1. Produktudvikling og
digitale platforme
1. December 2010 - Produktudviklingsdagen
Martin Sønderlev Christensen, PhD
Partner
martin@socialsquare.dk

2. Magnus
Christensson
Thomas
Madsen-Mygdal
Martin
Sønderlev
Christensen
Esben
Trier
Jeppe
Kabell
Thilde
Vesterby
Johan
Bichel
Lindegaard
Mads
Petersson
8 erfarne eksperter i et socialt bureau
Vi er praktiske visionærer som skaber visioner, koncepter, design, prototyper og bygger sociale
platforme for organisationer og mennesker.
Vi er eksperter i at løse organisationer udfordringer og skabe nye platforme gennem at tænke
socialt og skabe ny værdi i organiationer gennem at tænke det sociale ind i alt.

4. INTERN
EKSTERN

5. INTERN
EKSTERN

6. ...the world is becoming
too fast, too complex and
too networked for any
company to have all the
answers inside.
– Yochai Benkler. Yale
University from The Wealth
of Networks

7. Paradigmeskift
NETVÆRK SAMFUND -> SOCIALE MEDIER <- NETVÆRKS MENNESKET
20. århundrede 21. århundrede
TEKNISK PARADIGME KULTURELT PARADIGME

11. 11

12. 13

14. Det sociale er ikke
længere noget man
kan vælge

15. Prisen for at være
social er faldet til
næsten nul.

16. Prisen for ikke at
være social er steget
dramatisk

17. Social = produktivitet
nye måder at
samarbejde, dele,
organiserer, skabe,
innovere...

18. Smartere, simplere,
hurtigere og mere
direkte medier

19. sociale medier =
værktøjer

20. Blogs
Wikis
Social netværk
Communities

21. 21

22. 19

23. Trebor Scholz http://collectivate.net

24. Alt hvad der kan blive
digitalt vil blive
digitalt

25. Alt hvad der kan blive
digitalt kan blive
socialt

26. Sociale medier gør
innovation mere
muligt.

27. Produktudvikling er
socialt?

28. Produkter er sociale
Udvikling er social

29. Hvordan skaber vi
produkter i det 21.
århundrede?

30. organisation

31. organisering

32. Crowd?

33. Producer user
Produsage

34. This is really the biggest
paradigm shift in
innovation since the
Industrial Revolution,
– MIT professor Eric von
Hippel, specialist in
innovation management

35. Crowdsourcing

36. The White Paper Version:
Crowdsourcing is the act of taking a job traditionally
performed by a designated agent (usually an employee)
and outsourcing it to an undefined, generally large group
of people in the form of an open call.
The Soundbyte Version:
The application of Open Source principles to fields outside
of software.
Why the Power of the Crowd Is Driving the Future of Business
Jeff Howe

37. Co-creation

38. Open innovation

39. DIY (do it yourself)
Kultur

40. 40

41. Crowdsourcing som ren forretning

54. Our customers don’t buy a car
– they buy an ownership
experience

56. Peer production is about more
than sitting down and having a
nice conversation... It's about
harnessing a new mode of
production to take innovation
and wealth creation to new
levels.
– Eric Schmidt, Google CEO talks
crowdsourcing in Don Tapscott’s
Wikinomics, 2007

57. Loooong tail
ny masse
masse

58. DELE
SAMARBEJDE
SKABE
SAMTALE

59. Sociale medier bliver
en del af at arbejde...

60. ... arbejde bliver
noget andet?

61. Cloud computing

62. Cloud arbejde?

64. 64

69. We work with thousands of innovators
around the world. In fact, more than 50
percent of our product initiatives involve
significant collaboration with innovators
outside of P&G.

70. "1.0" organisationen
ud på nettet
->
"2.0" nettet ind i
organisationen

71. …innovation is driven by
everyday end-users. ...Today,
more and more innovation
comes from the myriad
hobbyists and enthusiasts at
the tech-savvy edges of the
computing ecosystem.
– Geoffrey Koch, senior manager
with Intel Solution Services

74. 61

75. 2 years
100 countries
11,000 ideas

76. We listen, learn and then
improve and innovate based
on what our customers want.
It’s one of the real advantages
of being a direct company.
– Dell Chairman and CEO
Michael Dell at the launch of
Dell’s IdeaStorm

77. 77

78. 78

79. Kan produktudvikling
blive mere produktiv ved
at blive social?

80. No matter who you are, most
of the smartest people work
for someone else.
– Bill Joy, Cofounder Sun
Microsystems

81. Tak :)
Martin Sønderlev Christensen, PhD
Partner
martin@socialsquare.dk
3119 1769
SOCIALSQUARE