Indian newspaper industry

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INDIAN NEWSPAPER INDUSTRY
“I think a newspaper should be provocative, stir'em up,
but you can't do that on television. It'sjust not on”
-Rupert Murdoch

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L o o k i n g B a c k … …
In 1976, our country’s population was 775 million, one copy of a newspaper appeared for
every 80 people. A quarter century later, as the population passedone billion, one
newspaper was available for every 20 Indians. By mid 2009, India had 68,000 newspapers,
with more expected to emerge. They sell for afew cents per edition. Unlike online, print
does not require electricity andInternet infrastructure. Power shortages still occur in some
parts of India.Broadband penetration in 2009 was about 4 percent, and concentrated in
major cities. It is observed that rising literacy in India will mean an audience for printed
newspapers well into this century. In 1976, 35 percent of Indians could read. By 2008 the
figure was 70 percent. Rising youth literacy, at 82 percent in 2009, does suggestplenty of
potential readers. But those youngsters are more likely to seek their news and
information online, just as their counterparts do in other countries. As cheap broadband
inevitably becomes available, newspaper circulations will decline. A July 2009 report from
Forrester Research estimated that about 2.2 billion people worldwide would be online by
2013 – a global increase of 45 percent. Almost half of those new users would be in Asia,
with 17 percent in China alone. Mr Wilkinson, the Executive Director of the Dallas,Texas-
based International Newspaper Marketing Association (INMA)commented on Indian Print
media that the underlying trends developing elsewhere in the world are there in India as
well, whether it is consuming news via a mobile phone or computer-based Internet, but
its potential is hidden by the population and advertising growth that everyone is seeing.
The short term you can’t see the trends, there is going to be more advertising, more
readers, more titles than today – but what you have to see, though, is that the storm is
coming and that storm is the Internet and the digital migration, reports The Hindu
Business Line (2008).
Newspapers vs. Radio, Television.
Annual growth rate for the television industry is projected to be 22% and for the radio
industry, the growth rate is projected to be at the rate of 28% over the next five years. At
present, there are 110 million TV households in India, out of which 70 million are cable
and satellite homes and rest 40 million are served by the public broadcaster, i.e.
Doordarshan (DD). Similarly, there are 132 million radio sets in the country reports
Ministry of Information and Broadcasting (2009).Government has had complete
domination over AM radio broadcasting while private FM radio station ownership has
been sanctioned. However, content authorization for the latter has been confined to
entertainment and education. Private satellite television networks put up stiff
competition for the government owned Doordarshan. Doordarshan was often at the
receiving end of accusations from social commentators for manipulating news. Private
channels have also been criticized for promoting the political parties supported by their
owners. Foreign media were allowed to function freely, other than in the radio
broadcasting segment.

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Newspapers and FDI
It was in June 2002 that the National Democratic Alliance Government lifted the nearly
50-year-old ban on foreign investment inthe print media. At that time the Union Cabinet
permitted 26 per cent Foreign Direct Investment (FDI) in news and current affairs
publications and 74 per cent foreign investment in the non-news and non-current affairs
journals, The Hindu (2009). The government permitted country-specific editions published
by a local company, with a foreign partnership limit of 26 percent, though local editions of
foreign media were not allowed. June 2008 witnessed the launch of The International
Herald Tribune as a branded world business section inside the Financial Chronicle. Deccan
Chronicle Holdings, renowned for Deccan Chronicle, India's fourth largest English daily,
launched the Financial Chronicle in April 2008. The newspaper is published five days a
week from Hyderabad, Chennai and Bangalore. The IHT launch coincided with that of the
Mumbai edition on June 20. September 19, 2008 bears significance in Indian media history
as it was on that day that the Union Indian Cabinet approved foreign news magazines to
print local editions of their publications. Earlier the license was sanctioned to periodicals
which covered scientific, technical and specialty based topics.
Advertising
The Indian media and entertainment industry is poised to touch Rs. 1,15,700 crore by
2012, driven by increased advertising spend. The Indian media and entertainment
industry is growing at a pace of 19% per annum. It is expected to touch Rs.1,157 billion by
2012,reports Mint (2010) . The English media forms only 15% of the total newspaper
market and has seven times lesser readership than its Hindi counter parts. Despite the
numbers, it claims more than half the share of total advertising pie of the print space,
according to an industry estimate prepared by brokerage firm, Motilal Oswal print media
report. The higher ad rates come into play in the greater revenue generation witnessed in
English media. The perception that the purchasing power of the English newspaper reader
is much higher than that of their Hindi newspaper counterparts is the reason for the
higher ad rates. A rise in the ad rates of newspapers published in regional languages and
Hindi is expected as advertisers are turning their attention to rural areas and small towns
in search of generating more demand for their products and services.
The Indian print media scene is comprised of 62,483 registered newspapers. According to
the report, Hindi newspapers dominate the market with 40% stake while English
newspapers constitute 15% of the market. Vernacular newspapers complete the equation
with 35% of the remaining space.
The major share of the total newspaper advertising revenue is brought in by English
newspapers. Both vernacular and Hindi dailies may have higher readership but it’s the
English newspapers which contribute 53% of the ad revenue. The advertising rates of
English newspapers are nine times・ the rates of Hindi and nearly 13 times the rates of

