- PepsiCo was formed in 1965 through the merger of Frito-Lay and Pepsi-Cola. It owns popular snack and beverage brands like Lay's, Pepsi, Mountain Dew, and Cheetos.
- Lay's began in 1932 when Herman Lay opened a snack shop. It merged with Pepsi-Cola in 1965 to form PepsiCo. Lay's uses cost-based pricing and promotes through advertising and sales promotions.
- A SWOT analysis finds Lay's strengths are its brand image, satisfaction levels, and distribution worldwide, while weaknesses include low supply in remote areas and rumors about ingredients. Opportunities exist in rural markets and new flavors, while threats include competitors and substitutes.
This Presentation gives the information about how cadbury use their distribution channel as well as about their sales strategy and salesforce structure, how they give training etc
Lay's(India) - pal banaye magical Lay’s, the world’s largest and favorite sna...Tushar Sadhye
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Lay’s, the world’s largest and favorite snack food brand, has steadily established itself as an indispensable part of India’s snacking culture since its launch in 1995.
This Presentation gives the information about how cadbury use their distribution channel as well as about their sales strategy and salesforce structure, how they give training etc
Lay's(India) - pal banaye magical Lay’s, the world’s largest and favorite sna...Tushar Sadhye
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Lay’s, the world’s largest and favorite snack food brand, has steadily established itself as an indispensable part of India’s snacking culture since its launch in 1995.
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Consumer behavior research is continuous process. Understanding consumer is never ending, it gives insights to marketer to adapt his marketing strategies. The objective on studying the consumer behavior is to understand the behavior of the consumer in quite deep. This study is to understand CB towards FMCG we have taken product of Dairy milk chocolate. Study involves both primary data and secondary data.
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Product mix of hul and Bru Coffee
their width,length,depth,consistenct in detail
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Our MBA presentation on Parle Products
Please download the file and view the presentation.
Notes for each of the slides are present in the notes section
(Images used for representational purposes only)
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Report on Consumer behavior towards dairy milkPrateek Pawar
Consumer behavior research is continuous process. Understanding consumer is never ending, it gives insights to marketer to adapt his marketing strategies. The objective on studying the consumer behavior is to understand the behavior of the consumer in quite deep. This study is to understand CB towards FMCG we have taken product of Dairy milk chocolate. Study involves both primary data and secondary data.
PPt on Product Mix of HUl
Introduction
Product mix of hul and Bru Coffee
their width,length,depth,consistenct in detail
Bru coffee product and their categorization in detail
Our MBA presentation on Parle Products
Please download the file and view the presentation.
Notes for each of the slides are present in the notes section
(Images used for representational purposes only)
A Study of the Sales and Distribution System at AMULRAJAT GARG
- Evolution of the dairy industry in India
- Milk Production and Consumption Patterns in India
- Prevalent Business Models in the Dairy Industry
- Major Players, Operating Margins, ROCE, Prices and Ratings
- Growth Drivers, Key Risks and Porters 5 Forces Analysis
- Analysis of Sales and Distribution Systems of AMUL at distributor, retailer and hypermarket level
- Comparison of Amul with Sanchi
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Merar.com - Investment opportunity for beverages in south africamerarinvestment
A unique investment opportunity on MERAR.COM for healthy energy drink for sports lovers & health conscious people is ready to be launched by well-known group of people in South Africa. All ground work is completed, market testing, product development, design, flavours, packaging, bottling etc. Now groups needs marketing and launch budget. World renowned apparel is on board.
The first Starbucks opened in Seattle, Washington, on March 30, 1971,
By three partners who met while they were students at the University of San Francisco
English teacher Jerry Baldwin
History teacher Zev Siegl, and
Writer Gordon Bowker
The three were inspired to sell high-quality coffee beans and equipment by coffee roasting entrepreneur Alfred Peet after he taught them his style of roasting beans.
Aim of this presentation is to analyse challenges, orientation, concepts, SWOT and related issues in respect of Cadbury’s operations in India.
A ppt by students of PGDM 2012-14 of Era Business School, New Delhi
A complete presentation on the company Pepsi and analysis of it from marketing point of view including a brief about the company's history and its competitors, SWOT Analysis, Segmentation, Targeting and Positioning and 4P's followed by recommendations at the end.
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Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
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What is Enterprise Excellence?
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What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
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𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
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➢ Super Show 9 in HCM with Super Junior
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➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
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3. Lay's, get your smile
on!
Introduction:
PepsiCo
1965, Herman W. Lay of Frito lay and Donald
Kendall of Pepsi-cola formed PepsiCo
1986, operations of PepsiCo worldwide food
and beverages were combined
2007, November, PepsiCo was divided in three
units
5. Lay's, get your smile on!
History of Frito lays and PepsiCo merger:
1932, Herman W Lay opened a snack shop
1938, he purchased the Barrette Food
Company, renaming it “H.W. Lay & company
1944, Lays was the first potato chip to appear on
television
1965, Frito lay merged with pepsi-cola to form
“PepsiCo”
6. Lay's, get your smile on!
Brands of PepsiCo:
• Pepsi Cola
• Aquafina
• Mountain Dew
• Marinda
• 7up
• Lay’s
• Kurkuray
• Cheetos
8. Lay's, get your smile on!
• Something wonderful—a company that’s all
about good fun—doing good things when it
comes to making snacks and caring for the
environment..
