The target audience is female aged 16-21 who enjoy pop music and are of middle social class. Specifically, the document provides details about Ahet Ozdemir, a 20 year old female student from London studying at the University of Westminster who has interests in pop music, fashion, shopping and spending time with friends. In her free time she enjoys reading, art, and previously practiced karate.

1. Target Audience
Demographics: Psychographics:
-Females aged 16-21 -Interest in Pop music
-Socio Economic -Middle social class
Class: D & E
-Mature
Name: Ahet Ozdemir
Age: 20
From: London
Studies at University of Westminster, she is now
currently in her last year. She used to have a part
time job in JD when she was studying her A levels in
sixth form. She is also very artistic!
Interests: Pop music, fashion and shopping, going out
with friends.
Hobbies: Used to do karate, loves reading and art.