analysing various medias through FICCI and KPMG reprts and their market share in the advertising world

1. (ASSIGNMENT)
By-:
Tanisha jaiswal
BJMC 2C

3. 
Marketing & advertising (M&A) are the tools which
can be used by an organization to relate itself to its
target audience at a large scale.

The 'Grand Old Man' of Indian advertising’,
R.K.Swamy, was instrumental in bringing advertising
to the Indian map at the age of 50.

After that several big names such as Ogilvy &
Mather, Enil and Mediaturf have established large
business houses and have made a name for them
in this large growing M&A market.

5. 
The popularity of Internet based Social
Networking Websites and the
advancement in technology has led to the
emergence of digital advertising.

The television & entertainment have grown
largely in the past few years.
But the market is currently in favor of
Internet based advertising which has
projected a growth of 32 % in the last 5
years.
 This has happened on account of the
increasing use of Internet and modern
technology.


6. 60
50
57
Percentage
44
40
30
20
20
18
10
5
3
0
Television Satellite TV
Print
Radio
Cinema
Internet

7. 45
40
35
30
25
20
15
10
5
0
41
40
Percentage
7
5
4
2
1

8. TELEVISION

9. FUTURE GROWTH – The TV industry in India is
estimated at INR 370 billion in 2012 and is
expected to grow at a CAGR of 18% over
2012-2017 to reach INR 848 billion in 2017.
The share of subscription revenue to the total
industry revenue is expected to increase from
66% in 2012 to 77% in 2017.

10. PRINT
Total dailies
and periodicals
62483
Hindi
English
Vernacular
24927
9064
28492

Print has more than 10000+ unique titles in
India.

46% of the registered publications are in
Vernacular language

11. FUTURE GROWTH – The print sector is projected
to grow at a CAGR of 8.7% and touch INR
340 billion by 2017.
Circulation revenues are expected to grow at
a CAGR of 4.5% from 2012-2017.

12. CINEMA
FUTURE GROWTH - Ancillary revenue streams
constituted 4.8 percent of film revenue in
2012 and are expected to contribute 5.7
percent by 2017.
Indian cinema is still very much dependent on
the theatrical revenue with 76 percent of
revenue coming from this segment.

13. NEW MEDIA
60
Active Internet
Users (in million)
50
40
30
20
10
0
2000
2004
2008
2010
•The total number of active internet users in India has grown by more
than 250% in last decade.
•Similarly broadband users in India have been consistently growing on an
average of around 50%.

14. FUTURE GROWTH – the number of internet
users reached 174 million in 2012 and is
expected to reach over 60% of total TV
viewers by 2017.
Growing closer to 40%, the online ad market
in India touched INR 20 billion in 2012 and is
expected to grow at a 32% to reach INR 74
billion in 2017.

15. OUT OF HOME
OOH or Out of Home advertising has shown an immense
rise in popularity and acceptance by advertising
agencies.
The estimated advertising spend was around 15 billion in
the year 2008. This has increased to around 25 billion by
the end of 2012.

16. FUTURE GROWTH - Global Advertisers carried
out research to conclude a series of
predictions:

Digital sites will not simply replace static
sites, but will create additional levels of
consumer reach.

OOH will develop a symbiotic relationship
with mobile marketing and internet based
campaigns, opening up new revenue
streams.

Two broad OOH sectors will also be
emerged: Broadcast and Targeted

17. RADIO
The radio sector is poised for an exponential
growth in India.

There is a proposal for allowing 806 private FM
Radio stations in Phase III
In addition, All India Radio (AIR) is getting ready
to launch a total of 320 FM radio
Stations


Currently there are around 250 FM stations
across 90 Cities

18. FUTURE GROWTH - The industry is forecast to
grow at a 10% CAGR till 2014 and is
expected to grow at a CAGR of 21% after.
The radio’s share of media ad spends is
expected to increase from 3.9% currently
to 4.3% in 2017.

19. 160
140
120
100
80
60
40
20
0
2011
2012

20. FDI in the broadcasting sector
As per Press Note 7 (2012 series) issued
on 10 April 2012, the Government raised
the existing foreign investment limits /
liberalized the FDI norms in various key
activities in broadcasting sector.

21. 
FDI for uplinking and downlinking TV
channels will be subject to compliance
with the relevant up-linking or downlinking policy notified by the Ministry of
Information & Broadcasting from time to
time.

In view of national security concerns, the
Press Note has also detailed out multiple
security conditions which have to be
fulfilled by the companies in addition to
the respective sectoral conditions