1) Journalism is growing closer to marketing as media firms rely more on the marketplace and advertising revenue makes up 60-80% of total revenue for many outlets.
2) There are tensions between the market theory of news production, which prioritizes factors like advertiser interests, and the journalistic theory, which prioritizes newsworthiness and audience importance.
3) As news becomes more of a commodity, journalistic integrity can be compromised by the need to maximize profits, leading to potential issues like bias towards advertisers.
Culminating project for Media Research Traineeship for JP/Politiken Hus examining Politiken newspaper's marketing strategy and performance in relation to Hispanic and Francophone markets in Latin America and French-speaking territories.
Culminating project for Media Research Traineeship for JP/Politiken Hus examining Politiken newspaper's marketing strategy and performance in relation to Hispanic and Francophone markets in Latin America and French-speaking territories.
For our lecture on 6 November 2014, a copy of the PPT slides from Chapter 10's discussion. NOTE: These are the PPT slides for Section 001 only (TR, 11:30 am to 12:45 pm), shared due to technological issues in class during that day's lecture. Enjoy!
This presentation is from Raconteur's invite-only event at The Ivy Club, London on February 13, 2015 to senior marketers and brand strategists on the ROI of print, emphasising the value of high quality, sector-niche, long-form print journalism.
Truth, Trust and Technology: How Can Journalism Survive The Information CrisisPOLIS LSE
Based on the LSE Truth, Trust and Technology Commission this analyses the crisis for the news media in the context of the wider information crisis looking at the role of the tech companies.
For our lecture on 6 November 2014, a copy of the PPT slides from Chapter 10's discussion. NOTE: These are the PPT slides for Section 001 only (TR, 11:30 am to 12:45 pm), shared due to technological issues in class during that day's lecture. Enjoy!
This presentation is from Raconteur's invite-only event at The Ivy Club, London on February 13, 2015 to senior marketers and brand strategists on the ROI of print, emphasising the value of high quality, sector-niche, long-form print journalism.
Truth, Trust and Technology: How Can Journalism Survive The Information CrisisPOLIS LSE
Based on the LSE Truth, Trust and Technology Commission this analyses the crisis for the news media in the context of the wider information crisis looking at the role of the tech companies.
Into the Mainstream: Influencer Marketing in Societyrun_frictionless
TAKUMI surveyed over 3,500 consumers, marketers, and influencers across the UK, US, and Germany to uncover the latest trends in the sector. The report ‘Into the mainstream: Influencer marketing in society’, uncovered divided opinions on what consumers want to see and what brands are willing to engage with influencers on.
https://runfrictionless.com/b2b-white-paper-service/
The Access Era: Funding Favorability and DemocracyJarrod Dicker
Media business models are evolutionary, not revolutionary. As subscriptions puts more content behind a paywall, there is a focus around the consumer need for information access and the opportunities for institutions to build a value exchange to do so. Jarrod Dicker unveils the new relationship between consumers, advertisers and publishers, the importance of convenience and trust, and the approach towards building an open and lucrative ecosystem for information on the web.
Increase revenue with content marketing – strategies to extend the value of y...Wiley
Gavin Sharrock (Business Development Director at Wiley) ran an Expert Briefing session at the Association Congress UK event on 16 December 2015.
During his session delegates where invited to:
- Understand more about the advertising world and the specific opportunities it presents for societies and associations
- Discover trends and best practice in content marketing that will enable societies to increase revenue and sponsorship
- Learn from case studies provided by other societies and associations
Study skills develop throughout the course of study, often unnoticed. Writing, reading comprehension and information retrieval skills are the most important study skills, and you should develop them right from the beginning of studies. Conversation and presentation skills also develop naturally as study experiences accumulate. As a university student, you should also assess your own learning and study skills and think about what your strengths as a learner a
From Good to Epic: The Principles of Journalism Applied To Content Marketing Uberflip
Plenty of so-called journalistic tasks and methods have already infiltrated marketing departments and agencies in recent years. The majority of content marketers are maintaining editorial calendars, adhering to style guides and turning their teams into newsrooms for their brands.
Yes, this has enabled marketers to pump out content more efficiently. But hasn’t necessarily helped them do it effectively. Uberflip's latest visual examines the essential principles that drive journalists to produce amazing content and what marketers should learn from them.
http://www.uberflip.com
Sources:
1) http://www.journalism.org/resources/principles-of-journalism/
2) http://moz.com/blog/content-marketers-and-journalists
In question 1, we talked about the differences between the value chains of a traditional newspaper publisher and
an on-line news publisher. The (dis)advantages of providing news on-line was covered also.
For question 2, we evaluate the “worries about cannibalization” by comparing and contrasting the core products and target customers.
And lastly, we discussed the trends and developments that represent opportunities and/or threats to the news publishing industry. We summarized the prospects for hard-copy and digital news providers.
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
27052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
role of women and girls in various terror groupssadiakorobi2
Women have three distinct types of involvement: direct involvement in terrorist acts; enabling of others to commit such acts; and facilitating the disengagement of others from violent or extremist groups.
हम आग्रह करते हैं कि जो भी सत्ता में आए, वह संविधान का पालन करे, उसकी रक्षा करे और उसे बनाए रखे।" प्रस्ताव में कुल तीन प्रमुख हस्तक्षेप और उनके तंत्र भी प्रस्तुत किए गए। पहला हस्तक्षेप स्वतंत्र मीडिया को प्रोत्साहित करके, वास्तविकता पर आधारित काउंटर नैरेटिव का निर्माण करके और सत्तारूढ़ सरकार द्वारा नियोजित मनोवैज्ञानिक हेरफेर की रणनीति का मुकाबला करके लोगों द्वारा निर्धारित कथा को बनाए रखना और उस पर कार्यकरना था।
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
31052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
ys jagan mohan reddy political career, Biography.pdfVoterMood
Yeduguri Sandinti Jagan Mohan Reddy, often referred to as Y.S. Jagan Mohan Reddy, is an Indian politician who currently serves as the Chief Minister of the state of Andhra Pradesh. He was born on December 21, 1972, in Pulivendula, Andhra Pradesh, to Yeduguri Sandinti Rajasekhara Reddy (popularly known as YSR), a former Chief Minister of Andhra Pradesh, and Y.S. Vijayamma.
Future Of Fintech In India | Evolution Of Fintech In IndiaTheUnitedIndian
Navigating the Future of Fintech in India: Insights into how AI, blockchain, and digital payments are driving unprecedented growth in India's fintech industry, redefining financial services and accessibility.
In a May 9, 2024 paper, Juri Opitz from the University of Zurich, along with Shira Wein and Nathan Schneider form Georgetown University, discussed the importance of linguistic expertise in natural language processing (NLP) in an era dominated by large language models (LLMs).
The authors explained that while machine translation (MT) previously relied heavily on linguists, the landscape has shifted. “Linguistics is no longer front and center in the way we build NLP systems,” they said. With the emergence of LLMs, which can generate fluent text without the need for specialized modules to handle grammar or semantic coherence, the need for linguistic expertise in NLP is being questioned.
Welcome to the new Mizzima Weekly !
Mizzima Media Group is pleased to announce the relaunch of Mizzima Weekly. Mizzima is dedicated to helping our readers and viewers keep up to date on the latest developments in Myanmar and related to Myanmar by offering analysis and insight into the subjects that matter. Our websites and our social media channels provide readers and viewers with up-to-the-minute and up-to-date news, which we don’t necessarily need to replicate in our Mizzima Weekly magazine. But where we see a gap is in providing more analysis, insight and in-depth coverage of Myanmar, that is of particular interest to a range of readers.
1. Question
Is journalism a distinct
occupation or is it growing closer
to marketing or even
advertising?
2. Background
• The ‘shelf-life’ of news has never been
shorter- for at least the last 60 years, media
watchers have been warning that society is
moving faster and faster than ever before
• Part leading and part responding to public
demand, media firms rely more and more on
our "nations most trusted instrument" for
satisfying social needs and wants: the market-
place
4. News as a Commodity
• The rules of journalism are the rules of public
service vs. news production as a business
• News has become a commodity; something
bought and sold
• For many media outlets, 60%-80% of their
total revenue stems from advertising
(Stromberg, 2004)
7. Marketing
• “Advertisers have no functional concern on
the meaning or consequences of mass
communication except insofar as it provides a
mechanism for the delivery of their messages
to prospective customers“
8. Journalism
• If news departments follow journalistic codes
of ethics, they pledge to give accurate, fair
accounts of significant current events and
issues in a context that gives them meaning
9. Moving Closer
• As a large amount of revenue is derived from
marketing/ advertising- the relationship
between journalism and marketing is brought
closer...
10. 2 Theories of News Production
• Market Theory
• Journalism Theory
11. Market Theory of how News are
Produced
The probability of an event/ issue becoming news
=
Inversely proportional to harm the information might
cause investors or sponsors
+
Inversely proportional to the cost of uncovering it
+
Inversely proportional to the cost of reporting it
+
Directly proportional to the expected breadth of appeal
of the story to audiences advertisers will pay to reach
12. Journalistic Theory of how News are
Produced
The probability of an event/ issue becoming
news
=
Proportional to the expected consequence of
the story
+
Proportional to the size of the audience for
whom it is important
13. Extreme Models
• Both the market and journalism models are
defined as extremes
• The profit levels of most print and broadcast
media firms are high enough to accommodate
greater journalistic integrity
• However, given the current news market, and the
nature of news as a commodity, maximizing
return often conflicts with maximizing public
understanding
14. The Problem
• Journalists do not like to classify news as a
commodity- it is against the nature of the field
• However, the reality is quite different - each
side is trying to get the maximum return for
the minimum investment
15. So, How can Society Benefit?
• McManus states that there are 4 conditions
that must be met if society is to benefit from
the relationship between journalism and the
market
16. One: Self-interest must be pursued
rationally
• However, media firms
have greater potential
for rationally pursuing
self-interest than
society does
• Firms have greater
resources for learning
about consumers than
consumers have for
learning about them
and their products
17. Two: Knowledge of both product
quality and market must exist
• However, consumers have
limited knowledge about
the quality of news
products
• Multiple new media often
report the same issue
uncritically from a self-
interested source
• Important news is often
misrepresented or
unreported until after key
decision points have passed
18. Three: Market Must Offer Competition
• At first glance, this condition is
met as consumers can freely
pick different media channels
• However, in order to maximize
profits oligopolistic
competitors act cooperatively,
following each other's product
and pricing standards
• As product mimic each other
consumers cannot make the
market work to their
advantage by patronizing the
better product
19. Four: The transaction mustn't
influence the quality of the journalism
• However, media firms seek to produce a mix of
news content, attracting the largest audience at
the least cost
20. What is wrong with Journalism
growing closer to Marketing?
• Breadth of appeal over depth
• Deterioration of quality
• News values
• Market driven journalism- less power to the
journalist, more power to the market
21. Danger: Media Bias Ahead!
• Because advertisers need a supportive environment for
their messages, news departments should avoid
turning up negative information about advertisers and
ignore/ downplay reporting on such information made
public by others.
• Positive info about advertisers, their industries and the
value of consumption should be developed and
reported (without becoming obvious enough to
damage the news departments credibility with
consumers, of course)
22. Not totally out of control!
• If bias toward advertisers became obvious, the
news department might lose both its integrity
and the attention of intelligent consumers-
making the chanel less valuable for advertisers
29. Fact: PR is on the rise- journalism is
decreasing
• 1980
– .45 PRO's/ 100.000 population
– .36 journalists/ 100.000 population
• 2008
– .90 PRO's/ 100.000 population
– .25 journalists/ 100.000 population
Ratio: 3:1 (better equipped, better financed)
(Sulivan, 2011)
30. Online paid for content
• I.e. The Times and Sunday Times from June 2010
• If we pay for content- will it be less biased?
Probably Not!
“At the moment, the only news producers
successfully charging for most of their content
online are those selling financial information to
elite audiences – the Financial Times is one, The
Wall Street Journal is another, Bloomberg is a
third – which means they are not a model that
will likely work for general interest news.”
The State of the News Media 2011
31. New Media
So,
what about New Media?
Surely, consumers must have an advantage here, as
there are so many alternative options available!
Advertisers have even greater opportunities online
where consumers can be narrowed down to
specific interests, hobbies, likes- and even their
area of residence!
32. What is a person to do in
this marketing run set-up?