Market segmentation on bingo company
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Bingo potato chips uses market segmentation strategies including geography, taste preferences, demographics, and psychographics to target different customer groups. It positions itself as a youthful, innovative snack offering choice in flavors and formats including local Indian tastes. Its brand name "Bingo" has a memorable musical sound loved by all ages, and its identity emphasizes being prism-shaped, game-like, pointing, innovative, and experimentative to project a bindaas or carefree personality.
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help enhance one's emotional well-being and mental clarity.
Attitude stone cutter
The document describes three stonecutters working on a roadside who gave different responses when asked about their work. The first did it out of necessity to provide for their child, the second out of a duty to their nation, and the third as a form of worship. Their different attitudes were reflected in the careers of their children, with the first becoming a stonecutter, the second an army officer, and the third a renowned architect, showing how attitude can make a big difference.
Attitude stone cutter
Three stonecutters were asked why they did their laborious work. The first said it was out of necessity to provide for their child. The second took pride in their contribution to building infrastructure for their nation. The third found worship in their work which was constructing a temple. Years later, the children of the stonecutters followed similar paths - the first became a stonecutter, the second an army officer, and the third a renowned architect, showing that one's attitude can impact their opportunities and future.
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[To download this presentation, visit:
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一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
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Market segmentation on bingo company
- 3. Segmentation Demographic (Age) Psychographic (Attitude/Behavior) Targeting
- 4. Positioning Bingo! is positioned as a youthful and innovative snack, offering the consumers with choice in terms of both formats and flavors including Local tastes. Crisp and Clear Punch line No one can eat just One..! Lays is positioned as a very good quality snack with international taste.
- 5. After the launch of Bingo, Dec 08 Before the launch of Bingo, Mar 07 Market share: Organized Sector
- 7. What’s in my name ?? (brand name)
- 9. Brand identity Prism ITC, Shapes, Games, Poing!!! Innovative, Experimentative Indian, Different I am Bindaas!!! Cool, Young at heart Outgoing, Fun loving Physique Customer’s Reflection Customer’s Self-projection Personality Relationship Culture
Editor's Notes
- Regional/geographic segmentation
- A value proposition is an analysis and quantified review of the benefits, costs and value that an organization can deliver to customers and other constituent groups within and outside of the organization. It is also a positioning of value, where Value = Benefits - Cost (cost includes risk) Value propositions can be used to position value to a range of constituents such as: Customers – to explain why a customer should buy from a supplier (see customer value proposition). Partners - for the purposes of strategic alliances or joint ventures. Internal departments – for example where an I.T. department is creating an internal business case to present to the board for funding. Employees – for recruiting new people or for retaining and motivating existing employees. This is sometimes called the H.R. (Human Resources) or employee value proposition. Suppliers – to explain why a supplier should want to be a supplier to an organisation or customer.
- Bingo has a unique musical sound that is loved by everyone. It is one of the properties that is remembered by everyone and it is used to recall the brand by every age group.