The document provides an overview of the media and business environment in India. It summarizes that the Indian media and entertainment industry is growing steadily at a CAGR of 13.9% and is expected to reach $36.49 billion by 2018. The industry consists of various segments like television, print, films, radio, music, outdoor advertising and internet advertising. Within the print segment, newspapers continue to be the largest contributor with revenues growing at 8% annually, driven by rising circulation and advertising revenues especially in regional languages. Magazines segment is smaller at 5% of revenues and facing challenges from growing vernacular newspapers and digital formats. Measurement standards and talent reskilling are some challenges faced by the industry.

1. Overview Of Media &
Business Environment.
-By NADIM AHMED

2. Media and Entertainment
Business in INDIA.
The Indian Media and Entertainment (M&E) industry is a
sunrise sector for the economy and is making high growth
strides.
The media and entertainment industry has poised to grow at a
CAGR 13.9 percent, to grow from INR1026 billion in 2014 to
INR1964 billion by 2019.
India’s entertainment and media sector is expected to grow
steadily over the next five years as per CII-PwC’s report, titled
‘India Entertainment & Media Outlook 2014’.
Proving its resilience to the world, the Indian M&E sector is on
the cusp of a strong phase of growth, backed by rising
consumer payments and advertising revenues across all
sectors.

3. India’s entertainment and media sector is expected to grow
steadily over the next five years as per CII-PwC’s report, titled
‘India Entertainment & Media Outlook 2014’. The industry is
expected to exceed Rs 227,000 crore (US$ 36.49 billion) by 2018,
growing at compound annual growth rate (CAGR) of 15 per cent
between 2013 and 2018.
The media and entertainment industry in India consists of many
different segments under its folds such as television, print, and
films. It also includes smaller segments like radio, music, OOH,
television, animation, gaming and visual effects (VFX) and Internet
advertising.
Entertainment industry in India has registered an explosive growth
in last two decades making it one of the fastest growing industries
in India.

5. Letsgetsstartedindetailaboutvarioussectors/parts
ofM&EWORLD…

7. PRINT MEDIA
For about 600 years printing has been the basic tool of
mass communication, storing and dissemination of
information and knowledge.
The modern printing in India originated in Goa in 1550
by Spanish Coadjutor, Brother John de Bustamante,
also known as Indian Gutenberg.
In India the concept of the freedom of the press can be
referred back to the Mughal Era.
The first attempt to start a newspaper in India was made
in Kolkata in 1766 by William Bolts, the well known
author of consideration on Indian Affairs.

8. Cont.…
The first major newspaper in India—The Bengal Gazette—
was started in 1780 under the British Raj by James
Augustus Hickey.
Other newspapers such as The India Gazette, The Calcutta
Gazette, The Madras Courier (1785), The Bombay
Herald (1789) etc. soon followed.
The Times of India was founded in 1838 as The Bombay
Times and Journal of Commerce by Bennett, Coleman and
Company, a colonial enterprise now owned by an Indian
conglomerate.
 The Times Group publishes The Economic Times (launched
in 1961), Navbharat Times (Hindi language), and
the Maharashtra Times (Marathi language).

9. Cont.…
In the 1950s 214 daily newspapers were published
in the country.
This number rose to 2,856 dailies in 1990 with 209
English dailies.
The total number of newspapers published in the
country reached 35,595 newspapers by 1993 (3,805
dailies).

10. Print Media mainly consists of :
oNewspapers oMagazines

11. NEWSPAPER

12.  Indian newspaper evolution is nearly unmatched in the world of
Indian press history.
 Today the structure of Indian print media maintains a product line
which is amazingly diverse array of languages, management
setup, topics and news contents.
 The rapid challenges being faced today and to be faced in near
future need dynamic and quick adaptation for the growth and
effective survival of Indian print media.
 The Indian newspapers are compelled to delicately balance the
twin challenges namely how best they can adapt to and gain from
digital distribution and advertising revenue and how to meet the
state of fourth estate.
 In India almost all big newspapers are accessible through internet
and provide up-to-date information not only related to India but
also around the globe.
 The distortion, disinformation, ‘paid news syndrome’ have aimed
to gain certain interest and suppression of news and concerns of
other interests have became a usual feature in India.

14. Some of the top newspapers:
(Regional)

15. Some of the top English
newspapers:

16. Top 10 INDIAN dailies according
to their circulation:

17. Top dailies and their owners:
NEWSPAPERS OWNERS / MANAGING
DIRECTORS
1) DAINIK BHASKAR Dainik bhaskar group.
M.D – Sudhir Agarwal.
2) HINDUSTHAN TIMES HT Media
Editor-in-chief – Sanjoy Narayan
3)MALAYALA MANORAMA Malayala Manorasma Company Ltd.
Editor-in-chief – Mammen Mathew
4) AMAR UJALA Amar Ujala Publications Ltd.
M.D – Rajul Maheshwari
5) THE TIMES OF INDIA Bennett, Coleman & Co Ltd.
M.D - Vineet Jain
6) LOKMAT Lokmat Media Ltd
Editor-in-Chief - Vijay Darda
7) DINA THANTHI Daily Thanthi Group

18. Cont…
8) RAJASTHAN PATRIKA Rajasthan Patrika Pvt Ltd.
M.D – Nihar Kothari
9) MATRUBHUMI The Matrubhumi Printing &
Publishiung Company Ltd.
M.D – M.P. Veerendra Kumar
10) DAINIK BHASKAR Dainik Bhaskar Group
M.D - Sudhir Agarwal

19. Newspaper continued to be the biggest contributor to the
revenue of print industry in 2014 which stood close to be 95
percent of total print revenue.
In 2014, the print industry witnessed rapid expansion in the
regional markets in the term of both circulation &
advertisement revenues.
Total circulation of Hindi publications reached 226.4 million and
vernacular publication touched 147 million far greater than that
of English publications which stood still at 64.4 million in 2013-
14.
In the year 2015 it is expected to grow at the rate of 8 percent
and touch INR 284 billion by the end of year.
It is expected that print industry contributes 19.7 percent to
M&E Industry by year 2019.