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vernacular newspapers. PricewaterhouseCoopers states that the steep difference in the
share is partially due to the fact that most of the business newspapers (in which the ad
rates are even higher than general English newspapers) have been mostly in English till
now.PWC(2009) Siddharth Mukherjee of Adex agrees to this statement ,most of the
marketers target the niche readers. Most of the high priced lifestyle products get
advertised in the English newspapers. Mukherjee also adds that the total ad pie was
around INR 63 billion in2006 when the entire media sector was taken into consideration.
Of this total sum, around 90% to 95% of advertiser's money penetrated to 50% of the total
population while the other 50% population largely remained media dark. Industry
analysts are anticipating a change in the trend as ad rates for vernacular newspapers have
increased at a rate higher than that for the English newspapers (partially because ad rates
in English newspapers are already very high, broadening the base figure on which growth
is calculated). The trend is expected to gain momentum with time reports SomaDas
(2008).
Top Business Publications
The Indian Readership Survey (IRS) 2008 Round 2 numbers suggest that business
publications show a mixed trend. English business publications excluding Mint and
Economic Times show a general decline in readership. The data pertaining to Business
Standard, Financial Express and Business World was not available at the time of filing this
report. Mint’s rose from 51,000 to 139,000 – an outstanding increase by 88,000.
Economic Times too exhibited progress but of a lesser size – an improvement of 9,000
which increased its readership from 743,000 to 752,000. The Hindu on the other hand was
subject to a drop from 91,000 to 77,000 in Round 2.Business Today went many steps down
from 416,000 to 326,000 along with Business India which dropped from 290,000 to
240,000.Outlook followed the pattern of the aforementioned publications with a decline
from 220,000 to 204,000; Outlook Money from 122,000 to 111,000; Business and Economy
from 93,000 to 77,000.Capital Market and Dalal Street Investment Journal followed suit
with the decline trend as Capital Market crashed from 48,000 to 37,000 and Dalal Street
Investment Journal dropped to 37,000 from 42,000,exchange4media.com(2008)
wireless subscribers - GSM, CDMA & WLL (fixed) base stood at
250.93 million at the end of February 2008, reports Economic Times
(2008).
According to CTIA web site (an association of wireless operators in
US), US at the time had 256 million subscribers and adds about two
to three million subscribers every month while China adds around six

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to seven million subscribers a month. India on the other hand adds
eight to nine million a month wireless subscribers every month
making it the highest in the world. With this performance, India was
to surpass US in terms of wireless subscribers during the first half of
April 2008 to become the second largest wireless network in the
world. India's total subscriber base (wireless + wireline) also crossed
300 million mark in April 2008.
3.13. Ownership
A good number of publications and 80 percent of television channels are privately owned.
In April 2008, Infina Finance Private Ltd, an associate of the Kotak Mahindra group,
acquired 13.85% stake in Business Standard Ltd. from Pearson, the owner of the Financial
Times. Pearson was the first company to make a major investment in an Indian business
title when it invested in Business Standard four years back. The two newspapers had
worked closely with each other for more than a decade before Pearson bought the stake
in 2004, with Business Standard featuring articles from the Financial Times on a regular
basis. The Indian tide continued to use Financial Times content till end-2008. Pearson
went on to publish the Asian edition of the Financial Times in India and also runs its
Penguin book publishing and Pearson Education businesses in the country. Pearson’s
step to pull out of Business Standard was powered by its decision to develop and establish
Financial Times as a global brand. In February 2009, the Ministry of Information and
Broadcasting approved the distribution of the facsimile edition of The Wall Street Journal
and The Wall Street Journal Asia. A facsimile edition is an exact replica of the international
edition that meets certain conditions and cannot carry separate advertisements aimed at
Indian readers or locally generated content or India-specific content, not published in the
original edition of the foreign newspaper. In January 2009, the Foreign Investment
Promotion Board had passed foreign direct investment of INR 21,600,000 by Dow Jones &
Co Inc in setting up the wholly owned subsidiary named Wall Street Journal India
Publishing Pvt Ltd to bring out the newspapers in India.
Foreign Direct Investment (FDI) of up to 26 per cent is permitted in print media. News
Corp which owns Dow Jones, and the Star Network in India, is believed to be interested in
the print market, but wants the current cap raised. Wall Street Journal also has a content
sharing agreement with HT Media, which entitles the latter with the right to publish
articles in its business daily, Mint. The announcement made by the ministry of commerce
and industry on Wednesday allows 100% foreign direct investment (FDI) with prior
government approval for the publication of the facsimile editions, provided the
investment is made by the owner of the original newspaper. The policy also specifies

