This document discusses four potential design concepts for Irn-Bru packaging and advertising. Each concept focuses on different elements like fonts, images, color schemes, and themes. The first emphasizes contrasting soft and bold fonts with gendered color schemes. The second prioritizes legibility with sans serif fonts and calming colors. The third features monochrome colors with highlighted product images. The fourth centers on infographics and uses varied fonts and sizing to showcase nutritional information humorously.

1. Task 4

2. FONT: for both of the designs I will
look at using two very different
contrasting fonts; one a very soft
IMAGES: I will look to extreme and feminine fonts such as serif
this idea of men vs women by font, meanwhile to contrast this a
adding a colour overlay to also more chunky and bold font will be
reflect, I will also look at
used to appear more masculine.
changing the focus to these
COLOUR SCHEME; in terms
images to the appropriate
of colours I will use a very
audience such as soft to contrast
different colour scheme to the
the sharp. In terms of the images
already existing orange and
I will look to create a scrapbook
blue. By using the
effect of images layering up these
stereotypical pink and blue
different images and symbols
tones which will make it
related to that gender.
appropriate to the selected
audiences
THEME: the inspiration for this idea has come from the idea of competition between men
and women. Which I feel will fit in with there already existing tone, based on there
offensive humour, and so two designs of each product will be made for the poster, web
banner and packaging. Some of the ideas behind this will also be very stereotypical of that
gender, down to the text, colour schemes and images appropriate to get this message
across. I got this idea from the Cadburys chocolate which ran a similar campaign over
‘spots and stripes’

4. FONTS; for the purpose of this design I will be using
chunky font, that are clear and easy to understand for
all ages. A sans serif font would work best because I
feel that it is better for giving out clear instruction and
content to the reader, that type of font will also be a lot
more modern for the audience.
IMAGES; I will look to use very
COLOUR SCHEME; in terms
strong and eye catching images
of colours I will look to use a
inspired by newspaper and comic
more suital and muted colour
book strip which could be created
scheme, as it will help to
using the software Photoshop and
create a more calming and
creating this by using the
very different image for the
technique of rota scoping. Also by
brand. I also feel that these
including some of there previous
colours would appeal more to
images into there campaign and
a range of people because the
again using the same technique
already existing colours were
rota scoping them.
more masculine.
THEME; this idea is aimed at appealing more to the younger generation that they are
targeting to try and increase profits and profile for them, and so this strategy looks at being
a lot more bold and graphic with there designs, the main focus been the busy images and
backgrounds used to entice the audience, and in some ways to look a lot for childish in
design. Taking inspiration from other drinks on the market such as innocent smoothies, as
I really like the packaging and house style they have employed into there brand.

6. FONTS; I would look at using a serif fonts as I feel this style would work
well with the overall tone and appearance to this idea. However, it would
appeal to more of a female based audience being very different to what
there branding is like at the moment, and will complement the images
and text surrounding it.
COLOUR SCHEME;
IMAGE; to complement the
the main difference to
colour scheme I would use
this campaign is the fact
black and white images with
that the colour scheme is
extreme contrast to
very different to the
them, which will help to
already existing product
create this very graphic and
to try and appeal to a
cartoon effect. However while
wider audience. Using
the main image will be based
more of monochrome
in black and white the image
colour scheme;
of the can of irn-bru 32 will be
THEME; the main house style and whites, slivers, greys and
highlighted and brightened to
inspiration for this idea will come
blacks. These
emphasis this more drawing
from the colour scheme been very
monochrome colours
our attention to the bottle
muted, while the product will be
will help to create a new
both on the poster and web
bright and eye catching in its
image, a more simplistic
banner.
original colours, the fact that I am
and sophisticated
using the same colours, captivates
looking.
there original audience. But will
also help to bring a new audience
in with the more simplistic tone.

8. FONTS; I will still look to using a sans serif font in capital letters, especially a chunky font.
Which will continue to complement the bold colours with a bold font. As there existing
advertising is more loud and garish then muted and soft, an image that wants to be
continued. To then complement this other text surrounding the round whether this be
slogans, captions or ingredients list will been is a similar sans serif font to help fit with the
modern look that is been used throughout.
IMAGE; because I will look at
COLOUR SCHEME; I will be
recreating a similar look for irnusing the orange and blue
bru 32 I will use stock images in
colour, however, muting these
similar situation to the what
more into pastel colours
has been used on the past to
making them more appealing
create a more updated version
to a female audience. These
such as the old black n white
colours will also reflect the
images, finding images in
similar situations however the THEME; the overall look of the younger audience and also
camera quality been a lot better idea will be very similar to there brighter and summary tones,
unlike the harsh colours used
and the colour images, picking
existing branding, however I
before.
out the brighter tones and
tend to improve this, making it
adding different effects found
modern and updating there
on Photoshop .
original packaging both with the
colour scheme, and images, still
using the adult humour, to shock
and get a reaction from
audiences.

10. THEME; for the purpose of this idea the text would be a large part of the designs for
all the packaging, poster and web banner, using what is commonly known as info
graphics, compacting the information in a more interesting and humorous way just
like what the brand is already well known for. This will also allow the market to
gain more of an understanding into what they are drinking and to good it does but
in a more innovative and unusual way.
IMAGE; because unusually
FONTS; as the text is an
the text is most important to
important to part to this
this campaign rather than the
design, I will look to use a
image, which normally grabs
number of different fonts both
the attention of the public the
serif, and sans serif, both in
text will need to be bright
capital and lower case. This
and eye catching so to
will help to keep audiences
complement this a image to
interested, I will also look at
different sizing and widths of COLOUR SCHEME; in terms of the background will be used
colours, i will look to sue mainly to the back of the designs and
these fonts, to make them
primary colours to fit in with the so by lowering the opacity
curve and merge with the
original irn-bru, however by
and showing the silhouettes
images and other text, and so
introducing some new colours
of different people drinking
the website dafont will help
into the design will help to
this energy drink. Which
me to do so with the range of
brighten it and look new and
wont distract from the text.
different texts that can be
different to what is already on the
sourced from there.
market of irn-bru, and is also good
contrasting colours that will catch
the eye of the public on the shelf.