The document discusses style sheets for a website and other products dedicated to Liverpool FC. It analyzes potential colour schemes, images, and fonts. For colours, red will be primary to represent the club, and yellow/gold will be secondary. Red elicits passion associated with fans. Potential greens and whites are also considered. Podcast logos and similar sites inspired the images, especially use of club colours and circular logos. Potential fonts focus on clear, bold sans serif for readability and masculinity appealing to the target audience. Headings and important text will use bold fonts.

1. Pre Production

2. Style Sheet – Website Colour schemes

3. Style Sheet – Podcast logo and other products Colour schemes

4. Style Sheet – Colour Schemes Analysis
I think the choice of colours used are highly important in any product and one of the biggest factors when it comes to somebody
paying attention to something, this is because the language of colour is communicated to the brain much quicker in comparison to
the use of images or shapes and words as they evoke a direct emotional response on people's feelings and emotions. The colour
schemes I will use for my website are likely to be the same colour schemes I use throughout my production however on this
website I will probably use a wider range of colours as there will be more room for variety, and there are a lot of colours
assosciated with the club that my website will be representing. The primary colour of this website will be red for multiple reasons.
First of all and most importantly it is the primary colour of Liverpool FC, the club which my website is going to be dedicated to, and
all existing products assosciated with the club have always used this as a main colour scheme so people viewing this will assosciate
it with the club immediately. This will mean that they expect to see a Liverpool FC based content outlet use red as their primary
colour. Not only does the use of this colour have an element of some sort of sentimental value in a way, as I just explained. But it
is also a very aesthetically pleasing colour and is eye catching and draws people's attention quickly, it is a colour often used in
advertising as it triggers stimulation and and attracts attention. Red also elicits connotations on an emotional point of view such
as love and passion, and it is also the colour of fire, which can also give it the assosciation of energy and strength. These
connotations may subconsciously appeal to Liverpool fans as they are a group of fans famed for their burning pasion for their
support of the club, and coming together to get behind the team which futher strengthens the reasoning behind my choice of
using this colour. The secondary colour that I am initially planning on using to compliment the red is a yellow/gold type colour. First
of all this is another one of the colour's assosciated with the club and features on areas of the player's shirts and on the badge as
well as on merchandise and memorabillia of the club. It also compliments the use of the red well and as a combination they can
look aesthetically pleasing together and stand out futher. Yellow is also quite a positive colour and is associated with feelings of
optimsm and happiness in general, and in a club like Liverpool who aim to compete for the verybest, optimism from the fans is
needed, and also if there is a suggestion of happiness it will apear to be a place where fans may want to look at for positivity and
get away from negative fans.

5. Style Sheet – Colour Schemes Analysis- continued
I am also looking at the possibility of including the use of the 'Persian green' colour and in general I will use white anyway so I
thought I should add that to the style sheet. In terms of the use of the Persian green, that is a colour that has featured on the
club's badge and has been on previous kits, although it is not as common nowadays. In my opinion it still looks fairly aesthetically
pleasing and I may add it on the website with it having a minor role, however it would only be used if I can make it work alongside
the other colours, it could potentially be used as a shape as part of the design on the page or alternatively as a stroke to highlight
something. As for the white, that could potentially be used on some areas of text such as the parts of the navigation menu as it is
clear and easy to read and it won't contrast the other colours too much and I think it works well on previous existing products I
have researched.
Although It is largely going to be the same use of colours in terms of the primary colours, for the other designs I create, I may stick
to using less of them and eeping it more simple. For example I am going to mainly just use a red,white and yellow/gold colour
scheme, and the green will probably not feature again. I have already justified the use of these colours above but I am also going
to elaborate on how these colours will be used. Firstly, with the red I want that to be the main colour that people notice and to be
a large part of each of the products I am going to create, I will probably use this to be the colour of the graphics itself in the
products, and maybe as the text, depending on how I have used the other colours. With the yellow/gold colour, I am going to use
that as either a stroke on a lot of things, particularly around something that is red. I also plan to feature the liver bird on the logo
for my podcast, and I want that to be the yellow/gold colour. The text on the podcast graphic logo will probably be white or black,
with the opposite colour being the stroke to highlight the text. As for my articles I will stick to just using a black font for the text,
unless there is an image behind the article and I need to use white to make it stand out. The title of the article's are also likely to
just be simple and in black or white, depending on the background of the article. The reason for this is because the title needs to
be clear and stand out easily and these colours will help do that.

