Tutorial on how i made my company ident

1. MAKING MY COMPANY
IDENT

2. CHOOSING MY TITLES PAGE
When planning my Ident I watched
different tutorials on the best software
to use. I found that Final Cut Pro had
good titles pages that I could customise
to fit my horror genre film. I chose the
ink splats as the animation was simple
and there was a lot of room for
customisation.
‘Splash – Ink Splats’

3. CUSTOMISING
The next thing I did was change the
writing on the title page. I confered
with my group on ident names and we
came up with ‘RED KAM’. We thought
that ‘Red’ could closely resemble our
horror genre as the colour is commonly
linked to blood and danger. ‘KAM’ is my
groups initials; Keziah, Alex, Mollie.

4. CUSTOMISING
Next, played around with the
colour of the ink on the title page. I
tried different colours and tones of
red until I found this deep, blood
like red that looked similar to
blood.
Here is the option to change
the ink colour of the
animation.

5. CUSTOMISING
I thought that the white
background looked to light to
match the dark themes of
our genre horror so I changed
the background to black. I
also changes the font of the
writing to look scratched out
and as if the blood had
blended in to the text. I also
changed the colour of ‘RED’
to red so it would stand out
against the background.

6. SOUND EFFECTS
From the research I conducted on horror
sounds, I found that a lot of sound
effects used in horror films aren’t what
they seem. They are usually random
objects or sounds such as ‘impact metal’
which when layered give a spooky and
creepy effect. I flicked through many of
Final Cut Pro’s sound effects to find the
perfect harmony of sounds to fit my
ident.

7. SOUND EFFECTS
Here you can see my final timeline of
our company ident. I added a drone
dark and scary sound effect as almost a
backing track. I also added a water drip
sound effect and matched the dripping
sounds to the animation of my ident.
Flutter feedback gave a louder more
intense feel to my ident, which I then
stopped for the impact metal sound
effect which matched the final two
blood splatters on the animation.