Bayer Vietnam gave me a task to develop a proposal for its annual animal health conference. The target audiences are distributors, retailers and 1st class dealers. Thus, in order to serving "tough" audiences have an memorable and exciting event. I have learned from Bayer core values to shape out of the box concept, theme, visual and execution ideas. It consumed quite a lot researching time,but here it is, I love this work. This sharing hopefully get some feedback from viewers and I am able to learn from you.

1. BAYERDEALER CONFERENCE
D A L A T - L A M D O N G
06 / 12 / 2013

2. BRIEF
1. PROJECT TITLE: Animal health conference 2013
2. TIME: 06 / 12 / 2013
3. VENUE: Dalat city

3. OBJECTIVES
Business
summary
Client
appreciation
Enhance
Bayer image

4. AUDIENCE INSIGHT
Entrepreneurs
Distributors
1st class retailers
Mid-aged
Traveling a lot
Meticulous
Must be well-served300audiences
WHO ARE THEY?
WHAT THEY EXPECT?
UNIQUEIn term of activities moment
MEMORABLE SOPHISTICATEDIn term of message delivery

5. SAYCHEESEPRESENTS

6. Scientists
They spend years working in the laboratory
Thousands of experiment
Because of one mission
make our life better

7. ENTER
THE WORLD
SCIENTIST
OF
A c h i e v e m e n t . P a s s i o n . D e d i c a t i o n

8. SCIENCE FOR
Theme
A BETTER LIFE

9. VISUAL

10. SCIENCE FOR
A BETTER LIFE
Visual idea
According to concept, the visual idea shall
indicate the passion & dedication of Bayer
scientists. It shows how Bayer scientist’s take
care of corporate mission – Science for a
better life.

12. LOGO TYPO

13. TONE&FEEL
MEANINGFUL.MEMORABLE.EXCITING
Be inspired by the core value of science foundation of 150 years.
Be impressed by key moments of whole event.
Get excited with the “treasure” from Bayer

14. EXECUTION

15. MASTER TIMELINE
PRE-EVENT IN-EVENT
SENDING INVITATION & GETTING CONFIRMATION
18 – 29 / 11 / 2013 06 / 12 / 2013
CONFERENCE & GALA DINNER

16. INVITATIONOPTION 1
The invitation will be die-cut on the shape of
microscope. The die-cut is able to stand attach with a
small platform.

17. INVITATIONOPTION 2
By using the experimental glass
as the cover, the printed invitation
shall be put inside the glass.

18. EVENT
WALKTHROUGH

19. M E E T I N G

20. AGENDA
No. Time Activities
1 08.30 – 09.30
Welcome guest
Photo shooting
2 09.30 – 09.35
Opening moment:
“Achievement of animal health product in 2013”
3 09.35 – 09.40 Opening speech
4 09.40 – 10.30 Business summary report
5 10.30 – 11.00 Lucky draw & Reward
6 11.00 – 11.30
Photo shooting
Closing
CONFERENCE

21. CHECK-IN
Tag every guests a branding pinReceptionists wear uniform like a scientist

22. DECORATION
At entrance, audience feel atmosphere with the flag
banner decoration

23. DECORATION
At foyer, a collection of science achievement
of Bayer will be displayed as form of each
letter of event theme
“Science for a better life”
Each letter illustrates the shape / body of an
animal

24. DECORATION
A timeline represents achievement of Bayer will be illustrated as the LCD screens.
Each footage is valuable moment for an specific events of its animal health products.

25. PHOTO CORNERDecorate airship balloon is lifting the logo of conference.
This means Bayer never stops developing animal health division.
Die-cut formex
Neon sign cover

26. NETWORKING
Bayer representatives take care customer,
network and request dealers sharing their
personal opinion of last year business
status. And recommend them solutions with
their issues.
Serving welcome drink during
networking section

27. OPENING MOMENT
An video intro that captures all activities in animal health product within 2013

28. SPEECH
Representatives of Bayer deliver welcome speech

29. BUSINESS REPORT
Representatives of Bayer presents the report of 2013
98%
SALE
50%
SHARE
Unveil the impressive figures
& 2014 Objectives
The sale, share figures of 2013 and 2014 objectives are
printed on vertical banner and covered by a white curtain.
When presenter talks about those figures, 02 receptionist
will pull down one by one curtain to reveal hidden banners.

