Media convergence is the merging of various communication platforms, both through technology and content. It involves the coming together of print, television, radio, internet and other digital platforms. Examples of converged media include social networking, smartphone apps that allow access to SMS, email, advertisements and barcodes that redirect to websites. Convergence provides opportunities like multi-platform content delivery, interactivity and cost reduction, but also poses challenges like information overload if not managed properly, plagiarism, difficulties for older users to keep up with changing technology, and higher costs compared to traditional media forms.

1. What is convergence
of media?
• The process of various media
platforms coming together both
through technology and through
content.
• Technical definition: Media
convergence is the merging of
mass communication outlets –
print, television, radio, the
Internet along with portable and
interactive technologies through
various digital media platforms.

2. Diagrammatic representation:-

3. Types of Convergence:-
 Internet.
 Laptop.
 Portable Phones.
 Tablet PC’s.
 Stereo Devices.
 Gaming consoles.

4. Examples of Converged media:-
 Social Networking.
 Applications in a smartphone.
 SMS Promotion.
 Email awareness.
 Hoardings.
 Advertisements on a social messaging app.
 Barcode scanning.

5. Content Wise convergence:-
 When a text message has a direct link to a website.
 Hoarding information redirecting to a website.
 E-newspaper applications.
 When an email helps you reach a particular website.
 While conversing with friends and family the user encounters an
advertisement which further redirects to a website.

6. What are the opportunities in Convergence of
Media ?
 Content delivery through variety of media.
 Provides various tools for interactivity.
 Cost reduction.
 Increasing functionality.
 Easier and quicker feedback mechanism.

7. Challenges:-
 In a way it gives rise to clutter if not handled properly
 Copying of content(plagiarism).
 Problem for older generation to cope with ever-changing technology.
 Comes with a price.
 A newspaper costs 5 Rs where as mobile phone with internet will cost at
least 8grands.

8. Example:-08/01/2014
 B) Text messages having direct links to
the websites.
 Text messages received on a
smartphone.
 Myntra online shopping website
sending promotional messages.

9. Example:-09/01/2014
 C) Social Networking apps sharing
reviews.The links further redirecting
to the respected website with more
information.
 Facebook Application being used on a
smartphone.

10. Example:-10/01/2014
 D) Advertising in a application.
The links further redirecting to
the respected website with more
information.
 Zedge Application being used on
a smartphone.
 The advertisement is of Quickr.

11. Example:-11/01/2014
 G) Smartphones having an ability to
scan barcodes which further redirect
to the respected website.
 The application ‘Barcode Scanner’ is
available at the ‘Play Store’ which can
be installed without any cost.

12. Example:-12/01/2014
 E) Email awareness about various
offers.The links further redirecting
to the respected website with more
information.
 Email being received on a
smartphone.
 Abercrombie & Fitch sending
promotional e-mails.

13. Example:-13/01/2014
 F) Hoardings / Newsletters
redirecting to websites.

14. Example:-14/01/2014
 A) An article from a e-newspaper
application.
 The EconomicTimes Application
being used on a smartphone.

15. Weekly observations:-
 The instances mentioned in the above slides were being noticed on a
daily basis.
 The examples have the dates at which they were observed and noted
respectively.

16. Assignment on Convergence of media
ThankYou…
BBA - 1
(Piyush Lulla)