6. Style sheet images

7. Style sheet images

8. Style sheet Images Analysis
• The images I have collected are largely in relation to logos, mainly for a podcast, however I also have looked at potential
images of logos for similar products. In terms of the podcast logos I have looked at, I have took a lot of inspirtation from
them and there are lots of elements combined in all of them I want to include. For example something I have noticed a lot
of is how quite regularly, a podcast mic is used within the logo, to obviously represent how it is an added feature of the
brand. The influence this has on me is that when it comes to creating my own product, I will try add a podcast mic in the
logo. Something else I have realised is how they often use the logo that already is the brand's logo, and at the most only
make a minor adaptation to it, such as adding something like a podcast mic or headphones. This is something I plan to also
do in my own work, as I want to maintain a consistent style so the logo can become recognisable, as I think this is better
than having different logos on different products, espescially if you want to make a lasting impression. Something else
which appeared to be popular on these podcast images was the use of a square logo. Although this seemed fairly popular, I
doubt I will also use this as I plan on making my logo in thw shape of a circle, and as I mentioned, I don’t want to keep
changing my logo around. The other types of images I analysed was similar logos of footballing online outlets to what I want
to make. I chose to not be general and only focus on Liverpool related ones, as this would specifically help me and is
directly related to my product. The most obvious theme in common with these products was the use of the colour red.
Every product more or less used red, this is obviously because it is the club's colours. It was interesting to see the variety of
shades of red, with some using a bright red and some using a darker tone. When I create my own product I am going to opt
to use the darker shade of red. Not only does it obviously have the connotations with the club, but it is also aesthetically
pleasing and has deeper connotations such as what can be associated with the colour red, as I have previously mentioned
in my colour style sheets. Another common theme with this was how the logos were often circles, I think this looks
aesthetically pleasing so it is a style I will try use. It is also because it represents the style of a football club's badge, which
works well for a football fan page.

9. Style Sheet- Potential Fonts

10. Style Sheet- Potential Fonts

11. Style Sheet Font/Text analysis
For the fonts I have looked into potentially using, one of the common themes I have considered is the use of a clear,
bold, sans serif font. I have thought about using this style of font as it will be used through various products and if I find
one specific one which I really like it could potentially be used as the 'Kop Online' text throughout all the products I
create. Out of some of those fonts I have looked at there, ' The Next font' was the style which appealed to me the
most, as I thought it was aesthetically pleasing, but it also is very effective in the sense it is immediately eye catching
and stands out, also the use of a bold font highlights that the text in bold is of high importance and shows that it is the
most important information. I also think that one of the most important factors of text, particularly if it is a headline or
the main body of text is its readability. When using a bold font one of it's key aspects is that it makes it very readable
and even stands out from longer distances, also people are more likely to make a decision to do something when the
font is easeir to read and direct. Another positive aspect of using a bold font is because my target audience leans quite
heavily towards the male audience, and generally 'masculine' fonts can be characterised as being large and bold. For
example the end of letters on bold fonts uses quite strong and solid serifs, as can be seen in the example in the top
right corner. The use of maybe a few different bold fonts will be used on my website for the website name, and maybe
as the titles of each section on the navigation menu also. I am also considering using a bold font for the text on the
podcast logo I create, as well as the logo I create to represent 'Kop Online' in general. When I create articles I will also
use a bold and clear font for the headings and sub- headings, this is because they need to be clear and send a message
directly as this is ideally what I would expect someone to view first, so I need a bold font to highlight this piece of text
to quickly explain what the article is about, which will make the viewer want to read the text more. I also plan on using
a very basic default font such as 'Arial' for the actual written content in my article as I think that is conventional of all
articles and also it is effective as it is simple and easy to read and that's all that really matters when it comes to
somebody reading an article.

12. Layout Plan 'Kop Online' logo graphic concept 1
' Kop Online '
In a bold font
5 Stars represents club's
history​, 5 European
trophies
Similar style Liverbird to
one of these, placed
behind the text, in the
center of the circle.
Or ' Online' placed
underneath ' Kop' such as
' Kop
Online '
Circle style represents
a football club badge.

13. Layout Plan 'Kop Online' logo graphic concept 2
Kop
Online
In a bold font, text actually
would probably be white
5 Stars represents club's
history​, 5 European
trophies
Red inside of shape,
Yellow/ gold outline.

