This document discusses how gamification and key productivity features in SharePoint 2013 can improve user engagement and collaboration. It begins by defining gamification and productivity, then outlines business problems like adoption issues that these strategies aim to address. The document explores six key productivity features in SharePoint 2013 like the app model and activity feeds. It argues gamification principles can extend a productivity strategy by satisfying basic human desires through mechanics like rewards and competition. Examples of potential gamification activities and challenges are provided. The document concludes by emphasizing gamification must align with business goals and defining what success looks like for an organization.

1. A Business Perspective
on Productivity,
Gamification,
and SharePoint 2013
#SPSKC

2. Christian Buckley
Chief Evangelist & SharePoint
MVP
Metalogix
cbuck@metalogix.com
http://www.buckleyplanet.com
@buckleyplanet

3. Productivity, Gamification, and SharePoint
2013
What we’ll cover today:
• What is Gamification?
• Why focus on Productivity?
• Key productivity features in SharePoint 2013
• Why SharePoint should be expanded to include Gamification
as a way of improving productivity

4. Business Problems
• Adoption issues
• Weak usage of taxonomy
and templates
• Poor collaboration
• Slow to realize benefits
of SharePoint investments

5. Why Focus on
Productivity?

6. What is
Productivity?
•
•
•
•
•
•
•
•
•
•
•
Engagement
Encouraging
Collaborative
Loyalty
Motivating
Retention
Compelling
Satisfying
Fans
Advocating
Evangelism

7. Why focus on Productivity?
• To simplify the interface into SharePoint
• To better align end user activities with
the needs of the business
• To better streamline business processes
• To get more out of SharePoint

8. The result?
• Faster employee on-boarding and training
• More business output
• More usage of the platform
• Faster realization of the financial
investments you’ve made in SharePoint

9. The most challenging part of any SharePoint
deployment is figuring out how to help users
to be productive once they are on the platform

10. Productivity Goals
•Engagement
(depth)
•Retention
(loyalty)
•Motivation
(inspiration)
•Innovation
(value)

11. The Four Facets of Productivity

12. Six Key
SharePoint 2013
Productivity
Features

13. Making end users more productive
The App Model

15. Making end users more productive
The App Model
My Tasks (Content Aggregation)

17. Making end users more productive
The App Model
My Tasks (Content Aggregation)
Activity Feeds

18. http://www.khamis.net

20. Making end users more productive
The App Model
My Tasks (Content Aggregation)
Activity Feeds
Projects and Deadlines

23. Making end users more productive
The App Model
My Tasks (Content Aggregation)
Activity Feeds
Projects and Deadlines
Simplified Sharing

25. Making end users more productive
The App Model
My Tasks (Content Aggregation)
Activity Feeds
Projects and Deadlines
Simplified Sharing
Communities

27. The
Question

31. “The addition of game
mechanics to a site or
application allows you to
layer more compelling
user experiences into
existing activities.
“These gamified activities
address and satisfy basic
human desires, creating
the addictive experiences
that motivate users to take
specific actions, and to
return more frequently.”
BunchBall, Gamification 101: An Introduction to Game

32. People have fundamental desires for reward, status, achievement,
self-expression, competition, and altruism, among others.
These desires are universal, and across
generations, demographics, cultures, and genders.
By wrapping the appropriate set of game mechanics around your
website, application, or community, you can create an experience
that drives behavior by satisfying human desires.
BunchBall, Gamification 101: An Introduction to Game Dynamics

33. Recognize that people will seek to
“Game the System” – requiring you
to periodically review and adjust

34. Implementing
Gamification
Principles

35. Adam Sarner, a Gartner
analyst, has projected
that over 75 percent of
Fortune 1000 companies
will undertake some kind
of online socialnetworking initiative for
marketing or customer
relations purposes by
2014.
BunchBall, Gamification 101: An Introduction to Game Dynamics

36. • Gamification influences behavior through the use
of key concepts
•
•
•
•
Game design
Customer Loyalty programs
Behavioral economics
Community management
• Can be used across a broad spectrum of situations
where individuals need to be motivated or
incentivized
BunchBall, Gamification 101: An Introduction to Game Dynamics

