This document contains demographic and psychographic profiles for two target audiences for a magazine. The first profile is for a 20-year-old British university student and casual worker who enjoys music, balancing school and social life, and keeping up with trends. The second profile is for an 18-year-old British sixth form student who aspires to succeed in her studies and follows fashion and crowds, but does not like drawing attention to herself. Both profiles indicate that the audiences want a magazine with sophisticated and personalized design elements that make them feel it is relating directly to them.

1. Demographics
Gender: Male & Female
Age: 16 – 24
Social Class: C1, D, E
Education: Post 16 and Uni Students
Occupation: Students, Musicians, Casual Workers and
Waitress etc.
Marital Status: Single, not in a serious relationship
Income: Minimum wage
Nationality: British
Psychographics
A young, adventurous, keen and single 20 year old.
They are very out going and spend time listening to the
latest and hottest music. They are a student at
university and have a balance between a social life and
study life. They aren’t too worried about money and
have a part time job. Uni is just around the corner so
they still live with their parents. They have no heavy
financial burdens. They are very mature for their age
and are up to date with all the latest do’s and don’ts.
When looking for a magazine, they want a
sophisticated front cover to reflect their personal style.
They want to know what’s in and what’s so last week.
They like colour schemes that include an element of
black because it’s mature. They want the typography to
look sophisticated and typography with a personal
touch to it. They like to feel as if the magazine is
personally relating to them.
Demographics
Gender: Female
Age: 16-24
Social Class: C1, D, E
Education: Post 16 and Uni Students
Occupation: Students, Musicians, Casual Workers and
Waitress etc.
Marital Status: Single, not in a serious relationship
Income: Minimum wage
Nationality: British
Psychographics
She is a young, adventurous, keen and single 18 year old.
She is hardworking and in the final year of sixth form. She
aspires to succeed in her studies. She has a very girlie
personality and is very fashionable. She lives at home with
her parents, so she doesn’t have any heavy financial
burdens. She loves to know what’s in and follows the crowd.
She doesn’t like drawing attention to herself
When looking for a magazine, the model has to look good
because she looks up to the models. She really looks for the
medium close up of the models. She likes to know what’s hot
and not. She likes the colour scheme to be girlie but mature.
She likes the typography to be sophisticated and personal.
She likes to feel as if the magazine is personally relating to
her.