30. LUCKY MOLECULE
1. Preparation:
A plastic cage, blowing machine, mock-up molecule (marked with seat
numbers).
2. How to play:
- Blowing machine blows molecule fly around the cage
- A guest will be invited and catch the molecules.
- The number on the molecule will match with the seat number.
- The lucky man will receive the prize immediately.

31. Conference ends.

32. G A L A D I N N E R

33. AGENDA
No. Time Activities
1 18.00 – 18.30
Welcome guest
Photo shooting
2 18.30 – 18.35
Opening moment:
“150 years – Science for a better life”
3 18.35 – 18.45
Thank you speech
Toasting
4 18.45 – 19.30 Dinner
5 19.15 – 19.30 Entertainment (part 1)
6 19.30 – 19.45 Awarding (part 1)
7 19.45 – 20.00 Games with audiences
8 20.00 – 20.15 Awarding (part 2) & Lucky draw
9 20.15 – 20.30 Entertainment (part 2)
10 20.25 – 20.30 Closing moment
GALA DINNER

34. WELCOMING
An pianist, whom wears white blouse,
entertains guest with classical melody.
The piano will be decorated with the hand-
writing chemical elements.

35. DECORATION
Stage idea
A large panel LED to illustrate video, motion of the event

36. OPENING
Borrowing Silhouettes dance performance
To illustrates the Story
OPTION 1
The story
Each scientist has to fail sometimes, but any failure teaches them to be patient, to believe each others. The success will
not come easily to you like “piece of cake”. It requires sacrifice, tears and a heart. And by the time it reaches you, it not
only brings you joy but also makes human life better

37. OPENING
Execution idea
An video motion describes the evolution of a molecule, it is growing, growing and growing to completing shape.
An cello artist play along with video from slow melody to higher emotion.
And ends by the Bayer theme song
OPTION 2
The story
It is inspired from the Evolution of Life. Any form of life starts from molecule and growing. The same as scientists, they
begin studying and researching from molecule, experimenting and combining different ways. Eventually, any successful
combination not only makes an evolution but also becomes a revolution to serve human.

38. SPEECH
The representative of Bayer
shares his gratitude to
guests and make a wish for
the next prosper year.

39. ENTERTAINERS
Kasim Hoàng Vũ
(Option 1)
Trà My
(Option 2)
Phạm Anh Khoa or Thảo Trang for back-up
Selection Criteria
- Be able to sing English
- Well-interactive
- Good vocal

40. GAME
1.FUN QUIZ
MC interact with guests by fun quiz
about animals / about Bayer
achievement
Any correct answer will be
rewarded
2.PERFECT COUPLE
MC will give 02 persons the
lookalike 5 images.
Person no. 1 arrange 5 images in a
row and describe by gesture the
order of 5 images to person no. 02.
The person no.2 has to arrange his
image exact the same order of his
teammate.
REWARD
Health balance bracelet

41. LUCKY DRAW
By using a lucky draw software, it randomly pick up guest’s name.
The name will be automatically projected on LED screen

42. AWARDING CLIENTS
Bayer representatives gives award to excellent dealers.
(The structure of award base on Bayer requests)

43. CLOSING MOMENT
Celebrate 150th anniversary
Execution idea
The MC call up on stage the dealers whom have birthday in December. Then Bayer staffs pull
out from backstage the 150th anniversary cake. And together we celebrate dealers birthday as
well as Bayer. The signer of event will perform the theme song along with Bayer staff.

44. Gala dinner ends.

45. SUMMARY
Entering the world of scientistCONCEPT
Science for a better lifeTHEME
Scientist dedication and passionVISUAL
Meaningful. Memorable. ExcitingT&F
Walkway of Achievement: Achievement panel / History board /
Photo corner / Others
Décor
Harmony of Sc. & Music: Piano corner
LED stage for performances
Report unveil: Vertical banners along 02 sides of meeting ballroom

46. EVENT
Opening moment: Remarkable footage of animal health productsMEETING
Business report unveil
Lucky molecule
GALA Opening moment:
Option 1: Science for a better life
Option 2: Evolution of life
Entertainers:
Option 1: Kasim
Option 2: Tra My
Lucky draw by software
Entertainers back-up
Option 1: Pham Anh Khoa
Option 2: Thao Trang
Closing moment: Happy 150 years anniversary

47. THANK YOU
Say cheese