new product launch
•Download as PPTX, PDF•
6 likes•5,292 views
The document provides an overview of the product launch plan for "Assorted", a new deodorant product under the hypothetical startup Redolence Pvt. Ltd. The plan involves launching the dual-scent deodorant nationally in India, targeting urban working professionals aged 20-50. Key aspects of the marketing mix include positioning the product as a 2-in-1 deodorant, pricing it at Rs. 180 per 180ml bottle, distributing it through retailers and supermarkets, and promoting it through various advertising channels.
Report
Share
Report
Share
Recommended
Presantation on New Product Launch
This presentation is based on how to launch a new product focusing on the entire process of market research followed by Segments, recent trends, competitor analysis, SWOT Analysis and more.
Launch a new product Marketing Mix
The document outlines a marketing plan for a new fruit juice product called Fruitango. It introduces the product as a 95% fresh fruit juice with 5% nectar for preservation. It then discusses the company's mission to provide healthy products, target markets such as kids and teens, and competitive advantages over fruit drink competitors and juice vendors. Finally, it proposes a penetration pricing strategy and promotion through print, radio, TV, and public advertisements to raise brand awareness during the introduction phase.
New Product launch ppt
The document introduces Yummy Noodles, an instant noodle product made from wheat flour. It is targeted at kids, youngsters, and parents and aims to end hunger at a low price point. Yummy Noodles comes in various flavors like normal wheat, cheese, butter, vegetable, chicken, fish, and pudina. It will be promoted through television, radio, hoardings, online media, and events with an initial advertising budget of 4.5 crores and expected profit of 1.5 crores. Future plans include market surveys, expanding sales, and adding new flavors.
Introduced a New Product in the Market
1. The document describes a new cosmetics company called Hybrid Cosmetics that is launching an eyeliner pencil product called "She Eyeliner Pencils".
2. The company has 4 partners who will invest 25 lakh initially. Bilal Shah is the investor, Muhammad Kashif is the finance manager, Ahmed Waleed is in charge of research and development, and Waseeful Hassan will lead marketing.
3. The eyeliner pencils will be offered in 24 colors and will target middle-aged, middle to high income women in urban areas of Punjab through retailers, department stores, and shopping malls.
Marketing ppt of launching a new product
Orange Kool Juice is launching a new juice brand in Pakistan called Orange Kool. The presentation provides information on the company's mission, vision, objectives, product portfolio, and product details for Orange Kool Juice. Market research indicates there is both latent and regular demand for Orange Kool due to its positioning as a 100% pure orange juice without artificial ingredients. The company plans to target major cities in Pakistan and the upper/middle class by positioning Orange Kool as a healthier orange juice option that is competitively priced.
Launching a new product in market
The document outlines a marketing plan for a proposed premium milk tea product targeted at diabetics. The plan includes an introduction, objectives to meet customer demands and create awareness of unhygienic tea alternatives, provide affordable yet high quality sugar-free tea. Key elements discussed include market trends favoring health, convenience and time savings; target markets of teens, youth, workers and elderly in Islamabad and Rawalpindi; segmentation by geography, demographics and behaviors. A SWOT and competitive analysis is presented. The plan proposes niche marketing of a sugar-free tea, positioning as a healthy option, and branding through labeling and promotion campaigns including mobile tea carts and social media.
Bonito (A new product launch)
Ayurjyoti is an Indian FMCG company focused on herbal products with headquarters in Kolkata. They are launching Bonito, a new fairness cream along with a lotion and shampoo. Bonito aims to redefine fairness with a multi-vitamin herbal formula that protects against hyperpigmentation, dark circles, and UV rays while providing skin lightening and anti-aging benefits. Ayurjyoti analyzes the large and growing Indian fairness cream market and develops marketing strategies around affordable pricing, promotions, and wide distribution to target young consumers in both urban and rural areas.
Launching a new Product
The document proposes launching a new flavored bread product called Pretzel Bread. It will come in three flavors - chocolate, mango, and strawberry. The target market is children and mothers. Advertising will promote the product's unique flavors and variety to attract children and address mothers' preferences for healthy options. A SWOT analysis identifies strengths in offering an innovative product with no direct competitors, but weaknesses in lack of brand recognition and separate retail outlets.
Recommended
Presantation on New Product Launch
This presentation is based on how to launch a new product focusing on the entire process of market research followed by Segments, recent trends, competitor analysis, SWOT Analysis and more.
Launch a new product Marketing Mix
The document outlines a marketing plan for a new fruit juice product called Fruitango. It introduces the product as a 95% fresh fruit juice with 5% nectar for preservation. It then discusses the company's mission to provide healthy products, target markets such as kids and teens, and competitive advantages over fruit drink competitors and juice vendors. Finally, it proposes a penetration pricing strategy and promotion through print, radio, TV, and public advertisements to raise brand awareness during the introduction phase.
New Product launch ppt
The document introduces Yummy Noodles, an instant noodle product made from wheat flour. It is targeted at kids, youngsters, and parents and aims to end hunger at a low price point. Yummy Noodles comes in various flavors like normal wheat, cheese, butter, vegetable, chicken, fish, and pudina. It will be promoted through television, radio, hoardings, online media, and events with an initial advertising budget of 4.5 crores and expected profit of 1.5 crores. Future plans include market surveys, expanding sales, and adding new flavors.
Introduced a New Product in the Market
1. The document describes a new cosmetics company called Hybrid Cosmetics that is launching an eyeliner pencil product called "She Eyeliner Pencils".
2. The company has 4 partners who will invest 25 lakh initially. Bilal Shah is the investor, Muhammad Kashif is the finance manager, Ahmed Waleed is in charge of research and development, and Waseeful Hassan will lead marketing.
3. The eyeliner pencils will be offered in 24 colors and will target middle-aged, middle to high income women in urban areas of Punjab through retailers, department stores, and shopping malls.
Marketing ppt of launching a new product
Orange Kool Juice is launching a new juice brand in Pakistan called Orange Kool. The presentation provides information on the company's mission, vision, objectives, product portfolio, and product details for Orange Kool Juice. Market research indicates there is both latent and regular demand for Orange Kool due to its positioning as a 100% pure orange juice without artificial ingredients. The company plans to target major cities in Pakistan and the upper/middle class by positioning Orange Kool as a healthier orange juice option that is competitively priced.
