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Audience Research Analysis
To start off my audience research I made a questionnaire for my horror film and this was
collected over a week period this was carried out on survey monkey and this automatically
collected data on the computer.
The bar chart below shows the results for the first question on the survey that distinguishes
what gender you are. The results show that the majority of people who took the survey
where male 62.50% and female 37.50%.
In this pie chart to the right shows the results for the
second question on the survey which askes how old
you are. This is specific for our movie as we need to
see what age of people will be watching our genre of
horror film. The question results show that the
majority of people who took the survey where of 18
and under. The certification of our horror film is a 15
which fits in nicely with our results on the
questionnaire.
In the results to the right it shows the results for the
third question on the survey for our horror film. The
majority of people chose comedy for their favourite
genre which goes against the purpose of the
questionnaire because we needed people to choose
horror as their favourite genre as the survey was
about horror films.
in the results to the right shows that peoples favourite
sub-genre of horror films is zombie. This is the results
we were looking for because we are making a zombie
horror so it fits in nicely with the audience’s majority
favourite. 33.3% of people in the survey voted that
zombie was their favourite out of the other sub genres.
Paranormal was the second favourite by 10% and the
others were a close follow behind by a couple of
percent.
On the right it shows the result for our fifth question on
the survey. The question asked what you would like to
see in a horror film. The answers where shown in
percentages of the one that would be wanted to be seen
the most. The results show that out of the nine people
who answered the question a large percentage of
people wanted to see suspense the most followed by
blood being the second most wanted in a horror film.
This helps us to develop as we can now put this into
consideration for our film.
The results to the right show the results for question six and
this question was basically asking what type of certification
do you or would you rather watch. The results display that
majority of the people who took the survey would rather
watch a 15 which will be displayed on our horror film as that
is the target audience that we are aiming at.
The final set of results shown the right of this text displays the
results for the comment box question which asked where you
would recommend for filming for a horror film the majority of
answers told us to film in abandoned places or woods which is
a stereotypical place to film for a horror film.
In conclusion this survey was made to get results of data from
a selection of people in our target audience overall the results
were very good and helped us through the procedure of our horror film.

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Audience research analysis

  • 1. Audience Research Analysis To start off my audience research I made a questionnaire for my horror film and this was collected over a week period this was carried out on survey monkey and this automatically collected data on the computer. The bar chart below shows the results for the first question on the survey that distinguishes what gender you are. The results show that the majority of people who took the survey where male 62.50% and female 37.50%. In this pie chart to the right shows the results for the second question on the survey which askes how old you are. This is specific for our movie as we need to see what age of people will be watching our genre of horror film. The question results show that the majority of people who took the survey where of 18 and under. The certification of our horror film is a 15 which fits in nicely with our results on the questionnaire. In the results to the right it shows the results for the third question on the survey for our horror film. The majority of people chose comedy for their favourite genre which goes against the purpose of the questionnaire because we needed people to choose horror as their favourite genre as the survey was about horror films.
  • 2. in the results to the right shows that peoples favourite sub-genre of horror films is zombie. This is the results we were looking for because we are making a zombie horror so it fits in nicely with the audience’s majority favourite. 33.3% of people in the survey voted that zombie was their favourite out of the other sub genres. Paranormal was the second favourite by 10% and the others were a close follow behind by a couple of percent. On the right it shows the result for our fifth question on the survey. The question asked what you would like to see in a horror film. The answers where shown in percentages of the one that would be wanted to be seen the most. The results show that out of the nine people who answered the question a large percentage of people wanted to see suspense the most followed by blood being the second most wanted in a horror film. This helps us to develop as we can now put this into consideration for our film. The results to the right show the results for question six and this question was basically asking what type of certification do you or would you rather watch. The results display that majority of the people who took the survey would rather watch a 15 which will be displayed on our horror film as that is the target audience that we are aiming at. The final set of results shown the right of this text displays the results for the comment box question which asked where you would recommend for filming for a horror film the majority of answers told us to film in abandoned places or woods which is a stereotypical place to film for a horror film. In conclusion this survey was made to get results of data from a selection of people in our target audience overall the results
  • 3. were very good and helped us through the procedure of our horror film.