Demo Presentation for an event of launch of a new refrigerator and the process for the same with theme options.

1. Launching all new experience for
this summer
……… Roo , Ve ue,
City
Date
Logo

2. Browsing this presentation you’ll get through the following topics:
1. Overview
2. Product Description
3. Target Market
4. Pre-Launch Activities
5. Main Event
6. Theme 1
7. Theme 2
8. Entertainment
9. Giveaways
Index

3. …….. Industries is an Indian manufacturer of oleo chemicals for use in over various
industries. ……. appliances being a part of the ……… Group and manufacturer
of home appliances is now launching its new product in the Refrigerator segment,
‘………. ….. Refrigerators’.
The presentation here compiles the detailing for the event that needs to be
organized for the product launch of ……… Refrigerators.
Overview

4. Product Description

5. Target Market
Segmented to:
Middle to high income group
Male/Female
Middle and old aged
Working professionals and home makers

6. Pre – Launch Activities
•Business meet announcements:
announcement for the big launch event date over
media at such events.
•Social Media hype:
Frequent updates about the main event and to
share glimpse of the product over it
•Mall Activity
•Guest Invitation for the dealers and niche customers.
•Press and media involving for the main event :
event invitations, making the press release, etc.

7. Mall Activity
Mall activity will include small scale events in mall with the key elements:
• Survey forms to be filled up from the families and to involve them in competition
to win to ........ …. refrigerator as a prize
• Interactive Screens to placed with the customization to products inside fridge.
• Refrigerator suited mascot distributing chocolate to kids
• Anchor
• Sound
• Brandings

8. Main Event

9. • Banquet Capacity – 410 (cluster) •Room Dimensions - 53’ x’ 129’ x 17’
Venue
Oval Room, Hyatt Regency, Delhi will suit as the perfect venue for our launch with :

10. Décor Elements
Passage element with branding
Cocktail tables near Bar Area

11. Bar Options
ICE BAR with ........ Branding to
be carved in centre.
Acrylic or Table bar with the
regenerator cutting bar front
with both side big opening
doors.

12. Show Flow
• Red Carpet19:30-20:00
• Inauguration20:00-20:15
• Product Introduction & A/v display20:15-21:00
• Product Launch21:00-21:30
• Entertainment & dinner21:30 onwards
• Give Away(s) and Press release22:00 onwards

13. 1
The Black ie Dinner
Dress code:
Gentlemen – Black Suits
Ladies – Dress/ Saree
(preferably black or red)

14. Mood Board

15. Stage and Ambience
Split LED at the centre
Dummy Fridge models
Logo
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16. Launch concept
Split LED Wall concept:
• The Play:
The Led screen first will show the 3D graphic video, which will show complete
dismantling and re construction of the Refrigerator part by part so as to describe
the material it has been made of and also the new features added to this model.
• The Launch:
The LED wall then split apart for the entrance
of the refrigerator with models walking both
sides, further someone from the ........ group
announce and explains the features of the
product.

17. Launch concept
3D Mapping concept:
• The Play:
The 3D graphic video made before hand will now be demonstrated through the
3D Mapping, replacing the LED with the curtain at the centre. Browse the link for
the reference.
• The Launch:
The curtain used as the backdrop can then be opened to reveal the product
behind.
https://www.youtube.com/watch?v=mc2oc5RZTQc

18. Ambience
• Lighting – Red and clear ambience light
• Round Table Sitting with black cover white overlay
• Chair with black cover and red bow
• Table arrangements – pots and candles
• Floral – White and Red roses and grass

19. 2

20. Mood Board
Décor Color board
Stationary theme
Décor Props

21. Stage and Ambience
Projector screens for the display will be at both sides
Rotating Hydraulic for the launchCurved white bg with ........
branding over the Hydraulic
Podium

22. Launch concept
Hydraulic concept:
• The Launch:
The product will be launched on and hydraulic with a nice white branding
backdrop made on the hydraulic itself.
(browse through the link or reference)
https://www.youtube.com/watch?v=
0dcWoWj58X8

23. Ambience
• Lighting - Mostly blue and clear light ambience
sharpie or laser star light to be used for the roof and wall, to go with the theme
• Round table seating
• Table arrangements with Glasses and crystal
• Floral – Lilly and gypsy to be used
* In-lit Round table can be used.

24. Artists & Entertainment
Light Artist Saxophonist
Fusion Band Speedo Chef

25. Emcee
Browse through the following links for the emcee options:
• Sangeeta Singh
• Pankhuri Awasthi
• Sarita Raghuvanshi
https://www.youtube.com/watch?v=ahc
Co9b73OI
https://www.youtube.com/watch?v=Y2v
xGaZDvCI
https://www.youtube.com/watch?v=Fn
UAFy0mTNA

26. Giveaways
A brand print goodie bag containing:
• Pen
• Dairy
• Pen and card holder
• Pen drive
• B blunt Salon Vouchers
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27. Contact:
Lakhan Sabharwal
+91-8386050355
Sabharwal.lakhan@gmail.com