Gamification is transforming the way businesses engage customers and motivate employees. By applying the same principles that inspire people to play games (achievements, status, and rewards) to websites and other online experiences, businesses can dramatically increase the size of their audience, boost engagement, and increase revenue.
This month, Kasey McCurdy, Director of Engineering at Bunchball, will discuss how game mechanics can engage your fans and users, increase customer loyalty and sales, and motivate employees and partners.
Bunchball is the industry leader in gamification and has provided solutions for customers like Warner Bros., Comcast, NBC Universal, ABC Television, Stella & Dot and LiveOps.
Kasey will cover the history of gamification, why it works and sometimes doesn’t, and how the combination of data, motivation, and gamification can strengthen loyalty. He’ll also discuss customer and employee engagement, how to motivate the unmotivated, and what the future of human motivation looks like.
More Than Points: Architecting Engagement Through Game Design ThinkingDustin DiTommaso
The buzz surrounding gamification as an engagement platform is reaching critical mass in our industry with the bulk of attention directed to shallow, superficial layers of points & badges but there’s more to unlock. Lot’s more.
By considering the psychological underpinnings of engagement driven by intrinsic player motivation, meaningful interactions and yes - mechanics, dynamics and aesthetics we can create a framework for architecting passionate user engagement, guiding behavior and ethically satisfying business goals.
Gamification - Defining, Designing and Using itZac Fitz-Walter
A presentation that describes the concept of gamification, it's roots, design and application. Minimal words, lots of pics and lots of fun to present. :)
Make sure to sign up to my weekly gamification newsletter: http://gamificationweekly.com
This deck is based on a paper we wrote for the SAMRA 2011 conference. It's a short introduction to some of the ideas underlying the concept of "gamification".
It also details the results from a simple experiment we conducted to measure the effectiveness of gamifying an online community. We were restricted by a tight deadline and the existing capabilities of the online platform we partnered with, but the results are still pretty clear (although small base sizes makes it difficult to draw solid conclusions). To follow up these tantalising results, we are writing another paper for ESOMAR Congress that collects more numbers describing the effectivness of gamification.
I had a lot of fun illustrating the deck. Hope you enjoy reading it.
Gamification: Integrating gaming into your brand strategy TP1
Gamification (or gameful design) is not a new concept, but it has been mishandled by marketing consultants. This presentation will outline the concept for you through the perspective of game design.
Today, work isn't working for millions of employees. 85% of employees are not engaged or actively disengaged at work. So how do you drive engagement, improve onboarding processes, and keep hold of your best people at your organization? Join us and guest speaker, Sameer Chowdhri, Global Head, HR Solutions, Workplace by Facebook, on September 12th at 2 PM ET to hear about why and how HR leaders at global companies like yours are adopting new processes and technology to build a more connected company.
You'll learn how to:
Empower employees to perform their best work
Break communication barriers across frontline and corporate
Reimagine the employee experience through the employee journey across every touch point
Retain and grow top talent all while improving productivity and business efficiencies
More Than Points: Architecting Engagement Through Game Design ThinkingDustin DiTommaso
The buzz surrounding gamification as an engagement platform is reaching critical mass in our industry with the bulk of attention directed to shallow, superficial layers of points & badges but there’s more to unlock. Lot’s more.
By considering the psychological underpinnings of engagement driven by intrinsic player motivation, meaningful interactions and yes - mechanics, dynamics and aesthetics we can create a framework for architecting passionate user engagement, guiding behavior and ethically satisfying business goals.
Gamification - Defining, Designing and Using itZac Fitz-Walter
A presentation that describes the concept of gamification, it's roots, design and application. Minimal words, lots of pics and lots of fun to present. :)
Make sure to sign up to my weekly gamification newsletter: http://gamificationweekly.com
This deck is based on a paper we wrote for the SAMRA 2011 conference. It's a short introduction to some of the ideas underlying the concept of "gamification".
It also details the results from a simple experiment we conducted to measure the effectiveness of gamifying an online community. We were restricted by a tight deadline and the existing capabilities of the online platform we partnered with, but the results are still pretty clear (although small base sizes makes it difficult to draw solid conclusions). To follow up these tantalising results, we are writing another paper for ESOMAR Congress that collects more numbers describing the effectivness of gamification.
I had a lot of fun illustrating the deck. Hope you enjoy reading it.
