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presntation on lays (marketing)
- PepsiCo was formed in 1965 through the merger of Frito-Lay and Pepsi-Cola. It owns popular snack and beverage brands like Lay's, Pepsi, Mountain Dew, and Cheetos. - Lay's began in 1932 when Herman Lay opened a snack shop. It merged with Pepsi-Cola in 1965 to form PepsiCo. Lay's uses cost-based pricing and promotes through advertising and sales promotions. - A SWOT analysis finds Lay's strengths are its brand image, satisfaction levels, and distribution worldwide, while weaknesses include low supply in remote areas and rumors about ingredients. Opportunities exist in rural markets and new flavors, while threats include competitors and substitutes.
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presntation on lays (marketing)
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- 2. Lay's, get yoursmile on! PepsiCo - lays
- 3. Lay's, get yoursmile on! Introduction: PepsiCo 1965, Herman W. Lay of Frito lay and Donald Kendall of Pepsi-cola formed PepsiCo 1986, operations of PepsiCo worldwide food and beverages were combined 2007, November, PepsiCo was divided in three units
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- 5. Lay's, get yoursmile on! History of Frito lays and PepsiCo merger: 1932, Herman W Lay opened a snack shop 1938, he purchased the Barrette Food Company, renaming it “H.W. Lay & company 1944, Lays was the first potato chip to appear on television 1965, Frito lay merged with pepsi-cola to form “PepsiCo”
- 6. Lay's, get yoursmile on! Brands of PepsiCo: • Pepsi Cola • Aquafina • Mountain Dew • Marinda • 7up • Lay’s • Kurkuray • Cheetos
- 7. Lay's, get yoursmile on!
- 8. Lay's, get yoursmile on! • Something wonderful—a company that’s all about good fun—doing good things when it comes to making snacks and caring for the environment.. Vision
- 9. Lay's, get yoursmile on! Mission: •Focus on convenient foods •Provide opportunities for growth & enrichment •Strive for honesty, fairness and integrity
- 10. Lay's, get yoursmile on! Objectives : •Produce high quality product & reasonable price. • Facilitate as maximum share of market •Customer satisfaction is the top priority •Acquire the strong distribution channel
- 11. Lay's, get yoursmile on! Food for the fun of it! Lay's, get your smile on! Lay's. Want some? Lays ka mazaa lo(Lay's Pakistan) You can't eat just one....Lagi bet! (Lay's India) No one can eat just one (Lay's India) Slogans!!!
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- 13. Lay's, get yoursmile on! Flavors: Barbecue Salted French Cheese Magic Masala New flavors: Roasted Onions & Balsamic Vinegar Salsa Sour Cream and Onions Chicken Achari
- 14. Lay's, get yoursmile on! Scandal on Lay’s- Haram: •Lays’s Masala has E631 flavor •Sardine fish, Yeast use in beer making, Ani mal Fats
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- 16. Lay's, get yoursmile on! Level and type of competition: •Competitor’s strategy •Standard of product and quality •Nature of products
- 17. Lay's, get yoursmile on! The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
- 18. Lay's, get yoursmile on! •Capture market share •Customer attraction •Strong distribution channels •Profit maximization Marketing objectives:
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- 20. Lay's, get yoursmile on! Marketing environment: •Micro environment •Macro environment
- 21. Lay's, get yoursmile on! •Suppliers •Marketing Intermediaries •Customers Micro environment •Competitors •Publics
- 22. Lay's, get yoursmile on! Macro environment: •Demographic •Economic •Natural •Technological •Political •Cultural
- 23. Lay's, get yoursmile on! Marketing strategy: • Market segmentation • Target market • Positioning • Differentiation
- 24. Lay's, get yoursmile on! Marketing Mix of Lay’s: •Product •Place •Price •Promotion •Customer Satisfaction •Convenience •Customer Cost •Communication
- 25. Lay's, get yoursmile on! P R O D U C T •Level of products •Augmented products •Consumer products •Convenience type of product •Product attributes •Quality •Features •Style and design •Branding
- 26. Lay's, get yoursmile on! Price: •The pricing strategy to be used •Lays uses cost based pricing strategy •Lays cost consists of: •Man Power •Machinery •Electricity •Raw material •Employees •Profit maximization •Consumer satisfaction •Affordable price
- 27. Lay's, get yoursmile on! Place: The place is where you can expect to find your customer and consequently, where the sale is realize How to reach you customers Lay’s target markets Core benefit Market of Lay’s
- 28. Lay's, get yoursmile on! Promotion: Advertisement Sales promotion
- 29. Lay's, get yoursmile on!
- 30. • Pak adcash
- 31. Lay's, get yoursmile on! BCG Growth Matrix: •Stars •Cash cows •Question marks •Dogs
- 32. Lay's, get yoursmile on! Pepsi PepsiCo Strategy to Market their products: •Having consideration on marketing strategy create th impression that the products market share and growth can be enhanced •Products have some personality & characteristics •Customers have a channel to express themselve
- 33. Lay's, get yoursmile on! SWOT Analysis: •Strengths •Weakness •Opportunities •Threats
- 34. Lay's, get yoursmile on! Strength: •High brand image •Market dealer •Maximum level of satisfaction •Incentives are given •Worldwide distribution •Good Advertisement •Cost advantage, flavor range •Innovative capability
- 35. Lay's, get yoursmile on! Weakness •Low supply remote area •Elite class is not consuming it •Rumors e.g. that lays has pig fat in them •Less quantity
- 36. Lay's, get yoursmile on! Opportunities: •Supply could be extended to rural areas •Room for improvement •New local flavors e.g. cricket flavors were introduced •Reach to the elite class •Advertise more in shops and rural areas
- 37. Lay's, get yoursmile on! Threats: •Competitors •New entries •Substitutes of snack food •Government policies •Customer demand
- 38. Lay's, get yoursmile on! •In our analysis we discovered that 82 % people prefer lays •The most liked flavor is salted •62 % consumes lays in colleges and universities •56 % is compelled by it due to its quality •More than 60 % families consume lays •38 % prefers the smallest packet of Rs. 10 Analysis made through the Questionnaire:
- 39. Lay's, get yoursmile on! Lays has been segmented at different levels with attributes. It chooses its distribution channels sensibly, while its cost-based pricing strategy is profit maximizing. With the promotion being done through advertising and “sales promotion” and according to our analysis, lays is yet to remain at the highest rank in the world of potato chips. Conclusion:
- 40. Lay's, get yoursmile on!