The document discusses ways to gamify surveys to improve user engagement through examples like mad libs, chatbots, and board/card games. It notes that gamification has moved past the hype phase and provides inexpensive DIY options through platforms like Datagame that allow integrating gamification into existing survey processes without needing custom development. Gamification techniques can enhance surveys by using different question types or integrating gamified elements.

1. #MakeSurveysGreatAgain
Three Gamified
Survey Examples
or
How to make
surveys suck less
#MAKESURVEYSGREATAGAIN

2. #MakeSurveysGreatAgain
What is Gamification?
Gamification is the process of applying
gaming principles and mechanics in
non-gaming applications to create a
more interactive, engaging, and
entertaining experience.

3. #MakeSurveysGreatAgain
What is a “Gamified Survey”?
• Uses game elements to improve the user
experience of online surveys
• Increases user engagement and satisfaction
• Can often improve response rates

4. #MakeSurveysGreatAgain
Three sample ways to gamify surveys
CHAT BOTS
BOARD GAMES
AND CARD GAMES

5. #MakeSurveysGreatAgain
MAD LIBS

6. #MakeSurveysGreatAgain
How we normally collect demographics
Single select multiple choice questions…
BO-RING!

7. #MakeSurveysGreatAgain
Speak in human, please
Let’s try something different….
• Fill in the blanks to tell a story

8. #MakeSurveysGreatAgain
Really, just be humans
Allow respondents to tell you about
themselves in natural language

9. #MakeSurveysGreatAgain
When can/should I do this?
• Groups of questions in a common theme
• No more than 5 or 6 blanks on a page
• Don’t convert an entire survey
(unless it’s a very short one)

10. #MakeSurveysGreatAgain
Online Survey
Software
Must have custom
HTML and JavaScript
support
If you’re paying for
your survey software,
you’re probably OK
HTML Form
Builder
Free Examples
• Bootsnipp.com
• DIY HTML code (it’s easy!)
Paid Examples
• Formstack
• Wufoo by SurveyMonkey
JavaScript Skills
Link your HTML form
variables to your
hidden survey data
fields
No skills?
$50 on Upwork.com
What tools do I need?

11. #MakeSurveysGreatAgain
CHAT BOTS

12. #MakeSurveysGreatAgain
Aren’t chatbots difficult to make?
Intelligent chatbots are difficult
Dumb, single-question chatbots are
remarkably easy

13. #MakeSurveysGreatAgain
Smart
• Siri
• Allo
• Tay
• SyntaxNet
• Parsey McParseface
Dumb
• Support Agents
• Slack Bots
• Game Characters
• Quester
• Datagame Chatbot
Intelligent vs. Dumb

14. #MakeSurveysGreatAgain
Another essay question? Really?
Use conversations instead of
open-ended response questions to
engage respondents.
Direct follow-ups based on responses
using text analytics to measure
positive or negative sentiment.

15. #MakeSurveysGreatAgain
Online Survey
Software
Must have custom
HTML and JavaScript
support
If you’re paying for
your survey software,
you’re probably OK
Chatbot Builder
Free
• PandoraBots
• Microsoft Bot Framework
Paid
• Datagame
• Chatbots.io
JavaScript Skills
Embedding your
chatbot into your
survey page
No skills?
Most platforms offer
professional services
What tools do I need?

16. #MakeSurveysGreatAgain
BOARD GAMES & CARD GAMES
#MakeSurveysGreatAgain

17. #MakeSurveysGreatAgain
Familiar. Intuitive. Cheap. Easy.
PHYSICAL DIGITAL
People are familiar with basic board game and card game mechanics,
making them very intuitive for users.

18. #MakeSurveysGreatAgain
Single Player
(Interviews)
Card Games
• Solitaire (games of choice)
• Trading Cards (set building)
Dice Games
• Yahtzee (simulation / response)
Multiplayer
(Focus Groups)
Card Games
• Uno
• Rummy
Board Games
• Snakes and Ladders
• Candyland
Physical Games: Be a Copycat

19. #MakeSurveysGreatAgain
Graphic
Design
DIY
• Photoshop
• Shutterstock / Adobe
Stock
Paid
• Upwork.com
• Fiverr
• deviantART
Game Design
Free
• Your own ideas
• Window shopping
Paid
• Datagame
• Upwork.com
Printing
Card Decks
•PrinterStudio.com
Game Boards
•TheGameCrafter.com
•FedEx Office
Custom Dice
•Chessex
Physical Games: What tools do I need?

20. #MakeSurveysGreatAgain
Digital Game Considerations
Games are Software
Software Development Takes Time
Time Costs Money

21. #MakeSurveysGreatAgain
• Look for gamification shops, not game studios
• 1 to 6+ months development time
• $10k+ per month of development
• High impact / standalone experiences
Custom Game
Development
• Look for configurability and data integration
• Hours or minutes to configure
• $100 to $5k
Off-the-Shelf
Digital Games: Custom vs. Off-the-Shelf

22. #MakeSurveysGreatAgain
You don’t have to throw away current platforms and processes
Inexpensive DIY options exist
Gamification already exited the hype curve
Three Takeaways

23. #MakeSurveysGreatAgain
Gamification already exited the hype curve
Research gamification is here and in use today.
• “Research Gamification” is on the verge of wide
adoption among emerging research methods.*
• The use of research gamification has grown 4%
since 2014.*
* Source: Greenbook Research Industry Trends (GRIT) Report, 2016 Q1-Q2.

24. #MakeSurveysGreatAgain
Inexpensive DIY options exist
A DIY market research gamification platform.
Try today at http://datagame.io

25. #MakeSurveysGreatAgain
You don’t have to throw away current platforms and processes
Gamification techniques can be employed utilizing existing systems.
• Enhance your online surveys using gamified question types
• Integrate with your existing survey platform

26. #MakeSurveysGreatAgain
Follow us on social media for:
• More information about gamification in market research
• Updates about new features for our self service online research
gamification platform, Datagame
• Practical applications and use cases for Datagame