Launching a new product in market
The document outlines a marketing plan for a proposed premium milk tea product targeted at diabetics. The plan includes an introduction, objectives to meet customer demands and create awareness of unhygienic tea alternatives, provide affordable yet high quality sugar-free tea. Key elements discussed include market trends favoring health, convenience and time savings; target markets of teens, youth, workers and elderly in Islamabad and Rawalpindi; segmentation by geography, demographics and behaviors. A SWOT and competitive analysis is presented. The plan proposes niche marketing of a sugar-free tea, positioning as a healthy option, and branding through labeling and promotion campaigns including mobile tea carts and social media.
Bonito (A new product launch)
Ayurjyoti is an Indian FMCG company focused on herbal products with headquarters in Kolkata. They are launching Bonito, a new fairness cream along with a lotion and shampoo. Bonito aims to redefine fairness with a multi-vitamin herbal formula that protects against hyperpigmentation, dark circles, and UV rays while providing skin lightening and anti-aging benefits. Ayurjyoti analyzes the large and growing Indian fairness cream market and develops marketing strategies around affordable pricing, promotions, and wide distribution to target young consumers in both urban and rural areas.
Launching a new Product
The document proposes launching a new flavored bread product called Pretzel Bread. It will come in three flavors - chocolate, mango, and strawberry. The target market is children and mothers. Advertising will promote the product's unique flavors and variety to attract children and address mothers' preferences for healthy options. A SWOT analysis identifies strengths in offering an innovative product with no direct competitors, but weaknesses in lack of brand recognition and separate retail outlets.
LAUNCHING NEW PRODUCT & ITS COMMUNICATION CHANNELS
Group 1 is presenting on launching a new coconut water product called CO-Vita. Their presentation outlines the objectives of the product, key features, target markets, competitors, and marketing strategies. They will use advertising, sampling, personal selling, special offers, and a website to promote CO-Vita. Their distribution plan is to appoint distributors nationwide to make the product widely available. The group emphasizes quality control and gaining a competitive advantage through innovation.
Marketing plan for a new product.
This presentation is about launching a new product "Customized soap". The products concept, STP and 4p's analysis.
Introducing a new product in a market.
1) Launching a new product.
2) Current Marketing Situation.
3) SWOT Analysis.
4) Objective & Issues.
5) Marketing Strategies.
6) Action Plan.
New product launching strategy
Delight Bread is launching a new flavored bread product in Pakistan with mango, strawberry and chocolate flavors. The product is positioned as a healthier alternative to traditional bread that also tastes good. Currently, only 5% of the Pakistani population eats packaged bread, leaving a large potential market. Delight Bread plans to target all income groups and youth through promotional campaigns. Distribution will be through bakeries, super stores, and markets. Pricing strategies include cost-plus pricing and price skimming. Advertising will utilize television, radio, newspapers and billboards.
Strategy for launching a new product in the Market
This document provides a marketing presentation for a new shoe product called ZOWAQ. It includes the group members presenting, an outline of topics to be covered, and sections on launching the new product, slogans, buyer behavior, market situation, product review, competitors, SWOT analysis, marketing strategies, market entry strategies, branding, missions/visions, the marketing mix of product, price, place, and promotion, target market segmentation, and recommendations.
launching new product marketing plan principle of marketing
It's a complete marketing plan while launching a new product as per standards of principle of marketing by Philip Kotler.
Marketing strategy for new product launch
This document provides an overview of the company Caminar and its new product Flateel. Some key points:
- Caminar was established in 2015 and produces the shoe Flateel, which allows the wearer to have both flat and heel functionality in one shoe.
- The document outlines the problem Flateel solves, its target customers as professionals and college students, and proposes a positioning statement emphasizing its dual comfort.
- Marketing strategies are proposed, including distribution channels, integrated marketing communications with various advertising approaches, and a 1.5 lac rupee budget focused on brand awareness.
- Finally, market analysis is provided on the size and growth of the Indian footwear industry, with
New product development presentation on marketing
This document provides information for a presentation on developing a new natural sugar product. It introduces the product as a blend of nature and health offering natural sweetness. The core value is customers' health. Natural sugar is described as having high nutrients, vitamins and no additives or chemicals. It is differentiated from white sugar which contains additives and bleaches. Market research found 80% familiarity with the product and 20% previous usage, with positive consumer responses. The local market is targeted, including mini-marts and supermarkets. Cost analysis sets the manufacturing cost at Rs. 135 per unit and sale price at Rs. 140 per unit. Promotion will use personal selling and flex advertisements. Expected sales of 80 units at Rs.
Project of marketing plan for new product launch
This document presents a marketing plan for launching a new fruit juice product called "Fresh Vita" by Sun Rise (Pvt) Limited Company. The plan contains an executive summary, situational analysis including competitors and market segmentation, marketing strategy and objectives, marketing mix including product details, pricing, promotion and distribution strategies, implementation budget, and additional considerations. The key points are:
- "Fresh Vita" is a fresh fruit juice drink targeting all age groups to provide energy and refreshment.
- It will be launched in Rawalpindi and faces competition from brands like Shezan, Nestle, and others.
- The marketing strategy aims to position it as a high-quality product at a moderate
Marketing plan on a new product
Thank you for the presentation. It was very informative. Please let me know if you have any other questions.
Launch of a Soap - Business Plan
The document summarizes a launch plan for a new children's soap brand called "kiddoz". It discusses the market opportunity for a children's soap, introduces the kiddoz product, and outlines marketing strategies including promotional activities, pricing, distribution channels, and financial projections. The plan is to create a new market for 6-12 year olds and gain market share from competitors through an engaging avatar-shaped soap at a slightly premium price point.
report on launching of new product
The document appears to be a marketing report submitted by students to their professor for a new chocolate product launch by company AASRR called CHOICE. The summary provides an overview of the company's objectives to introduce an innovative chocolate product in Pakistan, target multiple market segments, and utilize an effective marketing mix strategy including promotional activities to position the brand positively in the minds of consumers.
Product Launching Presentation
This document provides details on a product launch presentation for Clinique Mineral Translucent Spray Blusher. It discusses the company profile of Clinique, SWOT analysis, product characteristics, PR consultant objectives and target public, proposed media plan and budget, event program information, and press kit and goody bag contents. The launch event will be held on August 2, 2008 in Jakarta to create awareness of the new blusher product among female consumers aged 22-35.
