The document provides an overview of the media and business environment in India. It summarizes that the Indian media and entertainment industry is growing steadily at a CAGR of 13.9% and is expected to reach $36.49 billion by 2018. The industry consists of various segments like television, print, films, radio, music, outdoor advertising and internet advertising. Within the print segment, newspapers continue to be the largest contributor with revenues growing at 8% annually, driven by rising circulation and advertising revenues especially in regional languages. Magazines segment is smaller at 5% of revenues and facing challenges from growing vernacular newspapers and digital formats. Measurement standards and talent reskilling are some challenges faced by the industry.
The passage discusses the Indian magazine industry and provides details about segmentation, readership, major players and marketing strategies related to pricing. It notes that the Association of Indian Magazines represents 85 magazines with a total circulation of over 80 million. It outlines different magazine segments targeting various demographics like women, children, business professionals etc. India Today Group dominates the market with 67% share while Outlook and Businessworld are key competitors. Pricing strategies aim to tap customers across income levels through strong distribution and competitive prices compared to rivals like Outlook and The Week. Supplements are also offered to drive sales.
This document provides an overview of print media, including newspapers, magazines, and other forms. It discusses the history and evolution of print media in India, highlighting some of the first newspapers published in various Indian languages. The document then focuses on different types of magazines, their target audiences and advantages, as well as characteristics of newspapers. It also covers topics like circulation figures, readership, costs of advertising, and the future of print media.
Department of Journalism and Mass Communication- History of Print Media
WHAT IS NEWS
ELEMENTS OF NEWS
Timeliness
Proximity
Prominence
Consequence
Human Interest
Conflict
Other Forms of Print Media
Structure and working of a print newsroom publication housesushant pathak
The document discusses the key components and departments of a newsroom. It notes that a newsroom is where journalists work to gather and publish news in newspapers, magazines, radio, TV or online. The main departments mentioned are editorial, advertising, circulation, printing, administrative, accounting and stores. The editorial department is responsible for gathering, editing and publishing news features and includes various editor roles. The advertising department focuses on generating revenue through ads. The circulation department handles distribution, delivery and subscriber data. [END SUMMARY]
The Press and Registration of Books Act was established in India during British rule to regulate printing presses and require the registration of books and periodicals. It aimed to collect information about printing establishments, preserve copies of publications, and regulate anonymous literature. The Act required owners of printing presses to declare their activity and for publications to include identifying information like editor and publisher names. It established penalties for non-compliance and gave governing authority to the Registrar of Newspapers of India to allocate titles, registration numbers, and certificates to publications. The Act's objectives were to regulate the industry, not prohibit publication, while respecting freedom of speech.
The Times of India is the world's largest selling English newspaper, founded in 1838. It is owned by Bennett, Coleman & Co. Ltd. and has over 45 daily newspapers and periodicals across India in 3 languages, reaching over 40 million readers. The Times of India group owns 11 publishing centers, 15 printing centers, and over 7,000 employees. It is ranked as the 8th largest newspaper in the world by circulation.
This document discusses fundamentals of advertising and objectives of key advertising organizations. It provides an overview of the Advertising Agencies Association of India (AAAI), which is the national organization of ad agencies in India formed in 1945. It outlines AAAI's objectives to benefit consumers, advertisers, and media. The document also discusses the Association of National Advertisers (ANA) in the US, which represents the marketing community and was founded in 1910. The ANA's objectives are outlined as well as its #SeeHer campaign to increase accurate portrayals of women in advertising.
The document discusses print media such as newspapers and magazines. It provides a brief history of print media beginning in ancient Rome and China and highlights some of the major developments and innovations in print media over time, including the introduction of the printing press, the first daily newspaper, magazines, photographs in newspapers, and adaptations to new technologies. It also discusses the current state and future of print media, noting competition from other media but also ways print media are adapting through their online presence and other innovations.
The passage discusses the Indian magazine industry and provides details about segmentation, readership, major players and marketing strategies related to pricing. It notes that the Association of Indian Magazines represents 85 magazines with a total circulation of over 80 million. It outlines different magazine segments targeting various demographics like women, children, business professionals etc. India Today Group dominates the market with 67% share while Outlook and Businessworld are key competitors. Pricing strategies aim to tap customers across income levels through strong distribution and competitive prices compared to rivals like Outlook and The Week. Supplements are also offered to drive sales.
This document provides an overview of print media, including newspapers, magazines, and other forms. It discusses the history and evolution of print media in India, highlighting some of the first newspapers published in various Indian languages. The document then focuses on different types of magazines, their target audiences and advantages, as well as characteristics of newspapers. It also covers topics like circulation figures, readership, costs of advertising, and the future of print media.
Department of Journalism and Mass Communication- History of Print Media
WHAT IS NEWS
ELEMENTS OF NEWS
Timeliness
Proximity
Prominence
Consequence
Human Interest
Conflict
Other Forms of Print Media
Structure and working of a print newsroom publication housesushant pathak
The document discusses the key components and departments of a newsroom. It notes that a newsroom is where journalists work to gather and publish news in newspapers, magazines, radio, TV or online. The main departments mentioned are editorial, advertising, circulation, printing, administrative, accounting and stores. The editorial department is responsible for gathering, editing and publishing news features and includes various editor roles. The advertising department focuses on generating revenue through ads. The circulation department handles distribution, delivery and subscriber data. [END SUMMARY]
The Press and Registration of Books Act was established in India during British rule to regulate printing presses and require the registration of books and periodicals. It aimed to collect information about printing establishments, preserve copies of publications, and regulate anonymous literature. The Act required owners of printing presses to declare their activity and for publications to include identifying information like editor and publisher names. It established penalties for non-compliance and gave governing authority to the Registrar of Newspapers of India to allocate titles, registration numbers, and certificates to publications. The Act's objectives were to regulate the industry, not prohibit publication, while respecting freedom of speech.
