The document discusses gamification, which is using game design techniques and mechanics to enhance non-game contexts. It provides examples of how businesses can use gamification by incorporating game elements like points, leaderboards, and rewards to stimulate customer engagement and make boring moments more fun. The key principles of gamification discussed are making the experience attractive, surprising users on their journey, avoiding being obvious, and bringing emotion.

1. by @MathijsvdHurk

2. @mathijsvdhurk
Entrepeneur @itum033 | Online Business Developer @budeco | Social Media | ♥ Moana
Amersfoort | Nijmegen | Apple | Guitar | Business IT Management

3. Games have been around since nearly the
beginning of the humanbeing.

4. Games provide a constructed context
for play and exploration.

5. ga· mi· fi· ca· tion
Gamification is the use of game design
techniques, game thinking and game
mechanics to enhance non-game contexts.

6. "Games aren’t fun
because they're games,
but when they’re well-
designed"
Sebastian Deterding

7. how to stimulate
going by stairs?

8. the fun theory

9. Business
‣ Your business model (should) contain(s)
the way you play with your customers
‣ Use game elements to break the boring
moments

10. Generation C

11. inner needs to awards
dominate points
independancy leaderboards
love rewards
fun badges
levels

12. base principles
‣ gamification
Making it more attractive
‣ Player
Your user
‣ Journey
Keep surprising
‣ Dynamics
Don’t be obvious
‣ Experience
Bring emotion
‣ Social Actions & Engagement
your buldingstones for involvement

13. base principles
‣ Build communities
‣ Extend brandings
‣ Increase engagement
‣ Motivates a call to action

14. farmville
Bron: http://trp420.wordpress.com/2010/10/26/produtora-de-farmville-vale-mais-que-electronic-arts/

15. Bron: http://farmvillefreak.com/farmville-freaks/farmville-pigpen-new-features

18. that’s so...

20. time is money

21. why should you wait?

22. social gamification

23. linkedin

24. gmail

25. foursquare

26. twitter

27. nike plus

28. And your business?

29. Your
business is
allready
a game

30. We can make it more fun, but not easier
‣ Adding game elements, will make it more
fun, but not easier.
‣ Be there on boring moments, and make
your customer smile!

31. Expensive?
‣ No!
‣ Stay in line with your business
(e.g. don’t give away an iPad when you are
a pharmacy)
‣ Even when it’s free, it’s cool!
‣ e.g.: Give reduction, an award or
highlight a customers quote!

32. simplicity counts

33. Remember
‣ There must be more than one participant
‣ Don’t make it too difficult
‣ Don’t overkill your players with
information
‣ Make it as much as easy as possible

34. Trend or Hype?
‣ Definitely a trend
‣ More and more business discover
gamification

36. Stay connected!
@mathijsvdhurk
nl.linkedin.com/in/mathijsvdhurk
slideshare.com/mathijsvdhurk
mathijs@vanderhurk.nl