42. www.Beezy.net

44. Understan
d the
Business
Value of
Gamificati
on
• When more people participate,
you are able to
•
•
•
•
•
Improve collaboration
Improve individual motivation
Speed up the learning process
Improve system/content analytics
Builds a stronger sense of
community

45. Case Study
• A global computer manufacturer launched a Facebook campaign
to build out a community for tech-focused college students, with
the goal of promoting their educational computing site. They
created a gamified Facebook app that offered a chance to win a
$5,000 scholarship and free laptop. Students received points for
registering, by inviting friends, creating groups, and by posting on
their Facebook wall. Six weeks after launch, they increased
participation by 1000%.
• Other metrics included:
•
•
•
•
•
•
•
1 in 3 checked out their product reviews
1 in 3 promoted the Facebook app
1 in 3 posted their award to a new level
1 in 3 visited the educational computing site
1 in 4 recruited friends to help them
1 in 5 made the laptop their Facebook profile picture for a day
1 in 6 participants wrote and submitted an essay
BunchBall, Gamification 101: An Introduction to Game Dynamics

46. Case Study
AOL took a conjoint approach to understand the DNA of
comments within their sites. They looked at:
•
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fact based comments
clarity of thought
original article criticism
name (full name, nicknames, anonymous)
icon (author picture, avatar)
adherence to party lines
Grammar
AOL’s analysis showed what people cared about:
•
•
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•
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style -- 7% (not very important)
individual substance - 14% mildly important
community involvement -- 19% somewhat important
personal identity --- 19% somewhat important
relationship to content - 42% very important

47. Does this really work?
• World class companies have introduced Gamification imperatives
and have measured the following improvements on different user
behavior levels:
• 500% increase in user comments and activity in the Intranet
• 140% increase time on site
• 600% gain in shop clicks
• 2000% surge in social sales
• 60% increase in Employee engagement
• 250% growth in training compliance
Source:
@jussimori

48. Interesting
stat:
70%
70% of commenters
are replying to each
other

50. The overall goal of
gamification is to reach
business goals by
driving engagement,
improving collaboration,
and by instilling a
stronger sense of
community

51. “At its core, gamification
applies game mechanics to
non-game activities to prompt
specific behaviors.
“In a business
context, gamification is the
process
of integrating game mechanics
and dynamics into a
website, business
service, online
community, content
portal, marketing campaign,
or even internal business
processes, in order to drive
participation and engagement
by target audiences.”
BunchBall, Gamification 101: An Introduction to
Game Dynamics

52. Game mechanics
• Game mechanics are the actions, processes, and control
mechanisms used to “gamify” an activity. Game mechanics
are what drive the gamification activities.
• Game mechanics:
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Points
Levels
Challenges
Virtual goods
Leaderboards
Gifts and charity
• Game dynamics:
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Rewards
Status
Achievement
Self-expression
Competition
Altruism
BunchBall, Gamification 101: An Introduction to Game Dynamics

53. Competition and gamification
activities surround us in our daily lives

58. Extending Your
Productivity
Strategy in
SharePoint

59. Social Architecture
User Profile Service
Profile DB (per-service)
People
and tag
following
User
profile
properties
Managed
Metadata
Content DB (site collection per-user)
#Hashtags
Site and
document
following
Feed posts
For more of a dev perspective with detail on APIs, Beyond Social
Personal
storage
space

60. Understand the
governance issues
surrounding your
social strategy

61. Ideas for Using Gamification
• Create avatars for users who develop and earn XP by attending
courses, watching e-learning content and participate actively in the
community
• Create monthly challenges to improve your Intranet
•
For example, monthly challenges for End Users to create a list or library templates
which improves collaboration. Rewards such as getting a day off or free dinner for
two.
• Make your MySite profile like a Company Hero Avatar.
• Everything you do in the intranet will be rewarded by points which
develop your avatar further. You raise levels and with higher levels you
can get elevated privileges or recognition.
@jussimori

62. Gamification Vendors

63. Key Questions
• Does your platform align with your business goals?
• Are the games relevant to your users and activities?
• What are your short-term and long-term goals for
these methods?
• What does a successful implementation look like
within your organization?

64. Thank you!

65. Contact me
Christian Buckley
cbuck@metalogix.com
+1 425-246-2823
@buckleyPLANET
www.buckleyPLANET.com
and www.Metalogix.com
Order your copy at http://oreil.ly/qC4loT