The Hungry Hippie Business Plan Presentation

1. HELLO
THERE.
NICE TO MEET YOU.
Are you hungry?

2. THE HUNGRY HIPPIE FAMILY
SARVIKHA
PT
HUDA
MAPNT LI

3. BUSINESS
PLAN

4. BUSINESS
PLAN
t he company

5. BUSINESS
PLAN
t he company
how we will make $$

6. BUSINESS
PLAN
t he company
how we will make $$
how we operate

7. BUSINESS
PLAN
t he company
how we will make $$
how we operate
market ing & IMC plans

8. BUSINESS
PLAN
t he company
how we will make $$
how we operate
market ing & IMC plans
financial p roject ions

9. THE PROBLEM

10. SINGAPORE

11. MORE THAN
6,500
EATING
ESTABLISHMENTS

12. Only 15% have been to a healthy/organic
food establishment before

13. ?
?
inaccessible
healthy food

14. ?
?
inaccessible
healthy food
Brownice @
Sin Ming Centre

15. ?
?
inaccessible
healthy food
Brownice @
Sin Ming Centre
Poison Ivy @
Neo Tiew Road
(Kranji)

16. ?
?
inaccessible
healthy food
Brownice @
Sin Ming Centre
Poison Ivy @
Neo Tiew Road
(Kranji)
The Living Cafe @
Bukit Timah

17. ?
?
inaccessible
healthy food

18. ?
?
inaccessible
healthy food
expanding
waistlines
SOS

19. 6.9%
2004
OBESITY PREVALANCE RATE

20. 6.9%
2004
10.8%
2010
OBESITY PREVALANCE RATE

21. THE SOLUTION

22. ORGANIC CAFE
& BISTRO
@ Haji Lane

23. WHY ORGANIC?

24. WHY ORGANIC?

25. WHY ORGANIC?

26. INCREASING
DEMAND

27. 2009
2010
2011
20-30%
INCREASE
EACH YEAR
*sales of organic food

28. ORGANIC = MORE EXPENSIVE

29. ORGANIC = MORE EXPENSIVE
yes, it’s true.

30. ORGANIC = MORE EXPENSIVE
but it’s all about perception

31. $5.60
Salad Chicken McGrill

33. ENERGY
273kcal
ENERGY
300kcal

34. TOTAL FAT
16g
TOTAL FAT
12g

35. SODIUM
740mg
SODIUM
690mg

36. CHOLESTEROL
108mg
CHOLESTEROL
41mg

37. UNHEALTHY
Salad Chicken McGrill

38. TOTAL FAT
2.3g
CHOLESTEROL
21.2mg
SODIUM
224mg

39. Freshness
High Quality Ingredients
Natural Seasonings
Nutritional Balance

40. THE BRAND

42. CHARACTER
Reflect our personalities.
Fun loving & Relaxed

43. COLOR - BROWN
Togetherness
Warmth
Healing

44. VALUE
• Quality
PERSONALITY
• Easy-Going
• Friendly
ATTRIBUTE
• Trustworthy
PROMISE
• All Natural
• High Quality

45. VISION
Eat Healthy Live Healthy Be Happy

46. MISSION
Spreading the love for an alternative
healthy lifestyle through:
Real Natural Food Green Lifestyle Accessibility