The Times of India is the world's largest selling English newspaper, founded in 1838. It is owned by Bennett, Coleman & Co. Ltd. and has over 45 daily newspapers and periodicals across India in 3 languages, reaching over 40 million readers. The Times of India group owns 11 publishing centers, 15 printing centers, and over 7,000 employees. It is ranked as the 8th largest newspaper in the world by circulation.
This document discusses fundamentals of advertising and objectives of key advertising organizations. It provides an overview of the Advertising Agencies Association of India (AAAI), which is the national organization of ad agencies in India formed in 1945. It outlines AAAI's objectives to benefit consumers, advertisers, and media. The document also discusses the Association of National Advertisers (ANA) in the US, which represents the marketing community and was founded in 1910. The ANA's objectives are outlined as well as its #SeeHer campaign to increase accurate portrayals of women in advertising.
The document discusses print media such as newspapers and magazines. It provides a brief history of print media beginning in ancient Rome and China and highlights some of the major developments and innovations in print media over time, including the introduction of the printing press, the first daily newspaper, magazines, photographs in newspapers, and adaptations to new technologies. It also discusses the current state and future of print media, noting competition from other media but also ways print media are adapting through their online presence and other innovations.
The document summarizes the history of the press in independent India. It discusses how the relationship between the government and press changed over time, from initially good relations to increased tensions. It outlines various acts passed, including the Working Journalists Act of 1955. The emergency period from 1975-1977 imposed censorship and over 250 journalists were detained. After the emergency ended, the press became more professionalized. The introduction of television also changed the media landscape in India. Minority and English language presses are also discussed.
The news agencies, also known as wire services, are among the most powerful and trusted names in news business. Some of them like Reuters have been in existence since the nineteenth century.
However, few are aware of their reach or existence. They do not own physical properties such as newspapers or television channels. But they generate news for all forms of media. Their subscribers include newspapers, magazines, radio stations, television networks and now news sites.
The document summarizes the history and details of Hindustan Times, an English-language newspaper founded in 1924 in India. It was inaugurated by Mahatma Gandhi and has grown to become one of India's largest circulation newspapers. The newspaper is owned by HT Media Ltd and has a daily circulation of over 1.1 million. It was initially launched by Sadar Panikkar but faced financial difficulties until Pandit Madan Mohan Malaviya and other leaders acquired and helped establish the newspaper.
The document discusses the history and role of the press in post-independence India. It summarizes the key recommendations and findings of the First and Second Press Commissions established to examine the state of the press. The First Press Commission in 1952 recommended establishing a Press Council and Newspaper Development Corporation to promote high standards of journalism and development of Indian language newspapers. The Second Press Commission in 1978 examined the responsibilities of press in a democracy and recommended the Press Council be given powers to deny press accreditation.
Stress is the body’s physical and psychological response to a specific demand made of us or to an event in our life. In some cases it motivates and encourages us to complete a task we find difficult so that we can take pride in ourselves and what we achieve.
- Print media is one of the oldest forms of communication, with over 1 billion people reading newspapers daily. It includes newspapers, magazines, and banners/posters.
- Print media plays an important role in democracy by informing voters and acting as a watchdog. However, media ownership and control can also influence editorial content.
- While digital media has grown, print still maintains an audience. Surveys show many prefer reading print and combine it with digital media. Print media continues to be an important source of information and generates business leads.
PRB act- Press and Registration of Book Acttanakshi
The Press and Registration of Book Act was passed in colonial India under British Rule in 1867. The act was passed to curb the Freedom of speech and expression of the writers, in the form of books, newspapers, or any other printed material, in order to stop the national uprising for the freedom of India.
Print media is one of the oldest forms of mass communication and includes newspapers, magazines, and other printed journals. Newspapers collect, edit, and print news reports and articles to provide information to readers. In ancient Rome and China, early forms of newspapers like announcements and gazettes were produced, and the printing press was later invented in the 15th century, advancing print media. In India, the print media industry is very large with over 100 million copies sold daily. Newspapers serve important functions like informing society, promoting social change, and supporting democracy. While print media has positive impacts, it also faces challenges like low literacy rates and an inability to provide live updates.
Print media began with handwritten news being circulated before the printing press was invented. The printing press, invented in 1440, allowed for mass newspaper production and distribution in Europe. Newspapers are periodicals printed on paper that convey news and information on current events to the public. They cover a wide variety of topics. Some of the most widely read newspapers in India include Dainik Jagran, Dainik Bhaskar, Amar Ujala, The Times of India, Hindustan Times, and The Hindu.