Gamification: Integrating gaming into your brand strategy TP1
Gamification (or gameful design) is not a new concept, but it has been mishandled by marketing consultants. This presentation will outline the concept for you through the perspective of game design.
Today, work isn't working for millions of employees. 85% of employees are not engaged or actively disengaged at work. So how do you drive engagement, improve onboarding processes, and keep hold of your best people at your organization? Join us and guest speaker, Sameer Chowdhri, Global Head, HR Solutions, Workplace by Facebook, on September 12th at 2 PM ET to hear about why and how HR leaders at global companies like yours are adopting new processes and technology to build a more connected company.
You'll learn how to:
Empower employees to perform their best work
Break communication barriers across frontline and corporate
Reimagine the employee experience through the employee journey across every touch point
Retain and grow top talent all while improving productivity and business efficiencies
The Four Keys to Fun: Designing Emotional Engagement and Viral Distribution without Spamming Your Friends
Nicole Lazzaro, XEODesign
Often ignored by usability, neuroscience now proves that emotion deeply connects decision making and performance. Emotions also coordinate the actions between people. Therefore the next design challenge for desktop and cloud applications is not making a UI "easy," but rather making it more emotional and social. The trick is that emotions and social experiences cannot be designed directly.
This presentation covers how the choices in games craft player emotions to increase engagement. In addition to competition there are game mechanics that increase curiosity and others that create social bonding that makes team work possible. We will examine these 4 Keys to Fun plus new social mechanics from XEODesign's research to see how successful social media and iPhone games offer more playful interfaces that increase engagement, loyalty, and viral distribution. By adding these kinds of choices designers can drive user behavior to create more engaging experiences.
From XEODesign's latest player research we will look at:
• How games create emotion and self-motivation
• What mechanics and emotions drive social engagement, networking, and increase social bonding
• How player choices create emotions such as Schadenfreude, Fiero, Curiosity, and Love
• The emotions and mechanics that drive viral distribution.
Comparing examples from social media such as Twitter and Facebook to games on the web, console, and iPhone we draw out the secrets of social play and the emotions that makes something viral. Come hear the latest research results on emotions and games played on iPhones and social networks and what that means for more serious applications.
"Gamification, AI, Big Data, Réalité Augmentée... : les nouveaux métiers de l...Technofutur TIC
Depuis Skynet jusqu' à ØPP, tout en passant par Globule Bleu ou encore 123devis.com, Dominique Mangiatordi aura accumulé des expériences les plus diverses et porté une multitude de casquettes. Pour le Job It day, il parlera de sa vision sur l'évolution des métiers et l'attitude à adopter pour rester dans le courant sans pour autant se faire emporter.
Design has become a game changer in Silicon Valley. This #DesignInTech Report highlights the rising importance of design in the entrepreneurial ecosystem. The report covers trends ranging from the record amounts of funding flowing into design-led startups to M&A activity with major tech corporations. Beyond designers and technologists, this report will appeal to a broad audience. For all of us who use a computer or mobile device, great design is changing how we live and work. This study helps explain why.
The gaming industry is huge, and it can keep its audience consumed for hours, days and even weeks. Presentation shows how it all started, some best and worst practices and main principles of gamification.
Enterprise gamification is a hot new idea that has great potential for benefit (and misuse). Common misconceptions create the risk of getting it wrong. We (Rypple) share some of our lessons learned on making it work.
My grumpy talk on "badge measles" and the confusions, side effects and missing parts of gamification at Playful 2010, September 24, 2010 in London, Conway Hall.
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...Doyle Buehler
Creating a Social Media Digital Strategy for 2020 and Beyond - what you really need to know. Social media Marketing Summit social media summit 2019 social media strategy - Doyle Buehler digital strategy
Social Media Summit 2019 - Outline
"Creating a Breakthrough Social Media Digital Strategy for 2020 And Beyond"
Social media is maturing as an industry; it's simply not what it used to be. No longer can you just set up a profile, page or a group and hope that your businesses starts to see the "halo" effects. It is no longer just about your posts and likes. It's not about the number of fans. But, I'm sure you've already realised that, as drops in organic reach continue to slow businesses down.
You're only one click away from your competitors. Businesses without a solid digital strategy for their social media will not be able to breakthrough the clutter and noise of what is there and what is coming.
