The document provides descriptions of typical readers for three different publications: - The typical Q Magazine reader is Jake Evans, a 27-year-old graphic designer from Leeds who enjoys music, films, football, and dining out. - The typical Kerrang! reader is David Howard, a 27-year-old social media influencer from London who dropped out of university to pursue music and shares his opinions online. - The typical TOTP reader is 9-year-old Katie Bell from Surrey who enjoys pop music, fashion, theme parks, and collecting magazine freebies with her pocket money.

1. Understanding Target
Audiences:
A typical view

2. The Typical Q Reader:
• Jake Evans comes from Leeds. The he has two siblings, a young boy and a small girl. His favourite
colour is yellow yet as he got older it changed to red. He had quite a few friends at school, yet he
was not the centre of attention and was more familiar with chipping into conversations or
discussions here and there. He achieved average grades in his GCSES obtaining A in music, a B in PE
and C’s for both English and Maths.
• He went on to join his school sixth form of which he lives fairly close too. He has a gym member
ship yet often forgets he has one as he has stuffed hastily in the back of his wallet, as he is in no
way a morning person. He dreads the moment on when the alarm clock rings and dashes to the
nearest Costa or Star Bucks where he is very precise on his coffee (he likes half a tea spoon of sugar
with plenty of milk). He is familiar with the tube his job is situated in the central city on where he
himself, is a designer for the Argos catalogs. Yet he still make sure that he has plenty of time for
meetings with his mates of whom have gone of in there own individual direction.
• He as singed up to his local football team, of which his favourite channel to watch is either Sky
Sports or film four of which he likes to sit back and watch a film at the end of a stressful day. He has
a cat called Ben of which he has a close relationship with. He love takeaways (normally treating
himself on a Friday night). His most treasured possessions is his new generation I Pod (which he has
taken care to keep safe with a pass code and a rubber cover) as well a his collection of Q Magazines
(of which are the only things that are neat, preserved in a large shoebox in the front of his
wardrobe).

3. The Typical Kerrang! Reader:
• David Howard is 27, and is from London. He was the good looking cool kid
at school who possessed a lot of popularity, along with the warnings and
attentions that came from the teachers at his school. He did not achieve
the greatest of grades yet achieved enough to enter university, preferring
to be close to his close friendship group; however he dropped out halfway
through university because the courses he was taking bored him. Ever
since he ahs been in deep love with his music and is one of the most
distinguished You tubers on the net where he posts frequently on his owns
views and opinions. He is well in the understanding of social media having
Twitter, Facebook and an Instagram (on which he spends most of his free
time). He is also avid Blogger as he enjoys sharing his own personal views
and opinions as well as seeing what others think of his ideas. He enjoys
takeaways and spending time with his girlfriend, of whom they both share
very close ideas with a swell as evidently sharing the same style of music
(that would have been nonnegotiable).

4. The Typical TOTPs Reader:
• Katie Bell is nine years old and lives with her mother and farther is
Surrey. Her favourite colour is pink (but she also likes any primary
colours) her idol is Hanna Montana, and her favourite programme
to watch at the moment is the X Factor. She is one of the founding
member of the popular girl group at school on where they discuss
clothes and boys that they have crushes on. Her favourite collection
of books are the horrid Henry books, yet most of her reading is due
through the TOTPs magazine. Although 50% of her only purchases
the magazine with her pocket money, so as to gain the many
freebies that include poster, glitter and nail vanish. She immensely
enjoys going to Lego land or Chesington world of adventures. Her
favourite foods are pizza and pasta, washed down with a glass of
grape juice. She loves to listen to all the latest pop songs and even
takes the time to learnt he words and dance routines with her
friends.