The document summarizes the structure and organization of a newspaper. It outlines the main departments including editorial, advertising, circulation, printing, administrative, stores, and IT. The editorial department is responsible for gathering, interpreting, and selecting news stories. It is assisted by editors, correspondents, photographers, and writers. The advertising and circulation departments generate revenue and distribute the newspaper. The printing department compiles the content and prints the physical copies. Other departments include administration, stores, personnel, legal, and accounting.
The Indian press evolved greatly after independence in 1947. Newspaper circulation rose as more publications emerged in various forms like group publications owned across centers. Technical developments also improved printing capabilities. However, some challenges to press freedom emerged like the Press Act of 1951 that criminalized certain types of content. The Press Commission was formed in 1952 to examine issues around the press. Emergency rule in 1975 under Indira Gandhi was a dark period where hundreds of journalists were arrested and foreign reporters were expelled or banned. Commissions later examined the excesses of that time. Press freedom in India is still developing with some regulations around sensitive content.
The document summarizes the historical growth of the Indian press in four phases from 1780 to the present. It outlines some of the key developments including the launch of the first Indian newspaper in 1780 by James Augustus Hicky in Calcutta. It then discusses the growth of newspapers in other cities like Madras and Bombay in the late 18th century. The document also notes that the British authorities imposed strict censorship and licensing laws and often jailed journalists who were critical. Raja Ram Mohan Roy launched some of the first newspapers in Indian languages in the early 19th century and advocated for a free and uncensored press.
The document discusses the evolution of the Indian press. It notes that the first printed book in India was in 1557 and the first newspaper was established in 1776 by William Bolts. However, the first Indian English newspaper was James Augustus Hicky's Bengal Gazette, published in 1780. Hicky is considered the "Father of Indian Journalism". His newspaper faced opposition from the British administration and was suppressed in 1782. Several other newspapers were established in the late 18th century in Bengal, Bombay, and Madras, but faced censorship and restrictions from the British authorities.
The Press and Registration of Books Act of 1867 aimed to regulate printing presses and newspapers in India. It required printers and publishers to register with local magistrates and provide key information about publications like titles, languages, and locations. It also mandated that printers submit copies of publications to public libraries. The Act was amended in 1955 to establish the Registrar of Newspapers for India, which verifies new publication titles, issues registration certificates, and allocates resources to registered newspapers. Violations of the Act, such as publishing without registration or providing false information, can result in fines and imprisonment.
The presentation explains about the Mass Media scenario, its Social responsibility and the phenomena of commercialization in Mass Media.theory, Change, Entertainment
Print media originated with the invention of paper in China in the 2nd century AD. Key developments included the first movable type system in the 11th century, Gutenberg's printing press in the 15th century, and the emergence of newspapers in the 17th century. Printing technology arrived in India in the 16th century and the first newspaper, Bengal Gazette, was established in 1780. The 19th century saw the growth of newspapers and imposition of press regulations in India. Important newspapers included Times of India and national leaders like Tilak used print media.
The document discusses the history and purpose of news agencies. It notes that news agencies were originally created to provide newspapers with a variety of news from around the world. Over time, other modern media like radio, television, and the internet also began using news agencies. Some of the earliest news agencies mentioned include the Associated Press, founded in 1846 in New York, Reuters founded in 1851 in England, and Wolff founded in 1849 in Germany. The document provides the founding dates of several other major news agencies from the United States, Russia, France, and India.
Role of newspaper in indian freedom movementAmal Jith
The document summarizes the important role newspapers played in the Indian independence movement. It discusses how newspapers in the late 19th/early 20th centuries, led by nationalistic journalists, helped propagate nationalist ideology, educate the public, and mobilize opposition to British rule. The British government, seeing newspapers as a threat, imposed restrictions through acts like the Vernacular Press Act of 1878 to curb their criticism of colonial policies. Overall, the document emphasizes how the nationalist press was a chief instrument in developing Indian consciousness and consolidating the freedom struggle against the British.
The document outlines professional standards for media, including providing truthful, accurate and objective information while avoiding content that could incite violence. It states that media should represent a diversity of viewpoints for public access and reflect on professional standards to maintain societal trust. Failure to meet these standards could result in societal intervention.
The history of print media in India began in 1780 with the first newspaper, Bengal Gazette. James Augustus is considered the "father of Indian press" for starting the first newspaper in Calcutta. The first newspaper published in an Indian language was in Bengali in 1818. As of 2008, India consumed 99 million newspaper copies, making it the second largest newspaper market. Major newspapers include Hindustan Times, Times of India, and Dainik Jagran. The newspaper distribution process involves printing, dispatching to distributors, and delivery through salesmen, hawkers and vendors to readers. The Indian newspaper industry is projected to grow at 6% annually to Rs. 92,900 crore by 2013.
The document discusses the history and growth of print media. It notes that print media originated from cave paintings over 25,000 years ago and the first newspaper appeared in Rome in 59 BC. It has since grown to include newspapers, magazines, and other printed materials. The Indian print media industry is one of the fastest growing sectors in India, expected to more than double from 2005-2010 due to rising incomes and consumer spending. Key drivers of growth include the rural Indian market, rising affluence in non-metro cities, and advertising projected to grow at a 14.4% CAGR through 2011.
The document discusses printing, print media, and newspapers. It defines printing as reproducing text and images using ink and a printing press. Print media refers to publications like books, newspapers, and magazines that are printed on paper. Newspapers are collections of printed pages that report news and events, and their production takes several hours. The document also outlines types of newspapers, limitations of newspapers, challenges newspapers face, the Philippine print media landscape, top Philippine newspapers, and factors that have contributed to declining newspaper readership in the Philippines.
