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Generation Y
Meet your new customer employee
Jeroen Derynck - The thinking ape
jeroen.derynck@thinkingape.be
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the new way of working
• (Collaboration) Technology
• Workplace
• Conversation
• Culture
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(collaboration) techology
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Enterprise 2.0
An effective ecosystem of social and mobile
technologies that provide rapid and agile collaboration,
information sharing, emergence and integration
capabilities.
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WEB 2.0 in the enterprise
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Email... the falling star
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Convergence
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How responsive is your organization?
"It is not the strongest of the
species that survives, nor the
most intelligent, but rather
the one most responsive to
change convergence "
(C. Darwin)
On the Origin of Species
24/11/1859
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Generation Y
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This is your future worker
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They want “Tronics”
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Your next customer... is your next employee
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They are mobile
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Social....
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Get a (second) life...
Virtual relationships
are not sustainable
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Generation Y
and beyond
Desiring the freedom and flexibility of virtual offices, many
millennials also want to forego inflexible long hours and
spend time outside of work focusing
on their personal lives.
... this is certainly a cross-generational concern, but
millennials are more vocal about demanding flexibility in
the workplace. There is a shift in the workplace that de-
emphasizes face-time in the office and puts the focus on
completing assignments and getting the job done
without being tied to specific hours.
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Start to see the similarities?
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Their office
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fostering creativity
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Workplace
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The 2020 workplace
An organizational environment
that provides an intensely
personalized, social experience
to attract, develop, and engage
employees across all
generations and geographies
The 2020 Workplace: How
Innovative Companies … by
Jeanne C. Meister, Karie Willyerd
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The office turns into a HIVE...
Agility, anonymity and access
become key themes. Workers become
highly mobile, and work comes to us, with
technology providing the virtual
connectivity that teams need to collaborate
and co-ordinate. A mixture of synchronous
and asynchronous communication tools
enable collaboration on projects, and access
to shared knowledge.
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The
Workplace
Swarming
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The
Workplace
Communities
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TBWA Hakuhodo Offices
Tokyo
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Selgas Cano Architecture Office by Iwan Baan 1
Madrid
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Penthouse Office Benthem Crouwel Architects 3
Rotterdam
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Manchester Square Interior by SHH
London
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Long Barn Studio Nicolas Tye Architects
Central England
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White Mountain Office by Albert France Lanord Architects
Stockholm (30 meters below the surface)
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Culture
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Culture & collaboration
A culture of openness = the ease of talking
to anyone within the organization, the
regularity of cooperation between units
within the organization, and the
accessibility of persons to those in other
departments.
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Culture... eats you raw for breakfast
A culture of openness contributes to
collaboration quality, more than twice the
impact of a structure of decentralization or
the use of collaborative technology in
strategy implementation. It accounts for
more than five times the impact of the
breadth of collaboration in strategic
planning ....more than seven times the
impact of the use of collaboration
technology for strategic planning.
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Collaboration drives performance
Collaboration counts for 36% of
overall business performance
research paper Meetings around the world:
the impact of collaboration on Business Performance (Gofus et. al., 2006)
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knowledge is an asset
“So the flow of information is changing us at
a far deeper level than we realize.
Knowledge was once power. Now it’s
becoming freedom. If knowledge were
power we’d have good cause to be secretive.
But secrecy isn’t only becoming impossible.
It’s proving dysfunctional as well. We begin
to see how much better our decisions are
when we work together, openly”
(Lienhard, 1997)
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Information society
the ratio of knowledge
workers has substantially
increased and now
constitutes almost 75
percent of the workforce
in industrialized
countries.
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Conversation
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The new way of working has
always been out here....
A powerful global conversation has
begun. Through the Internet, people
are discovering and inventing new
ways to share relevant knowledge with
blinding speed. As a direct result,
markets are getting smarter— and
getting smarter faster than most
companies.
The Cluetrain Manifesto - 1999
The end of business as usual
www.cluetrain.com
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the new way of working
•Technology
• Workplace
• Culture
• Conversation
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their new way of working
• Technology
• Workplace
• Culture
• Conversation
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Digital Divide
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RTFM
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How responsive are you?
"It is not the strongest of
the species that survives,
nor the most intelligent, but
rather the one most
responsive to change"
(C. Darwin)
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Thank you
+32 476 96 17 49
+31 6 10 42 36 33
jeroen.derynck@thinkingape.be
www.linkedin.com/in/thinkingape
http://twitter.com/thethinkingape
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