The Marketing Strategy of Axe Deodrant
Axe uses a targeted marketing strategy focused on young men aged 16-35. It positions itself as a cool, confident brand through provocative advertising campaigns. Axe's promotional mix includes TV, print, and online advertising, as well as sales promotions, interactive games, mobile apps, events, and publicity stunts. The brand's unconventional innovations and adventurous marketing approach have helped it become the leading male deodorant brand in India.
New product launch pepsi E
The marketing presentation summarizes the launch of a new energy drink called "Pepsi-E The Energy Booster" by PepsiCo. Primary and secondary research was conducted. Primary research in the form of a questionnaire found that while Red Bull has a large market share for energy drinks, many consumers are open to replacing their current brand if a healthier option is available. The secondary research involved analyzing PepsiCo's marketing strategies and positioning over time, as well as a SWOT analysis of Pepsi-E. Pepsi-E will be launched starting with a Lemonade flavor and focus on natural flavors and less caffeine than competitors to differentiate itself in the growing energy drink market.
Surf excel
- Surf Excel is a detergent brand produced by Hindustan Unilever Limited (HUL) that has been present in India since 1959.
- It is one of the leading brands in the Indian laundry detergent market and was the first detergent brand to be advertised on television in India.
- Surf Excel competes in an oligopolistic market structure against other major detergent brands like Tide, Ariel, Nirma and Rin. It positions itself as a brand that can remove all types of stains without fading colors.
Marketing of an new soap
The document presents a business plan for Awesome Soap. It outlines the company's objectives to assess the soap market and be a benchmark for high-quality organic soap. The plan discusses market segmentation, competitors like Lux and Lifebuoy, and a SWOT analysis. It also details the marketing mix or 4Ps - multiple soap products at various price points, a distribution plan to access all markets, and a promotional strategy using ads, sales, and public relations. The vision is to supply affordable yet high-quality organic soap.
marketing presentation(ching's soups)
This presntation was made considering and imagning myself as a CEO of a company and making changes and enhancing the product or adding variants for promoting it and re marketing it..just a little try..!!:)
Report on launching of new product
The document provides a marketing plan for launching a new fruit juice called "Refresh" in Rahim Yar Khan, Pakistan. It includes an executive summary, introduction of the company and product, current market situation analysis including objectives and SWOT analysis. It also discusses competitors, target market segmentation, and marketing mix strategies covering product, price, place, and promotion. The marketing plan aims to target students, workers and all age groups and gain a 25% market share through distribution in schools and advertising on television, print media and billboards.
Marketing Plan
The marketing plan summarizes The Glimmerz Limited's strategy to launch a new juice product called "Refresh" in Lahore, Pakistan. It includes an executive summary of the plan, situation analysis of the market, objectives to gain market share and increase profits, and tactical programs for product, promotion, pricing and distribution. The plan involves advertising on TV, print media, billboards and distributing product samples to introduce Refresh and target various customer segments in Lahore. It establishes a budget and timeline for implementation from May to August 2010.
Product launch ppt
This is Prateek Mishra from Ramaiah institute of management studies, Bangalore and the following presentation gives an overview of launch of a hypothetical product into the market.
Marketing new product launch ppt
Orange Kool Juice is launching a new juice brand in Pakistan called Orange Kool. The presentation provides information on the company's mission, vision, objectives, product portfolio, and product details for Orange Kool Juice. Market research indicates there is both latent and regular demand for Orange Kool due to its positioning as a 100% pure orange juice without artificial ingredients. The company plans to target major cities in Pakistan and the upper/middle class by positioning Orange Kool as a healthier orange juice option that is competitively priced.
More Related Content
What's hot
LAUNCHING NEW PRODUCT & ITS COMMUNICATION CHANNELS
Group 1 is presenting on launching a new coconut water product called CO-Vita. Their presentation outlines the objectives of the product, key features, target markets, competitors, and marketing strategies. They will use advertising, sampling, personal selling, special offers, and a website to promote CO-Vita. Their distribution plan is to appoint distributors nationwide to make the product widely available. The group emphasizes quality control and gaining a competitive advantage through innovation.
Marketing plan for a new product.
This presentation is about launching a new product "Customized soap". The products concept, STP and 4p's analysis.
Introducing a new product in a market.
1) Launching a new product.
2) Current Marketing Situation.
3) SWOT Analysis.
4) Objective & Issues.
5) Marketing Strategies.
6) Action Plan.
New product launching strategy
Delight Bread is launching a new flavored bread product in Pakistan with mango, strawberry and chocolate flavors. The product is positioned as a healthier alternative to traditional bread that also tastes good. Currently, only 5% of the Pakistani population eats packaged bread, leaving a large potential market. Delight Bread plans to target all income groups and youth through promotional campaigns. Distribution will be through bakeries, super stores, and markets. Pricing strategies include cost-plus pricing and price skimming. Advertising will utilize television, radio, newspapers and billboards.
Strategy for launching a new product in the Market
This document provides a marketing presentation for a new shoe product called ZOWAQ. It includes the group members presenting, an outline of topics to be covered, and sections on launching the new product, slogans, buyer behavior, market situation, product review, competitors, SWOT analysis, marketing strategies, market entry strategies, branding, missions/visions, the marketing mix of product, price, place, and promotion, target market segmentation, and recommendations.
launching new product marketing plan principle of marketing
It's a complete marketing plan while launching a new product as per standards of principle of marketing by Philip Kotler.
Marketing strategy for new product launch
This document provides an overview of the company Caminar and its new product Flateel. Some key points:
- Caminar was established in 2015 and produces the shoe Flateel, which allows the wearer to have both flat and heel functionality in one shoe.
- The document outlines the problem Flateel solves, its target customers as professionals and college students, and proposes a positioning statement emphasizing its dual comfort.
- Marketing strategies are proposed, including distribution channels, integrated marketing communications with various advertising approaches, and a 1.5 lac rupee budget focused on brand awareness.
- Finally, market analysis is provided on the size and growth of the Indian footwear industry, with
New product development presentation on marketing
This document provides information for a presentation on developing a new natural sugar product. It introduces the product as a blend of nature and health offering natural sweetness. The core value is customers' health. Natural sugar is described as having high nutrients, vitamins and no additives or chemicals. It is differentiated from white sugar which contains additives and bleaches. Market research found 80% familiarity with the product and 20% previous usage, with positive consumer responses. The local market is targeted, including mini-marts and supermarkets. Cost analysis sets the manufacturing cost at Rs. 135 per unit and sale price at Rs. 140 per unit. Promotion will use personal selling and flex advertisements. Expected sales of 80 units at Rs.