It's going to be a brave, new digital world in 2020 - but only for those businesses who take the time to create an effective strategy that aligns their value with what their audience is actively seeking to solve their challenges. And, a strategy that helps your business correct itself upright under all conditions that you encounter
is your digital strategy ready to support your business? Now's your chance to find out.
Here's what you will learn:
1. How to create digital 'moments' that moves your customer forward towards action
2. How being only 1º out of alignment will cause havoc to your business future, and how to correct to your true "course"
3. How to create a foundation and a keystone that showcases your real value to your audience
4. How to future-proof your business with a strategic architecture that provides flexibility and fluidity in your business, and gives you the focus to create your own breakthough
5. Social media canvases
6. Make a case study with the digital leadership index
Social Media for Internal Company Communications by @JoeySheppEarthsite
Social Media isn’t just for marketing; it’s for sharing, collaborating, and networking. In this presentation you will learn how Social Media is being applied in the workplace. Get up to date with the latest social media trends and best practices. See case studies of how corporate programs are leveraging social media for employee engagement, work team collaboration, and remote training. You’ll walk away with concrete implementation steps and best-of-class software recommendations. Presentation by JoeyShepp.com, New Media Maven and CEO of Earthsite.net
Social Media for Nonprofits: What the CSuite Should KnowBryann Alexandros
Nonprofit leaders of the round table: before engaging on social media, plan smarter and strategically first. Myths and blasphemies, as well as sacred realizations before considering social media in your campaigns.
3 reasons you can't avoid social media (even if you want to) series The Social Executive
Even if you want to avoid social media you can’t. Its pervasiveness & power to reach global audiences instantly creates dramatic impacts.
Here are 3 reasons you can’t ignore it.
1. You can be drawn in
2. People in your business use it
3. The law says so
This is the first in a series of presentations that looks at why you're already in social and gives you a list of important questions to ensure you, your Board and executives know how to answer.
How has evolved web application design in the last 15 years? From usability to engagement. How can we leverage behavior studies to create digital applications than click on users brain and make them came from more. How gamification is the latest trend on design based on behavior. How can we apply it to activities like health and government and even on your own presentation.
This deck was presented during Social Media Week 2011 in Buenos Aires, Argentina. By Dario Diament - Digital Marketing Manager - Alex Heuchert, Digital Creative Director and Pablo Di Meglio - Social Media Leader @ Latin3.com
Latin3 is one of the leading digital agencies in Latin America and the US Hispanic Market. Learn more about Latin3 at http://www.latin3.com
Netex Seminar LT2016 | Gamification: How to excite and engage your learners i...Netex Learning
"Gamification: How to excite and engage your learners in 2016".
Netex Seminar presented by Mike Byrne, UK Country Manager, at Learning Technologies 2016.
The Four Keys to Fun: Designing Emotional Engagement and Viral Distribution without Spamming Your Friends
Nicole Lazzaro, XEODesign
Often ignored by usability, neuroscience now proves that emotion deeply connects decision making and performance. Emotions also coordinate the actions between people. Therefore the next design challenge for desktop and cloud applications is not making a UI "easy," but rather making it more emotional and social. The trick is that emotions and social experiences cannot be designed directly.
This presentation covers how the choices in games craft player emotions to increase engagement. In addition to competition there are game mechanics that increase curiosity and others that create social bonding that makes team work possible. We will examine these 4 Keys to Fun plus new social mechanics from XEODesign's research to see how successful social media and iPhone games offer more playful interfaces that increase engagement, loyalty, and viral distribution. By adding these kinds of choices designers can drive user behavior to create more engaging experiences.
From XEODesign's latest player research we will look at:
• How games create emotion and self-motivation
• What mechanics and emotions drive social engagement, networking, and increase social bonding
• How player choices create emotions such as Schadenfreude, Fiero, Curiosity, and Love
• The emotions and mechanics that drive viral distribution.
Comparing examples from social media such as Twitter and Facebook to games on the web, console, and iPhone we draw out the secrets of social play and the emotions that makes something viral. Come hear the latest research results on emotions and games played on iPhones and social networks and what that means for more serious applications.
"Gamification, AI, Big Data, Réalité Augmentée... : les nouveaux métiers de l...Technofutur TIC
Depuis Skynet jusqu' à ØPP, tout en passant par Globule Bleu ou encore 123devis.com, Dominique Mangiatordi aura accumulé des expériences les plus diverses et porté une multitude de casquettes. Pour le Job It day, il parlera de sa vision sur l'évolution des métiers et l'attitude à adopter pour rester dans le courant sans pour autant se faire emporter.
