The document discusses demographic research for thrillers. It analyzes data on gender (58% of cinema goers are women), age (the key groups are 50+, 14-17, and 18-24 year olds), and preferences (respondents most enjoyed the storyline of psychological thrillers). The conclusions are that women are the primary cinema attendees so they should be targeted, and thrillers should focus on people ages 50+ as well as younger groups 14-17 and 18-24 to increase profits. Psychological thrillers in particular should aim to craft appealing and interesting storylines.