The document summarizes the history of the press in independent India. It discusses how the relationship between the government and press changed over time, from initially good relations to increased tensions. It outlines various acts passed, including the Working Journalists Act of 1955. The emergency period from 1975-1977 imposed censorship and over 250 journalists were detained. After the emergency ended, the press became more professionalized. The introduction of television also changed the media landscape in India. Minority and English language presses are also discussed.
The news agencies, also known as wire services, are among the most powerful and trusted names in news business. Some of them like Reuters have been in existence since the nineteenth century.
However, few are aware of their reach or existence. They do not own physical properties such as newspapers or television channels. But they generate news for all forms of media. Their subscribers include newspapers, magazines, radio stations, television networks and now news sites.
The document summarizes the history and details of Hindustan Times, an English-language newspaper founded in 1924 in India. It was inaugurated by Mahatma Gandhi and has grown to become one of India's largest circulation newspapers. The newspaper is owned by HT Media Ltd and has a daily circulation of over 1.1 million. It was initially launched by Sadar Panikkar but faced financial difficulties until Pandit Madan Mohan Malaviya and other leaders acquired and helped establish the newspaper.
The document discusses the history and role of the press in post-independence India. It summarizes the key recommendations and findings of the First and Second Press Commissions established to examine the state of the press. The First Press Commission in 1952 recommended establishing a Press Council and Newspaper Development Corporation to promote high standards of journalism and development of Indian language newspapers. The Second Press Commission in 1978 examined the responsibilities of press in a democracy and recommended the Press Council be given powers to deny press accreditation.
Stress is the body’s physical and psychological response to a specific demand made of us or to an event in our life. In some cases it motivates and encourages us to complete a task we find difficult so that we can take pride in ourselves and what we achieve.
- Print media is one of the oldest forms of communication, with over 1 billion people reading newspapers daily. It includes newspapers, magazines, and banners/posters.
- Print media plays an important role in democracy by informing voters and acting as a watchdog. However, media ownership and control can also influence editorial content.
- While digital media has grown, print still maintains an audience. Surveys show many prefer reading print and combine it with digital media. Print media continues to be an important source of information and generates business leads.
PRB act- Press and Registration of Book Acttanakshi
The Press and Registration of Book Act was passed in colonial India under British Rule in 1867. The act was passed to curb the Freedom of speech and expression of the writers, in the form of books, newspapers, or any other printed material, in order to stop the national uprising for the freedom of India.
Print media is one of the oldest forms of mass communication and includes newspapers, magazines, and other printed journals. Newspapers collect, edit, and print news reports and articles to provide information to readers. In ancient Rome and China, early forms of newspapers like announcements and gazettes were produced, and the printing press was later invented in the 15th century, advancing print media. In India, the print media industry is very large with over 100 million copies sold daily. Newspapers serve important functions like informing society, promoting social change, and supporting democracy. While print media has positive impacts, it also faces challenges like low literacy rates and an inability to provide live updates.
Print media began with handwritten news being circulated before the printing press was invented. The printing press, invented in 1440, allowed for mass newspaper production and distribution in Europe. Newspapers are periodicals printed on paper that convey news and information on current events to the public. They cover a wide variety of topics. Some of the most widely read newspapers in India include Dainik Jagran, Dainik Bhaskar, Amar Ujala, The Times of India, Hindustan Times, and The Hindu.
The document summarizes the structure and organization of a newspaper. It outlines the main departments including editorial, advertising, circulation, printing, administrative, stores, and IT. The editorial department is responsible for gathering, interpreting, and selecting news stories. It is assisted by editors, correspondents, photographers, and writers. The advertising and circulation departments generate revenue and distribute the newspaper. The printing department compiles the content and prints the physical copies. Other departments include administration, stores, personnel, legal, and accounting.
The Indian press evolved greatly after independence in 1947. Newspaper circulation rose as more publications emerged in various forms like group publications owned across centers. Technical developments also improved printing capabilities. However, some challenges to press freedom emerged like the Press Act of 1951 that criminalized certain types of content. The Press Commission was formed in 1952 to examine issues around the press. Emergency rule in 1975 under Indira Gandhi was a dark period where hundreds of journalists were arrested and foreign reporters were expelled or banned. Commissions later examined the excesses of that time. Press freedom in India is still developing with some regulations around sensitive content.
The document summarizes the historical growth of the Indian press in four phases from 1780 to the present. It outlines some of the key developments including the launch of the first Indian newspaper in 1780 by James Augustus Hicky in Calcutta. It then discusses the growth of newspapers in other cities like Madras and Bombay in the late 18th century. The document also notes that the British authorities imposed strict censorship and licensing laws and often jailed journalists who were critical. Raja Ram Mohan Roy launched some of the first newspapers in Indian languages in the early 19th century and advocated for a free and uncensored press.
The document discusses the evolution of the Indian press. It notes that the first printed book in India was in 1557 and the first newspaper was established in 1776 by William Bolts. However, the first Indian English newspaper was James Augustus Hicky's Bengal Gazette, published in 1780. Hicky is considered the "Father of Indian Journalism". His newspaper faced opposition from the British administration and was suppressed in 1782. Several other newspapers were established in the late 18th century in Bengal, Bombay, and Madras, but faced censorship and restrictions from the British authorities.