Design has become a game changer in Silicon Valley. This #DesignInTech Report highlights the rising importance of design in the entrepreneurial ecosystem. The report covers trends ranging from the record amounts of funding flowing into design-led startups to M&A activity with major tech corporations. Beyond designers and technologists, this report will appeal to a broad audience. For all of us who use a computer or mobile device, great design is changing how we live and work. This study helps explain why.
The gaming industry is huge, and it can keep its audience consumed for hours, days and even weeks. Presentation shows how it all started, some best and worst practices and main principles of gamification.
Enterprise gamification is a hot new idea that has great potential for benefit (and misuse). Common misconceptions create the risk of getting it wrong. We (Rypple) share some of our lessons learned on making it work.
My grumpy talk on "badge measles" and the confusions, side effects and missing parts of gamification at Playful 2010, September 24, 2010 in London, Conway Hall.
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...Doyle Buehler
Creating a Social Media Digital Strategy for 2020 and Beyond - what you really need to know. Social media Marketing Summit social media summit 2019 social media strategy - Doyle Buehler digital strategy
Social Media Summit 2019 - Outline
"Creating a Breakthrough Social Media Digital Strategy for 2020 And Beyond"
Social media is maturing as an industry; it's simply not what it used to be. No longer can you just set up a profile, page or a group and hope that your businesses starts to see the "halo" effects. It is no longer just about your posts and likes. It's not about the number of fans. But, I'm sure you've already realised that, as drops in organic reach continue to slow businesses down.
You're only one click away from your competitors. Businesses without a solid digital strategy for their social media will not be able to breakthrough the clutter and noise of what is there and what is coming.
It's going to be a brave, new digital world in 2020 - but only for those businesses who take the time to create an effective strategy that aligns their value with what their audience is actively seeking to solve their challenges. And, a strategy that helps your business correct itself upright under all conditions that you encounter
is your digital strategy ready to support your business? Now's your chance to find out.
Here's what you will learn:
1. How to create digital 'moments' that moves your customer forward towards action
2. How being only 1º out of alignment will cause havoc to your business future, and how to correct to your true "course"
3. How to create a foundation and a keystone that showcases your real value to your audience
4. How to future-proof your business with a strategic architecture that provides flexibility and fluidity in your business, and gives you the focus to create your own breakthough
5. Social media canvases
6. Make a case study with the digital leadership index
Social Media for Internal Company Communications by @JoeySheppEarthsite
Social Media isn’t just for marketing; it’s for sharing, collaborating, and networking. In this presentation you will learn how Social Media is being applied in the workplace. Get up to date with the latest social media trends and best practices. See case studies of how corporate programs are leveraging social media for employee engagement, work team collaboration, and remote training. You’ll walk away with concrete implementation steps and best-of-class software recommendations. Presentation by JoeyShepp.com, New Media Maven and CEO of Earthsite.net
Social Media for Nonprofits: What the CSuite Should KnowBryann Alexandros
Nonprofit leaders of the round table: before engaging on social media, plan smarter and strategically first. Myths and blasphemies, as well as sacred realizations before considering social media in your campaigns.
3 reasons you can't avoid social media (even if you want to) series The Social Executive
Even if you want to avoid social media you can’t. Its pervasiveness & power to reach global audiences instantly creates dramatic impacts.
Here are 3 reasons you can’t ignore it.
1. You can be drawn in
2. People in your business use it
3. The law says so
This is the first in a series of presentations that looks at why you're already in social and gives you a list of important questions to ensure you, your Board and executives know how to answer.
How has evolved web application design in the last 15 years? From usability to engagement. How can we leverage behavior studies to create digital applications than click on users brain and make them came from more. How gamification is the latest trend on design based on behavior. How can we apply it to activities like health and government and even on your own presentation.
This deck was presented during Social Media Week 2011 in Buenos Aires, Argentina. By Dario Diament - Digital Marketing Manager - Alex Heuchert, Digital Creative Director and Pablo Di Meglio - Social Media Leader @ Latin3.com
Latin3 is one of the leading digital agencies in Latin America and the US Hispanic Market. Learn more about Latin3 at http://www.latin3.com
Netex Seminar LT2016 | Gamification: How to excite and engage your learners i...Netex Learning
"Gamification: How to excite and engage your learners in 2016".
