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: Advertising holds a significant part in total revenue pie chart and continues to be the growth driver of the industry. Advertising industry is expected to exhibit higher growth rate owing to the macroeconomic environment. The print sectors share in the overall advertisement pie remains the higher than other forms of media. Having grown by 8.5 per cent in 2014, the print advertising revenue crossed INR176 billion. The advertising revenue have grown at CAGR of 8.8 percent. The advertisement revenues have continued to be the main source of revenues for the print industry, contributing 67 per cent to the industries revenue.
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Trends in-print media
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M EDIA Nagesh Karajagi ORCHID College of Engg. & Tech., Solapur By, Anand Marda & S hilpa Mhetre
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