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thatthe publication can be undertaken only if the firm has set up its India office under the
provisions of the Companies Act, 1956 reports Mint (2009).
Printing & Distribution
Newsprint Consumption Industry estimates suggest that Indian print media consumed
close to 1.8 tonnes of newsprint in 2007.India has around 79 newsprint mills among which
four are in the public sector. Nepa Ltd, the Mysore Paper Mills Ltd, Hindustan Newsprint
Ltd and Tamil Nadu Newsprint and Papers Ltd come under the ownership of the
government Indian Newsprint Manufacturers Association (INMA), an industry body says
that the installed capacity of India’s newsprint mills is close to 2mt.It also made a
mention of the reason behind mills channeling their attention to paper products.
Newsprint manufacturing has been a loss-making- proposition in India, reports Ajay Modi
(2008). According to INMA, the paper mills in India produced around 1mt of newsprint.
The rest is imported from North America, Europe, Russia and the Scandinavian countries.
Large newspaper publishing establishments opt for a mix of domestic and imported
newsprint. English dailies use an 80:20 mix in favour of imported newsprint, regional
language dailies employ the same ratio with priority assigned to Indian newsprint. The
global price volatility has its influence on the ratio as well.
Vending Machines
In a first-of-its-kind step, Mid-Day has installed vending machines in corporate offices and
buildings across Mumbai, Delhi and Bangalore. The publication has editions in all three
cities and plans to launch an edition soon in Pune, whereupon vending machines will be
set up there as well. Mid-Day has around 90 vending machines in Mumbai, Delhi and
Bangalore with 15- 18 of these being owned exclusively by them. It has tied up with a
company called Grabbit, which owns vending machines across the country to make their
presence felt in the rest of the locations. This distribution system has been adopted with
the intention to target young mobile professionals across India (the YUMPls), who are the
core target group for Mid-Day. The vending machines have also made their way to major
corporate offices such as 3G, Infosys, Network l S, Reuters, Deutsche Bank and in
corporate complexes such as Peninsula Corporate Park reports afaqs (2008).
The Press Council.
The Press Council is a statutory body of journalists, publishers, academics, and politicians,
with a government-appointed chairman, that investigates what it believes is irresponsible
journalism and sets a code of conduct for publishers. This code includes injunctions
against publishing stories that might incite caste or communal violence. The council has
publicly criticized those it believed had broken the code of conduct.
Print Media.

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The newspaper industry sees no threat to its survival in the foreseeable future from the
digital media contrary to the raging debate over the sustainability of the print media due
to the advent of the digital newspapers and internet reports The Hindu (2009). India has
the second largest print market in the world with a readership base of over 350 million.
The influx of digital media penetration, market saturation and changing media
consumption habits has led to decelerating circulation and readership in the once
developed international markets. The Indian market, however, continues to stand due to
the low level of print media penetration. It is constantly backed by the increasing overall
media penetration and low levels of digital media penetration. With more than 62,000
newspapers printed, of which, approximately 92 percent consists of Hindi and other
vernacular languages; the structure of the Indian print media industry is characterized by
a high level of fragmentation and regional diversity. The concentration of English
newspapers circulation is primarily focused on the metro cities and urban areas, whereas
Hindi and other regional newspapers primarily target the non metro population. 92
percent of the Indian print market comprises of newspapers and magazines which
demand a share of the balance 8 percent. Newspapers are highly dependent on
advertisement revenues to supplement the low cover prices thereby contributing around
70 percent of newspaper revenues and the rest being circulation revenues. In the case of
magazines, circulation revenues add around 60 percent of the total magazine
revenuesbecause of the higher cover prices of magazines.
Expansion of the Media Industry in India
Rapid economic growth and FDI has resulted in huge growth of media industry in India. The
industry is benefited from
the favourable laws and liberation of the market. The growth of media market led to the high
competition but still there
is scope for new companies to enter and existing companies to expand. This is also creating
many opportunities and
scope for the consumers, investors and related professionals. Read on…
In post-independence era media had huge role to play towards the development of
society in India. In 1947 when India attained independence, the country was facing many
socio-political-economic challenges. Therefore, at that time media’s role towards society
was highly critical and challenging. The main goals set by the government for media to
perform were to inform and educate the Indian population. During that period print
media was flourishing as it contributed a lot in the freedom struggle. However, the reach
of this medium was very limited because the literacy rate of India was very low. As
opposed to this, boom came in broadcasting in 1980s when television made a grand entry
to the media market. The medium was controlled by the government body, Doordarshan,
unlike newspapers which have been owned by the private organisations. Since then media
market has witnessed massive growth in its every sector.

