This presentation contains a business plan on a gift coener shop. Gift Corner will be the best shop for the best boss gifts, corporate gifts and business gifts. Gift Corner is a provider of high-quality, uniquely crafted chocolates, gift baskets and other fine products that are sold for the purpose of raising awareness and funds for customer programs.

1. GC
Your Best Choice…
GIFTCORNER
BUSINESS PLAN ON GIFTCORNER
Gift Corner will be the best shop for the best boss gifts,
corporate gifts and business gifts. Gift Corner is a provider of
high-quality, uniquely crafted gift, chocolates, gift baskets and
other

2. Vision
Our vision is to be the leading a new environment in
the gift shop over Bangladesh.
Mission
We seek to collect high quality products at
competitive price to provide high satisfaction to the
consumers.
Objectives
 To collect and provide the customers with the quality
products to the best interest of the customers.

3. Strengths
• Relationship selling: We intend to get to know our
customers, one on one. Our direct sales efforts will seek to
maintain a relationship with our customers.
Weaknesses
• A limited financial base compared to our Country’s
counterparts.
Opportunities
• As our intended target markets are in relatively accessible
areas we intend to be able to meet their requirements in the
shortest possible time.
Threat
• The possibility of other start up such kind of gift shop.

4. Marketing Strategy
PRICING STRATEGY
PROMOTION STRATEGY
MARKETING CHANNELS

5. Market Segmentation
Gift Corner target markets will consist of the following groups:
BABY BOOM GENERATION (age 35-59)
AFFLUENT (age 30-45)
GENERATION X (age 24-37)
GENERATION Y (age 10-24)

6. Products
• Printing Products
• Customized Apparel
• Home Accessories
• Specialty Gifts

7. Market ANALYSIS

8. A break-even analysis table has
been completed on the basis of
average costs/prices. Our cost
of goods is 50%. The table
below shows our average
monthly fixed costs, and the
amount we need to sell per
month to break-even.
break-even analysis

9. The End