Project of marketing plan for new product launch
This document presents a marketing plan for launching a new fruit juice product called "Fresh Vita" by Sun Rise (Pvt) Limited Company. The plan contains an executive summary, situational analysis including competitors and market segmentation, marketing strategy and objectives, marketing mix including product details, pricing, promotion and distribution strategies, implementation budget, and additional considerations. The key points are:
- "Fresh Vita" is a fresh fruit juice drink targeting all age groups to provide energy and refreshment.
- It will be launched in Rawalpindi and faces competition from brands like Shezan, Nestle, and others.
- The marketing strategy aims to position it as a high-quality product at a moderate
Marketing plan on a new product
Thank you for the presentation. It was very informative. Please let me know if you have any other questions.
Launch of a Soap - Business Plan
The document summarizes a launch plan for a new children's soap brand called "kiddoz". It discusses the market opportunity for a children's soap, introduces the kiddoz product, and outlines marketing strategies including promotional activities, pricing, distribution channels, and financial projections. The plan is to create a new market for 6-12 year olds and gain market share from competitors through an engaging avatar-shaped soap at a slightly premium price point.
report on launching of new product
The document appears to be a marketing report submitted by students to their professor for a new chocolate product launch by company AASRR called CHOICE. The summary provides an overview of the company's objectives to introduce an innovative chocolate product in Pakistan, target multiple market segments, and utilize an effective marketing mix strategy including promotional activities to position the brand positively in the minds of consumers.
Product Launching Presentation
This document provides details on a product launch presentation for Clinique Mineral Translucent Spray Blusher. It discusses the company profile of Clinique, SWOT analysis, product characteristics, PR consultant objectives and target public, proposed media plan and budget, event program information, and press kit and goody bag contents. The launch event will be held on August 2, 2008 in Jakarta to create awareness of the new blusher product among female consumers aged 22-35.
The Marketing Strategy of Axe Deodrant
Axe uses a targeted marketing strategy focused on young men aged 16-35. It positions itself as a cool, confident brand through provocative advertising campaigns. Axe's promotional mix includes TV, print, and online advertising, as well as sales promotions, interactive games, mobile apps, events, and publicity stunts. The brand's unconventional innovations and adventurous marketing approach have helped it become the leading male deodorant brand in India.
New product launch pepsi E
The marketing presentation summarizes the launch of a new energy drink called "Pepsi-E The Energy Booster" by PepsiCo. Primary and secondary research was conducted. Primary research in the form of a questionnaire found that while Red Bull has a large market share for energy drinks, many consumers are open to replacing their current brand if a healthier option is available. The secondary research involved analyzing PepsiCo's marketing strategies and positioning over time, as well as a SWOT analysis of Pepsi-E. Pepsi-E will be launched starting with a Lemonade flavor and focus on natural flavors and less caffeine than competitors to differentiate itself in the growing energy drink market.
Surf excel
- Surf Excel is a detergent brand produced by Hindustan Unilever Limited (HUL) that has been present in India since 1959.
- It is one of the leading brands in the Indian laundry detergent market and was the first detergent brand to be advertised on television in India.
- Surf Excel competes in an oligopolistic market structure against other major detergent brands like Tide, Ariel, Nirma and Rin. It positions itself as a brand that can remove all types of stains without fading colors.
Marketing of an new soap
The document presents a business plan for Awesome Soap. It outlines the company's objectives to assess the soap market and be a benchmark for high-quality organic soap. The plan discusses market segmentation, competitors like Lux and Lifebuoy, and a SWOT analysis. It also details the marketing mix or 4Ps - multiple soap products at various price points, a distribution plan to access all markets, and a promotional strategy using ads, sales, and public relations. The vision is to supply affordable yet high-quality organic soap.
marketing presentation(ching's soups)
This presntation was made considering and imagning myself as a CEO of a company and making changes and enhancing the product or adding variants for promoting it and re marketing it..just a little try..!!:)
Report on launching of new product
The document provides a marketing plan for launching a new fruit juice called "Refresh" in Rahim Yar Khan, Pakistan. It includes an executive summary, introduction of the company and product, current market situation analysis including objectives and SWOT analysis. It also discusses competitors, target market segmentation, and marketing mix strategies covering product, price, place, and promotion. The marketing plan aims to target students, workers and all age groups and gain a 25% market share through distribution in schools and advertising on television, print media and billboards.
Marketing Plan
The marketing plan summarizes The Glimmerz Limited's strategy to launch a new juice product called "Refresh" in Lahore, Pakistan. It includes an executive summary of the plan, situation analysis of the market, objectives to gain market share and increase profits, and tactical programs for product, promotion, pricing and distribution. The plan involves advertising on TV, print media, billboards and distributing product samples to introduce Refresh and target various customer segments in Lahore. It establishes a budget and timeline for implementation from May to August 2010.
What's hot (20)
LAUNCHING NEW PRODUCT & ITS COMMUNICATION CHANNELS
LAUNCHING NEW PRODUCT & ITS COMMUNICATION CHANNELS
Strategy for launching a new product in the Market
Strategy for launching a new product in the Market
launching new product marketing plan principle of marketing
launching new product marketing plan principle of marketing
Viewers also liked
Product launch ppt
This is Prateek Mishra from Ramaiah institute of management studies, Bangalore and the following presentation gives an overview of launch of a hypothetical product into the market.
Marketing new product launch ppt
Orange Kool Juice is launching a new juice brand in Pakistan called Orange Kool. The presentation provides information on the company's mission, vision, objectives, product portfolio, and product details for Orange Kool Juice. Market research indicates there is both latent and regular demand for Orange Kool due to its positioning as a 100% pure orange juice without artificial ingredients. The company plans to target major cities in Pakistan and the upper/middle class by positioning Orange Kool as a healthier orange juice option that is competitively priced.
Product Launch Presentation By Linda Johnson
The document outlines the steps for launching a new product, including defining the product, setting objectives and budgets for marketing activities, creating a timeline, and measuring the success of the launch through activities like advertising, trade shows, and evaluating customer response. It provides details on planning specific elements of the launch like developing collateral, choosing a name, preparing demonstrations and displays, and considering international launches.
