The document discusses the history and development of mass media in India, highlighting the impact of print media and the emergence of online platforms. It details the evolution of newspapers, magazines, and radio broadcasting, as well as their role in education and nation-building. Despite advancements in technology, print media remains significant for its in-depth reporting and long-lasting influence on readers.

1. Introduction to mass communication
Section 5
MEDIA HISTORY AND DEVELOPMENTS: A STUDY ON INDIAN MASS
MEDIA
SUHAILAH BINTI ZULKIFLY ( 1019100)
FARAH WAHIDA BINTI ARIFFIN (1013546)
NUR FASIHATUL HAFIZAH BINTI MOHD KAMAROLZAMAN (1011400)
NURUL ATIKAH BINTI AZMI (1018156)

2. MASS MEDIA IN INDIA
The variety ethnic in india is one of factors the increasing of mass
media in a various language
The contribution of print media in providing information and
transfer of knowledge is remarkable and has the advantage of
making a longer impact on the minds of the reader, with more in-
depth reporting and analysis.
The emergence of online media does not effect the requirement of
print media, otherwise it generates the development of the country.

3. AN OVERVIEW :

4. Newspaper Magazine
• A weekly is published once
• only 3533 newspapers and a week and a monthly once
periodicals when India a month (“India Today”
become independent • A fortnightly is published
• Every year new once in two
publications are coming up weeks(“Champak” )
in almost all languages in • A bi-weekly is published
India twice every week
• 31 March 2006 India has • A tri-monthly is one which
62550 publications is published every three
months (“Grihasobha” and
“Vanitha”
• Annuals come out only once
a year

5. • started in India under • was pioneered in India • 'Software Development
All India Radio (AIR) on by the Madras and IT Enabled
15th September 1959 Presidency Club Radio Services' have emerged
as an experiment in 1924 as a niche opportunity
• educational • in 1932 the for India in the global
programmes for school Government of India context
children and farmers took over broadcasting. • The Government has
• the Indian government A separate announced promotion
used the American depart-ment known as of Information
satellite ATS-6 to Indian Broadcasting Technology as one of
broadcast educational Service was opened. the top five priorities
programmes to Indian • The Service was later of the country and has
villages designated 'All India constituted a National
• Total number of Radio' (AIR)The Task Force on
channels registered number of private FM Information
with Ministry of Radio stations in Technology and
Information and operation stood at 248 Software Development.
Broadcasting has at the end of June
increased from 503 in 2010.
March 2010 to 515 in
June 2010.

6. PAPER TECHNOLOGY IN INDIA
• Ancient Indian writing materials
The available writing materials were generally of two
types:
1. hard ; stone, metal, shells.

7. 1. Soft ; wooden board (pati), birch-bark (bhurja-patra),
palm leaves (tada-patra), leather (ajina), cotton cloths
(karpasika pata) and paper.

8. • Indian Paper Manufacture Centre
Indian papermaking centres produced glazed paper. It
has categorized ancient paper into 7 categories :
KHASAHI JAHANGIRI
KASHMIRI
AHMEDABADI (paper was glossy,
(paper was stout and
(a little thick) thin, polished & bluish
glazed
white)
AURANGABADI Ancient paper
(glossy and stout) HYDERABADI
(well glazed and
brown colour)
FAIZABADI KANPURI
(unpolished paper) (From bamboo and
greyish in colour)

9. PRINT MEDIA DEVELOPMENT
• Indian print media industry –biggest industries on global scale
more than 230 years
• Printing media –originated in 1556- Jesuit Priests
• Francis Xavier-Doctrina Crista (1st book was printed in Old Goa)-
Portuguese language
• Raja Ram Mohan Ray and British Journalists in India made an
early demand for free press during British periods
• 19th century, 2 categories of newspaper :
1. Began by Serampor Missionaries as the cultural arms of British
imperialism
2. Consisted of newspapers started by Indians
• Today, newspaper were a role of the freedom struggle

