Ifl Hr Forum 31 Mar09 Teigland


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My presentation made at the IFL HR Forum on March 30, 2009 in Stockholm, Sweden.

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  • Ifl Hr Forum 31 Mar09 Teigland

    1. 1. <ul><li>Leveraging networks for change </li></ul><ul><li>Dr. Robin Teigland, aka </li></ul><ul><li>Karinda Rhode </li></ul><ul><li>Stockholm School of Economics </li></ul><ul><li>Associate Professor </li></ul><ul><li>www.knowledenetworking.org </li></ul><ul><li>www.slideshare.net/eteigland </li></ul>Photo: Henry Lundholm, Metro March 30, 2009 ww.ifl.se
    2. 2. History tends to repeat itself…. Innovation, financial crisis, industrial revolution, … Steam engine Internal combustion engine Microelectronics Late 18 th C Late 19 th C Late 20 th C Schön 2008 Third industrial revolution?
    3. 3. Human capacity cannot keep up… Cohen & Levinthal 1989 Growth Time Information and knowledge Human absorptive capacity
    4. 4. <ul><li>Did You Know: Shift Happens </li></ul><ul><li>http://www.youtube.com/watch?v=jpEnFwiqdx8 </li></ul><ul><li>How are these trends affecting you and your organization? </li></ul>
    5. 5. Tomorrow’s workers building skills today <ul><li>World of Warcraft </li></ul><ul><li>Collaborating and leading across geographies, demographics, and cultures </li></ul><ul><li>Creating and executing strategies in self-organizing teams </li></ul><ul><li>Collaborative decision making under pressure </li></ul><ul><li>All virtually with no face-to-face interaction </li></ul>
    6. 6. Mahaley 2008, Merrill Lynch 1999, Beck and Wade, Prensky “ Digital Immigrants” “ Digital Natives” Work ≠ Personal Loyalty to company Learning at the desk Work = Personal Loyalty to profession Learning through “playing” The new generation is huge, 90 million people in the US alone. Already there are more of them around than there are baby boomers. Beck and Wade
    7. 7. … a generation that uses the internet to build relationships, find information and knowledge, solve problems, and learn Boyd et al. 2008, Rey 2008 Communication Personal Media Self-expression Collective Intelligence Content Production
    8. 8. Transparency: There is nowhere to hide… http://www.youtube.com/watch?v=t8XxcOj3Seo Fortune, Rey 2008
    9. 9. Increasing pressure on traditional organizational forms Formal organization/ Hierarchy Teigland et al. 2005 Social organization / Heterarchy
    10. 10. Some leadership challenges! <ul><li>When employees are more than 50 feet apart, the likelihood of them collaborating more than once a week is less than 10%. </li></ul><ul><li>Knowledge is sticky within the firm, but flows easily across organizational boundaries within networks of practice. </li></ul><ul><li>Our networks tend to be homogeneous – we tend to develop relations with people like ourselves. </li></ul><ul><li>The higher the diversity of team members, the higher the potential for conflict and poor results. </li></ul><ul><li>Attracting and retaining talent </li></ul>Allen 1984, Burt 1992, Brown & Duguid 2002, Marsden 1987, Ruuska & Teigland 2009, Teigland 2003
    11. 11. Network dynamics impact creativity and innovation B A Teigland 2003 Poor creativity and innovative performance High creativity and innovative performance
    12. 12. Web 2.0/3.0 and social media help overcome these challenges <ul><li>Finding and connecting with people internally and externally </li></ul><ul><li>Building communities </li></ul><ul><li>Sharing information & knowledge </li></ul><ul><li>Solving problems & finding solutions </li></ul><ul><li>Learning informally </li></ul><ul><li>Overcoming diversity challenges </li></ul><ul><ul><li>through creating collective </li></ul></ul><ul><ul><li>competence </li></ul></ul><ul><ul><li>Shared understanding </li></ul></ul><ul><ul><li>Shared language and norms </li></ul></ul>Unilever uses SL to bring together individuals working with Dove across the world
    13. 13. Serena Software: Strengthening internal and external relationships through Facebook <ul><li>#1 Applications Lifecycle Management (ALM) & business mashup </li></ul><ul><li>96 of Fortune 100 as customers </li></ul><ul><li>800 employees in 18 countries across globe </li></ul><ul><li>Facebook Fridays: One hour every Friday on Facebook to find fun and connect with co-workers, customers, family, and friends </li></ul><ul><li>Average employee age: 41 </li></ul><ul><li>27 year old Silicon Valley company </li></ul><ul><li><90% of employees on FB </li></ul>Teigland & Hustad 2009
    14. 14. Leveraging external resources to find solutions and solve unsolved problems
    15. 15. eZ Systems and the eZ ecosystem: Attracting talent through its open source business model eZ Partners Community Customers <ul><li>#1 open source content management software </li></ul><ul><li>Enterprise open source – “Grow the cake” </li></ul><ul><li>60 Employees in 8 countries (Europe & Asia) </li></ul><ul><li>230+ Partners </li></ul><ul><li>5000+ Customers </li></ul><ul><li>30,000+ Community members </li></ul>www.ez.no Skien, Norway
    16. 16. Companies are turning to virtual worlds to facilitate creativity and innovation <ul><li>Public and completely private virtual business worlds (immernets) to recruit, train, collaborate, and innovate </li></ul><ul><li>Accenture, Cisco, IBM, Intel, Johnson & Johnson, Motorola, Novartis, Philips, Sun, Unilever, ….. </li></ul>
    17. 17. Improving virtual teaming and cross-cultural skills Task: To build a bridge in your virtual team Designed by Duke CE and Stockholm School of Economics
    18. 18. HSB is creating tomorrow’s solution while attracting employees and customers today Building the house of the future in a competition with architecture students HSB: One of Sweden’s largest real estate management companies
    19. 19. China is making big efforts in Virtual Worlds! <ul><li>A “virtual economy district – a world where millions will work, communicate, and be in love” </li></ul><ul><li>Reaching out to the 150 mln overseas Chinese </li></ul><ul><li>7 million inworld at same time </li></ul><ul><li>Five virtual banking licenses </li></ul><ul><li>auctioned for $404,000 </li></ul>www.crd.gov.cn, www.foreignpolicy.com “ The real China is only a piece of land. We believe that there must be a China in the virtual world and the real world.” Robert Lai, Chief Scientist, CRD
    20. 20. Sessions introducing VWs NY HRPS March 11, 2009 Do you want to learn more?
    21. 21. So, what does all this mean? <ul><li>Organizations have to develop their networks globally - both inside and out </li></ul><ul><li>Organizations have to leverage social media such as virtual worlds </li></ul><ul><ul><li>To win the war for talent </li></ul></ul><ul><ul><li>To innovate for competitive advantage </li></ul></ul><ul><li>Organizations have to cultivate an open, knowledge sharing culture </li></ul>
    22. 22. What is network leadership? <ul><li>Changing the order of things… </li></ul><ul><li>By inspiring others to see the possibilities and enabling them to act on them… </li></ul><ul><li>While having only a blank business card </li></ul>I f you love knowledge, set it free …
    23. 23. Thanks and see you in world! Karinda Rhode aka Robin Teigland [email_address] www.knowledgenetworking.org www.slideshare.net/eteigland Photo by H. Lindholm, Metro
    24. 24. Interested in a tour? Stepping into the Internet: A tour of Second Life