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INDUSTRY SPECIFIC
On the basis of languages, media can be divided into three broad categories: English
language media, Hindi language media and regional language media. Recent years have
seen a big growth of regional language channels and newspapers over English and Hindi
languages media. For example, especially in South India local audience is serviced by local
media produced by local companies, like Sun TV, Manorama, etc.
Features of Indian Media Market
Before moving on to the analysis of market growth in India, let us see the characteristics
of Indian media market.
1. Competition effecting content of programmes:
The kind of commercial growth an Indian media market is experiencing is affecting the
quality of the content. Commercialisation is overpowering the content of the
programmes. Many big companies are competing for advertisers and audience attention.
Therefore, media market in India has become more price-oriented than content-oriented.
It is also affecting the overall taste of the audience.
2. Private Ownership:
Majority of media organizations are owned by the private entrepreneurs. Major
companies and families have invested in these media organisations. Although, recent
years have seen the small investors investing in media, but their investments are limited
to subsidiaries and these are not into the group holding companies.
3. Cross Media Ownership:
As we know that for many decades newspapers had strong hold on
the media market. Therefore, when government monopoly broke down over broadcasting
media and many private entrepreneurs entered this sector, many of them were well
established in print media sector. For example Aaj Tak news channel belongs to India
Today Group, a leading media company which publishes well known India Today
magazine. Similarly, Radio Mirchi is owned by the Entertainment Network India Ltd.
(ENIL), which is one of the subsidiaries of The Times Group. This represents the relatively
young nature of the Indian media sector. However, we are likely to see increasing
specialisation as competition intensifies and the media industry matures. On the other
hand, Government is planning to restrict the cross media ownership as part of the
Broadcast Services Regulation Bill (which has been debated in Parliament).
4. Transparency in Media Regulation:
Two main divisions of the Government, Ministry of Information & Broadcasting and
Telecom Regulatory Authority of India keeps an eye on the media sector. In India,

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especially the editorial enjoys the freedom of expression. The policies and regulation set
by these regulatory bodies can be challenged in court.
5. Foreign Direct Investment:
Many foreign companies have been investing in media organisations as a joint venture or
as partnership or as a direct investment. In the era of preliberalisation, the role of foreign
investment in India was very limited. However, post-liberalisation the 1980s onward and
softness of Indian government on foreign investors drastically changed the face of India
media industry. Currently nearly 74% of FDI is allowed in telecommunication whereas
100% is allowed in the Internet. If we largely talk about media market then news
programmes has 26%, in radio FM has 20% and similarly DTH too has 20% of FDI and cable
can have around 49% of FDI.
6. Transparent regulatory policies:
In India there are many policies which regulate the working of media to make it more
responsible towardssociety. Especially print media is bound by regulations. In
broadcasting sector, Doordarshan and All India Radio have to follow broadcasting codes
or guidelines which have been set by the Government.
7. Regional & cultural diversity in media:
On the basis of languages, media can be divided into three broad categories: English
language media, Hindi language media and regional language media. Recent years have
seen a big growth of regional language channels and newspapers over English and Hindi
languages media. For example, especially in South India local audience is serviced by local
media produced by local companies, likeSun TV, Manorama, etc.
These characteristics of Indian media market
distinguish it from rest of the world. The kind of investment being put into the media
market is creating lots of possibilities and opportunities for further growth. The upswing
of the media market has resulted in new trends in media and entertainmentsector. Some
of these are as follows:
(a) Expansion of mobile phones as entertainment
channel: Mobile manufacturing companies are incorporating many entertainment modes
in mobile set like radio, games, movie players, Internet, etc. These features have made it a
mobile medium of communication. This has also led to easy access to information by the
consumer. 1250 INDUSTRY SPECIFIC THE CHARTERED ACCOUNTANT february 2012 119
(b) Convergence:
The expansion of media industry has increased the consumer expectations. The
convergence means merging many mediums of mass communication into one.
Communication distributors like DTH (direct-to-home), CAS (Conditional Access System)
and IPTV (Internet Protocol television) have merged radio, TV and Internet into single
signal. Recent examples of convergent service include: Services delivered to TV sets via

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system like Web TV, Email and World Wide Web access via digital TV decoders and mobile
telephones and using Internet for voice telephony.
The Share of Different Media Sectors in India
40
Source: PwC Analysis and Industry Estimates
India’s Place in Global E&M Market
Countries 2005 2006 2007 2008 2009
India 8,746 10,503 12,401 13,616 14,052
China 41,297 47,245 57,496 69,166 75,815
Japan 150,975 160,716 166,999 169,298 164,337
Us 433,842 454,572 469,096 460,997 428,140
All figures are in USD millions
Source: PwC Global E&M outlook 2010
The figures indicate the position of Indian media market as compared to other countries.
In comparison to countries like China and Japan, the Indian market is quite small.
Advertisement as a percentage of the GDP in India is only 0.53% as compared to 1.08% for
developed countries like US and 0.90% for Japan. These figures show that there is still a
lot of scope for growth in Indian media industry.

