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Dell social media case study #smu2 the power of crowdsourcing


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Dell's James Gibb shares a case study on Dell's Social Media at #SMU2. The theme of the day is the power of crowd-sourcing. You can connect with James on Twitter @JamesGatDell

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Dell social media case study #smu2 the power of crowdsourcing

  1. 1. Dell IdeaStorm– where ideas reign<br />James Gibb, Social Media Manager, Dell<br />
  2. 2. A leading global provider of technology solutions<br />
  3. 3. Founded by CEO Michael Dell for $1,000 in 1984<br />
  4. 4. Over $60bn revenue<br />
  5. 5. 103,000 team members in <br />64 countries<br />
  6. 6. “The world’s most social company”<br />- Business Insider, Jun 2011<br />
  7. 7. Today we will have connected with more than 5.4 million customers<br />More than 3.5 million people belong to our social media community<br />Quick Dell facts<br />Dell ranked No.1 out of 100 social brands in recent study by headstream <br />Direct2Dell one of the most recognised company<br />blogs<br />
  8. 8.
  9. 9. IdeaStorm<br />- The Idea Network<br />
  10. 10. “A good idea is a network. <br />…If we are going to explain the mystery of where good ideas come from, we’ll have to start by shaking ourselves free of this common misconception: an idea is not a single thing. It is more like a swarm.”<br />Steven Johnson<br />
  11. 11. Launched February 2007<br />400+ ideas implemented<br />Over 15,000 ideas submitted<br />‘ Storm Sessions’ added 2009<br />750,000 promoted ideas<br />90,000+ comments<br /><br />
  12. 12. Success Stories<br />
  13. 13. IdeaStorm 2.0<br />Evolving beyond a ‘social suggestion box’<br /><ul><li>Re-engage community
  14. 14. Improve community management
  15. 15. Increase Dell’s engagement
  16. 16. Evolve the platform through member driven feedback</li></li></ul><li>How you can benefit <br />Listen & continuing listening<br />Engage your team<br />Act in conversations already <br />taking place<br />
  17. 17. Connecting with Dell<br /><br /><br /><br /><br /> <br /><br /><br /><br /><br />
  18. 18. Thanks<br />@JamesGatDell<br />