The Press and Registration of Books Act of 1867 aimed to regulate printing presses and newspapers in India. It required printers and publishers to register with local magistrates and provide key information about publications like titles, languages, and locations. It also mandated that printers submit copies of publications to public libraries. The Act was amended in 1955 to establish the Registrar of Newspapers for India, which verifies new publication titles, issues registration certificates, and allocates resources to registered newspapers. Violations of the Act, such as publishing without registration or providing false information, can result in fines and imprisonment.
The presentation explains about the Mass Media scenario, its Social responsibility and the phenomena of commercialization in Mass Media.theory, Change, Entertainment
Print media originated with the invention of paper in China in the 2nd century AD. Key developments included the first movable type system in the 11th century, Gutenberg's printing press in the 15th century, and the emergence of newspapers in the 17th century. Printing technology arrived in India in the 16th century and the first newspaper, Bengal Gazette, was established in 1780. The 19th century saw the growth of newspapers and imposition of press regulations in India. Important newspapers included Times of India and national leaders like Tilak used print media.
The document discusses the history and purpose of news agencies. It notes that news agencies were originally created to provide newspapers with a variety of news from around the world. Over time, other modern media like radio, television, and the internet also began using news agencies. Some of the earliest news agencies mentioned include the Associated Press, founded in 1846 in New York, Reuters founded in 1851 in England, and Wolff founded in 1849 in Germany. The document provides the founding dates of several other major news agencies from the United States, Russia, France, and India.
Role of newspaper in indian freedom movementAmal Jith
The document summarizes the important role newspapers played in the Indian independence movement. It discusses how newspapers in the late 19th/early 20th centuries, led by nationalistic journalists, helped propagate nationalist ideology, educate the public, and mobilize opposition to British rule. The British government, seeing newspapers as a threat, imposed restrictions through acts like the Vernacular Press Act of 1878 to curb their criticism of colonial policies. Overall, the document emphasizes how the nationalist press was a chief instrument in developing Indian consciousness and consolidating the freedom struggle against the British.
The document outlines professional standards for media, including providing truthful, accurate and objective information while avoiding content that could incite violence. It states that media should represent a diversity of viewpoints for public access and reflect on professional standards to maintain societal trust. Failure to meet these standards could result in societal intervention.
The history of print media in India began in 1780 with the first newspaper, Bengal Gazette. James Augustus is considered the "father of Indian press" for starting the first newspaper in Calcutta. The first newspaper published in an Indian language was in Bengali in 1818. As of 2008, India consumed 99 million newspaper copies, making it the second largest newspaper market. Major newspapers include Hindustan Times, Times of India, and Dainik Jagran. The newspaper distribution process involves printing, dispatching to distributors, and delivery through salesmen, hawkers and vendors to readers. The Indian newspaper industry is projected to grow at 6% annually to Rs. 92,900 crore by 2013.
The document discusses the history and growth of print media. It notes that print media originated from cave paintings over 25,000 years ago and the first newspaper appeared in Rome in 59 BC. It has since grown to include newspapers, magazines, and other printed materials. The Indian print media industry is one of the fastest growing sectors in India, expected to more than double from 2005-2010 due to rising incomes and consumer spending. Key drivers of growth include the rural Indian market, rising affluence in non-metro cities, and advertising projected to grow at a 14.4% CAGR through 2011.
The document discusses printing, print media, and newspapers. It defines printing as reproducing text and images using ink and a printing press. Print media refers to publications like books, newspapers, and magazines that are printed on paper. Newspapers are collections of printed pages that report news and events, and their production takes several hours. The document also outlines types of newspapers, limitations of newspapers, challenges newspapers face, the Philippine print media landscape, top Philippine newspapers, and factors that have contributed to declining newspaper readership in the Philippines.
The document provides an overview of print media, including its history and evolution. It discusses how the printing press led to growth in publishing industries. It then covers the development of newspapers and magazines in India, including some of the first publications. The document also defines print media, discusses types like newspapers and magazines, and covers advantages and disadvantages of the medium.
The document provides a history of journalism in India from the 18th century to modern times. It discusses the origins of newspapers in Europe and their introduction to India by James Augustus Hicky in 1780. It then covers key developments in the early 20th century post-independence period, including the imposition of censorship during the Emergency period from 1975-1977. Finally, it notes some statistics on newspaper readership in India today.
Print media has a long history in the Philippines. Newspapers first emerged in the early 1800s and were used to share news with the Spanish elite. The golden age of Philippine journalism occurred after World War 2 through the 1970s, when newspapers provided crucial information to citizens and press freedom was upheld. Today, newspapers and magazines remain important sources of information, with millions of Filipinos reading print publications regularly, especially in urban areas like Metro Manila.
The document summarizes the history of printing from early woodblock printing techniques in Mesopotamia before 3000 BC, to the invention of movable type printing by Johannes Gutenberg in 1450, to modern digital printing innovations. Key developments discussed include the invention of paper in China in the 2nd century AD, Gutenberg's printing press using movable metal type, advances that increased portability and speed of printing presses in the 15th-16th centuries, and modern technologies like photostat, xerography, inkjet printing, and digital printing. The printing press spread ideas rapidly and influenced how people evaluated information.