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The Growth of Media Industry in India
The Indian Entertainment and Media market is estimated to grow from estimated R 668.8
billion in 2010 to reach R1040.8 billion in 2014. Let us see the sector wise projected
growth of various industries in media markets.
a. Television Industry: Television industry is the most dominated sector in media industry
and projected to continue to be the major contributor in the industry. It has been
estimated that the television sector will grow at a healthy rate of 13.0% cumulatively over
the next coming years,from an estimated R307 billion at a Compound Annual Growth Rate
(CAGR) of 15.6% in 2010. The overall television sector is estimated to reach R488 billion by
2014.
b. The Indian Film Industry: The film industry in
India is estimated to grow at CAGR of 12.4%,reaching to R170.5 billion by 2014 from the
R114.5 billion, at a CAGR of 20.5%. However, particularly this sector has experienced the
downturn in 2009 due to the strike in multiplexes and economic recession.
c. Print Media Industry in India: The second most dominating sector in media industry is
print media. The sector is projected to grow by 7.4% over the period 2010-2014, reaching
to R230.5 billion in 2014.
d. Indian Radio Industry: Though the share of radio in media market is small as compared
to television, film and print sector yet it has shown the good growth in the market. The
industry is estimated to grow at a CAGR of 12.2%, reaching R16 billion in 2014 from the
estimated R10 billion in 2010. In advertisement share it is projected that radio
advertisement share will grow from 4.2% to 4.3% in the coming years.
e. The Animation and Gaming Sector in India:
It is worth noticing that many international production houses in the field of animation
1252 are dependent on Indian animation industry. This dependency will help the Indian
animation sector to grow at a faster rate. The sector is estimated to grow at a CAGR of
25.2% reaching to R73.4 billion in 2014. The Gaming industry will grow to an estimated
R19.4 billion by 2014 from R5.3 billion in 2009.
f. OOH: Out of Home advertisement was the worst hit industry in 2009 due to the
economic recession faced by the country. However, the industry has rebounded with the
use of digital technologies and tools. The estimated size of OOH sector was R12.5 billion in
2009 and its projected growth is at a CAGR of 11.0%, reaching R21 billion in 2014.
g. Music Industry: The predictions say that music industry is expected to be the fastest
growing segment in E&M industry. It has been estimated that Indian music industry would
grow to R26.5 billion in 2014 with a 29% of CAGR. However, this industry has been facing
lots of challenges out of which piracy is the biggest threat to the growth of the music
industry. The other challenges are acquisition rights and the cost of music royalty.

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Conclusion
Rapid economic growth and FDI has resulted in very big growth of media industry in India.
The industry is benefited from the favourable laws and liberation of the market. The
growth of media market led to the high competition but still there is scope for new
companies to enter and existing companies to expand. This is also creating many
opportunities and scope for the consumers, investors and related professionals.

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Panoramic view of the news industry
Times of India
Type Daily newspaper
Format Broadsheet
Owner The Times Group
Publisher The Times Group
Editor-in-chief Jaideep Bose
Associate editor Jug Suraiya
Founded 3 November 1838
Language English
Headquarters The Times of India Building, Dr.D.N.Road, Mumbai-
400001, India
Circulation 3,140,000 daily
Sister newspapers The Economic Times
Navbharat Times
Maharashtra Times
Ei Samay
Official website timesofindia.indiatimes.com
Times Group
The Times Group is the largest media services conglomerate in India. It is headed by
brothers Samir and Vineet Jain. The company has eleven publishing centers, fifteen
printing centers, fifty-five sales offices, Over 7000 employees, five dailies, including two of
the largest in the country with approx 4.3 million, copies circulated daily, two lead
magazines, twenty-nine niche magazines reaching 2468 cities and towns, thirty-two Radio
Stations, two Television News Channels, one Television Life Style Channel and turnover in
excess of USD 700 million, timesofindia.com (2010)

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Times Brands
Its major brands include:
 The Times of India, World's largest English-language broadsheet daily newspaper in
terms of circulation
 The Economic Times, India's largest financial daily, and the world's second largest in
terms of circulation after The Wall Street Journal
 Maharashtra Times, India's largest Marathi daily
 Navbharat Times, the largest Hindi Daily in Delhi and Mumbai
 Mumbai Mirror India's largest circulated compact newspaper
 Kolkata Mirror, a city specific online portal
 Ahmedabad Mirror
 Pune Mirror
 Bangalore Mirror, Bangalore's first morning compact daily
 The Times of India - Kannada
 Times Private Treaties, Partnering Ideas. Accelerating Growth.
 Vijaya Karnataka, India's largest Kannada daily.
The Times of India
The Times of India (TOI) is an English-language broadsheet newspaper that is widely read
throughout India. It has the largest circulation among all English-language newspapers in
the world, across all formats (broadsheet, tabloid, compact, Berliner and online).It is
owned and managed by Bennett, Coleman & Co. Ltd. which is owned by the Sahu Jain
family.
In 2008, the newspaper reported that, with a circulation of over 3.14 million it was
certified by the Audit Bureau of Circulations as the world's largest selling English-language
daily newspaper, placing as the 8th largest selling newspaper in any language in the
world. According to the Indian Readership Survey (IRS) 2010, the Times of India is the
most widely read English newspaper in India with a readership of 13.4 million. This ranks
the Times of India as the top English newspaper in India by readership. According to
ComScore, TOI Online is the world's most-visited newspaper website with 159 million
page views in May 2009, ahead of the New York Times, The Sun, Washington Post, Daily
Mail and USA Today websites.

