The document outlines the launch of Anhaar Chocolate, a new product by Anhaar, which already offers dairy products like whole and full cream milk. The brand emphasizes high quality and pure ingredients, positioning itself as a local favorite in Lahore, Islamabad, and Rawalpindi, with a focus on customer insights and strong marketing strategies. Anhaar Chocolate will feature attractive packaging and competitive pricing, utilizing product placement for promotion in relevant media.

1. THE ILLUSIONIST
Group members are;
Syed Fozan Hassan Rizvi
Rana Muhammad Gulzar
Aleem Sheikh
Muhammad Awais
Haider ILyas

2. Fast Moving Consumer Goods
• Company name: anhaar
• Value Preposition: pure wholesome goodness..for real.
• Products: Anhaar whole milk
Anhaar Full cream milk

3. • Launched in Lahore ,Islamabad and
Rawalpindi.
• We strongly believe Pakistan our mother land
is a perfect place for dairy farming.

4. New Product
• Anhaar Chocolate
• Value Proposition: “Heart Touching Sweetness”
• Traditional Green wrapper
• Local Brand Product

5. Marketing Managements
• Customer Needs and Wants

6. • Orientations: Marketing + Societal Concept
• Customer Profitable Relationship

7. Consumer Behavior
• Customer insights
• Marketing Information System
• AIETA

8. Customer Driven Marketing Strategy
• Segmentation
• Positioning
• Differentiation
• Target Market

9. Customer Driven Marketing Strategy
• Segmentation Positioning
• Differentiation Target Market

10. Levels of Product
• Actual Product
• Augmented Product
• Core customer value

11. Levels of Product
• Actual Product
• Brand Name: anhaar chocolate
• Quality Level: Excellent
• Design and Packaging: Green and White wrapper, Green lines + Grey Shade + White painted
on wrapper.
• Features: Dark brown with creamy, iron 25%
• Augmented Product
• Good customer support (Accessible, fast)
• Warranty: 10 to 12days fresh.
• Branding
• Labeling

12. Brand Strategies
• Brand positioning
• Brand name selection

13. • Brand sponsorship
• Brand development

14. Pricing Strategies
• Our product prices and categories are; Small-Medium-Large.
Small Rs.15. Medium Rs.25 and Large Rs.50.

15. Perceptual Mapping
• Perceptual maps may be used for market segmentation, concept
development and evaluation, and tracking changes in marketplace
perceptions among other uses.

16. Placement and Promotion
• A promotional mix is an allocation of resources among five
primary elements: Advertising, Public relations or
publicity, Sales promotion, direct marketing and Personal
selling.

17. Conclusion
• We are launching our new product anhaar chocolate. Anhaar using pure
milk and it is our local brand which is famous in Lahore, Islamabad and
Rawalpindi. Anhaar already provide milk but now this time we are
launching new product chocolate. It gives pure milk, better taste, and
good quality and healthy. We focus on already customers and taste quality
that people attract towards our product.
• We will be using Product Placement to help with the sales and promotion
of our product. For example, in a well known kids TV show I could place
our product in the background of a shop when certain characters enter so
it can be seen.