a bright, confident 10-14 year old girl who enjoys music, art, fashion, and spending time with friends. She likes to stay up to date on celebrity gossip and new pop music trends. She dreams of going to concerts for artists like Taylor Swift and Justin Bieber. The magazine provides entertainment and advice that helps her relax and connect with her interests in music, celebrities, and style.

1. Target Audience Profile
The reader of the “Just Pop!” is mainly young girls aged between 10-14. She is a
bright and intelligent young girl who enjoys music and art, and enjoys participating in
any activity, whether it’s in school or at home. She is a confident girl who enjoys
sharing her opinion with friends, and likes to keep up to date and be the first person
to know all the new celebrity gossip. She is friendly and kind to everyone, she is
helpful and caring and looks after others. She is popular and fashionable and likes to
be the centre of attention, however she is not mean or bossy. She always wears the
newest popular fashion trends.
She is a year 6, or early secondary school student, she is clever and imaginative and
enjoys school as it allows her to socialise with her friends as well as learn. She is
independent for her age and likes to do things her own way. She lives at home with
her mum and dad and older brother, who she gets on with very well. She is too
young to have a boyfriend however she loves boybands and it never takes her long
to choose her favourite member of the band.
She enjoys swimming, and dancing which keeps her healthy. Her parents make sure
that she has a healthy balanced diet, however she loves staying up all night having
sleepovers with her friends, eating pizza, drinking hot chocolate, and watching her
favourite movie “mean girls”. She also loves makeup and enjoys doing her friends
makeup in new exciting ways.
She loves all the music in the pop charts, whatever song is number 1 is her favourite
song. She always listens to music on her way to school, and whilst she does her
homework. It is her dream to go to a big pop artist’s concert, like Taylor Swift or
Justin Bieber. Her iPhone is full of the most recent catchy, bubbly pop songs, she
loves any uplifting catchy pop song that makes you want to dance and sing along.
She loves to sing and wishes that one day she can be as good as her favourite girl
band “Little Mix”. She loves to keep up to date on what they are doing, and their
fashion and outfit choices.
The reader of “Just Pop!” also regularly reads “we love pop” and “top of the pops”
magazines. She loves to watch TV and teen romance movies at home and at the
cinema with friends. She also loves to watch fashion and makeup videos on
YouTube. She loves using social Media to keep up with her favourite celebrities and
fashion trends, and socialise with her friends. By reading “Just Pop!” magazine gives
her another way to relax and do this as well as giving her helpful advice and
providing entertainment.