20. Sorce: FICCI-KPGM2015

21. Advertising: Advertising holds a significant part in total revenue pie
chart and continues to be the growth driver of the industry. Advertising
industry is expected to exhibit higher growth rate owing to the
macroeconomic environment. The print sectors share in the overall
advertisement pie remains the higher than other forms of media. Having
grown by 8.5 per cent in 2014, the print advertising revenue crossed
INR176 billion. The advertising revenue have grown at CAGR of 8.8
percent. The advertisement revenues have continued to be the main
source of revenues for the print industry, contributing 67 per cent to the
industries revenue.
Circulation: Circulation is the most common way of distribution of
newspapers in India. Circulation revenue was higher than advertising for
Hindi and English markets last year. The industry has witnessed
noticeably uptrend in earnings, with one of the reasons being an increase
in circulation revenues of major players. The industry witnessed 7.9 per
cent rise on the circulation revenue. This growth is coming from Tier II and
Tier III cities with regional language editions.

22. What is Audit Bureau of Circulations (ABC) ?
Audit Bureau of Circulations (ABC) is one of the several organisations of the
same name operating in different parts of world.
The ABC founded in 1948 is a not for profit, voluntary organisation consisting
of Publishers, Advertisers and Advertising Agencies. It has done pioneering
work in developing audit procedures to verify the circulation data published
by those newspapers and periodicals which have earned the right to display
its emblem.
ABC as it is called and understood by all, is a founder member of the
International Federation of Audit Bureaux of Circulations. The main function
of ABC is to evolve, lay down a standard and uniform procedure by which a
member publisher shall compute its net paid sales. The circulation figure so
arrived at is checked and certified by a firm of Chartered Accountants which
are approved by the Bureau. The Bureau issues ABC certificates every six
months to those publishers whose circulation figures confirm to the rules and
regulations as set out by the Bureau.
The Bureau (ABC) certifies circulation figures of member publications every
six months i.e. for the audit periods January to June and July to December.
The Audits of circulation figures are carried out by empanelled firms of
Chartered Accountants as per the prescribed Bureau's audit guidelines and
procedures.

23.  The Publisher should be a Member of Indian Newspaper Society (INS)
and the Publications should be registered with Registrar of Newspapers
for India (RNI).
 Publisher members must maintain essential books and records to
facilitate a proper ABC audit and also appoint an independent firm of
Chartered Accountants from amongst the approved panel of auditors
named by ABC. Admission of publishers to ABC membership is subject to
a satisfactory admission audit. ABC has a system of recheck audit and
surprise check audits of publications to be carried out as and when ABC
deems appropriate.
 The Bureau certifies audited Net Paid circulation figures of publications
enrolled with it for a continuous and definite six-monthly audit periods and
supplies copies of the ABC Certificates issued for such publications to
each member. Free distribution and bulk sales are also shown on the
certificates provided the relevant records are adequately maintained.
Such records are checked and facts and figures are scrutinized by
impartial Auditors, and only then is the Certificate of Net Paid Circulation
issued.

24. Challenges faced by Newspapers :

25. MAGAZINES

26.  Most magazines look more or less the same at first
glance, but Consumer: magazines targeting general
reading audiences who are subsets of the general public
with special interests.
 There are consumer magazines that cover homes,
sports, news, fashion, teen gossip, and many more
groups of readers.
 The government passed the Gagging Act of 1847and the
Vernacular Press Act in 1876.
 Trade and professional magazines targeted people
working in trades, businesses and professional fields.
These periodicals provide news, information and how-to
articles for readers working in specific industries with
advertising content focused on those industries or trades
including job notices.

27.  In 2014 though newspapers total print revenue was close to
95 percent, magazines category struggled to share 5
percent of the total revenue pie.
 While general interest magazines recorded a dip in their
growth, niche magazines holded strong among both readers
and advertisers.
 Several magazines players have now launched digital
version of their magazines either in the form of mobile app
or e-magazine.
 With the rise of vernacular dailies the size of the magazines
segment in the overall revenue pie is expected to shrink in
the coming years.
 According to latest research, in recent years general
interest magazines are losing readerships steadily and this
backfall is expected to grow in coming years.
 While, niche magazines are earning well by targeting
particular segment for limited readership audiences at high
cover price.

28. 1) There is lack of a robust measurement standard. Hence there is a
need for a measurement standard that can offer an analysis
across socio economic classes across regions of the country
experiencing different levels of growth.
2) There is serious need of re-skilling of talent to adapt to
organisational changes. Companies need to strike a right balance
& adopt a mixed strategy to embed the digital culture within the
organisation by investing in adequate training.
3) Current regional and vernacular competitive languages restricts
organic growth.

29. Sources & References:
FOR NOTES:
• Wikipedia
• www.indianbusiness.nic.in
• www.kpmg.com
• www.makeinindia.com
• Shainasnotebook.blogspot.in
FOR IMAGES:
• FICCI FRAMES 2015 Charts & Graphs.