Market entry - Deodorants
A Case for a new launch?
Your client is one of India's oldest homegrown FMCG companies, TipTop Products. They have been key players in the Personal Care category for several decades, competing successfully with large multinational companies. They are currently present in the categories of soaps, shampoos, moisturizing creams, fairness products and talcum powder. They are focused in the northern and eastern parts of the country, although their products enjoy good distribution across India. Their products are popular both in urban (Tier 2) and rural areas.
For the last 8+ quarters though, their growth has been stagnating. This is partly due to evolution of some of their key categories, as consumers seek other forms of Personal Care. TipTop's head of marketing has been studying this evolution of the market, and the changing consumer, and he feels that TipTop needs to revamp their product portfolio. He strongly feels that deodorants is a Personal Care category that TipTop needs to get into, because of its exploding growth and potential. Some of the other leaders at TipTop however, are not so sure. TipTop has hired you to help. Can you specifically answer these questions for them:
1. Should TipTop enter the Deodorants market? Would you look at a specific market segment or look at the overall market? Please provide your reasons based on the data provided.
2. If they choose to enter, what launch strategy would you recommend in terms of product type, distribution and marketing strategy?
TipTop has provided some data for you to base your conclusions on. Please state what other types of data you might need.
How to effectively launch a new product
The document outlines the steps for effectively launching a new product which include conducting market research, developing a marketing plan, training the sales force, implementing pre-launch activities, launching the product, focusing on selling skills during and after launch, and analyzing the effectiveness of the launch.
Launching new product
This document presents information about a proposed beauty soap product called "ARWA". It discusses the product details such as the brand name, packaging, ingredients, and benefits. The target market is identified as people aged 16-24 who are students and 28-35 who are working professionals from upper and middle class families. The soap contains aloe vera and has a jasmine scent. Market segmentation and positioning focus on the skin-friendly and medicinal properties with no side effects. Competitors in the beauty soap market are also acknowledged.
Fruit punch - Launching a New Product - Marketing
Hi Guys.. We had prepared this presentation for Marketing Management. Launched a new product (Fruit Punch- Fruit Juice). Was a hit
26 Product Launch Strategies
26 topline marketing strategies to launch a new brand, product or service. Includes a 1 page summary outlining the pros and cons of each approach as well as best in class examples. Designed as flashcards so that it can be printed out to help stimulate brainstorm sessions.
Industry Analysis of Deodorants in India
(1) The deodorant market in India has grown significantly from Rs. 103 crore in 2003 to Rs. 1300 crore in 2012 with a growth rate of 30% annually.
(2) Axe is the market leader with 27% share, while brands like Park Avenue, Wildstone, and Cinthol are major competitors.
(3) The deodorant market is segmented based on age, gender, lifestyle. Younger consumers are influenced by trends while older consumers seek status and health benefits. Male consumers seek attention while female consumers prefer fruity variants.
New Product Development
New product development (NPD) describes bringing a new product to market and involves overcoming challenges like defining specifications, managing resources, and coordinating groups. The NPD process includes stages like idea generation, screening, concept development and testing, marketing strategy development, business analysis, product development, test marketing, and commercialization. Implementing a structured NPD process helps businesses focus investment on promising projects and shorten the time from idea to revenue.
New product devlopment ppt
The document discusses the process of new product development, which includes market research, concept testing, prototype development, market testing, and product launch. It emphasizes the importance of market research to understand customer needs and identify opportunities. The development process then progresses through building prototypes, testing concepts with customers, and launching the new product in the market.
New product marketing (perfume)
The document provides statistics on the global and US perfume industries. Some key details include:
- The annual global perfume industry sales revenue is $27.5 billion, while the US market is $5.2 billion.
- In 2002, there were 756 perfume brands in US department stores.
- Only 1% of celebrity perfume brands are priced over $75, compared to 46% of designer perfume brands.
- 87% of American women use perfume.
- Coty Inc holds 13% of the fragrance market share.
Product Launch on Consumer durables
Smart Vision is a new OLED television that offers several innovative features such as thin profile, high definition picture quality, long battery life, and space saving design. It will target upper middle and high income consumers in major Indian cities through exclusive retail outlets and multi-brand electronics stores. The television will be positioned as a high-tech product symbolizing ease of use. Smart Vision plans to enter the market with three models priced between Rs. 1,14,999 to Rs. 1,49,499 and utilize promotional activities like brochures, product launches, and digital advertising to create awareness.
Nudge Presentation & Product Demo
Presentation of our project with a live demo. Nudge is a communication service that connects case managers and their clients via text messaging. The product idea follows 8 weeks of ethnographic design research into homelessness in Austin and 8 weeks of ideation and rapid prototyping at Austin Center for Design. By Ryan Hubbard and Christina Tran
Choco Nutri bar
This document describes a shelf life study of a ready-to-eat multi-nutrient bar called "Choco Nutri Bar". The bar provides calories, protein, fiber and other nutrients from ingredients like oats, soybean flour, almonds, walnuts, peanuts and dark chocolate. Sensory evaluation over 7 days showed good texture, flavor and appearance remained stable. Packaging in polypropylene was identified as cost-effective. A nutritional label was created meeting regulatory guidelines. The conclusion is that the Choco Nutri Bar provides balanced nutrition and is a portable snack suitable for all ages.
Inital concept
The document discusses two initial concepts for advertising a deodorant product. The first involves bodybuilders using different deodorants, with one providing superior cooling and lasting effects. The second involves a martial artist breaking out of a cage to retrieve the deodorant. It then outlines potential unique selling points of the product, such as 24-hour protection and colorful packaging. Finally, it proposes targeting a younger demographic between ages 10-15, as well as teenagers and young adults, and gathering focus group feedback to refine the concept, USP, and target market.
New 1 business idea vs concept
This presentation discusses the difference between a business idea and a business concept. A business idea, such as "I want to get into internet security", is vague and does not provide important details. A business concept tells a clear story by addressing key questions: who the customers are, what value is being provided to them, how that value will be delivered, and how customers will be reached. Telling a business story in this way helps ensure the idea is clearly understood and the cause-and-effect relationships between the various elements are apparent.
Wintricity (How to effectively launch a new product)
We made new product and how to launch in market.
We use 2-3 Market strategies to launch product in market.
