The document discusses several limitations that can impact rational decision making. It notes that managers may focus on finding the right answer rather than clearly defining the problem. Insufficient knowledge about a problem or its alternatives can also limit rational decisions. Time pressures may lead to hasty decisions without full rational consideration. Environmental factors assumed when making a decision could change, undermining the rationality of the choice. Other limitations include the need for compromise, misjudging people's values, poor communication, uncertainty, and an inability to properly analyze available knowledge and human behavior.