47. VALUES
Happiness Openness Togetherness

48. TARGET CUSTOMERS

49. TARGET CUSTOMERS
health conscious
people

50. TARGET CUSTOMERS
• Age : 25 - 40
• Gender : 60% Female; 40%Male
• Young working adults
• Income : S$2000 - S$3000

51. TARGET CUSTOMERS
• Eat healthy

52. TARGET CUSTOMERS
• Eat healthy
• Try to live a green lifestyle

53. TARGET CUSTOMERS
• Eat healthy
• Try to live a green lifestyle
• Exercise regularly

54. 84% will opt for organic food if made
accessible

55. How much are you willing to pay?
$5-9 $10-15 $16-20 $21-Up
20% 43% 24% 13%

56. How much are you willing to pay?
$5-9 $10-15 $16-20 $21-Up
20% 43% 24% 13%
OUR PRICE RANGE

57. 90% organic food businesses in SG are
vegan based

58. UNIQUE VALUE
PROPOSITION

59. FULLY ORGANIC
100%
ORGANIC plant! meat!

60. ORGANIC SCALE

61. LOCATION
ACCESSIBILITY

62. LOCATION
ACCESSIBILITY
HAJI LANE

63. LOCATION
ACCESSIBILITY
HAJI LANE

64. THE MOOD MENU
Research has shown that certain
foods can help boost or elevate
different moods.

65. THE MOOD MENU
Eating
vegetables &
fruits helps
to lower
risks of
depression

66. SAD STRESSED TIRED

67. APPETIZERS
MAINS
DESSERTS
BEVERAGE
SAD STRESSED TIRED
Salad / Soup / Brushetta
Burger / Pasta / Rice
Humming Bird Cake Blueberry Crumb Cake
Dark Chocolate Brown Rice Ice Cream
Juice / Coffee / Tea

68. KEY INGREDIENT
+
TYPE OF DISH
+
/ / /

69. CUSTOMER
RELATIONS

70. CUSTOMER RELATIONS
hello!
friendly ser vice

71. CUSTOMER RELATIONS
hello!
friendly ser vice
complimentary
Snack

72. CUSTOMER RELATIONS
hello!
friendly ser vice
complimentary
Snack
SOCIAL
MEDIA

73. CUSTOMER RELATIONS
hello!
friendly ser vice
complimentary
Snack
SOCIAL
MEDIA
EVENTS

74. CUSTOMER RELATIONS
hello!
friendly ser vice
complimentary
Snack
SOCIAL
MEDIA
EVENTS
in-house nutritionist

75. THE ‘WOW’
EXPERIENCE

76. WOW #1
Restaurant

78. WOW #2
eMenu

79. WOW #2
food

80. WOW #2
food
NUTRITIONAL FACTS

81. WOW #2
food
NUTRITIONAL FACTS

82. OUR IMC
PLANS

83. PLATFORMS
To create
awareness
Ambient Ads
Magazines
Website
Social Media
Publicity Events
In-House Events

84. PLATFORMS
Ambient Ads
Magazines
Website
Social Media
Publicity Events
In-House Events
To update &
keep in touch

85. PLATFORMS
Ambient Ads
Magazines
Website
Social Media
Publicity Events
In-House Events
To retain
fanbase

86. PRELAUNCH
#1

87. THE PEEK-A-BOO

88. THE PEEK-A-BOO

89. PRELAUNCH
#2

90. HIPPIE EATS ESCALATOR

91. PRELAUNCH
#3

92. FORKS IN THE BUSHES

93. THE AFTER
LAUNCH

94. FOOD BLOGGERS

95. MAGAZINES

96. EVENTS

97. FINANCIAL
PROJECTIONS

98. CAPITAL INVESTMENT
$574,100

99. CAPITAL INVESTMENT
Startup Expenditure
44%
2% 15%
17%
9%
14%
Rental
Renovation
Renovation
eMenu
Tablets &
Computers
Licenses
Inventory

100. PROJECTED SALES - YR 1
38 PAX

101. PROJECTED SALES - YR 1
ESTIMATED PEAK PERIOD
LUNCH DINNER

102. PROJECTED SALES - YR 1
80%
OCCUPANCY
LUNCH
DINNER

103. PROJECTED SALES - YR 1
50%
OCCUPANCY
REST
OF
DAY

104. PROJECTED SALES - YR 1
79 PAX
A DAY

105. PROJECTED SALES - YR 1
474 PAX
A WEEK

106. PROJECTED SALES - YR 1
1896 PAX
A MONTH

107. PROJECTED SALES - YR 1
3 COURSE SET
APPETIZER
OR
DESSERT
1 BEVERAGE
1 MAIN

108. PROJECTED SALES TURNOVER
$754,970 $826,200 $937,170
YR 1 YR 2 YR 3

109. 7.4% YR 2
ROI YR 1
34%
26.7% YR 3

110. LASTLY

111. ANY QUESTIONS?

112. THANK
YOU