144112687 case-study
homework help,online homework help,online tutors,online tutoring,research paper help,do my homework,
https://www.homeworkping.com/
Viewers also liked (20)
Wintricity (How to effectively launch a new product)
Wintricity (How to effectively launch a new product)
Similar to new product launch
Marketing strategy of a deodorant
This document outlines the marketing strategy for a new deodorant product called "Engage" launched by M.G. Personal Cares Pvt. Ltd. The strategy includes:
1) Engage will be offered in 180ml packs with 2 fragrances in one bottle to differentiate it.
2) The target market segments are urban Indians aged 20-50, especially working professionals.
3) Pricing will be Rs. 180 per pack with 10% and 25% markups for wholesalers and retailers.
The strategy details distribution channels, packaging, and an promotional plan focusing on newspapers, magazines, and digital/social media.
EX-Redorent
1) E X Redorent is a proposed deodorant product launch by Redolence Pvt. Ltd., a startup with 5 partners and initial investment of 25 crores.
2) The deodorant would be offered in men's and women's scents in a single 180ml bottle. It would target urban Bangladeshis aged 20-50 and be priced at Tk 299.
3) The marketing plan includes distribution through retailers and supermarkets in major cities. Advertising will utilize newspapers, magazines, social media, television and billboards. The estimated annual marketing budget is Tk 2267417.40.
Product launch of deodorant
This document provides an overview of the product launch for Aficion Deodorant by four partners. Key details include the 25 crore initial investment, targeting men and women ages 18-39, positioning as a 48-hour antiperspirant for professionals ages 20-50, plans for the 180ml product at Rs. 180 price point, and promotion through various channels including newspapers, TV, and social media. Customer relationships and feedback will also be prioritized through emails, gifts, and staff visits. A contingency plan is outlined to reposition the product and target youth if initially unsuccessful.
Product launch
This document summarizes the product launch plan for Divine Deodorant by a startup called Universal.pvt.ltd. It will target urban working professionals aged 20-50 in India. The deodorant will come in 180ml packs with two fragrances and provide 12 hours of odor protection. It will be priced at Rs. 180 and distributed through supermarkets and stores. The marketing mix will include advertising through various channels and providing samples. The investment is Rs. 26 crores and it aims to sell 10 lakh units in the first year.
NEW PRODUCT DEVELOPMENT
Imbue is a skin corrector cream that comes in one shade and changes color to match a person's skin tone. It is targeted at urban individuals ages 18 to 60 worldwide, especially females from middle to high income groups who prefer using skin correctors. The product will be offered in 30ml and 50ml packaging at a price of Rs. 3000 with wholesalers and retailers receiving margins of 10% and 25% respectively.
Sky blue
The document summarizes a business plan for a proposed deodorant product called "Sky Blue" by the startup Alpha Pvt. Ltd. It outlines the product details, market segmentation and target audience as middle-aged working professionals. The marketing strategy discusses positioning the product as a long-lasting deodorant without gas. It proposes an initial price of Rs. 180 per 120ml pack and describes plans for distribution through retailers and promotion using various advertising channels. Potential risks and challenges are also noted, along with contingency plans to reposition the product if initially unsuccessful.
Avalanche PPT2 Made By Rahul Tiwari
The document summarizes a marketing plan for a new beer product called Avalanche. It discusses the product's characteristics of low alcohol content, calories, and bitterness. The marketing plan covers segmentation of younger adults and first-time drinkers. It proposes an introductory pricing strategy and promotional activities like samples and seminars. The product will be placed in major cities initially through liquor shops and retail outlets.
aroma deodorant
The document discusses the stages of new product development including idea generation, screening, testing, development, marketing strategy development, and commercialization. It notes that new products often fail due to poor marketing research, technical problems, insufficient market efforts, bad timing, targeting the wrong group, unrealistic forecasts, and insufficient awareness. The presentation covers defining new product categories, the new product development process, and reasons for new product failures such as poor marketing research and technical problems.
Marketing of a product Hair care pro presentation
The group presented their marketing plan for a new shampoo brand called Niamia. They discussed defining their product as a shampoo and emphasizing marketing ethics. Their target markets are women ages 16-40, men, and young mothers. Key features of their shampoo include being anti-damage, anti-dandruff, and nourishing. They analyzed competitors like Head & Shoulders and developed a positioning statement. Their action plan includes an advertising campaign using celebrities and sampling. They discussed objectives to make ads simple, memorable, interesting and emotionally engaging. The group will survey customers for feedback and control sales, expenses and respond to issues to ensure success.
Soap case study
These was a case study about the soap which failed in market to sustain.
With new strategics how it would be relaunch again is explained by the below presentation.
Do check it
Sales and distribution presentation on procter n gamble(P&G)
This document provides an overview of P&G's sales and distribution system and a case study on Cool Heads, a pharmaceutical company. It discusses P&G's old distribution network, issues they faced, and their Project Golden Eye initiative to improve efficiency. It also compares FMCG and industrial sales/distribution models. For Cool Heads, it outlines their new chocolate coffee drink launch, reasons for failing to meet sales targets, and recommends prize schemes, trade shows, and sales contests to improve performance. Changing the distribution channel could help increase a company's sales.
New product development report Marketing (perfume)
new product development in marketing
Perfume
Fragrance industry
promotion of product
launching of product
new product launching report
idea generation
idea screening
commercialization
advertisements
marketing mix
Retailing & Franchising - big bazaar project
Big Bazaar is a hypermarket chain operated by Future Group that has over 120 stores across India. It aims to combine modern retail conveniences with the look and feel of Indian bazaars. Big Bazaar uses various merchandising and pricing strategies to target middle and upper middle class customers. It offers promotional sales and discounts regularly to drive sales. The stores are designed for easy navigation and have various assistance options to help customers.
Youngs Tomato Ketchup Relaunch
Young's is relaunching its tomato ketchup in Pakistan. Previously, Young's ketchup failed due to a lack of variety and promotion. To succeed this time, Young's proposes introducing new flavors like chili garlic and chili ginger ketchup. It will target middle to upper income households and restaurants. Young's total marketing budget is Rs. 78 million, with 30% for promotion, 60% for production, and 10% for distribution. The promotional strategy includes TV, print, and radio ads, as well as sampling, demonstrations, and retailer incentives. The goal is to position Young's ketchup as a tastier option at a moderate price point.
