The document discusses the importance of a mobile-first mindset for organizations, highlighting consumer behaviors related to technology and mobile device usage. It emphasizes the need for coordination across various departments to optimize mobile experiences and improve customer engagement. Additionally, it stresses the significance of data integration in decision-making and showcases successful mobile strategies for training and customer interaction.

1. #BtoBLive @AdrianDParker

2. Pop Quiz
You are leaving the house for 24
hours & can only take one of the
items below with you. Which one?
Wallet Keys Phone
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3. Consumer Behavior Impacts All Businesses
Ask your customers what’s most important:
#1 #2 #3
Phone Wallet
SOURCE: Network World 2008 - 16% of workers across the world are 'Hyperconnected'
Keys
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4. #BtoBLive @AdrianDParker

5. Opportunity Organization Optimization
Consumers Have Mobile 1st Mindset
Percent of users who access
each platform via a mobile device:
33% 50% 50%
15%
SOURCE: Mobile Marketing Statistics – Smart Insights 2012 / AI.com web report
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6. Opportunity Organization Optimization
Consumers Have Mobile 1st Mindset
What does this mean for ?
71
of Accountants
% 35 %
have tablets
10 %
of web traffic via
have smartphones mobile device
SOURCE: Mobile Marketing Statistics – Smart Insights 2012
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7. Opportunity Organization Optimization
Mobile Experience is Shared Responsibility
Coordinate Leadership Across Enterprise
Mobile Products Mobile Websites Mobile Marketing
LEAD: Development LEAD: Web/E-comm LEAD: Marketing
•Software •Site-side experience •Applications
•Devices •Product pages •Landing pages
•NFC/Payments •Conversion •Content
•Information Architecture •Consumer Insights •Social
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8. Opportunity Organization Optimization
Bring B2B Data & Decisions Together
Consumer Decision Data Source
What Product is Worth Paying Attention To? Peer Referral
Awareness Social, WOM
What Do I Need To Know About It? Online
Interest Sites, Editorial
How Much? How Long? Why You? Sales/Mktg
Desire Call, Web, Email
How Do I Purchase or Activate? Sales
Action Call, Web, Email
How Do I Recommend? Sales/Mktg
Advocacy Call, Web, Email
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9. Opportunity Organization Optimization
Bring B2B Data & Decisions Together
Consumer Decision Data Source
What Product is Worth Paying Attention To? 1 Peer Referral
Awareness Facebook Social, WOM
What Do I Need To Know About It? 2 Online
Interest Mobile ForumSites, Editorial
How Much? How Long? Why You? 3 Sales/Mktg
Desire Mobile Site/Email Web, Email
Call,
How Do I Purchase or Activate? 4 Sales
Action Application Call, Web, Email
How Do I Recommend? 5 Sales/Mktg
Advocacy Linkedin Mobile Call, Web, Email
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10. SHOWCASE Thinking Mobile 1st
Tablet Optimized
•Customer training on the go
•Training & Exams
•Agile development
Social Integration
•Sharing of completion
•Software badges
•65% of utilized social sharing feature
OUTCOMES •Experience received 62% Net Promoter Score
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11. SHOWCASE Thinking Mobile 1st
Mobile Landing Pages
•Responsive experience
•Software Videos
•Product Demos
•Social Conversation Feed
Mobile Training
•Software certification exam
•Course training
•Desktop/Mobile portability
•Customers 4.5X more confident in software usage
OUTCOMES •Users are twice as likely to recommend product to peer
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12. THANKS!
Thank You. Let’s Stay Connected.
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