The document outlines a plan for a dealers meet event to introduce the Mungo brand and connect with target audiences. It proposes inviting dealers with branded chocolates or snow globes, confirming RSVPs by phone, decorating the event space with Swiss flags and banners, serving wine and cheese, and having an "opening act" where workers dress up and assemble a display set to kick off the event. The event would further feature ambient decorations evoking Switzerland, a product presentation, and goodie bags as takeaways. The goal is to establish Mungo's quality and Swiss heritage.

1. Mungo: Dealers Meet
A Presentation By Phase 1 Events & Entertainment Pvt. Ltd.

2. Dealers
Meet
Brief & Objective
!
•To create a platform for Mungo
to present itself to the market
!
!
!
•To create a platform for the
brand to connect with an
specific TG
•To establish the Swiss quality
and connect with the brand
Mungo

3. Dealers
Meet
Our Approach
We propose the following
communication approach:
Pre - Event
Invite
RSVP through Tele – calling
Event Day
Ambience & Décor
Opening Act
Event Recall
Giveaway Option

4. Dealers
Meet
Invite
To establish the Swiss connect
we propose the following invite
options:
•Mungo Branded Chocolate
•Snow – globe
Both these options are related to
Switzerland and will be welcome
by the dealers and their families

5. Dealers
Meet
RSVP
We propose a round of
Tele – Calling to confirm
attendance at the event
This will also make the dealers
feel special. It will be an added
personalization touch point

6. Dealers
Meet
Event Day
Pre – Function Area
As the dealers walk towards the
hall, they are greeted by Swiss
flags
At the entrance there will be
hostesses in black dresses with
orange piping welcoming them

7. Dealers
Meet
Event Day
Pre – Function Area
There will be large drop down
banners speaking of Swiss
heritage
As the guests wait for the doors
to the hall to open, wine and
cheese will be served to them

8. Dealers
Meet
Event Day
Ambience & Décor
As the guests are waiting to enter
the hall, there seem to delays
One of the client’s bursts in and
ushers the guests in.
The guests are greeted by the
sight of an unfinished set

9. Dealers
Meet
Event Day
Opening Act
One of the clients grabs a mike
and announces ‘Call in the
Mungo Men’
Workmen dressed in smart orange
overalls and boots enter the hall
and begin working on the set
Within minutes the set is
completed and the client formally
addresses the audience

10. Dealers
Meet
Event Day
Ambience & Décor
Switzerland is synonymous with
ice and snow.
Snow tunnel can be created
using cotton.
The bar counter can be made to
look like ice bar using dry ice.

11. Dealers
Meet
Event Day
Opening Act
A song can be composed
exclusively for Mungo and this
can be performed by a famous
band.
Models can walk the ramp wearing
gowns and costumes designed
using Mungo products.
Details of each product can be
displayed on the tables for the
guests to see.

12. Dealers
Meet
Event Day
Opening Act Optional
The invitees are taken to an
outdoor space
There is a thin tightrope that
stretches from a high point atop the
stage to the center of the guests
The artists walk down the tight
rope and the narrative during this
act is along the lines of
If your life depends on it,
Choose Mungo

13. Dealers
Meet
Event Day
Presenting Mungo
As the client makes a speech
about Mungo, he shall speak of
the large projects acquired
As each project is mentioned, 2
hostesses accompanied by follow-spot
will unveil the miniature
models of the same

14. Dealers
Meet
Event Day
Displaying Mungo Products
Various Mungo products can be
used as table-top collaterals.
Very classy & unique, the
products can have trivia about
Mungo and Switzerland.

15. Dealers
Meet
Post Event Recall
Giveaway Option
To remember Mungo by we propose
the following items in a branded
goodie bag as a takeaway
• Swatch
• Swiss Cheese
• Victorinox
• Cow Bell

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