Netex Seminar presented by Mike Byrne, UK Country Manager, at Learning Technologies 2016.
Gamification
What is it?
Is it right for your business?
Examples
Social & Casual Gaming in EU
Marketing tactics
Gamification right for business?
Ways to Gamify Your FB Marketing
Gamification of sales Playbook - The what, the why, and the how🎥 David Winter 🎥
The 'Gamification of Sales' playbook is designed to give you a basic overview on the what, the why, and the how of gamification. In 2016 90% of surveyed companies said that gamification had caused an increase in revenue. With this playbook, we'll help you take your first steps towards achieving the same.
In this playbook you will find:
An easy to understand overview of gamification.
The 3 key elements that define gamification and how these apply to your business.
The psychology that helps gamification drives better results and behaviours from your team.
The 10 core machines of a gamified work system.
Some top tips on how to start applying gamification to your business/team.
Gamification for Growth Hackers -theflyyFlyyx Tech
You have to ask some of these important questions before you start implementing gamification in your product —
Why is a user doing a particular action in the product?
Why do users return to use your product?
What do they care about?
Digging into intrinsic motivation will help in designing compelling experiences and avoid some common pitfalls of gamification.
You have to connect Points, Badges, Levels, Leaderboards, and other reputation/reward systems that you decide with the intrinsic motivation of your user.
Keep these learnings in mind and you will be able to create a powerful gamification system for your product.
This presentation gives and overview of the concept of Gamification, with its pro and cons, and includes some examples of Gamified systems. Finally it introduces the concept of Blended Leaning in which Gamified resources can play a major role.
Health care providers that want to offer games to their customers must do so without violating federal patient privacy regulations -- a requirement that can make it difficult to target games to the patients who will benefit most from them. Even companies that are not subject to those regulations are finding themselves under pressure to protect players' most personal data
Estimates of the 2011 corporate e-learning market range from $26bn to $35bn worldwide. The best companies also spend more on e-learning relative to the total training budget. Yet, according to a CrossKnowledge survey of these global corporations, e-learning completion rates average barely 30-40%. These problems also span across to the education industry, where schools want to continue engage our generation gamers beyond classroom settings.
Why hasn't e-learning been a runaway success? Going digital is not enough. Going mobile is not enough. Simply bringing the material into a new medium doesn't change how users interact with it by itself. Instead of flogging the dead horse of e-learning content, it's time to focus on the learner. Digital and mobile platforms still have untapped potential for engaging learners, and gamification is one example of how we can leverage these capabilities to truly improve stickiness and retention.
Gametize uses game psychology to understand the problems behind e-learning. Only by connecting with the people doing the learning itself can we fix the problem of why e-learning seems to be stuck in a rut. Gamification taps on everybody's intrinsic motivation to have fun to make learning as easy and engaging as a game. Keith will explain why gamification is a lot more scientific than the term suggests and hence why gamification is the next big thing. Next, he will run through some basic gamification frameworks and real-life examples of how to effectively leverage on game psychology to increase engagement. He will describe B2E (Business to Employees) engagement with gamification with an in-depth successful stories and case studies of Standard Chartered Bank, and a mobile app game targeted primary to secondary school students in Ace Entrepreneurship Week 2012, both implemented by Gametize.
Doing Things That Don't Scale - Counter intuitive marketing for startups...Almog Koren
Counter intuitive marketing for startups...
After closing down Scoreoid now having some free time, I enrolled startup class. Part of the reading was Paul’s Graham’s do things that don’t scale.
I realized what I did for Scoreoid in the being was exactly this, and it really works….
Gamification: A New Way to Influence BehaviorAndy Petroski
9/17/13 IABC Harrisburg presentation
Many slides thanks to Charles Palmer (http://www.slideshare.net/charlespalmerhu)
Gamification is the concept of applying game techniques to non-game environments. It emerged from customer loyalty programs based primarily on number of purchases.
In the past few years, marketers have expanded upon early customer loyalty programs and applied techniques from games (like story, levels, competition, leaderboards, challenges, etc.) to increase customer engagement, loyalty and, ultimately, purchases & satisfaction.
Unlike basic marketing techniques that depended on purchase frequency or amount to trigger rewards, gamification is often a more frequent reward system with ongoing rewards coming in the form of what is traditionally gameplay feedback.
Beyond marketing, gamification is being used to motivate learners in education and impact behavior change in healthcare.