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History
The Times Of India was founded on November 3, 1838 as The Bombay Times and Journal
of Commerce, during the British Raj. Published every Saturday and Wednesday, The
Bombay Times and Journal of Commerce was launched as a bi-weekly edition. It contained
news from Britain and the world, as well as the Subcontinent. The daily editions of the
paper were started from 1850 and in 1861, the Bombay Times was renamed The Times of
India. In the 19th century this newspaper company employed more than 800 people and
had a sizable circulation in India and Europe. It was after India's Independence that the
ownership of the paper passed on to the then famous industrial family of Dalmiyas and
later it was taken over by Sahu Shanti Prasad Jain of the Sahu Jain group from Bijnore, UP.
Supplements
The Times of India comes with several city-specific supplements, such as Delhi Times,
Calcutta Times, Bombay Times, Hyderabad Times, Indore Times, Kanpur Times, Lucknow
Times, , Nagpur Times, Bangalore Times, Pune Times, Ahmedabad Times and Chennai
Times, The Times of South
Tabloids:
 Mumbai Mirror
 Kolkata Mirror
 Bangalore Mirror
 Ahmedabad Mirror
 Pune Mirror
 Indore Mirror
The Times Group, one of the most respected business houses in India, the 168-year-old
group is a market driver across all media platforms. The group's brands include
· The Times of India - World's largest broadsheet English daily
· The Economic Times - India's largest and world's second largest financial daily
· Navbharat Times – Popular Hindi daily newspaper
· Maharashtra Times – Popular Marathi daily newspaper
· Mumbai Mirror – Leading morning newspaper in Mumbai
· Radio Mirchi - India's largest FM radio network
· Planet M - India's largest chain of music stores

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· Zoom - Lifestyle television channel
· Times Now - Television News channel (in association with Reuters)
· Filmfare - India's largest English film magazine (published in association with BBC)
· Times Jobs – India’s leading job portal
· SimplyMarry – India’s leading matrimonial portal
· Magic Bricks – India’s premier real estate portal

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The Economic Times
Format Broadsheet
Owner Bennett, Coleman & Co. Ltd.
Publisher The Times Group
Founded 1961
Language English
Headquarters Times House 7 Bahadur Shah Zafar Marg, New Delhi,
Delhi – 110002, India
Circulation 630,000 Daily
Sister newspapers The Times of India, Maharashtra Times
Official website www.economictimes.indiatimes.com
The Economic Times is an English-language Indian daily newspaper published by the
Bennett, Coleman & Co. Ltd., (This company along with its other group companies is more
popularly known as The Times Group).The Economic Times, started in 1961, is India's
largest and among the world's top 3 English Business dailies with a daily circulation of
over 620,000 copies.The Economic Times is published simultaneously from 10
Metropoliton Cities-Mumbai, Delhi, Bangalore, Chennai, Kolkata, Lucknow, Hyderabad,
Ahmedabad, Chandigarh & Pune. The company also published the Navbharat Times, the
Maharashtra Times, Femina, and Filmfare. Its main rivals are the US-based The Wall Street
Journal and Londonbased Financial Times, both of the newspapers publishes several
international editions.
The Economic Times is characterized by its salmon-pink paper, which it copied from the
better-known Financial Times. It is sold in all major cities in India. In June 2009, it also
launched a television channel called ET Now..
 Brand Equity (Weekly) - this is a weekly colour supplement thatappears every
Wednesday, which covers marketing, advertising, media and market research.
 Corporate Dossier is a supplement that appears every Friday, along with The Economic
Times aimed at the CEOs of corporate India, with a special focus on management and
strategy.
 ET Travel is a weekly all-colour supplement which covers travel and tourism aimed at
the burgeoning band of Indians who want to see and know about their country and the
rest of the world -- through Indian eyes.
 ZigWheels is a weekly all-colour supplement covering all aspects from the auto industry
from new launches and trends to ancillaries and personalities.

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 "ET Realty"
Events
 The Brand equity Quiz, is an advertising and marketing quiz which attracts corporate
entities all over the Indian subcontinent.
 ET in the Classroom Quiz, is a business quiz of UG and PG students all over
India,Wikipedia(2010),theconomictimes.com.