Marketing plan
The document outlines a marketing plan for a new toothpaste brand called Enamel Cap. It discusses the product features, target market of all customers, and marketing strategy of aggressive distribution and sampling. The plan focuses on traditional and digital promotion methods and positioning the toothpaste as an affordable "all-in-one" product for dental health. The goal is to quickly gain market share and become the leading toothpaste brand.
Neem Aerosol Spray
The document summarizes a business plan for producing and selling an herbal aerosol spray called NEEM aerosol. Some key points:
- The product is made from natural ingredients like neem that are harmless to the environment. It will kill insects and provide a mild scent.
- The business aims for leadership, sustainability, and green practices. Customer expectations are the top priority over profit.
- The target markets are middle, higher-middle, and higher-income families, as well as hospitals and shops. The product will be offered in different sizes at affordable price points.
- Marketing strategies will create awareness of the product's benefits like being natural and environmentally friendly compared to competitors.
Violence body spray
The document discusses marketing strategies for a new body spray product called "Violence" aimed at children ages 8-12 in Pakistan. It segments the market based on age and social class and targets working, middle, and upper-middle class children. It positions Violence as a premium product for self-indulgent attitudes. The product is currently in the growth stage of its life cycle. Marketing strategies include advertising on television, print media, and posters to promote brand recall among children.
360 Marketing promotional Plan
This promotional plan summarizes the marketing strategy for LAVANDE body spray. The plan outlines communication tactics to create awareness and perception of the new product. Key aspects of the plan include targeting upper middle and higher class urban consumers aged 16-35. The marketing mix involves premium pricing, intensive distribution, and a promotional strategy utilizing television, digital, and sponsorship activities. The goal is to position LAVANDE as a masculine, modern brand that provides long-lasting freshness through emotional and rational advertising appeals.
Marketing plan of coconut water niro
This marketing plan summarizes the strategy for a new coconut water product called Niro. It will be sold in 250ml, 500ml, and 1L bottles made of glass or cans at prices of 16TK, 30TK, and 58TK respectively. The plan identifies direct competitors as other coconut waters and powders. Target customers are identified as sick people, those who are health conscious, and tourists. The plan outlines objectives, product details, pricing strategy, promotional activities, distribution channels, and manufacturing considerations.
Similar to new product launch (20)
Sales and distribution presentation on procter n gamble(P&G)
Sales and distribution presentation on procter n gamble(P&G)
New product development report Marketing (perfume)
New product development report Marketing (perfume)
More from Mayank Patel
summer internship project report on AMUL
1) The document presents information from a survey about dahi (yogurt) consumption conducted in West Ahmedabad.
2) The survey found that most respondents consume homemade dahi daily, preferring it over store-bought brands due to perceptions of better quality.
3) Amul brand masti dahi was the most popular store-bought variety according to 28% of respondents, while 6% preferred loose dahi from local vendors.
summer internship project report on DAHI CONSUMPTION
This document summarizes a presentation on consumption of dahi (yogurt) in Ahmedabad, India. It begins with introductions to milk, the milk industry, and major dairy cooperatives like Mother Dairy and Amul. It then discusses types of dahi products from various brands. The objectives and methodology of the dahi consumption survey are outlined. Key findings include that 45% consume Amul Masti Dahi, 53% make dahi at home because it is cheaper, and 68% use Amul milk for homemade dahi. Statistical analyses found relationships between dahi choice and income level, purchasing and consumption frequency, and time using Amul dahi and purchase purpose.
summer internship project report on MANUFACTURING CYCLE OF MADHUR DAIRY
Madhur Dairy is a cooperative dairy located in Gandhinagar, Gujarat that was established in 1971. It obtains milk from 38,500 milk producers through 112 village milk cooperative societies. The dairy manufactures various milk products including pasteurized cow and buffalo milk, butter milk, dairy, ice cream, butter/ghee. The manufacturing process involves receiving raw milk, testing quality, chilling, separating cream, and processing into final products. Research found that 80% of customers use Madhur Dairy's products and 68% are satisfied, while 10% have negative preferences regarding taste, thickness, smell or purity.
summer internship project report on COLOUR FLEX
This document provides an overview of Colour Flex Laminators Limited, an Indian flexible packaging manufacturer. It discusses the company's history, products, manufacturing processes, strategies, and industry. Colour Flex was founded in 1991 and employs 170 people. It uses latest technologies like rotogravure printing and adhesive lamination to produce a wide range of flexible packaging materials. The company aims to provide customized and cost-effective packaging solutions to its customers.
summer internship project report on KERA
The document discusses the Kerala Karshaka Sahakarana Federation Limited (KERAFED), an organization that brings coconut growers together under a cooperative to provide supplies and services. It is divided into 3 regions covering different districts. KERAFED's vision is to be the best quality coconut oil producer and provide value to farmers and healthy oil to consumers. Their main products include Kera oil, Kera gold for export, and Kera kesh hair oil. A market research study examined KERAFED customers and found that most are female, government employees below age 40, and earn over Rs. 10,000 per month. The majority use coconut oil and prefer branded oils like KERAFED's Kera over
summer internship project report on NISSAN
This document appears to be a thesis or research paper on customer satisfaction towards Nissan Motors India Pvt Ltd. It includes chapters on introduction, literature review, research methodology, data analysis and interpretations. The data analysis chapter provides frequency distributions and interpretations of survey results. It analyzes responses related to customers' occupation, gender, vehicle model owned, time owning vehicle, delivery time satisfaction, and satisfaction with vehicle variant. Additional analyses include reliability testing, comparisons between variables using chi-square and ANOVA, and descriptive statistics on customer satisfaction levels. The overall findings indicate high levels of customer satisfaction.
summer internship project report on SUPPLY CHAIN ON SUPER CROP SAFE LTD
(1) The document reports on the supply chain of Super Crop Safe Ltd, a pesticide manufacturing company established in 1987 in Gujarat, India.
(2) It describes the company's profile, operations, distribution channels, key customers across several states in India, and supply chain mapping. The supply chain involves input companies, farmers, traders, retailers and consumers.
