Generation Y and the new way of working

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Generation Y and the new way of working

  1. 1. Generation Y Meet your new customer employee Jeroen Derynck - The thinking ape jeroen.derynck@thinkingape.be 1
  2. 2. the new way of working • (Collaboration) Technology • Workplace • Conversation • Culture 2
  3. 3. (collaboration) techology 3
  4. 4. Enterprise 2.0 An effective ecosystem of social and mobile technologies that provide rapid and agile collaboration, information sharing, emergence and integration capabilities. 4
  5. 5. WEB 2.0 in the enterprise 5
  6. 6. Email... the falling star 6
  7. 7. 7
  8. 8. 8
  9. 9. Convergence 9
  10. 10. How responsive is your organization? "It is not the strongest of the species that survives, nor the most intelligent, but rather the one most responsive to change convergence " (C. Darwin) On the Origin of Species 24/11/1859 10
  11. 11. Generation Y 11
  12. 12. 12
  13. 13. This is your future worker 13
  14. 14. They want “Tronics” 14
  15. 15. 15
  16. 16. 16
  17. 17. Your next customer... is your next employee 17
  18. 18. They are mobile 18
  19. 19. Social.... 19
  20. 20. Get a (second) life... Virtual relationships are not sustainable 20
  21. 21. Generation Y and beyond Desiring the freedom and flexibility of virtual offices, many millennials also want to forego inflexible long hours and spend time outside of work focusing on their personal lives. ... this is certainly a cross-generational concern, but millennials are more vocal about demanding flexibility in the workplace. There is a shift in the workplace that de- emphasizes face-time in the office and puts the focus on completing assignments and getting the job done without being tied to specific hours. 21
  22. 22. Start to see the similarities? 22
  23. 23. Their office 23
  24. 24. fostering creativity 24
  25. 25. Workplace 25
  26. 26. The 2020 workplace An organizational environment that provides an intensely personalized, social experience to attract, develop, and engage employees across all generations and geographies The 2020 Workplace: How Innovative Companies … by Jeanne C. Meister, Karie Willyerd 26
  27. 27. The office turns into a HIVE... Agility, anonymity and access become key themes. Workers become highly mobile, and work comes to us, with technology providing the virtual connectivity that teams need to collaborate and co-ordinate. A mixture of synchronous and asynchronous communication tools enable collaboration on projects, and access to shared knowledge. 27
  28. 28. The Workplace Swarming 28
  29. 29. The Workplace Communities 29
  30. 30. TBWA Hakuhodo Offices Tokyo 30
  31. 31. Selgas Cano Architecture Office by Iwan Baan 1 Madrid 31
  32. 32. Penthouse Office Benthem Crouwel Architects 3 Rotterdam 32
  33. 33. Manchester Square Interior by SHH London 33
  34. 34. Long Barn Studio Nicolas Tye Architects Central England 34
  35. 35. White Mountain Office by Albert France Lanord Architects Stockholm (30 meters below the surface) 35
  36. 36. Culture 36
  37. 37. Culture & collaboration A culture of openness = the ease of talking to anyone within the organization, the regularity of cooperation between units within the organization, and the accessibility of persons to those in other departments. 37
  38. 38. Culture... eats you raw for breakfast A culture of openness contributes to collaboration quality, more than twice the impact of a structure of decentralization or the use of collaborative technology in strategy implementation. It accounts for more than five times the impact of the breadth of collaboration in strategic planning ....more than seven times the impact of the use of collaboration technology for strategic planning. 38
  39. 39. Collaboration drives performance Collaboration counts for 36% of overall business performance research paper Meetings around the world: the impact of collaboration on Business Performance (Gofus et. al., 2006) 39
  40. 40. knowledge is an asset “So the flow of information is changing us at a far deeper level than we realize. Knowledge was once power. Now it’s becoming freedom. If knowledge were power we’d have good cause to be secretive. But secrecy isn’t only becoming impossible. It’s proving dysfunctional as well. We begin to see how much better our decisions are when we work together, openly” (Lienhard, 1997) 40
  41. 41. Information society the ratio of knowledge workers has substantially increased and now constitutes almost 75 percent of the workforce in industrialized countries. 41
  42. 42. Conversation 42
  43. 43. 43
  44. 44. The new way of working has always been out here.... A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter— and getting smarter faster than most companies. The Cluetrain Manifesto - 1999 The end of business as usual www.cluetrain.com 44
  45. 45. the new way of working •Technology • Workplace • Culture • Conversation 45
  46. 46. their new way of working • Technology • Workplace • Culture • Conversation 46
  47. 47. Digital Divide 47
  48. 48. RTFM 48
  49. 49. How responsive are you? "It is not the strongest of the species that survives, nor the most intelligent, but rather the one most responsive to change" (C. Darwin) 49
  50. 50. Thank you +32 476 96 17 49 +31 6 10 42 36 33 jeroen.derynck@thinkingape.be www.linkedin.com/in/thinkingape http://twitter.com/thethinkingape 50

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