ATD International Conference and Expo: GamificationZsolt Olah
"Isn't gamification just sugarcoating boring elearning content?" was a session about what gamification is and where to start if you're in learning and development. (abbreviated content slides)
Gamification: Pleasing the Human element at workSapna Patni
GAMIFICATION IS THE PROCESS OF USING GAME THINKING AND GAME MECHANICS TO SOLVE PROBLEMS AND ENGAGE USERS.
We have always engaged in Gamification right from school where marks, grades, certificates and results were equivalents to points, levels, badges and leader-boards respectively.
GAMIFIN 2019 Conference Keynote: How to fail at #gamification researchLennart Nacke
Lennart Nacke describes the many ways that failure is important and necessary for iterative design and development of gamification research. He outlines several ways that current gamification research can improve on experiments, execution, and publication of gamification studies. He touches on areas of game thinking, user experience, and design to tie all the examples of failure together into a call for honest design and research in gamification.
Anders Lang Head Of Marketing Gucci The Modern GamificationCIO Edge
Nordics Digital Enterprise Festival Copenhagen 7th February 2019
Go to www.digitalenterprisefest.com/nordics to grab 241 tickets for our Stockholm event!
Anders Holmberg Lange gets to tell Gucci’s story across all touchpoints from SoMe to Retail, E-Commerce, Influencer to Models. The way he tells Gucci’s story is through Gamification, a reward system where the consumer earns something. Higher engagement gives higher rewards. Anders will talk in more depth about how he’s integrated Gamification into Gucci’s flagship stores and the key components, pit falls, roadmaps, as well as how to build a social reward systems and the social vs benefits.
– Social vs benefits
– Build a social reward system
– Key components
– Fall pits
– Roadmap
Gamification: Your Secret Weapon Against Zombie LearnersGrowth Engineering
A lack of learner engagement is the single biggest issue within the learning and development landscape. Luckily, we've got the perfect solution: Gamification. To find out the 'How?', 'What?' and 'Why?', take a look at our brand new presentation: 'Gamification: Your Secret Weapon Against Zombie Learners'.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
7. It’s 2005.
MySpace is the Shit.
Bunchball started as a social
gaming company and a
destination site for games.
Evolved into distributed social
games on various websites
and social networks.
Started to master the ins and
outs of game mechanics to
hook people on our games.
8. It’s now 2007.
MySpace Facebook is the Shit.
First gaming company on
Facebook’s new platform
Our servers exploded
found themselves...warm...
We were at a crossroads...
9. We’ve got decisions to
make...
No one had yet to make
money off of Facebook
We had amazing investors
that rallied around us
So, in 2007, we became the
first company to offer game
mechanics as a service with
our Nitro platform
10. The First Big Break:
Dunder Mifflin Infinity
Fans to ‘apply’ for a job at the
virtual Dunder Mifflin, and create
personalized employee profiles.
Award points to ‘employees’ who
participate in corporate challenges
and user-generated games, and
track scores with public
leaderboards.
Virtual desk and rewards
Increased activity and awareness
11. My First (skeptical as hell) Exposure to Gamification:
Better Recipes Rewards (2008)
People do things to earn
KitchenBucks, which can
be traded in for virtual
goods or
downloadables.
Users customized a
virtual kitchen.
Leveling up got you a
nicer kitchen.
I, the skeptic, was
amazed to see how
people took to this...
13. Seriously, I’ve had people think I
code for the latest Call of Duty.
Gamification is the motivational techniques that
game designers have used for years to motivate
players, used in a non-game context.
A game’s storyline, strategy and challenge are the
center and focus of the overall experience.
With gamification, your core application / website
is the centerpiece. The game mechanics merely
enhance it.
14. The mechanics behind
Gamification are not new.
Leveling up in Karate
Recognition via
Scouting Badges
Even High-School
letter jackets.
15. The Core Gamification Mechanics:
1. Fast Feedback
2. Transparency
3. Goals
4. Badges
5. Leveling Up
6. Onboarding
7. Competition
8. Collaboration
9. Community
10. Points
16. Core Gamification Mechanics:
1//FAST FEEDBACK
Reinforcement via positive /
negative feedback
Slow feedback loops create a
disconnect
Notifications can be used to offer
instant feedback and a path to the
“next thing”
17. Core Gamification Mechanics:
2//TRANSPARENCY
Knowing where you stand...and
where everyone else stands.
