This document provides details on a product launch presentation for Clinique Mineral Translucent Spray Blusher. It discusses the company profile of Clinique, SWOT analysis, product characteristics, PR consultant objectives and target public, proposed media plan and budget, event program information, and press kit and goody bag contents. The launch event will be held on August 2, 2008 in Jakarta to create awareness of the new blusher product among female consumers aged 22-35.

1. Product Launching PresentationClinique Mineral Translucent Spray BlusherDiana | Herni | Stephanie11-7A

2. It is an offshoot of the Estee Lauder CompanyClinique was established in 1968Clinique was developed to capture the type of customer who is asking for a helpful programClinique products are allergy tested and 100% fragrance freeCompany Profile

3. SWOT AnalysisStrengths:all its products are allergy tested &100% fragrance freetested by experts and leading dermatologistWeakness:high cost for its product researchOpportunity:people have already trusted Clinique and sold in more than 135 countries and territoriesThreats:competitors, such as Kanebo and Lancome

4. illegal counterfeited productscan be applied easily to your cheeks for a healthy, radiant and long lasting rosy glowmade by 100% pure crushed minerals and contains no irritantsIt is naturally hypoallergenic, non-comedogenic, non-acnegenic, anti-bacteriaThe available colors are Pink Blossom, Sweet Orange, Sugar Plum, Natural Copper and Deep ChocolateProduct Characteristics

5. INSIDE Public Relations Consultantwas first set up in November 2002 in JakartaProvide a complete range of public relations serviceInside Public Relations Consultant has already formulated its vision, mission, and valueWe also has some valuable experiencesPR Consultant

6. Objectives and PublicTo create awareness of Clinique Mineral Translucent Spray Blusher in consumers, community & opinion leaders by 25% by the end of March 2009.PublicDemographic Female (business woman & housewife), 22-35 years, single or married, social grade: A-B, education: college or universityGeodemographic Business women or housewives who live in Jakarta.

7. Newspapers : KompasMagazines : CosmopolitanRadio : 90.4 Cosmopolitan FMTelevision : O’ChannelMedia

8. Venue (BalaiSamudra)Foods & beveragesDecoration & lightingSound systemEntertainer (Glenn Fredly)MC (Andhara Early)InvitationPress kitGoody bagGRAND TOTAL: Rp 462.825.000Budget

9. Title : MineraliquePlace : BalaiSamudra Jl. Boulevard Barat no. 1 KelapaGading Jakarta UtaraDate : Saturday, 2 August 2008Time : 17.30 till dropProgram Information

10. Press Kit and Goody BagPress kit will be including: Pen, exclusive notebook, and Clinique magazinesGoody bag will be including: Pen, exclusive notebook, mug, watch keychain, and cosmeticpurse

11. PhotosSketch of the placeClinique Mineral TranslucentSpray Blusher

12. Decoration

13. The End