(3) A gap analysis found that while the upstream supply chain is efficient, the downstream focus on continuous replenishment to customers could be improved, such as reducing minimum order sizes. The conclusion recommends maintaining an efficient upstream supply chain for competitive pricing while adding more value downstream through continuous replenishment.
history of hrm
The document traces the history of human resource management from prehistoric times to the present. Some of the earliest examples of HRM principles included selecting tribal leaders and promoting health and safety among hunter-gatherer tribes. Formal HRM later emerged in ancient civilizations like Hammurabi's Code in Mesopotamia and practices addressing occupational health in ancient Rome and 16th century Germany. Modern HRM originated in the 19th-20th centuries with the rise of large corporations in the US and expanded studies of human relations and industrial psychology. Current trends include addressing talent shortages, virtual organizations, wellness programs, diversity, the impact of new technologies, and ensuring legal compliance. The future of HRM is predicted to involve
Human resource management
The document discusses various aspects of personnel planning and employment forecasting techniques used by organizations. It describes methods like trend analysis, ratio analysis, scatter plots, and computerized forecasting that organizations use to predict future staffing needs. It also discusses tools for workforce planning like qualification inventories, personnel replacement charts, and position replacement cards. The key methods of personnel planning discussed are quantitative forecasting, succession planning, and ensuring managerial judgment plays a role in the forecasting process.
Modan controlling
The document discusses controlling as a modern system of management and control. It describes controlling as a concept that was developed in the 1970s to help prevent crisis situations in companies. Controlling involves operational comparison of planned and actual indicators to identify deviations. It represents a combination of registration, planning, analysis, and control methods into a unified system. The document also examines different approaches to organizing controlling functions within companies.
More from Mayank Patel (10)
summer internship project report on DAHI CONSUMPTION
summer internship project report on DAHI CONSUMPTION
summer internship project report on MANUFACTURING CYCLE OF MADHUR DAIRY
summer internship project report on MANUFACTURING CYCLE OF MADHUR DAIRY
summer internship project report on SUPPLY CHAIN ON SUPER CROP SAFE LTD
summer internship project report on SUPPLY CHAIN ON SUPER CROP SAFE LTD
Recently uploaded
PCOS corelations and management through Ayurveda.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
-------------------------------------------------------------------------------
Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
-------------------------------------------------------------------------------
For more information about PECB:
Website: https://pecb.com/
LinkedIn: https://www.linkedin.com/company/pecb/
Facebook: https://www.facebook.com/PECBInternational/
Slideshare: http://www.slideshare.net/PECBCERTIFICATION
The simplified electron and muon model, Oscillating Spacetime: The Foundation...
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptxMohd Adib Abd Muin, Senior Lecturer at Universiti Utara Malaysia
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Community pharmacy- Social and preventive pharmacy UNIT 5
Covered community pharmacy topic of the subject Social and preventive pharmacy for Diploma and Bachelor of pharmacy
How to Setup Warehouse & Location in Odoo 17 Inventory
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
Walmart Business+ and Spark Good for Nonprofits.pdf
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
Main Java[All of the Base Concepts}.docx
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
Hindi varnamala | hindi alphabet PPT.pdf
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
DRUGS AND ITS classification slide share
Any substance (other than food) that is used to prevent, diagnose, treat, or relieve symptoms of a
disease or abnormal condition
How to Make a Field Mandatory in Odoo 17
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective UpskillingExcellence Foundation for South Sudan
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.How to Build a Module in Odoo 17 Using the Scaffold Method
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Aberdeen
Recently uploaded (20)
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
The simplified electron and muon model, Oscillating Spacetime: The Foundation...
The simplified electron and muon model, Oscillating Spacetime: The Foundation...
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Community pharmacy- Social and preventive pharmacy UNIT 5
Community pharmacy- Social and preventive pharmacy UNIT 5
How to Setup Warehouse & Location in Odoo 17 Inventory
How to Setup Warehouse & Location in Odoo 17 Inventory
Walmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdf
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
How to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold Method
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
new product launch
- 1. Product launch Assorted deodarant Efforts by:- Mayank Patel (16) Sem – 3 ( MM )
- 5. Overview •Assorted is a deodorant product under a hypothetical start-up – Redolence Pvt. Ltd. • Partnership basis- 5 Partners •Initial investment is 25 crores
- 7. Segmentation geographic indian Urban people demographic Middle aged Male/female Middle to high income group Working professionals
- 8. PSYCHOGRAPHIC Attitude and belief People who prefer to use deodorants and those who do not
- 10. Positioning Statement “We offer 48 hours antiperspirant deodorants for catering to the needs of working professionals, aged between 20 to 50 years.”
- 12. Major competitor Unilever We will defeat you
- 13. • PRODUCT Our product would be offered in 180 ml pack It will be available in two packs. The design of the product would be attractive. The U.S.P. of our product “assorted” would be that, it will be offered as a deodorant, with two fragrances in one bottle. MARKETING MIX
- 14. • PRICE The deodorant would be introduced in the market at a price of Rs180. A margin of 10% would be kept for the wholesalers and a margin of 25% would be kept for the retailers.
- 15. PLACE • Our product “Assorted” would be launched in the national market. • It will be available in every major city of India. We will sell our product at retail outlets, supermarkets, apparel stores.
- 16. CHANNELS OF DISTRIBUTION . MANUFACTURER WHOLESALER RETAILER CUSTOMER We will be distributing our product via supermarkets in the country like Big Bazaar, Spencer’s, Hyper city. We would also use traditional channel i.e. unorganised stores. Our distribution channel length would two level distribution that will include manufacturer, wholesaler, retailer, customer
- 17. CHANNEL MEMBERS . To get adequate shelf space in the stores we would provide some discounts to channel members. Initially we would keep our margins low and allow more margins to the channel members
- 18. Packaging Our packaging would be attractive and the bottle would be made of metal. we would be printing a health tips for keeping skin healthy on each bottle that we will be produced. We will also be providing sample deodorants for trial purpose but that would be done only in selected stores.
- 19. PROMOTION Newspapers Magazine Social networking sites Radio Television Internet ( Social Networking Sites) Brouchers Bill boards Promotional Events
- 20. Promotion (cont.) our promotion strategy would include promoting product by providing deodorant in small bottles for trial purpose (only in selected stores).
- 21. MARK UP PRICE Market Suggested Retailer Price Rs.180.00 Retailers Mark Up Price (25%) Rs.45.00 Wholesaler Price Rs.135.00 Manufacturers Mark Up Price (10%) Rs.14.00 Manufacturers Cost Rs121.00 Total Investment = Rs.25, 00, 00,000 Total Production in One Year = 10, 00,000 Units Fixed Cost = 40% of Investment = Rs.10, 00, 00,000
- 23. Thank you!