14. Layout Plan 'Kop Online' logo graphic concept 3
In a bold font
5 Stars represents club's
history​, 5 European
trophies
Shield Red with a white/
maybe gold outline
Kop Online
Fill this space with either a
small football or a small
liverbird

15. Layout Plan 'Kop Online' logo graphic concept 4
5 Stars represents club's
history​, 5 European
trophies
Kop Online
Kop
Online
Red, not too bright but also still
eye catching, the colour the
audience associate with the
club.
Gold stroke- secondary colour of the club and also
compliments the red well and is quite eye catching. It also
has positive connotations, such as optimism, which is what
Liverpool fans will need.

16. Layout plan – Podcast logo 1
Kop Online
5 Stars represents club's
history​, 5 European
trophies
Gold stroke- secondary colour of the club and also
compliments the red well and is quite eye catching. It also
has positive connotations, such as optimism, which is what
Liverpool fans will need.
Red, not too bright but also still
eye catching, the colour the
audience associate with the
club.
Looks aesthetically
pleasing and doesn't make
the logo as simple and
boring.
In a bold font
Podcast logo to show it is a
different part of the brand
and I wouldn't have to
include the word podcast
as that could make it look
overcrowded.
Circle style represents a
football club badge.

17. Layout Plan Podcast 2
The
Kop Online
Podcast
5 Stars represents club's
history​, 5 European
trophies
Square logo is more
conventionally used in
podcast logos
Podcast logo to show it is a
different part of the brand
and I wouldn't have to
include the word podcast
as that could make it look
overcrowded.
Headphone logo,
takes up a good amount of
space but also leaves a
good amount of space.
Also a good visual
representation of a
podcast.
Bold font
Gold/ yellow
colour secondary colour of
the club and
also compliments the red
well and is quite eye
catching. It also has positive
connotations, such as
optimism, which is
what Liverpool fans will
need.
Red stroke not too bright but
also still eye catching, the colour
the audience associate with the
club, works well with the yellow/
gold and highlights it well.

18. Layout Plan Podcast 3
Red stroke not too bright but
also still eye catching, colour the
audience associate with the
club, works well with the yellow/
gold and highlights it well.Circle style represents a
football club badge.
Podcast logo to show it is a
different part of the brand
and I wouldn't have to
include the word podcast
as that could make it look
overcrowded.
Bold font
Gold/ yellow
colour secondary colour of
the club and
also compliments the red
well and is quite eye
catching. It also has positive
connotations, such as
optimism, which is
what Liverpool fans will
need.
Headphone logo,
takes up a good amount of space but
also leaves a good amount of space.
Also a good visual representation of
a podcast.
Liver bird, large association
with the football club and
fans of the club would
appreciate
it.

19. Layout Plan Website home page
Banner/ Image with title
Menu Menu MenuMenuMenuMenu
Latest News and article links
Image
related to
link
Latest News and article links Image
related to
link
League
Table
Moving news banner

20. Layout Plan Website articles page
Kop Online
Articles
Article link
Image related to article

21. Article layout
Article title
Article intro
Related image
Article content
Article content
Related image

22. Article layout 2
Article
content
Article
content
Image
Article
content
Article
content

23. Locations
• There is a variety of locations which I may need to go to as part of my product. Firstly, if I include images of Anfield, I would
ideally take them myself. This would include going to Liverpool. As I go to games there regularly anyway the most likely
method of my travel would be to get the supporters coach I use. The fee of this is £10 for there and back on top of the
price for the ticket, but I go when I am going to a game anyway so I would plan to go to take any images when I know I am
going for a match anyway. If I was unable to get the coach, or I just went to get images, the train would cost around £30.
One of the ways that an issue could occur preventing me is that if there was a weather related issue, preventing me from
being able to get there due to a cancellation of trains. Or a train could be delayed for whatever reason, meaning I miss the
game, or the coach to take me to a game. Another location I will need access to is the college studio. This should not be
too difficult as I go to college 3 days a week anyway. I would need to access the studio as a potential place to record my
podcast. I would need to make sure that I can book the studio as well as it's equipment so it is accessible. In order to make
sure I would definitely have the studio available I would book it at least a week in advance. The distance to Anfield is
approximately 2 hours and 7 minutes. This means I would have to thoroughly check the train times and coach times and
make sure I go even earlier incase the last train is late or cancelled. In terms of getting to college I would get the college
bus the same time as usual in the morning. If that was cancelled for unforeseen reasons I would have to make sure I have
an alternative way of getting to the recording location, such as getting a lift with a friend.