The target reader of Poppin' magazine is an 11-16 year old female who enjoys pop music, fashion, sports, and spending time with friends. She listens to pop music daily, takes dance classes weekly, and enjoys subjects like P.E. and art in school. In her free time, she likes shopping at stores like New Look and Topshop, attending parties, and socializing online and through her mobile phone.

1. Target Audience Profile
The reader of Poppin’ magazine is a female between the ages of 11-16. She will be in full
time education but will have made the transition from primary school to secondary school so will
be that extra bit interested in the actual music that she is listening to. The reader of Poppin’
magazine will have a very bubbly and fun personality and will always be smiling. Her friends are a
big part of her life and they would spend all of their time with each other talking about their
favourite pop bands and artists. The typical reader will also love to keep up with the latest fashion
trends by using artists like Jessie J and Little Mix as fashion inspirations.
She would like to be quite physically active so she would attend a dance class so she can
socialise with her friends once a week outside of school. She would also be quite sporty and
active, and she would show this at school. She would get involved in a lot of sporting activities
and events put on by the school and would never miss an opportunity to compete as a team with
her peers. At school, her favourite subject would be P.E. as it would allow her to get involved in
sporting activities and socialise with her friends at the same time. Another subject that she enjoys
would be art as it is where she can showcase her creativity. In her leisure time, she loves to go
out to the shops and make a few purchases in her favourite clothing shops - New Look and
Topshop. She also loves to attend the occasional party where she could get dressed up and do
her hair and makeup as if she were a pop-star.
The reader of Poppin’ is obsessed with all things pop! She will be listening to pop music
whenever she has the chance to throughout the day. When she is at home, she will have her One
Direction album on repeat so that she can dance around the house singing it. Whenever she is in
the car, she will have Capital FM playing so that she can listen to more of her favourite pop
artists. Even on her way to school, she will have her headphones in, listening to her music. She
will be particularly fanatic of any upbeat songs that she can dance along to that will put her in a
good mood.
The reader of Poppin’ will like to occasionally read Pop magazines such as, We Love Pop
and Top of the pops to hear about the latest gossip from her favourite artists and to find out
about the latest styles that the artists are showcasing. What she loves most about these pop
magazines is feeling like she belongs amongst the pop fan base.She will also enjoy going to the
cinema and watching the most recent dramas and romantic comedies. She is also a big fan of the
internet. Here, she spends a lot of her time social networking on sites such as Twitter and
Facebook so she can socialise with her friends and so that she is up to date with what is
happening in their lives. Her mobile phone is her most prized possession and willgo anywhere
without it.