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WORK LIKE A SOCIAL MEDIA
How digital companies is eating traditional
business
!

#smwdisruption
Digital Strategy and Innovation
Understand - Strategy - Action

!

Since 2005
pioneering blogs, wikis, visual
sharing, social media, social
intranets, social products and
services, building communities etc.
!

Meet the 

challengers
http://www.socialsquare.dk/
!
startup-research-project/
“an organization dedicated
to creating something new
under conditions of extreme
uncertainty”

“A startup is not a smaller
version of a large company”
!
“89% of executives believe that digital
will disrupt their industry. But they
don’t realize just how big a deal
disruption will be when it finally hits
them.”
James McQuivey, Forrester
We have been
talking about the
“digital revolution”
for a decade
Now it is here!
133 år
Opfandt det digitale kamera
+ 300.000 Facebook likes

Kodak share price

60$

Flickr lanceres i 2004

Iphone lanceres i 2007

40$
Instagram lanceres
2010

20$

0$

1998

2000

2002

2004

2006

Digital Strategy and Innovation Agency

2008

2010

2012

Helping The Challengers Disrupt
Konkurs 2012
“Software Is Eating The
World”
Marc Andreessen
People working with software
is eating the world.
vs

3 years - 3,2 billion worth
2 years after launch. Used by every 4. th dane
in 7 months in 400.000 danish households
Nike is a
digital first
company
If you look five years out,
every industry is going to
be rethought in a social
way, You can remake
whole industries. That’s
the big thing.”
Mark Zuckerberg
www.ft.com/reports/connected-business-dec2010
Get more likes on Facebook
and better SEO on Google
OR
Be more like Facebook and
Google?
What are the biggest
challenges that the traditional
organization faces?
Dealing with extreme
uncertainty?
Lack of a entrepreneurial
skillset?
Getting up to speed and
agility?
Attracting talents?
Lack of awareness on digital
from management?
Lacking the ability to
prototype and experiment?
Learning from failure?
Getting out of the building?
Getting closer to the
customers?
Build digital products and
service?
What does the organization fit
for a social and digital age
look like?
PEOPLE
OBSESSED

CUSTOMER CENTRIC
SMALL TEAMS
MULTIDISCIPLINARY
AUTONOMY AND RESPONIBILTY
TENSION AWARE
OPEN
TRANSPARENT
PROCESS
FOCUSED
!

TASK AND OBJECTIVE ORIENTED
OPEN
LEAN
AGILE
RESPONSIVENESS
PROTOTYPING
MINIMAL VIABLE PRODUCT
PRODUCT
DRIVEN

DESIGN DRIVEN
PRODUCT INNOVATION
USER EXPERIENCE
TESTING
SERVICE DESIGN
PURPOSE
DRIVEN

SUSTAINABLE
COMMUNITY BUILDING
COLLABORATIVE

SOLVING A HUMAN PROBLEM
!
PLATFORM
POWERED

OPEN SOURCE
CLOUD BASED
ADVANCED TECHNOLGY STACK
API’S
DATA DRIVEN
PROFIT
(ABLE)

CUSTOMER DEVELOPMENT
BUSINESS MODEL INNOVATION
P2P ECONOMY
TWO SIDED MARKETS
ECOSYSTEM
TRANSACTION COST EFFECIENT
lets hear it for the panel.
Panel
Martin Ferro Thomsen

Jonas Heide Smith

conferize.com

Egmont

Thomas Madsen-Mygdal


Ditte Graa Wulf

Holvi, Somewhere, Clue, Podio

Socialsquare

23
What do you think?

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Work like a social media - How digital companies is eating traditional business