This document discusses four potential design concepts for Irn-Bru packaging and advertising. Each concept focuses on different elements like fonts, images, color schemes, and themes. The first focuses on contrasting masculine and feminine design elements. The second emphasizes clear, easy to understand fonts and eye-catching comic-style images. The third features a muted color scheme with high contrast black and white images. The fourth centers around using infographics to convey product information in an innovative, humorous way. Across concepts, the document explores updating Irn-Bru's branding while retaining elements of its distinctive style.