Print media includes several types of outlets for advertisers to reach target audiences. Some of the main types discussed are newspapers, magazines, newsletters, brochures, and posters. Newspapers come in daily and weekly formats. Magazines target specific interests and can be chosen based on the product. Newsletters provide product information to specific groups. Brochures give detailed product information, while posters use brief eye-catching messages to target people on the go. Other types include direct mail, flyers, and banner advertising.
The document discusses electronic media. It defines electronic media as existing in many forms such as radio, television, computers, and smartphones. The document outlines the history of major electronic media technologies from the telegraph to computers. It also lists some of the traditional types of electronic media such as television, radio, and the internet as well as new hybrid forms like smartphones and digital displays. The document discusses how electronic media is used in education through multimedia presentations to help teach students.
The document discusses the evolution and current state of print media in Pakistan. It covers the establishment of major print media groups like Dawn, Jang, and Nawa-i-Waqt. It also discusses factors affecting print media like economic challenges, technological changes, and government regulations. Benedict Anderson's theory of print culture and nationalism is also summarized, relating how the growth of print helped develop national identity in Pakistan.
This document discusses electronic media and communication. It defines media as any means of transmitting information between a source and receiver, including things like radio, television, and computers. Electronic media refers specifically to media that transmits information electronically, using various devices from radios to computers. The document traces the history of major electronic communication technologies from the telegraph in the 1830s to modern computers and cell phones. It notes that electronic media communication allows participants to communicate remotely through new and adapted technologies.
Electronic Media (Media and Communication) -ZKZareen Khan
Electronic media can be categorized as broadcast media, non-broadcast media, and narrowcast media. Broadcast media uses electric signals to reach a large, general audience simultaneously through tools like television and radio. Non-broadcast media does not use signals and can be distributed through physical devices like CDs, DVDs, and video tapes. Narrowcast media targets a specific, local community through limited subscription or niche interest channels like podcasts, cable TV, or satellite radio.
The document discusses various types of advertising media including print media, broadcast media, online advertising, and specialty media. It provides details on newspaper, magazine, direct mail, outdoor, transit, television, radio, and online advertising. For each type of media it highlights advantages and disadvantages. The document also briefly discusses media planning and selection.
This document outlines various types of media in India including radio, television, and internet platforms. It discusses both government-run and private options for radio, television, and online content. The document also lists various roles involved in media production and dissemination, including on-air talent, content creators, and support staff, and desirable qualities for those roles like language abilities and interest in current events.
The document provides information about the Indian print media industry. It discusses that the industry is one of the largest in the world with a 20% global market share. It also notes that the industry grew by 8.3% from 2010 to 2011. The main revenue sources for newspapers and magazines are advertising and circulation. Advertising makes up a larger portion of revenue than circulation. The industry is dominated by newspapers, which make up around 95% of the market, with magazines accounting for the remaining 5%.
THE GROWTH OF INDIAN PRINT MEDIA IN THE LAST DECADE AND ITS FALLOUTSShubha Brota Raha
The Indian print media has experienced significant growth over the last decade due to economic reforms in 1991 that opened the industry to globalization and modernization. While the industry faced some setbacks recently, it remains an important part of the larger media and entertainment sector in India, which has emerged as one of the top markets globally. Key facts about the print industry include over 130,000 printing presses, 10 million industry employees, and an annual turnover of over 20 billion USD. The future remains positive as the industry continues to adopt new technologies.
Print and digital media each have advantages and disadvantages for communicating information. Print is tactile, portable, and easier for focused reading but is costly and takes up physical space. Digital media allows for up-to-date and easily accessible information but has validity, credibility, and readability issues due to online distractions. The two can support each other by using print to direct consumers to more online details or using digital ads to generate leads and print pieces to provide persuasive information. Marketers should consider the pros and cons of each based on their target consumers and goals.
This document summarizes a seminar on the characteristics of electronic media. It defines mass media and electronic media, noting that electronic media uses electricity or digital encoding to convey information through devices like television and radio. The document outlines the major types of electronic media, including radio, TV, and modern media like the internet and CD-ROMs. It describes several key features of electronic media such as its accessibility, low cost, and ability to reach a mass audience. The document concludes that electronic media can report news quickly and provide audiovisual content, making it more accessible and eco-friendly than print media.
This document discusses different types of media scheduling patterns for advertising campaigns. It describes continuous scheduling, which runs advertising steadily over the campaign period. Flighting involves intermittent periods of heavier advertising alternating with no advertising, targeting favorable selling periods. Pulsing combines continuous and flighting approaches by using low-level advertising year-round and heavier advertising during peak seasons. The document also outlines factors that influence scheduling patterns like marketing objectives, viewership trends, sales data, markets, competition and budget.
Magazine & indian news organisations hmVasee karan
The document summarizes the history and growth of the magazine sector in India from the 1980s onwards. It notes that the magazine boom in India was set off by the launch of magazines like India Today in the mid-1970s. In the 1980s, many new magazines launched covering diverse topics. The magazines introduced color printing and a more stylized reporting approach. The boom continued through the 1990s and 2000s, though some magazines closed. The magazine sector saw renewed growth in the mid-2000s with over 2,600 magazine titles registered. The document also provides an overview of some major media organizations in India.
