This document discusses the issue of paid news in Indian media. It defines paid news as media coverage or content that is paid for by political parties or corporations. Paid news undermines democracy by misinforming the public and using money to influence elections. It has become widespread and highly organized in India. Several cases of paid news are also discussed from recent elections. Potential measures to address the problem include strengthening regulations, increasing transparency, and educating the public.
The different ownership patterns in Media includes Individual ownership, Corporation ownership, partnership ownership, group/chain ownership, employee ownership and vertical ownership etc.
History of media during emergency-slideshareNEERAJPANGHAL2
This presentation include History of Media during Emergency and history of media. This has been made by Neeraj Panghal . We hope it will be beneficial for you all guys.
The different ownership patterns in Media includes Individual ownership, Corporation ownership, partnership ownership, group/chain ownership, employee ownership and vertical ownership etc.
History of media during emergency-slideshareNEERAJPANGHAL2
This presentation include History of Media during Emergency and history of media. This has been made by Neeraj Panghal . We hope it will be beneficial for you all guys.
Prasar Bharati is India's largest public broadcasting agency. It is a statutory autonomous body set up by an Act of Parliament and comprises the Doordarshan Television Network and All India Radio, which were earlier media units of the Ministry of Information and Broadcasting.
Department of Journalism and Mass Communication- Approaches: Development Communication
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Prasar Bharati is India's largest public broadcasting agency. It is a statutory autonomous body set up by an Act of Parliament and comprises the Doordarshan Television Network and All India Radio, which were earlier media units of the Ministry of Information and Broadcasting.
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The style of reporting news to public which involves use of fear, anger, excitement and crude thrill undertake by the media to increase the viewership ,ratings and lastly profits.
It explains the actual role of media in the society. Moreover, it also gives emphases on how the media should behave in the society in order to give exact and useful information in accordance with preset norms mentioned by Press Council of India.
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03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
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Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
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ys jagan mohan reddy political career, Biography.pdfVoterMood
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Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
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Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
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हम आग्रह करते हैं कि जो भी सत्ता में आए, वह संविधान का पालन करे, उसकी रक्षा करे और उसे बनाए रखे।" प्रस्ताव में कुल तीन प्रमुख हस्तक्षेप और उनके तंत्र भी प्रस्तुत किए गए। पहला हस्तक्षेप स्वतंत्र मीडिया को प्रोत्साहित करके, वास्तविकता पर आधारित काउंटर नैरेटिव का निर्माण करके और सत्तारूढ़ सरकार द्वारा नियोजित मनोवैज्ञानिक हेरफेर की रणनीति का मुकाबला करके लोगों द्वारा निर्धारित कथा को बनाए रखना और उस पर कार्यकरना था।
2. INTRODUCTION
Paid news' syndrome is a menace and rooting it out is
essential for the health of democracy.
Paid news has assumed both corporate and political
dimensions.
Most commonly, the desired result is to drive
consumer behaviour with respect to a commercial
offering.
3. • The phenomenon of “paid news” goes beyond the
corruption of individual journalists and media
companies.
• It has become pervasive, structured and highly
organized.
• In the process, it is undermining democracy in
India.
4. DEFINITION OF PAID NEWS
• SCANDALOUS PHENOMENON IN INDIAN
MEDIA
• PAID NEWS PART OF TWO MAJOR
GROUPS
• PAID NEWS BY PRESS COUNCIL OF INDIA
5. THE RATE CARD
• Story of politics
15 times a day
• Rs 3 CR per year
at
Rs 3000 per
min……
• Live telecast of
CM’s speech
• Rs 48 lakhs per
year for
4 broadnews
8. • Sudden mysterious death of Lal Bahadur
Shastri.
• Sham Prasad Mukherjee and Dayal
Upadhaya were murder postmortem
reports were never made public.
• Death of Rajeev Dakshit by poison.
9. Earned vs. Paid Media
• First of all—what are paid and earned
media? The terms are commonly defined
as:
10. PAID MEDIA
• Advertisements
• paying for media coverage,
• rewarding fans or followers who
share your content , or
• distributing press releases on paid
sites,
11. Earned MEDIA
• When someone distributes your
content on your behalf.
• social bookmarking sites like
Facebook,Twitter,Pinterest,Tumblr
,Reddit…as well as being featured in
publications (without having to pay for
the coverage, of course).
12.
13.
14. • seem like pretty clear descriptions of
two different types of media.
• not usually that cut and dry.
• social shares, which are considered
earned media
• it’s not as easy to classify the
campaign as entirely “earned.”
15. Blurring the lines between paid and
earned media
• not just a PR strategy anymore.
• Now it’s a marketing strategy .
• making something go viral, of course, has its own
challenges.
• Doing such outreach, of course, costs money, once
again blurring the lines between earned and paid
media.
.