Data needs to be visible and
digestible to users.
Your profile page, a list of goals,
and a leaderboard are examples of
transparency.
18. Core Gamification Mechanics:
3//GOALS
Save the Princess!
Without goals and milestones,
games (and life) become endless
grinds.
Goals give you an idea of what is
possible in an experience.
Important to visualize goal
progress and clearly state
objectives.
19. Core Gamification Mechanics:
4//BADGES
Indicator of accomplishment.
Can be rewarded for completing
stated or hidden goals.
People love to “collect em’ all!”
Most importantly: it’s what the
badge represents that really
matters.
20. Core Gamification Mechanics:
5//LEVELING UP
Used to show long-term sustained
achievement and status.
Frequent flyer programs have used
levels forever.
Employees ‘level up’ the corporate
ladder at work.
Important to show a level next to
someone’s name to indicate their
status within a community.
21. Core Gamification Mechanics:
6//ONBOARDING
Rarely do games ask you to ‘read
the f$@*#!&% manual’ before
playing.
You learn to play by actually
playing.
Employers can use gamification to
incent employees to learn the ins-
and-outs of a new system they
might normally be hesitant
towards.
22. Core Gamification Mechanics:
7//COMPETITION
Leaderboards, competing for
scarce assets, or just one-upping
your mom.
Virtually every game has a
leaderboard.
Individual and team standings.
Make sure you adjust context/
timeframe/focus to make a
leaderboard meaningful so people
aren’t lost in a sea of users.
24. Core Gamification Mechanics:
9//COMMUNITY
These mechanics without
community lose some of their
significance.
Newsfeeds provide us a glimpse
into what other people are doing.
Newsfeeds create a sense of life
and excitement, as well as a path
to discover people, content and
activities.
25. Core Gamification Mechanics:
10//POINTS
For Participants, points are:
A number that goes up and down that
indicates how much of something you
have
May be able to spend
For Businesses, points are:
A way of tracking or scoring an attribute of
a participant
A way of rewarding a participant for doing
something of value
A way for participants to reward each
other for something
Keeping score like LinkedIn connections
Currency, like frequent flyer miles
Multiple Point Categories
26. Making Good Rewards
Rewards should always be
something of meaningful value.
People value:
Status
Recognition and Appreciation
Early Access
Exclusive Access
Power
Prosocial Incentives
You’re a huge Lady Gaga fan.
Would you rather win $100, or get
to email her personally?
27. The Core Gamification Mechanics:
1. Fast Feedback
2. Transparency
3. Goals
4. Badges
5. Leveling Up
6. Onboarding
7. Competition
8. Collaboration
9. Community
10. Points
28. LOYALTY.
THE REASON I PAY TOO DAMNED MUCH FOR
MY DELTA™ AIRLINE TICKETS EVERY TIME.
PART 4 OF 7
29. Loyalty 1.0
Been around forever
Customer loyalty examples:
frequent flyer miles, cash back
credit cards, brand name clothes
Exciting at the beginning...and the
end. But the middle is kinda like
purgatory
Easy customer defection for other
deals that may be better
30. Loyalty 2.0
Really started around the
mid-1990s
Targeted and personalized direct
mail and advertisements sent to
you
As direct mail and email increased,
open rates plummeted
Too much noise...
31. Stuff kind of stagnated for awhile
in the loyalty world
The fundamentals of Loyalty 1.0
and Loyalty 2.0 never really
changed, even though the medium
may have (tablets, mobile, etc)
We are now using more technology
at home than at work...
Our attention is constantly being
fought for...
We are always on...
Loyalty 3.0
¡Viva la Revolución!
33. The first of two primary motivation
styles are the intrinsic motivators
(from within)
Autonomy - “I control”
Mastery - “I improve”
Purpose - “I make a difference”
Progress - “I achieve”
Social Interaction - “I connect with
others”
What is Motivation?
“INTERNAL AND EXTERNAL FACTORS THAT STIMULATE DESIRE AND ENERGY IN
PEOPLE TO BE CONTINUALLY INTERESTED AND COMMITTED TO A JOB, ROLE OR
SUBJECT, OR TO MAKE AN EFFORT TO ATTAIN A GOAL...”
34. Extrinsic motivators are external
forces that can sometimes motivate
when intrinsic motivators aren’t as
effective.