[Type text] Page 19
Dainik Bhaskar
Format Broadsheet
Owner D B Corp Ltd.
Political alignment Liberal
Language Hindi
Headquarters Bhopal
Circulation 2,095,241
Official website www.Bhaskar.com
Divya Bhaskar
Format Broadsheet
Owner DB Corp Ltd.
Publisher Rameshchandra Agrawal
Founded 2003
Language Gujarati
Headquarters Ahmedabad, India
Circulation 854,097 Daily
Official website Official Website
Dainik Bhaskar is an Indian Hindi-language daily newspaper published by D B Corp Ltd.. It
was started in year

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Dainik Bhaskar is a Hindi-language daily newspaper of India. It was started in year 1958
from Bhopal, the capital city of Madhya Pradesh. Its current editor is Ramesh Chandra
Agrawal.
Dainik Bhaskar is published from many cities of North and Central India:
Bhopal, Indore, New Delhi, Lucknow, Nagpur, Akola, Raipur, Gwalior, Jabalpur, Jaipur,
Ajmer, Jabalpur, Satna, Varanasi, Ahemedabad.
In Gujarat, and Western Madhya Pradesh the Gujarati Version of the newspaper is also
published as Divya Bhaskar.
Dainik Bhaskar Group publishes a varied range of magazine helpful in many ways, like
'Aha zindgi' a magazine based on highlighting the positive features of life.
The company also runs English newspaper DNA in partnership with Zee Group.
History
Dainik Bhaskar was first published in Bhopal and Gwalior of the central province. The
newspaper was launched in year 1956 to fulfill the need for a Hindi language daily, by the
name Subah Savere in Bhopal and Good Morning India in Gwalior. Later in year 1957, it
was renamed as Samachar Kranti, and then again in year 1958 as Bhaskar Samachar.
Finally in year 1960, it was published as Dainik Bhaskar. There were only 100 prints of the
news paper on the first day of its publication, a figure which increased by 69566 within a
week and rose to over 2.5 million prints daily in 2008.
Divya bhaskar
Launch
In 2003, the Bhopal-based Bhaskar Group identified Ahmedabad, Gujarat as the city with
highest potential for the fourth launch of Dainik Bhaskar outside Madhya Pradesh (MP). It
surveyed 12,00,000 households, with a team of 1050 surveyors, 64 supervisors, 16 zonal
managers and 4 divisional managers. The surveyors were gathered largely through
posters at colleges and word-of-mouth publicity, instead of expensive print and TV
advertisements. Nearly 40-50% of the surveyors were later absorbed in Dainik Bhaskar or
Divya Bhaskar, while the rest were given a certificate of appreciation. The team was
trained to reach out to 8 lakh households in Ahmedabad and 4 lakh households in

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adjoining districts, in a time span of 40 days. The newspaper was launched in Ahmedabad
on 23 June 2003, under the name Divya Bhaskar, as No. 1 with 452,000 copies (a world
record). Within 15 months, it entered two more cities of Gujarat: Surat and Vadodara. To
counter the Bhaskar's group's threat, the leading Gujarati newspapers came up with color
pages, price reductions and several high-value customer offers. However, by 2009, Divya
Bhaskar became the largest circulated Gujarati daily with 11.5 copies.
The group's pre-launch door-to-door twin-contact launch program has been recognised as
an Orbit shifting innovation. It has won Business Process Innovation award by Marico
Foundation, and is a case study in several B-schools including Indian Institute of
Management, Ahmedabad and SPJIMR.
Circulation
Divya Bhaskar is the largest circulated daily of Gujarat as per ABC (Audit Bureau of
Circulation) and has the most editions by any newspaper in Gujarat. It is published from
Ahmedabad, Baroda, Surat, Rajkot, Jamnagar, Mehsana, Bhuj, Bhavnagar (as Saurashtra
Samachar) and Junagadh (as Sorath Bhaskar).

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GUJARAT GUARDIAN
Basic Info
Launched July 16, 2012
Contact Info
Phone 0261 401 0203
E-mail info@gujaratguardian.in
Website http://www.GujaratGuardian.in
http://www.Twitter.com/GujaratGuardian
http://plus.google.com/11699954961449045...
http://www.YouTube.com/GujaratGuardian
Location Guardian House, Udhna Darwaja, Ring Road, Surat, Gujarat 395 002
Products The newspaper will have a main 16-pages and a single 8-pages or two 8-
pages supplements either in broadsheets or tabloid format every day. These will be on
variety on subjects ranging from religion to cinema and news and analysis to literature
and fine arts. These will discuss issues concerning women and children and farmers and
students. The supplements will be artistic and well laid out with enlightening content and
style. We are sure our readers would not miss any of them.
About social media
The official facebook page for GUJARAT GUARDIAN Morning Daily Gujarati Newspaper
powered by VISIONORE.
Mission
A vision to create a society ready for TRUTH, JUSTICE and KNOWLEDGE.
Description
Gujarat Guardian is the demand of conventional people, especially youth to connect with
print-media. The society and the polity need a healthy media that can effectively fight the
malice prevalent in both. It took us almost a year to put together the required resources,
technologies and appropriate man power to give to the society the kind of media they
require. Hence, “Gujarat Guardian” - Morning Daily is the result. It aims to provide
aggressive critical angles against the evil elements operating in our society, politics, police
force, education, etc. It aims to achieve in reader friendly fashion. It will be hard reading
for culprits but it will make an interesting reading for the abundant in people who will opt
to read it, day in and day out.
The 16 pages newspaper will enlist all the happenings of the day with appropriate and in-