This document is a project report submitted by Khushbu Patel for her MBA in Media and Communication. It discusses the Indian media company Bennett Coleman, which owns The Times of India newspaper and other publications. It provides an overview of Bennett Coleman's history and founding, organizational structure, products including major newspapers, and strategic initiatives.
Comparative study of News world Odisha with other news channels like regional...Sweta Leena Panda
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Marketing strategy of The Times of IndiaPramod Patil
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This document provides an overview of Bennett, Coleman and Company Limited (BCCL), India's largest media conglomerate and publisher of The Times of India. It discusses BCCL's diverse product portfolio across various media, which includes numerous newspapers, magazines, radio stations, TV channels and digital properties. The document also summarizes BCCL's marketing mix strategies for its products, focusing on the 7P's - product, price, place, promotion, people, process and physical evidence. It provides details on BCCL's product lines and supplements for its newspapers, as well as comparisons to one of its competitors, The Hindu.
Economic factors play a major role in investment decisions. Analyzing the economy and forecasting company performance is necessary for making sound investments. Investors must also analyze industries and companies to understand their financial backgrounds, growth prospects, and potential risks or losses. Specifically for Hindustan Times Limited, an analysis would examine factors like costs, competition, labor issues, future prospects, and constant innovation for the newspaper industry in India.
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This document provides an introduction and overview of the Times Group, the largest media conglomerate in India. It discusses the company's newspaper and magazine brands, with The Times of India having the highest circulation globally. The report focuses on the RMD (Results & Market Development) department, which is responsible for generating sales and expanding the market for Times Group publications. The internship involved bulk sales of magazines like Femina and Filmfare, as well as providing promotional benefits to corporate clients. Market development activities aimed to increase readership and brand awareness. The methodology, findings and conclusions of the report provide insights into the working of the RMD department and their role in sales generation.
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2. Media and Entertainment
Business in INDIA.
The Indian Media and Entertainment (M&E) industry is a
sunrise sector for the economy and is making high growth
strides.
The media and entertainment industry has poised to grow at a
CAGR 13.9 percent, to grow from INR1026 billion in 2014 to
INR1964 billion by 2019.
India’s entertainment and media sector is expected to grow
steadily over the next five years as per CII-PwC’s report, titled
‘India Entertainment & Media Outlook 2014’.
Proving its resilience to the world, the Indian M&E sector is on
the cusp of a strong phase of growth, backed by rising
consumer payments and advertising revenues across all
sectors.
3. India’s entertainment and media sector is expected to grow
steadily over the next five years as per CII-PwC’s report, titled
‘India Entertainment & Media Outlook 2014’. The industry is
expected to exceed Rs 227,000 crore (US$ 36.49 billion) by 2018,
growing at compound annual growth rate (CAGR) of 15 per cent
between 2013 and 2018.
The media and entertainment industry in India consists of many
different segments under its folds such as television, print, and
films. It also includes smaller segments like radio, music, OOH,
television, animation, gaming and visual effects (VFX) and Internet
advertising.
Entertainment industry in India has registered an explosive growth
in last two decades making it one of the fastest growing industries
in India.
7. PRINT MEDIA
For about 600 years printing has been the basic tool of
mass communication, storing and dissemination of
information and knowledge.
The modern printing in India originated in Goa in 1550
by Spanish Coadjutor, Brother John de Bustamante,
also known as Indian Gutenberg.
In India the concept of the freedom of the press can be
referred back to the Mughal Era.
The first attempt to start a newspaper in India was made
in Kolkata in 1766 by William Bolts, the well known
author of consideration on Indian Affairs.
8. Cont.…
The first major newspaper in India—The Bengal Gazette—
was started in 1780 under the British Raj by James
Augustus Hickey.
Other newspapers such as The India Gazette, The Calcutta
Gazette, The Madras Courier (1785), The Bombay
Herald (1789) etc. soon followed.
The Times of India was founded in 1838 as The Bombay
Times and Journal of Commerce by Bennett, Coleman and
Company, a colonial enterprise now owned by an Indian
conglomerate.
The Times Group publishes The Economic Times (launched
in 1961), Navbharat Times (Hindi language), and
the Maharashtra Times (Marathi language).
9. Cont.…
In the 1950s 214 daily newspapers were published
in the country.
This number rose to 2,856 dailies in 1990 with 209
English dailies.
The total number of newspapers published in the
country reached 35,595 newspapers by 1993 (3,805
dailies).
12. Indian newspaper evolution is nearly unmatched in the world of
Indian press history.
Today the structure of Indian print media maintains a product line
which is amazingly diverse array of languages, management
setup, topics and news contents.
The rapid challenges being faced today and to be faced in near
future need dynamic and quick adaptation for the growth and
effective survival of Indian print media.
The Indian newspapers are compelled to delicately balance the
twin challenges namely how best they can adapt to and gain from
digital distribution and advertising revenue and how to meet the
state of fourth estate.
In India almost all big newspapers are accessible through internet
and provide up-to-date information not only related to India but
also around the globe.
The distortion, disinformation, ‘paid news syndrome’ have aimed
to gain certain interest and suppression of news and concerns of
other interests have became a usual feature in India.
19. Newspaper continued to be the biggest contributor to the
revenue of print industry in 2014 which stood close to be 95
percent of total print revenue.
