This document provides an overview of food marketing workshops held in Auckland and Christchurch in June 2017. The objectives of the workshops are outlined, including sharing examples of brand strategy, learning about storytelling, understanding the role of content in marketing communications, and networking. The presentation agenda is then detailed, covering topics like brand case studies, storytelling, packaging design, and digital/social media strategies. A case study of the Fix & Fogg peanut butter brand is presented, highlighting their emphasis on brand development, storytelling, and social media engagement. The workshops aim to provide practical marketing tips and strategies to help producers.
Brand Positioning Strategy-McDonald's
Presented by-
Ananya Saini
Contents of the slide are-
1. Bullseye Model of McDonald's
2. Resonance or Pyramid Model
3. Brand Elements
Under Bullseye Model, we have-
1. Target Consumer & their insights
2. Consumer Needs
3. Competitors
4. The complete Bullseye model containing Brand Mantra, Points of Parity, Points of Differences, Substantiatiors, Values/Personalities, and Visual Elements of the Brand
5. Consumer Takeaways
Under Brand Resonance Model, we have-
1. Resonance
2. Judgement
3. Performance
4. Feelings
5. Imagery
6. Salience
Brand Elements are-
1. Memorable
2. Appealing
3. Adaptable
4. Protected (Legally)
Hope you like it.
Thank You!
Brand Positioning Strategy-McDonald's
Presented by-
Ananya Saini
Contents of the slide are-
1. Bullseye Model of McDonald's
2. Resonance or Pyramid Model
3. Brand Elements
Under Bullseye Model, we have-
1. Target Consumer & their insights
2. Consumer Needs
3. Competitors
4. The complete Bullseye model containing Brand Mantra, Points of Parity, Points of Differences, Substantiatiors, Values/Personalities, and Visual Elements of the Brand
5. Consumer Takeaways
Under Brand Resonance Model, we have-
1. Resonance
2. Judgement
3. Performance
4. Feelings
5. Imagery
6. Salience
Brand Elements are-
1. Memorable
2. Appealing
3. Adaptable
4. Protected (Legally)
Hope you like it.
Thank You!
Halo Top Creamery is a low-calorie ice cream company and brand sold in the United States, Australia, Mexico, Canada, Ireland, Singapore, and the United Kingdom.
Sales of the company have been growing by about 2,500% each year with only digital marketing and no traditional marketing efforts. We analysed what they're doing right, how they can do better at what they're doing wrong and what their competitors are up to.
Advertising model has been developed over the decades to try to quantify, scale and understanding the process that is very much complex because the consumers mind is constantly changing and evolving. The report will review and place context to the adverting models that are widely known within the industry. These model will then be applied the Nestle brand KitKat to show how macro PESTEL influences effected advertising.
Halo Top Creamery is a low-calorie ice cream company and brand sold in the United States, Australia, Mexico, Canada, Ireland, Singapore, and the United Kingdom.
Sales of the company have been growing by about 2,500% each year with only digital marketing and no traditional marketing efforts. We analysed what they're doing right, how they can do better at what they're doing wrong and what their competitors are up to.
Advertising model has been developed over the decades to try to quantify, scale and understanding the process that is very much complex because the consumers mind is constantly changing and evolving. The report will review and place context to the adverting models that are widely known within the industry. These model will then be applied the Nestle brand KitKat to show how macro PESTEL influences effected advertising.
These slides are from our brand management training program. With our Brand Plan training, we will show you how to come up with the vision, purpose, goals, analysis, key issues, strategies, execution plans and measurements.
At Beloved Brands, we help brands find growth and we make brand leaders smarter.
Social Media for Business - Strategic Tips and ToolsPronghorn PR
Written for the marketing professional, practitioner and business owner who is using social media for business, but is unable to identify if social media is contributing to the bottom line or achieving the objectives set.
Read our story on how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Help for the Brand Manager with tips on how to write a brand plan, including vision, mission, strategies, tactics, execution, and the overall writing and flow of the plan.
Here are the 5 marketing processes that every brand leader must know to be successful in your job.
✅ How to define your brand positioning
✅ How to write a marketing plan
✅ How to inspire marketing execution
✅ How to analyze your brand's performance
✅ How to think strategically
Every marketer has a natural space they excel and a blind spot they need help in. If you have a gap, it will likely show to those deciding on your next move. Challenge yourself to fill in your skills gaps using experience, coaching, and training to become a well-rounded marketer.
Explore our Beyond the MBA training program which is a virtual brand management training designed for the real world. This is your opportunity to gain access to world-class brand management training.
Our virtual training includes 35 engaging video training sessions as Graham shares the best brand management thinking that covers strategic thinking, brand positioning, brand plans, marketing execution, and marketing analytics.
Upon completing our program, you will earn a certificate in brand management that you can proudly display on your resume and LinkedIn profile.
For more information on Beyond the MBA, go to:
https://lnkd.in/e8f_dKn
Here are some of our best Beloved Brands stories on brand management:
Read how to write a brand positioning statement:
https://beloved-brands.com/2012/05/06/brand-positioning-statement/
Read how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Read how to write a brand strategy roadmap:
https://beloved-brands.com/2013/04/14/brand-strategy-roadmap/
Read how to write brand concept:
https://beloved-brands.com/2013/10/12/brand-concept/
Get our ideal Brand Plan template in a downloadable PowerPoint file.
Link: https://beloved-brands.com/product/brand-plan-template/
Includes ideal slides for vision, purpose, analysis, key issues, strategies, brand positioning statement, and execution plans.
Our brand plan template provides formatted blank slides with key marketing definitions where you can insert your own brand plan.
Gain access to our one-page brand plan and our one-page Brand Strategy Roadmap.