16. • For marketers today, there’s no firm line in
the sand where paid media ends and
earned media takes. At the end of the day,
however your media is generated, it will, in
some way bear a cost to a brand
17.
18. Reasons for paid news
• Autonomy of editors and journalists.
• Inadequate power.
• Inaction of government.
• No ways to distinguish paid news.
19. Continued…..
• Cross media ownership/
Corporatization of Media
What is it ?
Relationship b/w corporates and media
houses.
No transparency in pin pointing the real
owners.
20.
21. In 2012 RIL gives personal
loan of 1700 crores to
Raghav Bahl ‘s NETWORK
18.
22. PAID MEDIA UNDERMINIG
DEMOCRACY
•This malpractice has become widespread.
•These illegal operations become organized
advertising agencies and public relations
firms.
• Marketing member uses material of
journalists and executives gain access to
political personalities.
23. • So-called "rate cards" include "rates" for
publication of "news" items.
• Include "rates" for publication of "news"
items.
• Sections of the media in India become
participant and contribute to the growing use
of money power in politics.
• Tarnished the country's reputation.
24. INCIDENCES OF PAID NEWS
• Mr. Ashok Chavan
• Umlesh Yadav
• Gujarat Elections
• Zee news
25. Status
Status of Paid News Cases during General Election of Bihar-2010
SI No. Name of State/UT • No. of Paid News Cases
1. Bihar 15
Status of Paid News Cases during Assembly General Election in 2011
SI No. Name of State/UT No. of cases, in which
notices to the candidate
issued
No. of confirmed
cases of Paid
News
1. Kerala 65 65
2. Puducherry 3 3
3. Assam 42 27
4. West Bengal 15 8
5. Tamil Nadu* 11 22
Status of Paid News Cases during Assembly General Election in 2012
SI No. Name of State/UT No. of cases, in which
notices to the
candidate issued
No. of confirmed
cases of Paid News
1. Uttar Pradesh 97 97
2. Uttarakhand 60 30
3. Punjab* 339 523
4. Goa* 63 9
5. Manipur Nil Nil
6. Gujarat 495 414
7. Himachal Pradesh 190 104
*Certain cases are still in process. Some are getting modified.
27. EFFECTS OF PAID NEWS
ON COMMON PEOPLE
Misleads the world’s largest democracy
Loss of trust on government and media
Brings conflicts among different societies
28. EFFECTS OF PAID NEWS
ON INDIAN ECONOMY AND ELECTIONS
Large sum of money wasted in investments
Used to defame opposing parties
Privilege given to elite classes
29. MEASURES TO TACKLE THE MENACE
OF “PAID NEWS”
•Efficacy of Self regulation
Good option to check paid news.
But offers partial solutions.
Offenders refuse to abide by voluntary codes of
conduct.
Media takes leverage under freedom of expression.
30. • Role of Press Council of India (PCI)
Major recommendations made by PCI are:
Paid news as punishable electoral malpractice.
PCI should be empowered to adjudicate
complaints.
Press Council Act to make recommendations
binding.
PCI should be reconstituted.
31. • Regulation of advertisements by DAVP
Stakeholders alleged that the Government uses
advertisements to arm-twist media houses for
favorable coverage.
Transparent and Unbiased Policy.
• Complaint Redressal Mechanism
Lack of systematic compliant redressal mechanism.
Ombudsman in media houses to serve first tier of
redressal.
Mechanism should be simple and time bound.
32. • Introduction of International Media
Indian media crowded by family(individual).
Increasing competition with entry of global players.
Independent , well funded competitor.
• Strengthen the Govt owned Incumbent
BSNL, MTNL determined the price points.
Prasar Bharti (Doordarshan).
33. • Transparency regarding Revenue/Assets of
Media Houses and Right to Information Act ,
2005
Disclosure of source of income
Transparency in media
• Awareness/Education
Educating masses
Creating awareness
Editor's Notes
There is a massive difference in promotional feature stories and paid news in political context. I think the second is more harmful as the future of India depends on it. It is indeed a problem when the readers are unsure whether it is the neutral media speaking or a political party. Such practices are bad and unethical - See more at: http://www.mxmindia.com/2011/09/paid-news-who-will-bell-the-cat/#sthash.k6rxzL1J.dpuf
Let us consider the example of the deal between Reliance Industries Ltd (RIL), owned by Mukesh Ambani, and the Network18 Group, which owns channels such as CNN-IBN, CNBC 18 and CNBC Awaaz. In 2012, RIL invested Rs 1,700 crore in Raghav Bahl’s Network18. This should have allowed anyone to claim that the ownership of the Network18, with a clutch of news and entertainment TV properties, had changed, and gone into the hands of India’s largest private sector business group.
, horizontal integration refers to an entity having a presence across different media segments (print, TV, FM radio) while vertical integration arises when a broadcaster has control over a distributor like a multi-system operator (MSO) or cable networks, or vice versa.
In