10. Newspaper
• History-began in 1780 with publication of the Bengal Gazette from
Calcutta
• The 1st printed newspaper was a weekly publication- but, British not
consider freedom of the press as good for society and they tried to
defeat publication of newspaper
• In 1789, 1st newspaper from Bombay- The Bombay Herald, followed
by „ Bombay Courier‟ (English language)
• Later, this newspaper merged with the Times of India in 1861-
carried news about areas under the British rule
• Raja Ram Mohan Roy, fought for the freedom of the press edited a
Persian weekly called „Mirat-ul- Akhbar‟ .
• Then, Samachar Darpan in Bengali was the 1st newspaper in Indian
language.

11. • Now, the total number of newspaper and periodicals produced
in India around 41,704 in 1997
• the newspaper collected their news from agencies.
• Have 4 agencies, Press Trust of India( PTOI), United News of
India (UNI), Samchar Bharti and Hindustan Smanchar.
• India consumed 99 million newspaper copies as of 2007,
making it second largest market in the world for newspaper.
• Nowadays, there are many newspaper in India such as MP
Chronicle, Navaabharat , Kannanda Praba and etc.

12. BOOK
• 1st book, “Doctrina Crista‟ wrote by Francis Xavier printed in
Kollam using machine imported from Portugal in 1556
• The same book „Thambiraan Vanakkam” published by
Portuguese missionary Henrique Henriques with paper imported
from China
• Other book – other language, Bengali, Hindi, Oriya,
Malayalam, Assamese and Telugu
• In 1897, F.M Colemam was earliest book with color photograph
publish in India.
• Now,one of the Companies of book manufacturing in India,
located in Navi Mumbai, Repro India reported stand alone
earnings results for the third quarter ended December 2010.
• The total income rose 25.65% to Rs 651.35 million, And they
bocame best of the world for book manufacturing companies

13. MAGAZINE
• 1st magazine- The Calcutta Monthly Register was published
In 1790
• In Bombay,, the Bombay magazine was started in 1811 and
lasted but a short time .
• The Bombay Quarterly Magazine in 1853 gave place to the
Bombay Quarterly Review , issued in 1855.
• In Madras, - Journal of Literature and Science and the
Oriental Magazine and Indian Hurkuru(1819)
• Nowadays, the Indian magazine segment has been increased
rapidly- reach INR 14.9 billion in 2009.
• Over the next three years, it is expected to record an annual
growth rate of 6-10 % .
• The examples of the magazine in India now in Forbes, Seed
Today. Cosmopolitan and etc.

14. MASS MEDIA CONTRIBUTION TOWARD NATION BUILDING
•Politic
1. One of the modes in revealing the aspect of democracy -
bring about the downfall of the despot rulers.
2. Exposes the injustice, oppression, partially and misdeeds
of society.
3. Creates awareness among the public - make them
against the negative ailment in the administrative level.
4. Act as the supervisor of citizen’s right and privileges.

15. •Education
1. Radio become the lead of ‘informer’ – affordable by
majority.
2. About 60 channels – a lot of information, instill a good
setting of a good base for the knowledge culture.
3. Television – 515 over-the-air and satellite channels
serve thousand of programmes.
4. Literacy rate – rise for about 9.2% to become 74.04% in
2011 compared to previous decade.

16. • Economy
1. various types of communication media (tv, radio,
newspaper, magazine and internet) – government
gain profit through corporation by reap revenue
from the operation, advertising, subscription and
sale of copyrighted materials.
2. has more than 40 000 newspaper ( over 100
million copies sold each day) and over 500
satellite channels.
3. has strong music and film industry.

17. CONCLUSION
• Each country has its own way in developing mass media in
line with the evolving of technology and the other aspects
such as economy, politics and culture
•The social media widely used by the people in India. There
are over 184 million bloggers generating content, mostly for
free. There are millions of video clippings uploaded daily
•Even after the advent of electronic media, the print media
has not lost its charm or relevance because its has the
advantage of making a longer impact on the minds of the
reader, with more in-depth reporting and analysis.

18. THANK YOU