Cash, Prizes, Your Wife Yelling at You
Most gamification techniques
straddle the line between these
(points, levels, etc)
What is Motivation?
35. M.I.T Quote:
“Each of us is a walking data
generator...”
GPS location, shopping habits, social
networks, blog posts, etc...
Having large amounts of data is like
having each of your customers and
constituents raise their hand and tell
you exactly what they think about
you, and how you can motivate them
Big data gives you the ability to react
and adapt quickly
A/B Testing
Cluster Analysis - “my users love
Chocolate AND Star Wars...”
Big Data
36. Netflix knows more about your
employees than you do...
Facebook knows more about
your employees than you do...
Amazon knows more about your
employees than you do...
Something To Ponder...
38. 70% of the workforce isn't
engaged...costing up to $350
billion a year
Dept. of Labor:
64% of working Americans
leave their jobs because they
don't feel appreciated.
80% dissatisfied with
performance reviews.
38% of performance reviews
result in decreased employee
performance.
A Serious Motivation Deficit In
The Workforce...
39. Real-time system-generated
metrics on how your employees
are feeling and performing
Everyone knows where they are at
any point in time
No more shock at review time
Gen-Y (millennials) are “Digital
Natives” who grew up playing
games and reported that a “game-
like metaphor” applied to almost
every aspect of their lives...
“#winning is the slogan of my
generation...”
Using Big Data to Motivate
Employees
40. People will spend 4 hours playing
Angry Birds, but won’t spend 5
minutes to learn a new system
Eloqua (now a part of Oracle) was
trying to get motivate and
increase adoption in their user
community
Conversations and usage of the
site went up nearly 55% with the
introduction of gamification
Employees rarely need to
respond to questions, as veteran
real-world users are rewarded
and incented to help others
Software / Process Adoption
41. A FEW CASE STUDIES IN
USER ENGAGEMENT.
BOOM.
PART 6 OF 7
42. Rewards fans for watching
videos, sharing content, and
reposting on Facebook and
Twitter feeds to generate buzz
Earn points via “Psych Vision”
app by checking in before,
during, or after the show, and for
entering secret keywords
announced during the broadcast.
USA Networks:Club Psych
RESULTS
• 30% increase in overall site traffic
• 1.5 million page views in just one month
• 30,000 registered users in first month
• 47% increase in online merch sales
• 130% increase in page views
• 47% increase in return visits
43. Cultivated audience enthusiasm
and transformed the website into
a “MegaFan Competition”
Encourage users to register and
join a celebrity “Fan Team”, and
compete to accrue the most
points for their team.
Reward points when users watch
past EMAs, view photo
“flipbooks” on previous sites, and
vote for audience choice
categories—such as Best Pop
Act, Best Rock Act, and Best
Music Videos.
MTV EUROPE MUSIC AWARDS
44. Award prizes to users with the
most points, including a grand-
prize giveaway trip to the EMAs
in Belfast.
MTV EUROPE MUSIC AWARDS
RESULTS
• Biggest MTV EMAs audience to date.
• Increased EMA page views by 530%
• Mobile and tablet app downloads
increased by 159%, year-over-year
45. Drives positive health behavior in
young people, fighting chronic
illnesses like cancer, obesity, and
depression.
Most tweens are not intrinsically
motivated to exercise
Device worn on belt or in pocket
Monitors physical activity, which
is uploaded to their online
personal profile
Zamzee / Hopelab
46. RESULTS
• Initial pilot showed that Kids using the
Zamzee website were 30% more active
than children who did not...
• Zamzee increased physical activity in kids
by 59% on average over a 6-month period
Data is converted to points
Can be redeemed for virtual
goods and real-world rewards,
including the ability to donate
to a cause
Zamzee / Hopelab
47. TODAY AND THE FUTURE.
I CAN’T WAIT FOR MY HOVERBOARD.
PART 7 OF 7
48. Where We Are...
Let’s say that you’re staring at
analytics and they are horrible...
Only looking at things with a “product”
lens will give you one option: another
redesign...have fun...
With a “motivation” lens on, you can
change behavior instead of product
If Analytics and Metrics are your
dashboard, Gamification is your
steering wheel and gas pedal.
MEASURE AND MOTIVATE
49. Where We’re Going...
Predictive intelligence
This stuff will just become
a part of “good program
design”
We will see programs and
systems that span multiple
platforms, mediums and
domains
Gamification in the
workplace will be
revolutionary