For more on Beloved Brands, here are a few of our most popular articles
1. Beloved Brands Marketing Training programs.
https://beloved-brands.com/brand-management-training/
2. Our Beloved Brands Mini MBA is an online marketing course to help your marketing career.
https://beloved-brands.com/mini-mba/ for online marketing course
3. Simple process to build your Brand Positioning Statement
https://beloved-brands.com/brand-positioning/ for brand positioning
4. How to write a Marketing Plan
https://beloved-brands.com/marketing-plans/
5. Our one-page strategic plan
https://beloved-brands.com/brand-strategy-roadmap/
6. The best and worst of a Creative Brief
https://beloved-brands.com/creative-brief-line-by-line/
7. Marketing Plan Template
https://beloved-brands.com/product/marketing-plan-template/
8. Our one-page Brand Plan
https://beloved-brands.com/brand-plans
9. How to understand Brand Architecture
https://beloved-brands.com/brand-architecture
10. How to use Marketing Funnels to analyze your brand
https://beloved-brands.com/marketing-funnels/
Workshop to help brand leaders write brand plans that everyone in the organization can follow. Case Study, using fictional “Gray’s Cookies” brand to complete a Brand Plan, which is the final stage of our overall Beloved Brands planning process.
Case Study, using fictional “Gray’s Cookies” brand to complete a business review, which is the first stage of our overall Beloved Brands planning process.
Presentation to the UC Merced SBDC Network for their Monterey Conference. It covers guiding clients through marketing partner selection and navigating social media.
This is the presentation current trends of marketing is given like we have green marketing , social marketing , relationship marketing. In new scenario of marketing.
This is a collection of my work as a Marketing professional with six (6) years of marketing experience. This includes some of the campaigns I have worked in, press releases, content and designs I have done.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
We live in a world overloaded with communications opportunities. The new media has opened up a plethora of new ways to market your brand.
We know it’s hard to decide where to spend your marketing funds so we’d thought we’d start with survey results as to where you are spending your money
We have a wide range of media that they get their information from.
There are multiple media choices and the digital media is the growth area
The average person sees 3000 brand impressions every day
This means that it is much had to get CUT THROUGH for your brand and tell your story
It is easy for brands to focus on tactical plans, which ultimately ends up clouding their overall brand strategy.
Whilst it’s tempting to jump into activating your brand immediately, it’s important to think through all the different elements and make sure you have laid out a proper strategic foundation.
Your brand is the entire experience your customers and prospective customers have with your company and product.
Your brand strategy defines what you stand for, a promise you make, and the personality you convey.
Your brand lives in every day-to-day interaction you have with your market:
The images you convey
Messaging on your website, e-newsletters, social media, PR, advertising, POS etc
The way you and your employees interact with customers
A customer’s opinion of you versus your competition
It is easy for brands to focus on tactical plans, which ultimately ends up clouding their overall brand strategy.
Whilst it’s tempting to jump into activating your brand immediately, it’s important to think through all the different elements and make sure you have laid out a proper strategic foundation.
.
Your brand strategy defines what you stand for, a promise you make, and the personality you convey.
Your brand lives in every day-to-day interaction you have with your market:
The images you convey
Messaging on your website, e-newsletters, social media, PR, advertising, POS etc
The way you and your employees interact with customers
A customer’s opinion of you versus your competition
Brand identity - Will not align with brands that don’t fit their strategy – e.g. Hell Pizza
otos – shoot 30 to 40 to use over a 2 month period
Brand identity - Will not align with brands that don’t fit their strategy – e.g. Hell Pizza
otos – shoot 30 to 40 to use over a 2 month period
Fix & Fogg place as much emphasis on brand strategy as their physical product – they had observed a lot of producers who put all their effort into product and don’t invest in their brand strategy
Talk about the ways they use social media
Follow foodies who post great shots of their recipes – approach them to do a recipe with Fix & Fogg product and send them 4 jars to do this
Always respond to comments on FB
Respond to negative comments
Engagement key on social media
Example on social – we love that casserole you’ve posted, can we send you 4 jars to develop a recipe and take a photo for us?
Photos have been a gateway to success
Brand Strategy/Brand story
Their brand strategy is always evolving
Tactical plans for new product launches and for leveraging PR and award success
Their story is based on how they could engage consumers by being ‘different’ from their competition
Recipes important here
Research
Thorough product
Research options for all areas of the business especially when outsourcing marketing help
Place a high value on their people/a team approach
The people who make the peanut butter are a key part of the team
They have built a network of young chefs/designers/photographers to assist them with recipes/brand design elements/photos – often students or graduates
Generous with product samples
Subsidise sending out product via their website $3 to anywhere in NZ
To key influencers and their distributors
Product samples to recipe developers
To people who are negative about their brand
Photography
Have new material all the time
Gateway to success in gaining publicity and always have fresh content for social
Social key to their success
How they have used it
Advertising
Photos
To get more recipes
Can each of these lines/rows be a reveal please?
Can each of these lines/rows be a reveal please?
Can each of these lines/rows be a reveal please?
Can each of these lines/rows be a reveal please?
Can each of these lines/rows be a reveal please?
Can each of these lines/rows be a reveal please?
Can each of these lines/rows be a reveal please?
Can each of these lines/rows be a reveal please?
Can each of these lines/rows be a reveal please?
We live in a world overloaded with communications opportunities. The new media has opened up a plethora of new ways to market your brand.
We know it’s hard to decide where to spend your marketing funds so we’d thought we’d start with survey results as to where you are spending your money
We live in a world overloaded with communications opportunities. The new media has opened up a plethora of new ways to market your brand.
We know it’s hard to decide where to spend your marketing funds so we’d thought we’d start with survey results as to where you are spending your money