SlideShare a Scribd company logo
Introducing a new product in a market.
Marketing Presentation
Group Members
Asad Ghazanfer (0069)
Daniyal Khan (0047)
Malik Umer (0104)
Muhammad Mukarram (0010)
OUTLINES
Launching A New Product
Current Marketing Situation
SWOT Analysis
Objectives and Issues
Marketing Strategies
Action Plan
To make your surface sparkling clean,
People use a variety of products which are
expensive as well as not very much
effective.
We provide you a product which is cost
effective and easy to use & removes germs
& make your surface sparkling clean.
Launching A New Product
Super X
Surface Cleaner
&
Germs Killer
Packaging
Multi Surface Cleaner
Dusts and cleans just about everything so easily that you could use
it almost every day.
Use it on a number of surfaces including:
How do buyers currently go about buying
Surface Cleaner Products?
The product is low involvement
product. This is because customer does
not seek much overt information for
such products. They are usually
aware of benefits offered and about
top brands in the market. The
purchase decision for such products is
mostly planned.
Current Marketing Situation
Market Description:
• The potential target market of our product is very vast as it
includes segments who invest in cleaning brands as well as
segments that purchase insect killers like housewives, etc.
Target Group:
• Urban households, restaurants, hotels etc.
Product Review
It’s an innovation because it performs three
functions. We can say its “3 in 1”
Floor Cleaner
Germs Killer
Insecticides
Repeller
Aims & Objectives
Our aim is to become a
worldwide known
product in cleaning
brand.
Competitors
Our competitors are:
Harpic Domex Dettol
SWOT ANALYSIS
Strength
1)Good brand promotion by advertising and other
media
2)Good distribution channel that ensures brand
presence
3)One of the most popular brand in the cleansing
market
4)The Quick dry formula will reduce drying time
Weakness
1) Tough competition means limited
market share growth
2) Fake products with similar names
affects brand presence
3) Confusion can exist about our brand
image
Opportunities
1) Still major market not
tapped
2) Should extend in rural
market
3) Bring variety in products
Threats
1) Local players offering at low
price.
2) Substitutes such as detergents
available for cleaning
3) Increase in low cost private
labels
Marketing Mix
Product
Price
Place
Promotion
Product
Classification
Focuses the needs of wide Household public
3 in 1 quality
• Different places
• Brand name
• Brand logo
Pricing Strategy
Market entry strategy
We will apply the combination of customer oriented pricing
and market penetration strategy, to maximize the segment
of potential target market
Our Product
Name
Our Product
Quantity
Our Product
Price
200ml Rs:60
Super X 500ml Rs:99
750ml Rs:135
Competitors Name Competitors Price Competitors
Quantity
Harpic
200ml
500ml
750ml
Rs: 65
Rs: 105
Rs: 145
Domex
500ml Rs: 125
Dettol
500ml Rs: 124
Competitors Product Price & Quantity
Place
• Urban Area
• Direct selling
• Shops
• Super stores
Promotion
• Advertising
• Sales promotion
• Public relation
• Personal selling
• Direct marketing
Market segmentation
•Process of dividing the market
into groups (market segmentation)
•Target marketing is marketing directed toward those
groups an organization decides it can serve profitably.
TARGET MARKET SEGMENTATION
Includes segments who invest in Cleaning Brands
as well as Insect killers.
TARGET MARKET SEGMENTATION
• Age of buyers (women in the age group 25-50 years)
• Family life cycle-Married with or without children
• Light users (Average usage 1-Later per year)
Types of segmentation
• Geographic segmentation
• Demographic segmentation
• Psychographic segmentation
• Benefit segmentation
DEMOGRAPHICS
Focuses on urban scale of usage
PSYCHOGRAPHIC
Getting rid from the mess of buying three different surface cleaners.
Psychographic segmentation
Getting rid from the
mess of buying three
different types of
surface cleaners will
motivate the buyers to
go for our brand.
Benefit segmentation
Customer’s behavior will be positive
toward the product because the company
tried to meet all the desired needs and wants
of its customers.
Recommendation
We Recommend
Super X
3 in 1
Surface Cleaner
Introducing a new product in a market.
Introducing a new product in a market.

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