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depth analysis of those events. There will be features like international news, news from
the capital of the country and also highlights from various state capitals. Every section of
the society will have the place in our newspaper. While we will criticize all wrong-doers
the underline current of the newspaper will be positive, social good, encouragement for
good elements and nationalism. The local coverage will concentrate on not just the
commentaries on lack of preliminary facilities but also on the resolution of all issues
concerning the common man, business community and the society at large. There will be
cartoons and illustrations that will enlighten our readers effortlessly. The editorial and the
op-ed pages will concentrate on current issues, which will be discussed and analyzed and
effort will be made towards their resolutions

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The financial express
Basic Info
Format Broadsheet
Owner Indian Express Group
Editor M.K. Venu
Founded 1961
Language English
Headquarters 9&10, Bhadur Shah Zafar Marg, Express Building, ITO New Delhi -
110002
Official website www.financialexpress.com
Website
http://www.financialexpress.com/
http://www.indianexpress.com/
http://m.indianexpress.com/
http://www.expressindia.com/
http://www.screenindia.com/
http://www.loksatta.com/
http://www.jansatta.com/
Company Overview
The Financial Express (FE) is a business paper that’s closest to the people who are in the
business of business. From business policies to market trends to new developments, The
Financial Express comes packed with incisive news on every relevant issue.
About
Organization
The Financial Express is an Indian English-language business newspaper. It is published by
the Indian Express group since 1961. The FE specialises in India and international business
and financial news.
Launched in 1961, India’s oldest financial daily, The Financial Express, is today one of the
leading newspapers in the country. Part of The Indian Express Group, the newspaper
publishes eleven editions in English from leading cities — Ahmedabad, Bangalore,
Chandigarh, Chennai, Coimbatore, Delhi, Hyderabad, Kochi, Kolkata, Lucknow, Mumbai
and Pune. It also has an edition in Gujarati, published from Ahmedabad. The newspaper
has offices across the country and is headquartered in Delhi.

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The Financial Express is an Indian English-language business newspaper. It is published by
the Indian Express group since 1961. The FE specialises in India and international business
and financial news.
Launched in 1961, India’s oldest financial daily, The Financial Express, is today one of the
leading newspapers in the country. Part of The Indian Express Group, the newspaper
publishes eleven editions in English from leading cities — Ahmedabad, Bangalore,
Chandigarh, Chennai, Coimbatore, Delhi, Hyderabad, Kochi, Kolkata, Lucknow, Mumbai
and Pune. It also has an edition in Gujarati, published from Ahmedabad. The newspaper
has offices across the country and is headquartered in Delhi.
The Indian Express Group
The Financial Express is part of The Indian Express Group, which also owns English daily
The Indian Express, Marathi daily Loksatta, Hindi Daily Jansatta, entertainment weekly
Screen, and weekly Marathi magazine Lokprabha.
Events
FE Best Banks Awards launched in February 1997, annually fetes banks that have delivered
exemplary performance on various parameters including growth, profitability, strength &
soundness amongst others. The awards are based on the FE Best Bank Survey and have
emerged as the highest award of banking excellence in the country. The event is held
annually in Mumbai, with the Hon'bl Finance Minister as the Chief Guest and witnesses a
high profile gathering including various ministers, govt. representatives, CEOs and the
Who's Who of India Inc.
FE EVI Green Business Awards- Based on the FE EVI Green Business Survey the awards
recognize the efforts of Indian businesses towards climate change and sustainability. The
awards are held on the occasion of World's Environment Day i.e. 5 June every year.
The Financial Express has also initiated a series of Round Table Conferences (RTC) that
bring together policymakers and major players to discuss key issues pertaining to different
sectors.
News
FE’s news coverage is known for comprehensive sweep of economic policy making,
corporate developments and market trends. For India’s fast expanding middle class of
over 300 million, as per latest NSS data, plus the CEOs and government officials, the
insights into the Indian growth story are particularly edifying. From business policies to
market trends to new developments, The Financial Express comes packed with incisive
news on every relevant issue. On weekdays there are a number of special pages which
carry reports and analysis on crucial areas of the economy like—automobiles,
infrastructure, entertainment, capital markets, workspace, small and medium enterprises,
infrastructure, real estate, green businesses and BRIC. In addition the FE Reflect comes
packed with insights, perspectives, discussion and debate that gives you food for thought.
The Financial Express on Sunday focuses on the weekend reading for corporate
executives.

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Sandesh news paper
Format Broadsheet
Owner The Sandesh Ltd.
Publisher Falgunbhai Patel
Editor Falgunbhai Patel
Founded 1923
Language Gujarati
Headquarters Ahmedabad, India
Official website www.Sandesh.com

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