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DISRUPTIVE MINDSETS @ WDCD SP 2016

Studying designers and change makers, I found several attitudes that it condensed into two mindsets: leap and craft. Those two mindsets allow organizations and individuals to be more aware of the present situation and agiler in developing meaningful solutions. Based on several cases studies I will discuss this concept and how it is positively impacting groups and organizations today.

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DISRUPTIVE MINDSETS @ WDCD SP 2016

  1. 1. DISRUPTIONWDCD
  2. 2. Hi! :)
  3. 3. Jaakko Tammela
  4. 4. Industrial Designer + Marketing + Creative Leadership + Digital Mindset
  5. 5. Consultant + Entrepreneur + Executive + Professor 16
  6. 6. DISRUPTIONTo prevent something, especially a system, process, or event, from continuing as usual or as expected Cambridge dictionary
  7. 7. Since 2000, 52%of the companies in the Fortune 500 have gone bankrupt, have been acquired, or have ceased to exist. Redefining the rules if competitiveness in the digital age _ Accenture
  8. 8. What is really changing?
  9. 9. past present present-future MY Knowledge MY Process MY solution OUR Knowledge OUR Process OUR solution mindset attitudes results HAND DRAWING: pre-industrial revolution AUTOCAD: industrial revolution GENERATIVE DESIGN: digital revolution
  10. 10. Life digitization We are growing from 1.2 billion connected people to 5 billion in 2020 In 2006 we had 500 millions of connected devices to the internet. In 2020 it will be 50 billions and 10 years later, 1 trillion.
  11. 11. Jack Andraka 15y high school boy who invented an inexpensive and non-invasive early detection test for pancreatic, ovarian and lung cancers. 26 thousand times cheaper, 400 times more sensitive and 126 times faster than todays technologies.
  12. 12. NEW CODES MARKET CODES INNOVATION STRESS
  13. 13. A
  14. 14. D
  15. 15. Z
  16. 16. Y
  17. 17. C
  18. 18. 4
  19. 19. 6
  20. 20. 8
  21. 21. 7
  22. 22. 11
  23. 23. EMOCIONAL INTELECTUAL SOCIAL PROPÓSITO Coragem e crença, empatia, auto consciência, altruísmo Comunicação, aliança, propósito, interdependencia, colaboração, adaptação Criatividade, inovação, sistema, padrão, paixão Senso do nós, legado, jornada exterior e interior
  24. 24. Em tempos de mudanças exponenciais continuamos pensando e agindo linearmente
  25. 25. Matando a intuição humana
  26. 26. Buscando uma certeza utópica
  27. 27. E, muitas vezes, trabalhando sobre uma única perspectiva
  28. 28. More human focused
  29. 29. More agile
  30. 30. More flexible
  31. 31. More empirical
  32. 32. Intuitive
  33. 33. A grande capacidade humana está em criar o novo, o não imaginado
  34. 34. DESIGN
  35. 35. DESIGNers
  36. 36. $30bi
  37. 37. LAB 001 UNIFEI SEBRAE What design is ?
  38. 38. LAB 001 UNIFEI SEBRAE designer design
  39. 39. LAB 001 UNIFEI SEBRAE to design
  40. 40. Design Doing
  41. 41. Design Thinking Design Doing
  42. 42. Designer Design Thinking Design Doing
  43. 43. Designer Design DoingDesign Thinking
  44. 44. People Interacting To innovate
  45. 45. People To innovateInteracting
  46. 46. To innovatePeople Interacting Organization
  47. 47. 127 ‘designers' 20 nationalities 100 organizations
  48. 48. Creative Leadership Skills for a Present- Future
  49. 49. Prehistory History TECHNOLOGICALEVOLUTION TIME AGRICULTURAL REVOLUTION WRITTEN INDUSTRIAL REVOLUTION DIGITAL REVOLUTION
  50. 50. 0 3.8 billions Prehistory History TECHNOLOGICALEVOLUTION TIME AGRICULTURAL REVOLUTION WRITTEN INDUSTRIAL REVOLUTION DIGITAL REVOLUTION
  51. 51. 0 3.8 billions 0 365 days Agricultural Revolution : December 31st, 23:59 Industrial Revolution : December 31st, 23:59:58 Digital Revolution : December 31st, 23:59:59:59 Prehistory History TECHNOLOGICALEVOLUTION TIME AGRICULTURAL REVOLUTION WRITTEN INDUSTRIAL REVOLUTION DIGITAL REVOLUTION
  52. 52. Prehistory History TECHNOLOGICALEVOLUTION TIME AGRICULTURAL REVOLUTION WRITTEN INDUSTRIAL REVOLUTION DIGITAL REVOLUTION
  53. 53. Prehistory History TECHNOLOGICALEVOLUTION TIME AGRICULTURAL REVOLUTION WRITTEN INDUSTRIAL REVOLUTION DIGITAL REVOLUTION
  54. 54. Volatile Uncertain Complex Ambiguous Lucidity Envisioning Agility Perception
  55. 55. LEAP CRAFT
  56. 56. There are no boundaries for disruptive innovation
  57. 57. Is all about people’s Needs Expectations Experiences
  58. 58. FLEXIBLE CONECTED OPEN DIGITAL THINKINGINDUSTRIAL THINKING CONTROLED EFFICIENT CLOSED
  59. 59. +40
  60. 60. 100
  61. 61. Are we ready to change?
  62. 62. Thank you! questtono.com.br São Paulo
 Rua Caraíbas, 1151 Perdizes – São Paulo
 Contact +55 (11) 3814 8939 New York
 63 Flushing Avenue, New Lab - Building 128 Brooklyn – New York
 Contact
 +1 (646) 352 3609

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