The document discusses different types of media for advertising products including graphic design, radio, and video games. For graphic design, Photoshop allows for editing photos but the learning curve is steep for advanced techniques. The author enjoyed working in this medium. For radio, Adobe Premier allows cutting audio but the program is difficult to use. For video games, Photoshop is good for character and artwork design but cannot animate or code, limiting game creation. The author believes graphic design best advertises products by manipulating images to create brand impressions. Their posters are the most professional work due to thought, effort, and sleek design.

1. Production Techniques
Evaluation
Nathan Mead

2. Graphic Design Experiments

3. Graphic Design Production
• Advantages of working in this medium
– Using Photoshop allows you to edit photos in a variety
of different ways. It is also very easy to use at
beginner levels
• Disadvantages of working in this medium
• As you start to gain a need for more advanced
editing, the learning curve becomes much harder
• Do you enjoy working in the medium?
• Yes as I know it well and have experience with th
program

4. Graphic Design Production
Minimalistic design which is very
appealing to the eye
Pictures of the actual
product, but in a good
light e.g people enjoying
it or simply looking fresh
Simple
phrases that
hit hard but
people
remember

5. Graphic Design ProductionI think it suits
the style that
coke advertises
in, but it didn’t
take much
editing. I feel as
though I
could’ve but a
little bit more
effort in.
Although it
didn’t take
much editing, it
stands out quiet
well. I think this
mainly comes
from the quality
of the picture as
it catches
peoples eye.
The placement of the
coke bottles is very
subtle, but still
noticeable. This leave a
sort of message in the
viewers brain that
drinking coke Is related to
being happy, incising
them to buy it more.
The sunlight in the pic
is another very subtle
message. It is an
implication that coke
brings happiness, as
the sun is considered
something that brings
joy and fun

6. Radio Production
• Advantages of working in this medium
– A good advantage of using adobe premier is being
able to cut certain things out if they go wrong. You can
also add a range off different effects like fades etc. to
make things like ads sound more professional
• Disadvantages of working in this medium
It can be difficult to get to grips with the program
Do you enjoy working in the medium?
Not really as I find it difficult to use the program

7. Radio Production
The ad we created was very simple but
also very relatable. We use a very popular
song amongst 15-19 year olds as its very
relatable and they would remember the
ad better.
https://www.youtube.com/watch?v=pDj8
QYigFnw
This ad has a very good
storyline to it. Ours had a
story line but it wasn’t as
intricate. Also, the sound
effects were a very high
quality whereas we had to
use low quality stock sound
effects
Something we did to make the ad
good was story board it and write
down ideas beforehand, which really
help in the production of the ad

8. Radio Production
• The strengths are that we wrote down our script
and did a storyboard, which helped us create a
scene that listeners could relate to which would
help with selling the product in real life, deeming
the ad a success
• On of our weaknesses was the fact we had to
deal with low quality audio recorders which
affected to overall quality of the advert
• Next time I would try to see if we could have
access to better equipment so we could make out
add sound more professional

9. Video Game Experiments

10. Video Game Production
• Advantages of working in this medium
• An advantage of working in this medium is that
you can easily design a character using photo
shops drawing tools. You can also easily create
artwork for your game too.
• Disadvantages of working in this medium
• A disadvantage of this medium is that you cant
animate properly in it. You also cant code
anything so you don’t really have much potential
at all to create a game

11. Video Game Production
Both use a bright/happy
colour scheme to appeal to a
mass audience
Both have a goal to reach
the finish line instead of
wandering forever
My advergame could be
improved my adding more
detail to the pixel art to make
it more appealing, and also
give it more story to give it
more of a hook

12. Video Game Production
I decided to use bright colours
such as light blue to attract a
larger audience. This is because
blue is one of the most liked
colours in the world so people
will be subconsciously drawn
towards it
I made it relatively easy so people didn’t get
frustrated with the game, and used simple
mechanics for the same reason. This is
because if the game was too difficult nobody
would play it defeating its whole purpose

13. Comparison
• Which product do you believe advertises the product the best?
Why?
• I think graphic design is the bets means of advertisement. This is
because you can manipulate an image to an extent you want and
create any impression of your brand you want. This is perfect for
advertising as you want to give a good image to your brand, which
is very easy to do with poster design etc.
• Which of your products is the most professional? Why?
My posters are the most professional. This is because they have the
most thought and effort put into them, and I feel they would have to
biggest effect on the consumer if we were to actually use it. And also
they are very sleek and well made unlike my other products.