Vision
9. Lay's, get your smile on!
Mission:
•Focus on convenient foods
•Provide opportunities for growth & enrichment
•Strive for honesty, fairness and integrity
10. Lay's, get your smile on!
Objectives :
•Produce high quality product & reasonable
price.
• Facilitate as maximum share of market
•Customer satisfaction is the top priority
•Acquire the strong distribution channel
11. Lay's, get your smile on!
Food for the fun of it!
Lay's, get your smile on!
Lay's. Want some?
Lays ka mazaa lo(Lay's Pakistan)
You can't eat just one....Lagi bet! (Lay's India)
No one can eat just one (Lay's India)
Slogans!!!
13. Lay's, get your smile on!
Flavors:
Barbecue
Salted
French Cheese
Magic Masala
New flavors:
Roasted Onions & Balsamic
Vinegar
Salsa
Sour Cream and Onions
Chicken Achari
14. Lay's, get your smile on!
Scandal on Lay’s-
Haram:
•Lays’s
Masala has
E631 flavor
•Sardine
fish, Yeast
use in beer
making, Ani
mal Fats
16. Lay's, get your smile on!
Level and type of competition:
•Competitor’s strategy
•Standard of product and quality
•Nature of products
17. Lay's, get your smile on!
The activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging
offerings that have value for
customers, clients, partners, and society at large.
18. Lay's, get your smile on!
•Capture market share
•Customer attraction
•Strong distribution channels
•Profit maximization
Marketing objectives:
20. Lay's, get your smile on!
Marketing environment:
•Micro environment
•Macro environment
21. Lay's, get your smile on!
•Suppliers
•Marketing Intermediaries
•Customers
Micro environment
•Competitors
•Publics
22. Lay's, get your smile on!
Macro environment:
•Demographic
•Economic
•Natural
•Technological
•Political
•Cultural
23. Lay's, get your smile on!
Marketing strategy:
• Market segmentation
• Target market
• Positioning
• Differentiation
24. Lay's, get your smile on!
Marketing Mix of Lay’s:
•Product
•Place
•Price
•Promotion
•Customer Satisfaction
•Convenience
•Customer Cost
•Communication
25. Lay's, get your smile on!
P
R
O
D
U
C
T
•Level of products
•Augmented products
•Consumer products
•Convenience type of product
•Product attributes
•Quality
•Features
•Style and design
•Branding
26. Lay's, get your smile on!
Price:
•The pricing strategy to be used
•Lays uses cost based pricing strategy
•Lays cost consists of:
•Man Power
•Machinery
•Electricity
•Raw material
•Employees
•Profit maximization
•Consumer satisfaction
•Affordable price
27. Lay's, get your smile on!
Place:
The place is where you can expect to find your
customer and consequently, where the sale is realize
How to reach you customers
Lay’s target markets
Core benefit
Market of Lay’s
28. Lay's, get your smile on!
Promotion:
Advertisement Sales promotion
31. Lay's, get your smile on!
BCG Growth Matrix:
•Stars
•Cash cows
•Question marks
•Dogs
32. Lay's, get your smile on!
Pepsi
PepsiCo Strategy to Market their
products:
•Having consideration on marketing strategy create th
impression that the products market share and growth
can be enhanced
•Products have some personality & characteristics
•Customers have a channel to express themselve
33. Lay's, get your smile on!
SWOT Analysis:
•Strengths
•Weakness
•Opportunities
•Threats
34. Lay's, get your smile on!
Strength:
•High brand image
•Market dealer
•Maximum level of satisfaction
•Incentives are given
•Worldwide distribution
•Good Advertisement
•Cost advantage, flavor range
•Innovative capability
35. Lay's, get your smile on!
Weakness
•Low supply remote area
•Elite class is not consuming it
•Rumors e.g. that lays has pig fat in them
•Less quantity
36. Lay's, get your smile on!
Opportunities:
•Supply could be extended to rural areas
•Room for improvement
•New local flavors e.g. cricket flavors were
introduced
•Reach to the elite class
•Advertise more in shops and rural areas
37. Lay's, get your smile on!
Threats:
•Competitors
•New entries
•Substitutes of snack food
•Government policies
•Customer demand
38. Lay's, get your smile on!
•In our analysis we discovered that 82 % people prefer
lays
•The most liked flavor is salted
•62 % consumes lays in colleges and universities
•56 % is compelled by it due to its quality
•More than 60 % families consume lays
•38 % prefers the smallest packet of Rs. 10
Analysis made through the
Questionnaire:
39. Lay's, get your smile on!
Lays has been segmented at different levels with
attributes. It chooses its distribution channels
sensibly, while its cost-based pricing strategy is profit
maximizing. With the promotion being done through
advertising and “sales promotion” and according to
our analysis, lays is yet to remain at the highest rank in
the world of potato chips.
Conclusion: