The Indian media and entertainment industry is one of the fastest growing sectors in the country, with a size of Rs. 820 billion in 2011-2012 and an expected growth rate of 11.7% by 2013. Television is the major driver of the industry, accounting for 47% of its size, though new segments like animation/VFX, radio, gaming, and internet advertising are gaining importance. Critical growth factors for the industry include the emergence of new media, convergence of traditional and new media, demand for Indian animation/VFX, and entry of major brands into new areas. The industry is expected to grow to Rs. 1.66 trillion by 2017 with digitalization, rising incomes, and increasing screens driving the film and