In 2014, the print industry witnessed rapid expansion in the
regional markets in the term of both circulation &
advertisement revenues.
Total circulation of Hindi publications reached 226.4 million and
vernacular publication touched 147 million far greater than that
of English publications which stood still at 64.4 million in 2013-
14.
In the year 2015 it is expected to grow at the rate of 8 percent
and touch INR 284 billion by the end of year.
It is expected that print industry contributes 19.7 percent to
M&E Industry by year 2019.
21. Advertising: Advertising holds a significant part in total revenue pie
chart and continues to be the growth driver of the industry. Advertising
industry is expected to exhibit higher growth rate owing to the
macroeconomic environment. The print sectors share in the overall
advertisement pie remains the higher than other forms of media. Having
grown by 8.5 per cent in 2014, the print advertising revenue crossed
INR176 billion. The advertising revenue have grown at CAGR of 8.8
percent. The advertisement revenues have continued to be the main
source of revenues for the print industry, contributing 67 per cent to the
industries revenue.
Circulation: Circulation is the most common way of distribution of
newspapers in India. Circulation revenue was higher than advertising for
Hindi and English markets last year. The industry has witnessed
noticeably uptrend in earnings, with one of the reasons being an increase
in circulation revenues of major players. The industry witnessed 7.9 per
cent rise on the circulation revenue. This growth is coming from Tier II and
Tier III cities with regional language editions.
22. What is Audit Bureau of Circulations (ABC) ?
Audit Bureau of Circulations (ABC) is one of the several organisations of the
same name operating in different parts of world.
The ABC founded in 1948 is a not for profit, voluntary organisation consisting
of Publishers, Advertisers and Advertising Agencies. It has done pioneering
work in developing audit procedures to verify the circulation data published
by those newspapers and periodicals which have earned the right to display
its emblem.
ABC as it is called and understood by all, is a founder member of the
International Federation of Audit Bureaux of Circulations. The main function
of ABC is to evolve, lay down a standard and uniform procedure by which a
member publisher shall compute its net paid sales. The circulation figure so
arrived at is checked and certified by a firm of Chartered Accountants which
are approved by the Bureau. The Bureau issues ABC certificates every six
months to those publishers whose circulation figures confirm to the rules and
regulations as set out by the Bureau.
The Bureau (ABC) certifies circulation figures of member publications every
six months i.e. for the audit periods January to June and July to December.
The Audits of circulation figures are carried out by empanelled firms of
Chartered Accountants as per the prescribed Bureau's audit guidelines and
procedures.
23. The Publisher should be a Member of Indian Newspaper Society (INS)
and the Publications should be registered with Registrar of Newspapers
for India (RNI).
Publisher members must maintain essential books and records to
facilitate a proper ABC audit and also appoint an independent firm of
Chartered Accountants from amongst the approved panel of auditors
named by ABC. Admission of publishers to ABC membership is subject to
a satisfactory admission audit. ABC has a system of recheck audit and
surprise check audits of publications to be carried out as and when ABC
deems appropriate.
The Bureau certifies audited Net Paid circulation figures of publications
enrolled with it for a continuous and definite six-monthly audit periods and
supplies copies of the ABC Certificates issued for such publications to
each member. Free distribution and bulk sales are also shown on the
certificates provided the relevant records are adequately maintained.
Such records are checked and facts and figures are scrutinized by
impartial Auditors, and only then is the Certificate of Net Paid Circulation
issued.
26. Most magazines look more or less the same at first
glance, but Consumer: magazines targeting general
reading audiences who are subsets of the general public
with special interests.
There are consumer magazines that cover homes,
sports, news, fashion, teen gossip, and many more
groups of readers.
The government passed the Gagging Act of 1847and the
Vernacular Press Act in 1876.
Trade and professional magazines targeted people
working in trades, businesses and professional fields.
These periodicals provide news, information and how-to
articles for readers working in specific industries with
advertising content focused on those industries or trades
including job notices.
27. In 2014 though newspapers total print revenue was close to
95 percent, magazines category struggled to share 5
percent of the total revenue pie.
While general interest magazines recorded a dip in their
growth, niche magazines holded strong among both readers
and advertisers.
Several magazines players have now launched digital
version of their magazines either in the form of mobile app
or e-magazine.
With the rise of vernacular dailies the size of the magazines
segment in the overall revenue pie is expected to shrink in
the coming years.
According to latest research, in recent years general
interest magazines are losing readerships steadily and this
backfall is expected to grow in coming years.
While, niche magazines are earning well by targeting
particular segment for limited readership audiences at high
cover price.
28. 1) There is lack of a robust measurement standard. Hence there is a
need for a measurement standard that can offer an analysis
across socio economic classes across regions of the country
experiencing different levels of growth.
2) There is serious need of re-skilling of talent to adapt to
organisational changes. Companies need to strike a right balance
& adopt a mixed strategy to embed the digital culture within the
organisation by investing in adequate training.
3) Current regional and vernacular competitive languages restricts
organic growth.
29. Sources & References:
FOR NOTES:
• Wikipedia
• www.indianbusiness.nic.in
• www.kpmg.com
• www.makeinindia.com
• Shainasnotebook.blogspot.in
FOR IMAGES:
• FICCI FRAMES 2015 Charts & Graphs.